Achin Religare

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ESTABLISHMENT OF RELIGARESECURITIES LTD.

Religare Enterprises Limited establish on May 2006 by Ranbaxy

Promoter Group Company.

The group include following:


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Religare Enterprises LimitedReligare Enterprises Limited

May 2006May 2006

A RANBAXY Promoter Group Company

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The GroupThe Group

Pharma Healthcare

DiagnosticsFinancialServices

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GROUP ENTITIES

Among top 10 genericAmong top 10 genericPharma co. across thePharma co. across the

globe and largest Pharmaglobe and largest Pharma

Company in IndiaCompany in India

ManufacturingManufacturing

operations in 7 countriesoperations in 7 countriesProducts sold in 125Products sold in 125

countriescountries

Sales of US $ 1.17 billionSales of US $ 1.17 billion

Manufactures & MarketsManufactures & Markets

Generics and BrandedGenerics and BrandedGenericsGenerics

South & South East AsiaSouth & South East Asiasslargest Pathology labslargest Pathology labs

networknetwork

Global accreditations andGlobal accreditations and

ComplianceCompliance

Comprehensive range ofComprehensive range ofteststests

Focus on R&DFocus on R&D

550 Sample Collection550 Sample Collection

CentresCentresin 360 cities acrossin 360 cities across

the globethe globeOver 1.5Over 1.5mnmnsatisfiedsatisfied

customers every yearcustomers every year

One of the second largestOne of the second largesthospital chain in Indiahospital chain in India

Currently1600 bedsCurrently1600 beds

acrossacross

India; target of 5,500India; target of 5,500

hospitalhospital

Beds by 2008Beds by 2008

8 hospitals in National8 hospitals in National

CapitalCapital

Region; 25 hospitalsRegion; 25 hospitals

across Indiaacross IndiaEngaged in healthcare,Engaged in healthcare,

Telemedicine, educationTelemedicine, education

& research& research

Religare is among IndiaReligare is among Indiasslargest financial serviceslargest financial services

house reaching morehouse reaching more

than 180 destinationsthan 180 destinations

with more than 150 ownwith more than 150 own

offices and more thanoffices and more than

300 partner locations300 partner locations

Largest in IndiaLargest in

South East Asia

Among Largestin India

Second Largestin India

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Geographical SpreadGeographical Spread

More than 900 location across India and

more than 300 partner locations covering

approximately more than 300 cities &

towns.

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Our Business Lines

* All The Business lines backed by a dedicated team for Research & Technical Analysis

Equity & Derivative

Trading

Institutional DistributionServices

Depository Services

Commodity Services

International Equity &

Commodity

Wealth Management

Services

Investment Banking &

Corporate Finance

Private Equity

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Addressing CustomerAddressing Customer

Institutional and CorporateCaters to the investment needs of corporate and institutions

Wealth ManagementFinancial Planning and investment advisory to HNIs (Private ClientGroup)

RetailFinancial Planning & Advisory thru our vide Branch Network

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ResearchResearch Market & SpecificMarket & Specific

Daily & Weekly Reports:

Market Flash

Technical Report

F&O Strategy

Investment Guide

Intraday Investment Flash

Value Added Tracker

International Markets Update

Bulk Trade Tracker

Sectoral Reports

Initial Coverage Company

Reports

Result Overviews

Company Visit Reports

Management Conference Calls

and Meets.

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Custodial ServicesCustodial Services

Member of CDSL and NSDL

Empanelled for Speed-e with NSDL

Handling approximately Rs. 60 billion worth of securities

Transparency by way of online reporting to clients

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Portfolio Management ServicesPortfolio Management Services

Discretionary Equity Portfolio Management Services

o Panther Aggressive Portfolio

o Tortoise Moderate Portfolio

o Elephant Conservative Portfolio

Investment Team having more than 40 man years ofexperience

Each scheme managed by separate Portfolio Manager

Dedicated Research Team

PMS broking with Multiple Brokers

Transparency in client reporting.

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Corporate Finance & Investment BankingCorporate Finance & Investment Banking

Specialize in structured financing and providing advisory services related to financial

planning, modeling and advising on financial requirement

Corporate finance products can be broadly divided into two categories:

o Placement of Debt

Working capital facility

Project finance

Term loan

Short term unsecured loan (ICD/Loans against shares/Bill discounting)

Promoter funding

Interest rate swaps and other structured instruments

o Placement of Equity: For both listed and unlisted companies

Team consists of widely experienced Industry Analysts capable of doing due diligence

on various sectors of Industry.

