Top Banner
THE ACCESSIBILITY OF SOCIAL NETWORKS: THE VIADEO CASE Relatore: Prof. Marco Porta Correlatore: Prof. Mario Dossoni Correlatore esterno: Dott. Roberto Marmo Laurea Specialistica in Editoria e Comunicazione Multimediale (ECM) Tesi di laurea di: Chiara Evangelista
27

Accessibility of Social Networks: the Viadeo case

Jul 05, 2015

Download

Technology

The present study will focus on the problem of computer use by persons with disabilities considered in all its aspects.
In particular it aims at analyzing the power to have the use of resources on the Internet and focuses specifically on the accessibility of social networks, by subjecting to a specific analysis two of the most known and used ones:
Facebook and LinkedIn.
There’s also a careful study on Viadeo accessibility, a social network developed for professional relationships, by using the reference text for developers of contents for the Web: the so-called "Web Content Accessibility Guidelines", better known as WCAG 2.0.
Each statement in the document has been carefully considered and the satisfaction or non-satisfaction of it has been verified and reported.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Accessibility of Social Networks: the Viadeo case

THE ACCESSIBILITY OF SOCIAL NETWORKS: THE VIADEO CASE

Relatore:

Prof. Marco Porta

Correlatore:

Prof. Mario Dossoni

Correlatore esterno:

Dott. Roberto Marmo

Laurea Specialistica inEditoria e Comunicazione Multimediale (ECM)

Tesi di laurea di:Chiara Evangelista

Page 2: Accessibility of Social Networks: the Viadeo case

Social Network: definition

“A social network is a social structure made up of

individuals (or organizations) called "nodes“,

which are tied (connected) by one or more specific types

of interdependency, such as friendship, kinship,

common interest, financial exchange, dislike,

sexual relationships, or relationships of beliefs,

knowledge or prestige”

Source: http://en.wikipedia.org

Page 3: Accessibility of Social Networks: the Viadeo case

Social Network: birth and development

sixdegrees.com

Born in 1997, remained a niche reality for some time

Page 4: Accessibility of Social Networks: the Viadeo case

friendster.comBorn in 2003; unlike sixdegrees.com became immediately famous on the Web

Started the boom of Social Networks on the Web that still does not seem to stop

Page 5: Accessibility of Social Networks: the Viadeo case

From Social Networks to Social Media

Social Network: “ […] a social structure made up of individuals (or organizations) called "nodes“ which are tied (connected) by one or more specific types of interdependency […]”

(Source: en.wikipedia.org)

Social Media: “a group of Internet-based applications that build on the ideological and

technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” (Source: en.wikipedia.org)

Page 6: Accessibility of Social Networks: the Viadeo case

Disability: definition

“Disabilities is an umbrella term, covering impairments,

activity limitations, and participation restrictions.

An impairment is a problem in body function or structure;

an activity limitation is a difficulty encountered by

an individual in executing a task or action;

while a participation restriction is a problem experienced

by an individual in involvement in life situations”

Source: World Health Organization – http:/www.who.int

Page 7: Accessibility of Social Networks: the Viadeo case

Disability: normative sources

Italian Law n. 104/92, Legge-Quadro per l’assistenza, l’integrazione sociale e i diritti delle persone handicappate

Italian Law n. 4/2004, “Disposizioni per favorire l'accesso dei soggetti disabili agli strumenti informatici” c.d. Stanca Law

The Madrid Declaration “Non discrimination plus positive action results in social inclusion (2002)

ONU Convention on the Rights of Persons with Disabilities (2007) implemented by Italy in 2009

Page 8: Accessibility of Social Networks: the Viadeo case

Accessibility: definition

“Capability of informatic systems, in the forms and limits allowed by technological knowledges, to supply services and to provide usable information, without discriminations even by those who need assistance technologies or special configurations, owing to disabilities” *

“Web accessibility means that people with disabilities can use the Web. More specifically, Web accessibility means that people with disabilities can perceive, understand, navigate, and interact with the Web, and that they can contribute to the Web” **

* Source: Italian Law n.4/2004** Source: http://www.w3.org

Page 9: Accessibility of Social Networks: the Viadeo case

About the W3C

“The World Wide Web Consortium (W3C) is an international

community where Member organizations, a full-time staff,

and the public work together to develop Web standards.

