ACE / RUS School and Symposium May 7, 2012 Monte R. Lee & Company Gary Beikmann General Manager 100 N.W. 63 rd Street Suite 100 Oklahoma City, OK 73116.

ACE / RUS School and SymposiumMay 7, 2012

Monte R. Lee & CompanyGary BeikmannGary Beikmann

General ManagerGeneral Manager100 N.W. 63100 N.W. 63rdrd Street Suite 100 Street Suite 100

Oklahoma City, OK 73116Oklahoma City, OK 73116

Phone: 405-842-2405Phone: 405-842-2405

Fax: 405-848-8018Fax: [email protected]

www.mrleng.com

Corralling the Broadband Stampede2 2 2 Rule / Customer Driven

Telephone Service Issues – 2 day response

Data Service Issues – 2 hour response

Video Service Issues – 2 minute response

2

Corralling the Broadband StampedeVideo Requirements in the IP World

Five nine metrics on a “per program” basis

Video Source – Deep MPEG Analysis – Video & Confidence Monitoring

Transport - Simultaneous Monitoring of all Video FlowsLast Mile - MPEG Analysis – Transport & Confidence

MonitoringSubscriber - Field Analysis & Remote Troubleshooting

3

Corralling the Broadband StampedeNetwork Probe Support

20 Gb of IP Video GenerationHeadend to Home MonitoringSubscriber Feedback ControlsASI, IP, 8-VSB & QAM digital modesUSB Support for field techniciansMonitoring of 10 simultaneous video flows per customer

4

Corralling the Broadband StampedeHistory of Compression Standards

Year Standard Publisher Popular Implementations1984 H.120 ITU-T1990 H.261 ITU-T Videoconferencing, Videotelephony1993 MPEG-1 Part 2 ISO, IEC Video-CD 1995 H.262 / MPEG-1 ISO, IEC, DVD Video, Blu-ray, Digital Video

Part 2 ITU-T Broadcasting, SVCD1996 H-263 ITU-T Videoconferencing, Videotelephone,

Video on Mobile Phones (3GP)1999 MPEG-4 Part 2 ISO, IEC Video on Internet (DivX, Xvid …)2003 H.264 / MPEG-4 ISO, IEC, Blu-ray, Digital Video

Broadcasting, AVC ITU-T iPod Video, Apple TC, HD DVD

2008 VC-2 (Dirac) ISO, BBC Video on Internet, HDTV broadcast, UHDTV

5

Corralling the Broadband Stampede“Advanced Video Coding” (H.264 / MPEG-4 Part 10)

Developed in 2003

• AVC = Block-oriented motion compensation – based codes used for recording, compression and distribution of high definition video

• Blu-ray discs and Blu-ray players use AVC (H.264) standards

6

Corralling the Broadband Stampede

7

Corralling the Broadband StampedeAVC Modifications

2004 - Fidelity Range Extension – Improved Video Quality and Color Resolution

2007 - Scalable Video Coding – sub-bitstream coding improved video resolution

8

Corralling the Broadband StampedeAVC Modifications

2009 - Multiview High Profile – supports an arbitrary number of views

2009 - Stereo High Profile – introduced two-view stereoscopic video

Summary 2006-2009 - AVC advanced towards free viewpoint television and 3D television

9

Corralling the Broadband StampedeMPEG – LA “Private Organization”

August 26, 2010 - Announced H.264 encoded internet video is free to end users who will never be charged royalties

January 2011 - Consumer Electronics Show – Intel introduced “Quick Sync Video” encoder on a chip

January 2012 - Version 16 introduced 3 new profiles intended for real-time communication applications perhaps the beginnings of High Definition Video Telephony

10

Corralling the Broadband StampedeThe Two-Pronged TV Service Strategy

Solution

One way service employing low cost next generation Digital Transport Adapter

vs.

Home Media Gateways

11

Corralling the Broadband Stampede

45 million analog TVs still are connected to basic cable averaging two analog TVs per household

22.5 million households still consume analog bandwidth

12

Corralling the Broadband Stampede

Broadcom’s new EZ-HD DTA cable system on a chip was unveiled in March 2012 to accelerate HDTV transition of the remaining analog TV’s in North America.

It reclaims precious bandwidth required to deliver analog services to make way for HD channels and broadband services.

13

CDNCloud

Environment IP Delivery

Customer Device of the Moment

PDA, HMG, DTA, Smart TV

Content Distribution Networks “CDN’s”Revolutionizing Cable Television Delivery

Old New

QAM based MPEG2

Broadcast Environment

Fixed Consumer DeviceHDTV

Traditional HFC Plant

All forms of Fixed & Wireless Plant

Leaders: Comcast & Time Warner are the CATV industry leaders in generating their own content

14

Corralling the Broadband StampedeWhat is a Digital Transport Adapter?