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Research Team for fundamental and technical analysis on:

Agro-commodities

Bullions, base metals and energy

Field Team for Spot Market Surveys

Multilingual Research Reports on Daily basis

Research Report Products

Daily Market Commentary

Precious Metals Outlook

Daily Report on Pulses, Refined Soya, Crude, Copper, Guar

Spot Market Overview

Commodity Research ServicesCommodity Research Services

Commodity Brokerage,Commodity Brokerage,Research & Advisory ServicesResearch & Advisory Services

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Some Facts and FigureSome Facts and Figure

Month on Month Active ClientsMonth on Month Active Clients

May 2006 : 80,000+ clients

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The Religare TeamThe Religare Team

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Average AgeAverage Age

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BRAND IDENTITY

NAME

Religare is a Latin word that translates as 'to bind together'.

This name has been chosen to reflect the integrated nature of the

financial services the company offers. The name is intended to

unite and bring together the phenomenon of money and wealth

to co-exist and serve the interest of individuals and institutions,

alike.

SYMBOL

The Religare name is paired with the symbol of a four-leaf

clover. The four-leaf clover is used to define the rare quality ofgood fortune that is the aim of every financial plan. It has

traditionally been considered good fortune to find a single four

leaf clover considering that statistically one may need to search

through over 10,000 three-leaf clovers to even find one four leaf

clover

Each leaf of the four-leaf clover has a special meaning in the

sphere of Religare.

1st Leaf:-

The first leaf of the clover represents Hope. The aspirations

to succeed the dream of becoming, Of new possibilities. It is the

beginning of every step and the foundations on which a person

reaches for the stars.

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2nd Leaf:-

The second leaf of the clover represents Trust. The ability to

place ones own faith in another. To have a relationship as

partners in a team. To accomplish a given goal with the balance

that brings satisfaction to all not in the binding but in the bond

that is built.

3rd Leaf:-

The third leaf of the clover represents Care. The secret

ingredient that is the cement in every relationship. The truth of

feeling that underlines sincerity and the triumph of diligence in

every aspect. From it springs true warmth of service and the

ability to adapt to evolving environments with consideration to

all.

4th Leaf:-

The fourth and final leaf of the clover represents Good

Fortune. Signifying that rare ability to meld opportunity and

planning with circumstance to generate those often looked for

remunerative moments of success.

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INVESTMENT BANKING

We provide innovative, integrated and best-fit solutions to

our corporate customers. It is our continuous endeavor to provide

value enhancement through diverse financial solutions on an

ongoing basis, through offerings like Corporate Debt, Private

Equity, IPO, ECB, FCCB, GDR/ADR etc.

Investment Banking with Religare offers the

following services:

CORPORATE FINANCE

We focus on finding right and relevant partners for our

clients, who not only help in adding value but also improve the

future valuation of the organization. We specialize in structured

financing and providing advisory services related to financial

planning, modeling and advising on financial requirements.

CORPORATE FINANCE PRODUCTS OFFERED BY US:

PLACEMENT OF DEBT

o Syndication of Domestic Loan / Foreign Currency Loan

o Securitization

o Debt Swap & Loan Restructuringo Short Term Corporate Debt

o Working Capital (Cash Credit & Short term Loan)

o Capital Market Instruments

o Overseas Acquisition

o Placement of Equity (Private Equity)

o Both for listed and unlisted companies

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MERCHANT BANKING

IPO/FPO/RIGHTS

MERGERS & ACQUISITIONS

o Corporate Advisory Services

o ADR/GDR/FCCB

o BUY BACK OF SHARES

R-ALLY

Trading in Equities with Religare truly empowers you for

your investment needs. A highly process driven, diligent

approach backed by powerful Research & Analytics and one of

the best in class dealing rooms ensures that you have a

superlative experience. Further, Religare also has one of the

largest retail networks, with its presence in more than 900

locations across more than 320 towns & cities. This means, youcan walk into any of these branches and connect to our highly

skilled and dedicated relationship managers to get the best

services. You could also choose to enjoy the freedom to execute

your own trade through our online mechanism.

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INTERNATIONAL ADVISORY

INTERNATIONAL ADVISORY FUND MANAGEMENT

SERVICES (AFMS)

A new horizon for international investments.

We provide our wealth clients an opportunity to invest in

international financial instruments (currently limited to theUS).

Equities, Mutual Funds and Debts are some of the key

instruments available and the clients have the option to

choose from various asset allocation modules.

