INDUSTRY PROFILE: HISTORY OF FOOTWEAR: Spanish cave drawings from more than 15000 years ago show humans with animal skins or furs wrapped around their feet. The body of a well preserved “ice-man” nearly 5000 years old wears leather foot stuffed with straw. Shoes, in some form or another, have been around for a very long time. The evolution of foot coverings, from the sandal to present-day athletic shoes that are marvels of engineering, continues even today as we find new materials with which to cover our feet. We are, in fact still wearing sandals- the oldest crafted foot covering known to us. Moccasins are still readily available in the form of the loafer. In fact, many of the shoes we wear today can be traced back to another era. The Cuban heel may have been named for the dance craze of the 1920s, but the shape can be seen long before that time. Soles, which are one of the most recognizable features of footwear in the 1970s and 1990s, were handed down to us from 16 th century choppiness. Then, high soles were a necessity to keep the feet off of the dirty streets. Today they are worn strictly for fashion’s sake. If one can deduce that basic shoe shapes have evolved only so much, it is necessary to discover why this has happened. It is surely not due to a lack of imagination- the RAJIV GANDHI INSTITUTE OF TECHNOLOGY Page 1
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INDUSTRY PROFILE:
HISTORY OF FOOTWEAR:
Spanish cave drawings from more than 15000 years ago show humans with animal
skins or furs wrapped around their feet. The body of a well preserved “ice-man” nearly 5000
years old wears leather foot stuffed with straw. Shoes, in some form or another, have been
around for a very long time. The evolution of foot coverings, from the sandal to present-day
athletic shoes that are marvels of engineering, continues even today as we find new materials
with which to cover our feet.
We are, in fact still wearing sandals- the oldest crafted foot covering known to us.
Moccasins are still readily available in the form of the loafer. In fact, many of the shoes we
wear today can be traced back to another era. The Cuban heel may have been named for the
dance craze of the 1920s, but the shape can be seen long before that time. Soles, which are
one of the most recognizable features of footwear in the 1970s and 1990s, were handed down
to us from 16th century choppiness. Then, high soles were a necessity to keep the feet off of
the dirty streets. Today they are worn strictly for fashion’s sake.
If one can deduce that basic shoe shapes have evolved only so much, it is necessary to
discover why this has happened. It is surely not due to a lack of imagination- the colors and
materials of shoes today demonstrate that. Looking at shoes from different parts of the world,
one can see undeniable similarities. While the venetians were wearing the choppiness, the
Japanese balanced on high-soled wooden shoes called get. Though the shape is slightly
different, the idea remains the same. The venetians had no contacts with the Japanese, so it is
not a case of imitation. Even the mystical Chinese practice of foot binding has been copied in
our culture. Some European women and men of the past bound their feet with tape and
squashed them into too-tight shoes. In fact, a survey from the early 1990s reported that 88%
of American wear shoes that are too small!
As one examines footwear history, both in the west and in other parts of the world, the
similarities are apparent. Though the shoemakers of the past never would have thought to
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pair a sandal with a platform sole, our shoe fashions of today are, for the most part,
modernized adaptations of past styles.
PERFORMANCE OF INDIAN FOOTWEAR INDUSTRY
The foot wear industry is a significant segment of the leather industry in India. India
ranks second among the footwear producing countries next to the China.
In 1999, the global import of footwear in terms of value was around US$43278 million
accounting a share of 63.42% in the total global import of leather and leather products out of
this import of leather footwear alone accounted for us$26379 million and non leather foot
wear US$16899million.
India’s exports of leather footwear touched US$331 million in 1999-2000, recording an
increase of 3.29% over the preceding year. India thus holds a share of 1.25% in the global
import of leather footwear. The major markets were the UK, USA, France, Italy, Russia, etc.
In 1999-2000, export of leather footwear from India contributes 21% share of its total
export of leather and its products. Nearly 33 million pairs of various types of leather footwear
were exported during the year. It includes dress shoes, casuals, sport shoes, etc.