DTA’s accommodate demand for High Definition as well as traditional services to all generations of TV sets

DTA originally was designed to distribute digital content to analog-only subscribers

DTA today serves customers who only want one way broadcast TV service no matter what mix of TV sets they have at their home

It supports RF analog output to an analog device and HDMI output to a HDTV

15

IP VIDEO

HD or SD CONTENT

Handles Security Requirements

Handles Security Requirements

Handles Security Requirements

DIGITAL TRANSPORT ADAPTER

CLOUD CONTENT HDTV CONTENT

DECODES

Implements User Interface

RF Modulator

Analog Signal Out Wireless Signal Out HDMI Signal Out

Analog TV Set PDA HDTV

OFF-AIR DIGITAL SERVICE DIGITAL SATELLITE SERVICE CLOUD DELIVEREDDIGITAL CONTENT

LOCAL LOOP

Support Features: - 3D GRAPHICS

-Security for 22 simultaneous video streams

-Real time transcoding across four HD streams 16

Corralling the Broadband StampedeHome Media Gateways

15 months ago only a few products existed

2012 CES – Almost every Pay TV equipment supplier displayed a HMG

17

Corralling the Broadband StampedeWhat is Home Media Gateway?

It’s a high-end set top box supporting multiple services and capabilities including:

Support for IP video

Ability to stream video to multiple screens

Supports multi-room PVR capability

18

Corralling the Broadband StampedeWhat is included in a Home Media Gateway?

• Integrated Hard Disk Drive

• Wired or Wireless Interfaces to Connect to other CE devices

• Integrated modem or Ethernet / Wi-Fi connection

19

IP VIDEO

Handles Security Requirements

Handles Security Requirements

HOME MEDIA GATEWAY

CLOUD CONTENT HDTV CONTENT

Wireless Signal Out HDMI Signal Out

PDA HDTV

OFF-AIR DIGITAL SERVICE DIGITAL SATELLITE SERVICE CLOUD DELIVEREDDIGITAL CONTENT

LOCAL LOOP

Support Features: - 3D GRAPHICS

-Security for 22 simultaneous video streams

-Real time transcoding across four HD streams 20

Corralling the Broadband StampedeThe HMG target price is in the $400 range

Pay TV providers are pushing HMG deployment to counter pressure from Over-the-Top video services and support IPTV services.

21

Corralling the Broadband StampedeNew Online “Locker” Services

Apple “iTunes Match”

Amazon “Cloud Drive”

Waiting on government approval & expands catagories for royalty payments for the next 5 years

22

Corralling the Broadband StampedeLocker “bundled” Services Include

Music bundled with Internet service plans

Music bundled with cellphones

Music bundled with vinyl records sometimes sold with MP3 codes to allow downloading

23

Corralling the Broadband StampedeUltra Violet

• “Buy Once Play Anywhere” approach

• Allows consumers to stream digital content and download purchased content to multiple platforms and devices in their household including DVDs, SD cards and flash memory drives

• Stores a digital “proof of purchase” under one account that is point of sale agnostic.

• Up to six accounts per household are available

• Three streams can be simultaneously downloaded by the consumer

24

Corralling the Broadband StampedeUltra Violet continued

• Now Deployed by over 70 members of the Digital Entertainment Content Ecosystem

• Not supported by Apple or Disney at this time

• Flixster is an app for smart devices including Windows, Mac OS and Android

• Disney – Developing competing format and service called Keychest

25

Corralling the Broadband StampedeEnabling Interactive TV

Coincident – Supplies Interactive TV Support

“Sync Screen” Product- Provides synchronization of companion device apps

with live TV and on-demand TV

- Viewers access augmented content on their tablets that’s precisely timed to what’s showing on the TV screen

- Interaction with the set-top software allows users to pause a program, view the augmented content and then pick up where they left off

26

Corralling the Broadband StampedeEnabling Interactive TV

“Video Telescoping” on Companion Devices

- Promotes Target Advertising on a second screen

- Engages viewers with additional advertising content options

- Enables Software-Defined Networking

27

Corralling the Broadband StampedeSoftware Defined Network (Live push)

Marketing TargetsOnline viewers can call up songsBehind-the-scenes actionActor biosFantasy Football player stat updatesSports features & player statisticsKaraoke apps that match lyrics & soundtracks on showsBackstage footagePurchase & download of songsEnables Contextual Shopping that fits with what’s

trendy at the moment

28

Corralling the Broadband StampedeHalographic TV Update

• Research continues at MIT’s Object Based Media Group using off-the-shelf components

• 3D TV – Viewers perspective is always the same

• Halographic TV – Viewers perspective changes based on their viewing angle

• No 3D glasses required to view 3D image

29

Corralling the Broadband StampedePractical Halography Conference Demonstration

- 2011

• A modified Kinect camera from an X-Box video gaming system was used to capture the video at 15 frames per second

• A laptop transmitted data over the internet

• A receiving PC using commercially available 3D graphics sent the signal to a display – that is not yet available

• No 3D glasses required to view 3D image 30

Corralling the Broadband StampedeMark II Halographic Display

• Developed by MIT using two 18 channel Acousto-Optic Modulators (AOM)

• Each 18 line pass follows the previous 18 lines for 8 total passes 18x8 = 144 scan lines

• Each scan line is 256 thousand pixels of Halographic Information or 35 Mbytes of information per frame

31

Corralling the Broadband Stampede

32

Corralling the Broadband StampedeWhat’s Under Development

Transparent Memory Chips using Silicone Oxide Enables Transparent Touchscreen Enables Transparent Electrodes Enables Transparent Batteries

Uses? See through wrist wrap cell phones Software defined clothing prints Software defined wall finishes such as wallpaper

33