WHY INVEST OVERSEAS?

Avenues for enhancing returns, minimizing risk and portfolio

diversification

Global outreach of opportunities Pre-approved route for resident

individuals to invest (Healthy Govt. Patronage and favorable

regulatory developments).

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ON LINE TRADING BY RELIGARE

SECURITIES LTD.

On line investing will never be the same .Trade rewards at

Religare on line .A unique 360 degree portal that offers not just

an enriched investment experience but also reward each time

you invest

Now can reward points each time you trade in Equities and

Commodities or invest in mutual funds and your favorite IPOs

with us through our highly sophisticated and customized trading

platform R-ACE (Religare Advanced Client Engine) .You can start

redeeming your reward points against our list of attractive Gift

Vouchers and Offers. So join the revolution! Enrich your

experience of investing online and open yourself to a whole new

world of rewards and goodies.

All this with a host of revolutionary features, will surely change

the way you invest online.

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PORTFOLIO MANAGEMENT

SERVICES (PMS)

Religare offers PMS to address varying investment

preferences. As a focused service, PMS pays attention to details,

and portfolios are customized to suit the unique requirements of

investors.

Religare PMS currently extends five portfolio management

schemes, viz Panther, Tortoise, Elephant, Caterpillar and Leo.

Each scheme is designed keeping in mind the varying tastes,

objectives and risk tolerance of our investors.

INVESTMENT PHILOSOPHY

We believe that our investors are better served by a disciplined

investment approach, which combines an understanding of the

goals and objectives of the investor with a fine tuned strategy

backed by research.

Stock specific selection procedure based on fundamental

research for making sound investment decisions.

Focus on minimizing investment risk by following rigorous

valuation disciplines.

Capital preservation.

Selling discipline and use of Derivatives to control volatility.

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Overall to enhance absolute return for investors.

OUR SCHEMES

PANTHER:

The Panther portfolio aims to achieve higher returns by

taking aggressive positions across sectors and market

capitalizations. It is suitable for the High Risk High Return

investor with a strategy to invest across sectors and take

advantage of various market conditions.

TORTOISE:

The Tortoise portfolio aims to achieve growth in the portfolio

value over a period of time by way of careful and judicious

investment in fundamentally sound companies having good

prospects. The scheme is suitable for the Medium Risk Medium

Return investor with a strategy to invest in companies which

have consistency in earnings, growth and financial performance.

ELEPHANT:

The Elephant portfolio aims to generate steady returns over

a longer period by investing in Securities selected only from BSE

100 and NSE 100 index. This plan is suitable for the Low RiskLow Return investor with a strategy to invest in blue chip

companies, as these companies have steady performance and

reduce liquidity risk in the market.

CATERPILLAR:

The Caterpillar portfolio aims to achieve capital appreciation

over a long period of time by investing in a diversified portfolio.

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This scheme is suitable for investors with a high risk appetite.

The investment strategy would be to invest in scripts which are

poised to get a re-rating either because of change in business,

potential fancy for a particular sector in the coming

years/months, business diversification leading to a better

operating performance, stocks in their early stages of an upturn

or for those which are in sectors currently ignored by the market.

LEO:-

Leo is aimed at retail customers and structured to provide

medium to long-term capital appreciation by investing in stocks

across the market capitalization range. This scheme is a mix of

moderate and aggressive investment strategies. Its aim is to

have a balanced portfolio comprising selected investments from

both Tortoise and Panther. Exposure to Derivatives is taken

within permissible regulatory limits.

THE RELIGARE EDGE

We serve you with a diligent, transparent & process driven

approach and ensure that your money gets the care it deserves.

NO EXPERTS, ONLY EXPERTISE

Religare PMS comes to you from Religare, a Ranbaxy promoter

group company with a solid reputation for an ethical and

scientific approach to financial management. While we offer you

the services of a Dedicated Relationship Manager who is at your

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service 24x7, we do not depend on individual expertise alone. For

you, this means lower risk, higher dependability and unhindered

continuity. Moreover, you are not limited by a particular

individuals investment style.

NO HIDDEN PROFITS:

We ensure that a part of the broking at Religare Portfolio

Management Services is through external broking houses. This

means that your portfolio is not churned needlessly. Using more

broking firms gives us access to a larger number of reports and

analysis, enabling us to make better, more informed decisions.

Furthermore, your portfolio is customized to suit your investment

objectives.