INDIAN FOOTWEAR COMPONENTS INDUSTRY
The footwear component industry is a segment of leather industry in India. The
footwear components which are exported from India are leather shoe upper and leather unit
soles. The estimated annual production capacity of leather shoe upper’s is 112 million pairs.
The major production centers are Chennai, Ranipet, Agra, Tamilnadu, etc.
The component industry has enormous opportunities for growth to cater to increasing
production of footwear of various type, both for export and domestic market.
Nearly 75% of total export of footwear component is from the southern region followed
by northern region with a share of 13%.
Nearly 83% of the India’s export of footwear component is from the UK, Germany,
Italy, USA, France and Portugal.
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Company profile.
a. Background of the company:
Name of the company : VKC GROUP OF COMPANY
Constitution : small scale industry
Date of establishment : 1984
Sales head quarters : Calicut
Incorporation : 1984
Contacts phone no : 0495-2442225
Authorized capital : Rs.40 lakh
Land and building : 4.5 acres and 1.75 acres
Financial year turnover : Rs.700 million
“VKC group of companies are the leading footwear manufacture especially in southern
region of India. The group established on (August17) 1984 with a nominal capital and few
employees. In 1984 the founder of the group Mr. V.K.C. Mammed Koya started a Hawai Sheet
manufacturing unit with his two brothers. Later on Hawai straps were also inducted to the
production line and in 1986 VKC group launched the first product with its own brand name in
the market viz. VKC Hawai with an initial production of 600 pairs per day. By 1989 the
production increased to 5000 pairs a day and by 1996 it jumped to 17000 pairs.
In between the founder initiated the floating of the first RPVC footwear manufacturing
unit in the Malabar Area of Kerala state with few of his friends. This product also got very good
acceptance in the market. The success of the first unit and the RPVC unit gave a signal to the
business community and the vast potential was seen by the various industrialists. This resulted in
a rapid change in the footwear industry itself. Within a few years the number of Rubber and
RPVC unit grew to more than 80 in this area.
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In 1994 the group ventured the first unit in Kerala to manufacture footwear from virgin
PVC. This resulted in a big change and the multinational brands felt competitions from the local
brands. In 1998 the group started the first Micro Cellular PVC footwear in Kerala with imported
plant and machinery. “Quality at low price” made the VKC groups products popular in the
market day by day. It also expanded its market to other southern states.
In 2001 the group started the first Air Injected PVC DIP footwear manufacturing unit
in the South India. In 2003 the group ventured the first Injected EVA manufacturing unit in
South –Central India. In 2006 the group started backward integration to produce EVA compound
for Injection and started the first EVA compounding plant in the South –Central India. The unit
went in 2007 the group started manufacturing of PU DIP footwear.
During this period new bloods with technical, commercial and practical knowledge
were inducted and now the group consists of 20 working Directors and 60 share holders spread
over 19 various units. And have annual group turnover of Rs.700 million. More than 1000
employees are working in these units.
The company had achieved a prominent position in the footwear market of India. The
main markets, which are concentrated by the company, are Kerala, Tamilnadu and
Karnataka.The good quality and variety in models of VKC products help the companies to face
the market competition. The company has been able to maintain the quality of the products by
adopting foreign technologies. The group is now looking for further avenues in the field of
footwear to stretch their hands.
The Head Quarter of VKC group is in CALICUT .And the main plants of VKC group
of companies are situated in Kerala and Tamilnadu. The following are the associate companies
of VKC group.
1. M/s. VEEKESY RUBBER INDUSTRIES PVT.LTD.
2. M/s. VEEKESY ELASTOMERS PVT.LTD.
3. M/s. VEEKESY POLYMERS PVT.LTD.
4. M/s. SANDLON TECHNOLOGIES PVT.LTD.
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5. M/s. FORTUNE ELASTOMERS PVT.LTD.
