The Business Mandate for Open Source Social Publishing Bryan House, Marketing Director. June 11th, 2009
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The Business Mandate for Open Source Social PublishingBryan House, Marketing Director. June 11th, 2009
Agenda
Business case for open source social publishingDrupal - social publishing platform of choiceAcquia - your Drupal guideNext stepsQuestions
Businesses Focused on Cutting Costs
Balanced with Need to Innovate
Considering an Open-Source Web Platform?
Opportunity
Zero software licensing costsFreedom from vendor lock-inGlobal community
Considering an Open-Source Web Platform?
Top Concerns
What’s the right technology?Will we save money?Who do we call for help?Are we sacrificing security?Where to get started?
2010 Future of Open Source Survey
!"#"$
Up & coming open source companies
Popular open source projects
2010 FOOS Survey @ http://futureofopensource.drupalgardens.com
2010 Future of Open Source Survey
!"#"$
Up & coming open source companies
Popular open source projects
2010 FOOS Survey @ http://futureofopensource.drupalgardens.com
Achieving Social Publishing Success
+Network
Choosing the Right TechnologyA Social Publishing Platform
Drupal “… is as much a Social Software platform as it is a web content management system.” CMS Watch, The Web CMS Report 2009
blogs /wikis
forums / comments
socialranking
social tagging
users
social networks
workflow
taxonomy
semantic web
RSS
content
analytics
ContentMgmtSystems
SocialSoftware
Tools
Business Imperative for Social Publishing
Your customers are talking. Are you responding?
Go Where People Connect
ExperimentationParticipationTransparencyEngagement
Bring People to Your Community
Nvidia
Bring People to Your Community
Intel
Bring People to Your Community
Sony Ericsson
Bring People to Your Community
Intuit
Enterprise Communities with Drupal
Reduce costs– Zero $$ software licensing– Reduced maintenance costs
Deploy capabilities faster– Modular architecture– Configurable, not custom
Address enterprise needs– Performance– Security– Innovation
Harness Drupal’s Momentum
Market Innovation Community
400k 4000+ 600ksites modules members
Improve Your Web Team’s Productivity
architects
Multisite architecture
Centralized infrastructure
Decentralized site administration
Improve Your Web Team’s Productivity
developers
Extensive API library
Modular platform
Powerful configuration options
Improve Your Web Team’s Productivity
contributors
End user site administration
Configurable page templates
Flexible publishing workflows
Communities, social networks and UGC
Acquia is Your Enterprise Drupal Guide
What modules should we install?
Where do we get professional support?
How do we keep our site up-to-date?
...Where do we start?
Packaged Collection of Drupal Essentials
On-ramp to Drupal
Create new sites fast
FREE
Drupal stack installers– Mac– Windows– Microsoft Web Platform– Ubuntu/Debian
Acquia Drupal
Acquia Network Subscription
FitnessDiagnosticsResponse
Drupal Support, When You Need It
20+ Drupal engineers on staff24x7 emergency availabilityDefined SLAsTicket tracking until satisfied resolutionAdvisory supportBest practicesHealth dashboards
Rapid Response to Security Issues
Stuff about Drupal SecurityStuff about Drupal SecurityStuff about Drupal SecurityStuff about Drupal Security
7 Acquia employees on Drupal security team
Core and module updates included in each Acquia Drupal release
Help customers define rapid response processes
The Acquia Big Picture
diagnostics
supportspam blocking
search
Network
hosting
fitness
Drupal + Acquia = Customer Success
The Drupal AdvantageRapid assembly approach reduces custom programmingModular, extensible architecture optimized for social publishingThriving development communityVast module libraryZero software acquisition costIndustry standard LAMP stackStrong security track record
The Acquia AdvantageFull lifecycle technical supportBest practices advisory supportDrupal essentials, conveniently packagedFitness & diagnostics via the Acquia NetworkOptimized Drupal hostingExtend sites with cloud-based servicesConfidence from an enterprise partner
Benefits
Engage your audience
Accomplish more with less
Harness community-driven innovation
Next Steps...
Acquia social publishing workshopAcquia JumpStart training for DrupalConnect with an Acquia partner
Questions
For more information, visit:– http://acquia.com– http://twitter.com/acquia
Contact us:– [email protected]
– 888.9.ACQUIA
Try Drupal 7 for free – Sign up for beta code at http://drupalgardens.com
Sign up for a free 30-day Acquia Network Trial
– http://acquia.com/trial
Recording of today’s event and slideswill be posted at:
http://acquia.com/community/resources/recorded_webinars
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