DAILY DISCLOSURES:

Religare Portfolio Management Services gives you dailyupdates on your investment. You can pinpoint where your moneyis being invested, 24x7, instead of waiting till the end of themonth to keep t

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RETURNS ON VARIOUSINVESTMENT AVENUES

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ABOUT ONLINE SHARE

TRADING

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CHAPTER

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WHAT IS ONLINE SHARE TRADINGOR INTERNET TRADING?

On line trading is a service offered on the internet forpurchase and sale of share. In the real world, you place order onyour stock broker either verbally (personally or telephonically) orin a return form (Fax). In on Line Trading, you will access a stockbrokers website through your internet enabled PC and placeorders through the brokers internet based trading engine

.These orders are routed to the stock Exchange either out manualintervention and executed there on in a matter of a few second

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How Online Trading Is Done

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TRADING PLATFORM

Traditionally trading took place in a ring based systemwhere shares were sheets of paper bids were shouted and trades

scribbled. In this system there was no transparency, efficiency or

depth.

To provide transparency, efficiency and depth in market,

BSE and NSE provide Screen Based Trading on Trading Platforms.

WHAT IS A TRADING PLATFORM?

A trading platform is software which is used to transact in

securities via internet. It is that software which is used for

ordering and selling calls of shares.

VARIOUS TRADING PLATFORMS:

NATIONAL EXCHANGE OF AUTOMATED TRADING (NEAT) is

software provided by NSE.

BSE ONLINE TRADING (BOLT) is the software provided by

BSE.

And ODIN

ORDER MANAGEMENT

Order management consists of entering orders, order

modification, order cancellation.

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All the order you place in the system; if not executed can be

cancelled or modified i.e. you can modify the price and the

quantity.

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SAMPLE OF TRADING SOFTWARE

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COMPUTER AT NSE VIA VSAT AT NSES OFFICE

A message relating to the order activity is broadcast to the

respective member. The order confirmation message is

immediately displayed on the PC of the broker. This order

matches with the existing passive order(s), otherwise it waits for

the active orders to enter the system. On order matching, a

message is broadcast to the respective member. The trading

system operates on a strict price time priority. All orders received

on the system are sorted with the best priced order getting the

first priority for matching i.e., the best buy orders match with the

best sell order. Similar priced orders are sorted on time priority

basis, i.e. the one that came in early gets priority over the later

one. Orders are matched automatically by the computer keeping

the

SYSTEM TRANSPARENT, OBJECTIVE AND FAIR

Where an order does not find a match, it remains in the

system and is displayed to the whole market, till a fresh order

comes in or the earlier order is cancelled or modified. The trading

system provides tremendous flexibility to the users in terms of

kinds of orders that can be placed on the system. Several time-

related (good till cancelled, good till day, immediate or cancel),

price-related (buy/sell limit and stop loss orders) or volume

related (all or none, minimum fill, etc) conditions can be easily

built into an order. The trading system also provides complete

market information on-line. The market screens at any point of

time provide complete information on total order depth in a

security, the five best buys and sells available in the market, the

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quantity traded during the day in that security, the high and the

low, the last traded price, etc. Investors can also know the fate of

the orders almost as soon as they are placed with the trading

members. Thus the NEAT system provides an Open Electronic

Consolidated Limit Order Book (OECLOB). Limit orders are orders

to buy or sell shares at a stated quantity and stated price. If the

price quantity conditions do not match, the limit order will not be

executed. The term limit order book refers to the fact that only

limit orders are stored in the book and all market orders are

crossed against the limit orders sitting in the book. Since the

order book is visible to all market participants, it is termed as an

Open Book.

Let us start with the United States. A brief set of information

consisting of Stock Exchanges functioning, online share broking

firms, and the latest technology they are offering for hassle -tree

service for their customers etc.

Why Online Share Trading?

What about security of my money demat shares and my

transaction documents?

Isn't trading through the Internet a difficult and cumbersome

process?

But I am not comfortable with Internet, or with finance, how

can online trading be easy for me?

Isn't trading through the Internet a costly affair?

I am pretty satisfied with my present broker who serves meoff line. Why should I choose to go online to trade shares?

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How frequently is the price updated at all these online

trading sites?

How can I be sure that I shall be trading at a price I want toor at a price appearing in the website?

SOME FAQS

Is trading through the Internet safe?

The safety of transactions on the Internet depends on theencryption system used. The better this transaction system,

the more difficult it is for any person to hack the site.