6. M/s. CALTECH POLYMERS PVT.LTD.
7. M/s. EMERALD PLASTOMERS PVT.LTD
8. M/s. SLIPONS INDIA PVT.LTD
9. M/s. DIADORA SHOES PVTLTD.
10. M/s. DIMESCO FOOTCARE INDIA PVT LTD.
11. M/s. VEEKESY PLASTOMERS (INDIA) PVT.LTD.
12. M/s. KOVAI FOOTWEARS PVT.LTD.
13. M/s. FERRARI SHOES (INDIA) PVT.LTD
14. M/s. VEEKESY FOOTCARE (INDIA) PVT. LTD
15. M/s. FERRERO VINYL TECHNOLOGIES PVT.LTD
16. M/s. MORBIDO VINYL PVT.LTD.
17. M/s. SMARTAK FOOTCARE PVT. LTD.
18. M/s. VEEKESY SANDALS (INDIA) PVT. LTD.
VEEKESY RUBBER INDUSTRY PVT.LTD
Veekesy rubber industry pvt ltd is the registered private limited
company situated at Kolathara in Kozhikode district. The objective of the company
is to manufacture the high quality footwear. It got its certificate of registration on
1-1-. 1984 The installed production capacity at the initial period is 21, 60, 000 pairs.
All affairs and day-to-day business administration of the firm is vested
in the hands of Boards of Director. They are in charge of various activities like
Production, Finance & Marketing. The board is assisted by qualified administrative
staffs.
Veekesy rubber industry private limited is a leading rubber
manufacturer in south India. The company’s mission is to maintain and achieve
customer satisfaction through providing quality products at reasonable price. In
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order to satisfy customer needs first the company is providing footwear which offers
better style, comfort, elegance, finish, colors and durability.
The product “VKC” has a high brand value in the minds of the
peoples of Kerala because of the quality and the affordable price of the product. The
management gives high priority to the quality of the product. The company assures
the quality of the product through the continuous quality checking in each and every
stages of the production process.
Veekesy rubber industry private limited synonymous with quality
footwear is today busy stepping from a splendid present into a glorious future, it is
energetically in the move to scale never heights in footwear designing and
manufacturing.
a. Nature of business The business carried by VKC is production of footwear. VKC mainly manufacturing
high quality footwear as per the requirement of customers. The company faces many
competitors for the kind of manufacturing. “Consistent quality at affordable price” made
the VKC group products popular in the market day by day. The success in Kerala market
gave morale boost to the group to market their product in the other southern states.
b. Vision, mission and quality policy
Mission:
To achieve international levels of excellence in technology and quality.
To maintain and achive customer satisfaction through providing quality
products at reasonable price.
To continuously grow in our business and became a significant player in the
world market.
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Quality policy:
In order to satisfy customer needs first the company is providing footwear which offer
better style, comfort, elegance, finish, colors and durability. Quality performance demonstrated is
the result of optimization of design, effective process control in manufacturing together with
testing and approval process in the environment of Quality management system.
Product profile:
VKC Rubber industry pvt.ltd producing high quality plastic footwear from 100% virgin
rubbers. The company’s VKC Rubber industry pvt.ltd is producing high quality plastic footwear
from quality plastic footwear from 100% virgin micro cellular rubbers. The company’s
manufacturing facilities includes modern equipment and machineries imported from Taiwan,
first of its kind in south including rotary injection modeling machines for improved product
quality. The company has to face stiff competition as there is lots of plastic footwear
manufacturing in Kerala.
Area of operation:
Veekesy Rubber industry pvt ltd has operating the business in south India and it has a
long tradition of maintaining the highest quality standards, right from the selection of raw
materials to processing and packaging of the end product
Ownership pattern:Veekesy Rubber industry pvt ltd is a private limited company.
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Competitors’ information:
Paragon Rubber Industries BANGALORE, India Haritha Hawai Kerala, India Odessey rubber industries, kerala Hawalker rubber industries, kerala Witco India ltd kerala,
Infrastructural facilities
a. Security checks:
Any material official/otherwise that is being brought in taken must have appropriate
documentation. Regular security checks are conducted to prevent unauthorized material leaving
entering the organization. Employees required to leave the factory on official/personal work
during working hours are to be submit an authorized gate pass to the security.
b. Medical facilities:
The medical centre is staffed by a resident Doctor and trained attendants and
supported by efficient Ambulance service.
C.Canteen Facilities
Vkc has got a good canteen facility for the employees at project area also.