About cci media connecting solutions introduction 2012

connecting solutions connecting solutions

CONNECTING TO YOUR CUSTOMERS WITH CCI MEDIA CONCEPTUALIZING, CONNECTING & INNOVATING IN ADVERTISING, SPONSORSHIP, MEDIA, EVENTS AND BRANDING

Dr. Patrick Cotting, 23 August 2012, [email protected]


Who we are What we offer Our principles Many good reasons for CCI MEDIA

CCI COTTING Consulting Ltd. (Zurich, Fribourg, Lugano, Madrid, Dubai)

CCI COTTING

Strategy & Business

Development

Research, Ad Interim

Management & Monitoring Services

CCI MEDIA

OUTDOOR AND INTERNAT.

MEDIA

NEW AND SOCIAL MEDIA

the event & sponsorship

services YAHOO!

OUR COMPANY!CCI MEDIA is a business unit of CCI Cotting Consulting Ltd., based in Zurich and Fribourg and having representatives in Madrid, Dubai and Lugano, headed by Dr. Patrick Cotting*

*CEO and Founder of CCI in 2008. Former Marketing & Sales Director Eurosport, former Vice President Marketing Alliances e-investment services Europe CREDIT SUISSE,

Faculty Member of the University of Lugano, Adjunct Professor IE Business School Madrid and Lecturer at different other Universities (see for more information: www.cci-cotting.com)


A FEW COMPANIES we work(ed) for since 2008!


connecting solutions


UEFA EURO.08 Host City Basel Head Sponsorship

PlanetSolar First Around the World with Solar Energy 2010-2012 Responsible for Marketing & Partnerships

Co-Inventor of the Swatch SnowParks (since 2008)

Having developed & implemented the Inside Alinghi TV concept & the partnership with Eurosport

Inventor of the „Ownership“ principle for Credit Suisse with Credit Suisse Gala Concerts, Credit Suisse Cinema Nights, Credit Suisse Fashion Events ...(1996-2001)

Event & Sponsorship Management Patrouille des Glaciers

Strategy Development for their involvement at the Swiss Open Gstaad

Developing the Brand Experience, Partnership & Sponsorship Strategy

A FEW REFERENCES!



Our Network!!!!  Actually app. 1’200 personal LinkedIn contacts (we know them all

personally and a lot are working on a C-Level position for multinational and important brands and companies).

  3’800 marketing, advertising and sponsorship heads and managers receive our news

  Partnership with two leading communication / sponsorship / media publications in Switzerland: SponsoringExtra and ESB-online.com



OUR CCI VISION!

Conceptualizing advertising, sponsorship, media, event and branding solutions, Connecting you with new and existing clients and delivering you innovative solutions by combining best practice with best academics.



›  What we rely on: combination of best practice with best academics.

›  How we do it: we are connected directly to 10 Universities* and information networks from all over the world and have therefore access to an enormous pool of academic knowledge and young innovation power.

›  Who is behind it: a young and dynamic business coached and led by professional and senior consultants from CCI COTTING (www.cci-cotting.com).

THE ESSENCE OF CCI MEDIA!

*London School of Economics, IE Business School Madrid, Cairo University, University of Lugano, AISTS-EPFL Sports Management, CIES FIFA Master of Sports Management, University of Fribourg, University of Neuchâtel, University of Applied Sciences Northwestern Switzerland, Bahcesehir University Istanbul.


TV on TV Set

Media (Editorial team) deciding what is relevant

Advertising Impressions key

Independent Journalism

Long decision processes

Expensive to create a „TV channel“

Communication

TV on multiple screens

Consumers deciding what is relevant

Clicks, Desire, Leads key

Paid Journalism

Very short decision processes

Cheap to create a „TV channel“

Relationship


We support you in the Move from the Old to the New World!Old world! ! ! ! ! ! ! !New world!!



1 !SOCIAL MEDIA CONSULTING!Getting you through the jungle and let you benefit!!

TWITTER I am running FACEBOOK I LIKE running FOURSQUARE This is where I am running INSTAGRAM Here‘s a vintage photo of my running YOUTUBE Watch me running LINKEDIN My skills include running PINTEREST Here‘s a running plan LAST FM / SPOTIFY Now listening to „running“ songs G+ I am a Google employee who runs

Developing social media and new media campaigns. Actually working on GeoSocialNetworking.