Firstly:Internationally, the best system available today is the

128-bit encryption, a system, which evens the Pentagon uses.ICICIdirect.com is one of the few online share-trading sites inthe country equipped with this 128-bit encryption.

SecondlyYou too can ensure the safety of the transactions online.

You normally get a secured user id and password, the secrecyof which is to be maintained entirely by you.

ThirdlyIf the transaction system requires no manual intervention,

you further improve the safety in the transactions. AmongIndian sites, ICICIdirect.com is one of the very few fullyintegrated online trading sites. This enables the elimination ofthe possibility of any manual intervention. Which means ordersare directly sent to the exchange ensuring that you get thebest and right price?

How frequently are the prices updated at allthese online trading sites?

The tickers available at online trading sites provideinstantaneous updates. Also, some websites can offer to

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transact in those shares instantaneously and withconvenience.

OBJECTIVES OF THE STUDY

Basically there are some objectives of every study. The main

objectives of my study are as follow:

1. To study the investors perception towards Religare.

2. To study the awareness level about Religare as brand.

3. To study the preference of investment of investors.

4. To study the market share of Religare.

5. To study the satisfaction of customer with broker.

6. To study the awareness of Religare facility.

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RESEARCH

MATHODOLOGY

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CHAPTER

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RESEARCH METHODOLOGY

Research design is a basic frame work, which provides

guidelines for the rest of research process .It is a map or blue

print according to which the research is to be conducted.

The serve research method will be the basic research design

.Experience serve will be done, which means the serve of people

who have had practical experience with the research to be

conducted. The object of such serve is to obtain insight into the

relationship between variables and new ideas relating to the

research. For such a serve people from various financial

institutions will be carefully selected as respondent to ensure a

representation of different types of experience.

RESEARCH DESIGN

A research design is the arrangement of conditions for

collection and analysis of data in a manner that aims to combine

relevance to the research purpose with economy in procedure.

Research Design facilities the smooth sailing of the various

research operation, there by making research as efficient as

possible yielding maximal information with minimal expenditure

of effort, time, and money .Actually it is the blue print for our

research project.

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CHARACTERISTICS OF A GOOD RESEARCH DESIGN

Flexible

Appropriate

Efficient

Economical

TYPE OF RESEARCH DESIGN ADOPTED FOR

RESEARCH

a) Descriptive research :-

For the purpose of research, descriptive cum-diagnostic

research design is used .it is concerned with describing thecharacteristics of a particular individual, or of a group. Diagnostic

research studies determine the frequency with which some thing

occurs or its association with something else. The studies,

concerning whether certain variables are associate.

Sample Design

All the items in any field of inquiry constitute a universe or

population .A completes enumeration of all items in the

population is known a census inquiry.

A sample design is a define plan for obtaining a sample from a

given population .It refers to the technologies or the procedure

the researcher would adopt in selected items for the sample.

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Universe

The first step in developing any sample design is to clearly

define the set of objects , technically called universe ,to be

studied .It can be finite or infinite .In finite universe we dont have

any idea about the total number of items . In present study, the

universe is the investor in Karnal.

Sample SizeThis refers to the number of items to be selected from the

universe to constitute a sample .This is a major problem for a

researcher .An optimum sample is one ,which fulfill the

requirements of efficiency ,representative ,reliability &

flexibility .For the judgment sampling was used and a sample of

100 investors was selected from Karnal city.

METHOD OF DATA COLLECTION

PRIMARY SOURCES

The data collected by the researcher from the field .For

primary data field survey techniques and questionnaire is used

will be employed to collect first friend information from the

selected financial institution.

SECONDARY SOURCES

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It is the data which has already been collected by some one or

an organization for some other purpose or research study .The

data for my study has been collected from various sources:

Books

Journals

Magazines

Internet sources

News paper etc.

Pamphlets

Broacher

Statistical Tools Used:

I analyzed this whole work on the basis of simple tools

like bar, graph pie, chart etc.

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SWOT ANALYSIS

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CHAPTER 6


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SWOT Analysis

STRENGTHS

SERVICES:

As a product Religare is an extremely innovative product

with very less cost. Services like online trading facility,

institutional and domestic broking, customized research reports

with almost 80% efficiency etc give Religare an edge over its

competitors. Religare provides other support services that make

retail investors more confident and assured with their trading.

SMS alerts (allowing traders and investors to make the most of

the available opportunities), Softer, intangible features like

imagery, equity driving preference. Through efficient trading

processes Investors can place their orders directly on the

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Internet, do all the information seeking and basically own

investing process.

