Top Banner
PROJECT REPORT A study of Post Recession effects on the Demand of Nokia Mobile Phones Brought to you by [www.mbahotspot.com] Visit www.MBAhotspot.com for more projects [Disclosure: The all content of this document is downloaded from internet sites. Therefore the authentication of data is not provided. There is no liability of mbahotspot.com for any project reports & the content involve in this project report. Student have to take his own responsibility for copying project reports & authentication of data]
93

A Study of Post Recession Effects on the Demand of Nokia

Nov 02, 2014

Download

Documents

Shivang Kamboj

marketing
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: A Study of Post Recession Effects on the Demand of Nokia

PROJECT REPORT

A study of Post Recession effects on the Demand of Nokia ndash Mobile Phones

Brought to you by

[wwwmbahotspotcom]

Visit wwwMBAhotspotcom for more projects [Disclosure The all content of this document is downloaded from internet sites Therefore the authentication of data is not provided There is no liability of mbahotspotcom for any project reports amp the content involve in this project report Student have to take his own responsibility for copying project reports amp authentication of data]

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 2

Email us on infombahotspotcom for your

personal project report copy

Or fill the Contact Form by Clicking below link httpmbahotspotcomyour-project

[Type a quote from the

document or the summary of an

interesting point You can

position the text box anywhere

in the document Use the Text

Box Tools tab to change the

formatting of the pull quote text

box]

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 3

ldquoA STUDY OF POST RECESSION EFFECTS ON THE DEMAND OF NOKIA E- SERIES ldquo

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 4

CONTENTS INTRODUCTION MEANING OF RECESSION+ DEFINITION OF RECESSION CAUSES OF RECESSIONS

EFFECTS OF RECESSIONS

STOCK MARKET AND RECESSIONS

RECESSION AND POLITICS

HISTORY OF RECESSIONS

CURRENT RECESSION IN SOME COUNTRIES

WHY INDIAN INDUSTRIES TO DO WELL DURING

RECESSION EFFECTS OF RECESSION US RECESSION CAN IT AFFECT INDIA IMPACT OF A POSSIBLE US RECESSION ON INDIA THE EFFECTS OF THIS RECESSION ON INDIA MAY BE DIFFERENT FROM THOSE OF THE PAST INDUSTRIAL PRODUCTION WORLD-WIDE SUB-PRIME CRISIS COMPANY PROFILE VISION amp MISSION DEVICES BUSINESS

OBJECTIVErsquoS OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY DATA COLLECTION DATA ANALYSIS amp INTERPRETATION OBSERVATIONS amp FINDINGS

CONCLUSION amp SUGGESTIONS

BIBLIOGRAPHY

QUESTIONNAIRE amp ANNEXURE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 5

INTRODUCTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 6

RECESSION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 7

Meaning of Recession

Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 8

IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 9

Meaning of recession

Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise

Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements

If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 10

last up to a year When it happens year after year then it is serious

Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession

1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 11

DEFINITION OF RECESSION

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]

In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Recession Analysis

The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 12

Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as

t

t eQQ 0 or cT

t

t eQQ

0

The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by

30262

)(2 12 KQQR

(1) where Q1 is the baseflow at the critical time (Tc)

extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 2: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 2

Email us on infombahotspotcom for your

personal project report copy

Or fill the Contact Form by Clicking below link httpmbahotspotcomyour-project

[Type a quote from the

document or the summary of an

interesting point You can

position the text box anywhere

in the document Use the Text

Box Tools tab to change the

formatting of the pull quote text

box]

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 3

ldquoA STUDY OF POST RECESSION EFFECTS ON THE DEMAND OF NOKIA E- SERIES ldquo

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 4

CONTENTS INTRODUCTION MEANING OF RECESSION+ DEFINITION OF RECESSION CAUSES OF RECESSIONS

EFFECTS OF RECESSIONS

STOCK MARKET AND RECESSIONS

RECESSION AND POLITICS

HISTORY OF RECESSIONS

CURRENT RECESSION IN SOME COUNTRIES

WHY INDIAN INDUSTRIES TO DO WELL DURING

RECESSION EFFECTS OF RECESSION US RECESSION CAN IT AFFECT INDIA IMPACT OF A POSSIBLE US RECESSION ON INDIA THE EFFECTS OF THIS RECESSION ON INDIA MAY BE DIFFERENT FROM THOSE OF THE PAST INDUSTRIAL PRODUCTION WORLD-WIDE SUB-PRIME CRISIS COMPANY PROFILE VISION amp MISSION DEVICES BUSINESS