We bring and consult you on new marketing, sponsorship and media solutions in a transparent and effective way.

Media Consulting as you never experienced it before:

- Second Opinion/ expertise,

- Valuations,

- Coaching, contract development and/or negotiation lead for national, international and global media campaigns…

As we know most prices better than what is officially said or offered.

2. CLASSICAL MEDIA CONSULTING & BOOKING!Getting more and being more effective for less!!


›  CITIES AROUND THE WORLD such

as Rome, Milan, Moscow, London, Berlin, Paris…

›  126 AIRLINES ›  AIRPORTS ›  HIGHWAYS ›  ONE STOP SHOPPING ›  Special-Buy-In from all big suppliers

(through pooled network buying)

connecting solutions connecting solutions © The CCI Positioning-Value Model

Differentiated

Positioning Value

Indifferent

Low Value for your Clients

Hearing

Seeing

Watching

Experiencing

Sharing


3. EXPERIENTAL MARKETING!Developing unique concepts for clients that integrate all media, such as the Swatch SnowParks!


74.325.060))

See: http://www.swatch.com/ch_de/shootmyride.html


-  Placing your commercials and video material on your website in an own player

-  Having the player with TV editing functionalities

-  Tagging, Sharing on Internet and through I-phone and I-pads and therefore enhancing your brand’s fan base.


4. WEBTV-MARKETING!Developing an own TV Channel for you on your !website!


Entertainment trends and leisure

Magazines

Back-stage

Behind the

scene

Real TV

Highlights

COMPETITIONS

HIGHLIGHTS During the major events, the chance to watch or re-watch the best actions of the day enriched with analysis

INSIDE APPROACH (real TV)

LIFESTYLE & SPORT Creating programs mixing lifestyle & sport

highlights

Influence of paid content

(product and message placement / stories)


5. CONTENT-MARKETING!Developing and negotiating Content Deals with Media Groups!



The methodology allows you to profit on multiple dimensions; the approach does not only provide you with valuable data on the event and its stakeholders, but will in the same time promote your involvement with the event.

Promotion

6. PROMOTING YOUR EVENTS!


Survey including Video Report done for Swatch with our technical partner MediaMountain (see here: http://vimeo.com/9884673 )




7. KNOWING WHAT TO PUT ON YOUR WEBSITE!and transforming visitors to clients and fans!!We are an Official Representative of Argyou.com, the world leader in analyzing 180 search engines worldwide and doing benchmark studies on how well your website is performing, compared to -  What internet users are

looking for -  What your competition is

doing.



360 degrees and focused to the point

Offering innovative solutions that merit the copyright status

Customer centric: You tell us your concern, we find a solution

Innovative, integrated and international

Multidimensional, dynamic and modern.

OUR PRINCIPLES: how we work!!



OUR BUSINESS MODELS: You choose!!„Doctor Model“ You get our support and services on an hourly or daily basis. Fees per hour or per day

1.  Tell us your briefing/questions

2.  We make you an offer

3.  You decide

„Best Price Model“ You have negotiated with a media group a deal/ campaign. Before signing it, you mandate us to get an even better deal.

1.  Send us your last offer

2.  We evaluate and „renegotiate“ it with the media group

3.  You only pay us a „saving money share“ if we are successful (which in general we are...).

„Revenue Share Model“ You want to increase your market share and sell more products.

1.  We sign a revenue share model; either based on a guaranteed fix amount for you in case we sell it, or based on a commission.

2.  You only pay us if we are successfull (no fix costs).


Innovation We offer and develop innovative solutions that merit the copyright status.

Dynamic

Dynamically we are striving towards surpassing

advertising, marketing, media and sponsorship

solutions.

Customer fit

We put the customer into the center of attention. For any concern we will find an individual approach.

Academics and best practice

Combining long-term best practice experience with academic know-how.

Connecting

Our platform enables different stakeholders to meet. Through CCI MEDIA our clients can not only book but also sell advertising, sponsorship and hospitality offers.



We are happy to serve you:

CCI MEDIA (a business unit of CCI Cotting Consulting Ltd) Zilstrasse 27 CH-8153 Zürich-Rümlang +41 43 541 4000 www.cci-media.com / www.cci-cotting.com Direct Line for you: Dr. Patrick Cotting, CEO, [email protected] +41 79 555 37 25

About cci media connecting solutions introduction 2012

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