DISTRIBUTION NETWORK:

Religare with almost 900 location spread across 300 cities

beefed up by comprehensive online research, advice and

transaction services. In near future expect to make 200000+

retail customers being serviced through centralized call centre /

web solution,

60 branches/semi branches servicing affluent/aggressive traders

through highly skilled financial advisors, 250 independent investment

managers/franchisees servicing 50000 highly valued clients, strong

advisory role through Fundamental & technical research and new

initiatives are being made in Portfolio Management Services &

Commodities trading.

PRODUCTS:

Companys product line is quite flexible in the sense that

there is a product for every kind of investors. Also all the

products cover all the loop holes of all the products offered by

the other competitors like low cost, user friendly online tradingservices etc.

BRANCH NETWORK:

Branch network is strength of the company. Most of the

customers are satisfied with services of it.

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PERFORMING ORGANIZATION:

In stage of evaluation Religare is going to be a Performing

Organization from a Learning Organization

WEAKNESS

CUSTOMER SATISFACTION:

As far as customer satisfaction goes Religare has to tighten

their socks. Many broking houses catering to heavy investors orsmall segment of the market can afford to and does provide

relationship managers for their customers, who can understand

the trading needs of individual customers, and advise

accordingly. However, a broking house like Religare, which caters

to the mass segment, is in no position to provide relationship

managers for individual customers.

BRANDING:

Though the company has a efficient products but large part

of investment interested population does not know the company.

The most basic expectation for a trader or investor when one

begins trading is that one must get timely delivery of shares and

proceeds from sale of shares. Also ones cash balances with the

broker must be safe and secure. Though this confidence in the

broker comes with time and experience, good and transparent

practices also play a major role in imbibing confidence in traders.

COMPETITION FROM BANKS:

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Most of the banks due to good branding have the faith of the

customers of their banking database. So they enjoy the liberty of

huge database and customers find it more reliable to trade there

rather than with a unknown broker. Also banks like HDFC Bank

and ICICI Bank have the advantage of linking the trading

accounts of their customers to saving accounts. This makes

trading easier, and at the same time a trader withdraws exactly

as much money from his account as is needed to complete the

trade. Similarly sales proceeds are credited directly to saving

account.

Limited exploration of potential market.

Less market awareness about full product range.

Low customer confident in the quality of services.

Religare Securities has less number of brokers.

Religare Securities has less number of branches.

Religare Securities has less number of employees.

Religare Securities is in evolution stage.

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OPPORTUNITIES

The external environment analysis may reveal certain new

opportunities for profit and growth.

EVER-INCREASING MARKET:-

After the NSE brought the screen based trading system

stock markets are now more secured which has attracted lot of

retail investors and the demand is increasing day by day. This

has resulted in improved liquidity and heavy volumes on

transactions. Religare is one of the early entrants here. As to how

much it will roar and how swift it can swoop on the market, the

future alone can answer such queries. Religare has been a mega

player and is known for being a mover of stocks. It is also known

for putting big deals through and enjoys good networking with

the FIIs.

IMPROVING TECHNOLOGY:

In country like India technology is always improving which

gives the company a chance to keep on improving their product

with time whereas for the small players like local brokers it will

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be difficult to keep the same pace as the changing technology.

Also with SEBI lying down some strict guidelines small brokers

are finding it harder to retain the customers with no research

department and small capital. The traditional business model is

highly dependent on a large network of sub-brokers, and many

established players may not have systems (technology, customer

service, etc.) capable of directly servicing so many retail

customers.

UNFULFILLED NEEDS OF THE CUSTOMERS

With so many competitors offering their products in the

market but no one is able to completely satisfy the customers.

Some have the problem of lack of information or some were

scared of volatility of the stock markets. Religare has the

opportunity to tap this unsatisfied set of customers and to makehold in the market. The Internet serves to break all barriers to

information, as it offers an extremely hassle-free investing

platform. And, Religare hopes to fully utilize and capitalize on this

platform. This original idea by Religare itself was born out of the

consumer's need for a more transparent, easy to understand and

convenient option of investing in stocks.

Education Level

The education level in the country is improving year after year

as far as technology goes. With that the understanding of the stock

market is also increasing and a lot of retail investors are steeping in

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the market which is being shown by increasing volumes, transactions

and indices.

THREATS

NEW COMPETITOR

A lot of new competitors are trying to enter the market in this bullish run to taste the

flavor of this cherry. This is creating a lot of competition for large players like Religare and it is

creating little confusion in the minds of the customers about the services provided by the broker.

