Top Banner
Internet Music ltd. 2014 Be seen, be heard, be successful…
11

About Internet Music

May 10, 2015

Download

Marketing

Be seen, be heard, be successful...
A presentation of Internet Music Limited
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: About Internet Music

Internet Music ltd.

2014

Be seen, be heard, be successful…

Page 2: About Internet Music

2

The Internet has changed the dynamics of the music business forever, necessitating a change in marketing techniques.

Your name is your “brand” and your website MUST be your showcase.

But people have to be able to find you.

You may have the best website EVER, but it means nothing if nobody knows where it is.

Internet – reality check!

The founders of Internet Music – Thor Pettersen and Guy Fletcher, OBE, FRSA have spent the last 4 years preparing for the Internet Music Ltd. launch in early 2014.

We have two unfair advantages:• our network• our experience

Internet Music – it’s what we are….

Page 3: About Internet Music

The mission…

Internet music ltd. is designed to provide an affordable solution for music producers and songwriters to bring their creativity to the 21st century online music market.

By cleverly interfacing with all current social networking and major marketing channels Internet Music Ltd is able to give clients unparalleled access to the widest possible global markets.

Internet Music – it’s what we are….

“Now that the old routes to market have gone, a great many creators are stranded and unable to sell themselves or their music”

Guy Fletcher - Chairman PRS for Music

Page 4: About Internet Music

The Vision…

Internet music offers a holistic marketing solution for the digital age.

As the Internet has changed the music business, Internet Music will change the path to success for music creators.

BE SEEN, BE HEARD, BE SUCCESSFUL….

Internet Music – it’s what we are….

Talented singer / songwriters and recording artists deserve the opportunity to shape their own future and realise their potential to go all the way to the top …. There is no limit to what Internet Music can do.

Page 5: About Internet Music

Background - Music

Music has always been and will always be a part of everyone's life.

Smartphones have made music available to everyone, all the time.

36% of smartphone owners in UK listen to music daily on their phones. 55% watch TV (including music videos) daily.

The Co-Founder of Internet Music – Guy Fletcher, OBE, FRSA has been a respected songwriter since the sixties. Recordings of his songs by Elvis Presley, Cliff Richard, Ray Charles, Frankie Valli, Joe Cocker and many other international stars have ensured Guy’s place in British pop history.

Still a leading light in the music industry, he was elected Chairman of the PERFORMING RIGHT SOCIETY on January 1st 2011 shaping the digital future for music publishing.

Internet Music – it’s what we are….

Page 6: About Internet Music

Background - Smartphones

Smartphones have become an indispensable part of our daily lives.

Smartphone penetration has risen to 62% of the population.

Smartphone owners are becoming increasingly reliant on their devices.

65% use their smartphone to access the Internet every day.

The Co-Founder of Internet Music – Thor Pettersenwas the first to (legally) put music on the mobile phone and the first to integrate mobile music in a social network (Microsoft IM) with partners Sony Music and Microsoft MSN back in June 2004.

Internet Music – it’s what we are….

Page 7: About Internet Music

Background - Marketing

Today’s web comprises many channels: 

Google’s search index, Facebook’s news feeds, Twitter’s tweets, and YouTube’s video marketplace, plus pins and tumbles.  Each of those channels is a marketing pipeline that, if well optimized, can deliver amazing results.

Thor Pettersen achieved 85 000 new subscribers a month with partners like Sony Music and Microsoft back in June 2004. In May 2005 he presented mobile advertising (combined with music) to Johnson & Johnson Sr. Marked exec conference in Marbella and went on to McDonalds and Coca Cola.

Internet Music – it’s what we are….

Page 8: About Internet Music

It’s crowded out there!Today’s Internet is composed of many channels:  Millions of websites, Google’s search index, Facebook’s news feeds, Twitter’s tweets, and YouTube’s video marketplace, plus pins and tumbles. 

90% (according to IBM) of ALL Internet data has been created in the last 2 years, and it’s growing with 2.5 quintillion bytes of data each day.

“Facebook alone processes 2.5 billion pieces of content and 500+ terabytes of data each day. It’s pulling in 2.7 billion “Like” actions and 300 million photos per day, and it scans roughly 105 terabytes of data each half hour. ”

The challenge…

In such a crowded environment, Internet Music Marketing has become an exacting and work-intensive matter.

To be effective, someone has to spend hours every day updating social media sites.

This is why you need the right Internet Music Marketing partner.

Internet Music – it’s what we are….

Page 9: About Internet Music

The solution…

By embracing cloud technology and constructing our services to be both data scalable and, most importantly, mobile responsive, we can offer the perfect balance between optimum promotion for music content and maximum efficiency for consumers.

Internet Music – it’s what we are….

Internet Music’s online marketing and total social networking capabilities are supported by two integrated technology services , both wholly owned by the company.

The Content Cloud - Digital distribution

Mobile Magnet - Mobile presentation

Page 10: About Internet Music

The proposition…

Experience has shown that It is essential to build a 360 degrees marketing solution.

Technology, talent and a personal network. ALL are equally importantand ALL have to work together to yield the right result.

Internet Music – it’s what we are….

Whatever stage your career has reached, Internet Music has the solution.

From DIY to a bespoke and fully supported world wide marketing solution, all with an automatic connection between your branded website and Facebook, Twitter , Google plus, MySpace, Pinterest, Tumblr, Instagram and LinkedIn!

Internet Music offers a limitless marketing potential.

Page 11: About Internet Music

11

Do you want to know more?

Thor Pettersen

E-mail: [email protected]

Mobil: 0046707633474

Contact:

Internet Music – it’s what we are….