Led by Web inventor Tim Berners-Lee and CEO Jeffrey Jaffe,

W3C's mission is to lead the Web to its full potential”

The information are taken from the Web site: www.w3.org

Page 10: Accessibility of Social Networks: the Viadeo case

WCAG 2.0

“Web Content Accessibility Guidelines”

are the new guidelines for accessibility of Web content

(official version of 2008)

They represent the revised edition of the existing

WCAG 1.0, written in 1999 for the same purpose

Page 11: Accessibility of Social Networks: the Viadeo case

WCAG 2.0: structure

• Principles - At the top are 4 principles that provide the foundation for Web accessibility: perceivable, operable, understandable, and robust

• Guidelines - Under the principles are guidelines. The 12 guidelines provide the basic goals that authors should work toward in order to make content more accessible to users with different disabilities

• Success Criteria - For each guideline, testable success criteria are provided to allow WCAG 2.0 to be used where requirements and conformance testing are necessary such as in design specification, purchasing, regulation, and contractual agreements. In order to meet the needs of different groups and different situations, three levels of conformance are defined: A (lowest), AA, and AAA (highest)

Page 12: Accessibility of Social Networks: the Viadeo case

WCAG 2.0: an example

Principle 2. Operable – User interface components and navigation must be operable.

- Guideline 2.1 Keyboard Accessible: Make all functionality available from a keyboard.

• 2.1.1 Keyboard: All functionality of the content is operable through a keyboard interface without requiring specific timings for individual keystrokes, except where the underlying function requires input that depends on the path of the user's movement and not just the endpoints. (Level A)

PRINCIPLE

GUIDELINE

SUCCESS CRITERION

Page 13: Accessibility of Social Networks: the Viadeo case

FacebookBorn in 2004 from an intuition of a student of Harward,Mark Zuckerberg, is now the most popular and used Social Network with over

500.000.000 users

- 123.000.000 in Europe

- more than 13.000.000 in Italy

Page 14: Accessibility of Social Networks: the Viadeo case

facebook.com: accessibility

Page 15: Accessibility of Social Networks: the Viadeo case
Page 16: Accessibility of Social Networks: the Viadeo case

m.facebook.com (“Mobile” version)

Page 17: Accessibility of Social Networks: the Viadeo case

LinkedIn

Founded in 2003, is the Business Social Network with the largest number of users

Currently has over

75.000.000users

- 15.000.000 in Europe and - 1.000.000 in Italy

Page 18: Accessibility of Social Networks: the Viadeo case

linkedin.com: accessibility

Page 19: Accessibility of Social Networks: the Viadeo case

m.linkedin.com (“Mobile” version)

Page 20: Accessibility of Social Networks: the Viadeo case

The Viadeo case

Founded in 2000, is one of the most popular and used Business Social Network, second only to LinkedIn

Has currently

30.000.000members

- 10.000.000 in Europe - 700.000 in Italy

Page 21: Accessibility of Social Networks: the Viadeo case

Viadeo: study of accessibility

1. Use of colors that create little contrast with the background and therefore are not suitable for low-vision or color blind people

Page 22: Accessibility of Social Networks: the Viadeo case

2. Too much content with not enough space between text lines

Page 23: Accessibility of Social Networks: the Viadeo case

3. resize the text and change the color scheme

4. display “high contrast” or “content only” versions of the pages

5. vary the structure or order of the content

6. obtain clear indications about mistakes (no checking and suggestions

for correction)

Also…

It is not possible to:

Page 24: Accessibility of Social Networks: the Viadeo case

Study of Viadeo accessibility: conclusions

• The WCAG 2.0 Guidelines principles satisfied by Viadeo are more than those not satisfied

• However, Viadeo remains partly inaccessible…

• Viadeo developers are currently working to provide a full accessible version

Page 25: Accessibility of Social Networks: the Viadeo case

Conclusions

• WCAG 2.0 are available to everyone, so accessibility should be checked for any Web resource

• Accessibility is currently not taken into proper consideration… as demonstrated by the inaccessibility of the two most popular Social Networks: Facebook and LinkedIn

• Prejudice against the “different” is still widespread

• Inaccessible sites preclude their use by a significant number of people

Page 26: Accessibility of Social Networks: the Viadeo case

Author

Chiara Evangelista

mail: [email protected]

Viadeo: http://www.viadeo.com/it/profile/chiara.evangelista

LinkedIn: http://it.linkedin.com/in/chiaraevangelista

Tesi on line: http://www.tesionline.it/default/tesi.asp?idt=32113

Page 27: Accessibility of Social Networks: the Viadeo case

Thanks to… Marco Porta - Contract researcher and professor at the University of Pavia

mail: [email protected]

web site: http://vision.unipv.it/people/porta/

Roberto Marmo – Contract professor at the University of Pavia

mail: [email protected]

web site: www.robertomarmo.net

Mario Dossoni – Researcher and professor at the University of Pavia

mail: [email protected]

web site: http://www3.unipv.it/webdsps/personale/dossoni/dossoni%20home.html

Sabrina Mossenta – Partnerships Manager, Italy of Viadeo

mail: [email protected]

Viadeo. www.viadeo.com/it/profile/sabrina.mossenta