Also many banking firms are entering into the market with huge investment. Competitors like

ICICI, KOTAK, HDFC, 5-PAISA etc. are posing a lot of threats to the company.

LIMITATIONS

LIMITED TIME:

Limited time is available to conduct the study.

LIMITED RESOURCES

Limited resources are available to collect the information

about the commodity trading.

VOLATITLTY:

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Share market is so much volatile and it is difficult to forecast

any thing about it whether you trade through online or offline

ASPECTS COVERAGE:

Some of the aspects may not be covered in my study.

MARKET RESEARCH ANALYSIS

PREFERENCE OF INVESTMENT

preferance of investment chart

75

16

7 2

0

10

20

30

40

50

60

70

80

Only Share Mutual

Funds

Bonds Derivatives

type of investment

perce

ntage

ofpreferanc

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INTERPRETATION

This shows that although the mutual funds market is on the

rise yet, the most favored investment continues to be in the

Share Market. So, with a more transparent system, investment in

the Stock Market can definitively be increased

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AWARENESS OF RELIGARE AS BRAND

INTERPRETATIONS

This pie chart shows that Religare has reasonable amount

Brand awareness in terms of a premier Retail stock broking

company. The company to increase its marked share over its

competitors should further leverage this brand image.

79

64%

36%

Yes No


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AWARENESS OF RELIGARE FACILITIES

14%

86%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yes No

INTERPRETATION

Although there is sufficiently high brand equity among the

target audience yet, it is to be noted that the customer are not

aware of the facilities provided by the company meaning thereby,

that, the company should concentrate more towards promotional

tools and increase its focus on product awareness rather than

brand awareness.

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DEMAT ACCOUNT MARKET

INTERPRETATION

This shown that even with sufficiently high Brand Equity,

Religare ranks 4th amongst the Demat account providers. This is

probably because of two main reasons:

1. Lack of promotion and unfocussed approach towards Product

awareness

2. Non- transparent marketing policies of the company.

81

Raligare

Indiabulls

Sharekhan

NDA

Others


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CURRENT BROKER

SATISFACTION LEVEL OF CUSTOMERS WITH

BROKER

92%

8%

YES

NO

INTERPRETATION

This pie chart accentuates the fact that strategic marketing,

today, has gone beyond only meeting, Sales target and

generating profile volumes. It shows that all the competitors are

striving hard not only to woo the customer but also to make them

Brand loyal by generating customer satisfaction.

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FINDINGS

AND

SUGGESTIONS

83

CHAPTER 7


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FINDINGS

PREFERENCE OF INVESTMENT:-

The market analysis conduct shows that although the

mutual funds market is on the rise yet, the most favored

investment continues to be in the Share Market. So, with a more

transparent system, investment in the Stock Market can

definitively be increased

AWARENESS AND ACCEPTABILITY:-

Religare has remarkable awareness and acceptability

among the customers where as its competitors are far

behind .Brand image of Religare Securities is very strong

.Religare Securities has a full hold in competitive scenario.

PRODUCT:-

Over all satisfaction is mainly based on product. Majority of

the customer believe that product range provided by Religare

Securities is good. During the survey it is find that 74.1%

customer consider the product range as good in Panipat.

Price is one of vital element which helps to examine

the customer satisfaction in competitive scenario .The price

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is vary from customer to customer and depend on customer

volume (volume is an amount which the customer want to

invest).

DISTRIBUTION CHANNEL:

Customer considered it as very important and rates the

distribution channel of Religare Securities for the distribution of

its product as good.

CUSTOMER SERVICES

COOPERATION:-Majority of the customers received the excellent cooperation

from the official and majority of customer considered cooperationeither as very important or important.

RESPONSE:-Majority of customer gave the idea of good response time.

LEVEL OF TECHNOLOGY: -Majority of respondents considered the level of technology

adopted by Religare Securities good.

OVERALL SATISFACTION:-Majority of customer are highly satisfied with the service

provided by Religare Securities.

HANDLING OF COMPLAINTS:-Majority of the customer ranked the handling of their

complaints as good.

DEMAT ACCOUNT SHARE:-This shown that even with sufficiently high Brand Equity,

Religare ranks 4th amongst the Demat account providers. This is

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probably because of two main reasons:

1. Lack of promotion and unfocussed approach towards Productawareness

2. Non- transparent marketing policies of the company.

SUGGESTIONS

On line trading is a good investment opportunity .Hence

every retail investor should make optimum investment in

the up coming on line share trading.

Investment in on line share trading should be liquidated

immediately after the first listing of the scrip. This is

because on listing price are pushed upward for a relatively

short period.

For long term investment the fundamental factors play more

important role. Hence proper analysis of economic, industry

and company related factors is required.

Those companies where financial institution have or are

purchasing share through preferential allotment are safer to

invest.

It is apparent from the data that on line share trading of

small capitalization companies provide better returns in long

run as compare to the large capitalization companies, how

ever small capital companies share are more volatile than

large cap, Stocks. So the risk factor should be taken into

account on basis of volatility of share in past year.

Provide the knowledge about different terms like Brokerage,

Service Tax are taken by company.

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Provide knowledge to the employee about the responsibility

of the job and make sure that they will take it seriously.

Provide time to time (weakly or monthly) special classes to

the employee for providing them information about the new

product & scheme of the company.

Provide the information about the strategy of the company

for facing the competition.

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CONCLUSION

88

CHAPTER

8


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CONCLUSION

Working life of Religare Online Share Trading is as

follows:

Religare securities ltd. Provide, integrated and best-fit

solutions to our corporate customers. It is a continuous

endeavor to provide value enhancement through diverse

financial solutions on an ongoing basis, through offerings like

corporate debt , private EQUITY ,IPO,ECB , FCCB,GDR/ADR etc.

I found that although the mutual funds market is on the rise

yet, the most favored investment continues to be in the Share

Market. So, with a more transparent system, investment in the

Stock Market can definitively be increased

Religare has reasonable amount Brand awareness in terms

of a premier Retail stock broking company. The company to

increase its marked share over its competitors should further

leverage this brand image.

Although there is sufficiently high brand equity among the

target audience yet, it is to be noted that the customer are not

aware of the facilities provided by the company meaning thereby,

that, the company should concentrate more towards promotional

tools and increase its focus on product awareness rather than

brand awareness

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This pie chart accentuates the fact that strategic marketing,

today, has gone beyond only meeting, Sales target and

generating profile volumes. It shows that all the competitors are

striving hard not only to won the customer but also to make them

Brand loyal by generating customer satisfaction.

Due to on line share marketing now the faith of public in share

market is increase and now they are not worry to much of the safety

and security of their transactions. On line share trading reduce paper

of paper work and increase the efficiency of share market.

I found that there is a large part of public who have no knowledge ofshare market. So company provides them knowledge about share

market because they are the potential customer.

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b

ibl

iography

BIBLIOGRAPHY

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Company Annual Report:-

Religare Securities Ltd. Annual Report (2005-2006)

Search engines:

www.google.com

www.yahoo.com

www.wikipedia.com

Books:-

Business Research Methodology, C.R KOTHARI , New Age

Publication

Philip Kotler, Principles of Marketing Management, Prentice

Hall Of India

Magazine:-

Charted Financial Analyst

Dalal Street Magazine

WEBSITES:-

www.bseindia.com

www.nseindia.com

www.equitymaster.com

www.religaresecurities.com

www.moneycontrol.com

92
http://www.google.com/http://www.yahoo.com/http://www.wikipedia.com/http://www.bseindia.com/http://www.nseindia.com/http://www.equitymaster.com/http://www.religaresecurities.com/http://www.moneycontrol.com/http://www.google.com/http://www.yahoo.com/http://www.wikipedia.com/http://www.bseindia.com/http://www.nseindia.com/http://www.equitymaster.com/http://www.religaresecurities.com/http://www.moneycontrol.com/


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ANN

EX

UR

E

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ANNEXURE

Questionnaire

QUESTIONNAIRE

Name..

Address

Put a tick mark in appropriate block:

Q.No. Questions Yes

No

1. Have you anyknowledge about sharemarket?

2.

Are you interested inshare market?

3. Do you know whatRELIGARE is?

4. Are you interestedinvesting through

RELIGARE?

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5 How you come to knowabout RELIGARESECURITIES Ltd?

6 Had you ever heardabout RELIGARESECRITIES Ltd.?

7 What do you knowabout RELIGARESECURITIES Ltd.?

8 What feature made youto join with RELIGARESECURITIES Ltd.?

9 Have you made anyinvestment in theshare market?

10 Through whichcompany you aretrading in sharemarket?

11 Which Feature youmost like on thatcompany?

12 ou come toknow

Do you have completeknowledge about yourcompany?

Achin Religare

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