OBJECTIVErsquoS OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY DATA COLLECTION DATA ANALYSIS amp INTERPRETATION OBSERVATIONS amp FINDINGS

CONCLUSION amp SUGGESTIONS

BIBLIOGRAPHY

QUESTIONNAIRE amp ANNEXURE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 5

INTRODUCTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 6

RECESSION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 7

Meaning of Recession

Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 8

IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 9

Meaning of recession

Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise

Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements

If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 10

last up to a year When it happens year after year then it is serious

Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession

1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 11

DEFINITION OF RECESSION

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]

In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Recession Analysis

The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 12

Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as

t

t eQQ 0 or cT

t

t eQQ

0

The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by

30262

)(2 12 KQQR

(1) where Q1 is the baseflow at the critical time (Tc)

extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 3: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 3

ldquoA STUDY OF POST RECESSION EFFECTS ON THE DEMAND OF NOKIA E- SERIES ldquo

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 4

CONTENTS INTRODUCTION MEANING OF RECESSION+ DEFINITION OF RECESSION CAUSES OF RECESSIONS

EFFECTS OF RECESSIONS

STOCK MARKET AND RECESSIONS

RECESSION AND POLITICS

HISTORY OF RECESSIONS

CURRENT RECESSION IN SOME COUNTRIES

WHY INDIAN INDUSTRIES TO DO WELL DURING

RECESSION EFFECTS OF RECESSION US RECESSION CAN IT AFFECT INDIA IMPACT OF A POSSIBLE US RECESSION ON INDIA THE EFFECTS OF THIS RECESSION ON INDIA MAY BE DIFFERENT FROM THOSE OF THE PAST INDUSTRIAL PRODUCTION WORLD-WIDE SUB-PRIME CRISIS COMPANY PROFILE VISION amp MISSION DEVICES BUSINESS

OBJECTIVErsquoS OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY DATA COLLECTION DATA ANALYSIS amp INTERPRETATION OBSERVATIONS amp FINDINGS

CONCLUSION amp SUGGESTIONS

BIBLIOGRAPHY

QUESTIONNAIRE amp ANNEXURE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 5

INTRODUCTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 6

RECESSION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 7

Meaning of Recession

Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 8

IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 9

Meaning of recession

Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise

Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements

If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 10

last up to a year When it happens year after year then it is serious

Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession

1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 11

DEFINITION OF RECESSION

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]

In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Recession Analysis

The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 12

Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as

t

t eQQ 0 or cT

t

t eQQ

0

The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by

30262

)(2 12 KQQR

(1) where Q1 is the baseflow at the critical time (Tc)

extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 4: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 4

CONTENTS INTRODUCTION MEANING OF RECESSION+ DEFINITION OF RECESSION CAUSES OF RECESSIONS

EFFECTS OF RECESSIONS

STOCK MARKET AND RECESSIONS

RECESSION AND POLITICS

HISTORY OF RECESSIONS

CURRENT RECESSION IN SOME COUNTRIES

WHY INDIAN INDUSTRIES TO DO WELL DURING

RECESSION EFFECTS OF RECESSION US RECESSION CAN IT AFFECT INDIA IMPACT OF A POSSIBLE US RECESSION ON INDIA THE EFFECTS OF THIS RECESSION ON INDIA MAY BE DIFFERENT FROM THOSE OF THE PAST INDUSTRIAL PRODUCTION WORLD-WIDE SUB-PRIME CRISIS COMPANY PROFILE VISION amp MISSION DEVICES BUSINESS

OBJECTIVErsquoS OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY DATA COLLECTION DATA ANALYSIS amp INTERPRETATION OBSERVATIONS amp FINDINGS

CONCLUSION amp SUGGESTIONS

BIBLIOGRAPHY

QUESTIONNAIRE amp ANNEXURE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 5

INTRODUCTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 6

RECESSION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 7

Meaning of Recession

Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 8

IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 9

Meaning of recession

Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise

Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements

If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 10

last up to a year When it happens year after year then it is serious

Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession

1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 11

DEFINITION OF RECESSION

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]

In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Recession Analysis

The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 12

Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as

t

t eQQ 0 or cT

t

t eQQ

0

The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by

30262

)(2 12 KQQR

(1) where Q1 is the baseflow at the critical time (Tc)

extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 5: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 5

INTRODUCTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 6

RECESSION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 7

Meaning of Recession

Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 8

IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 9

Meaning of recession

Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise

Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements

If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 10

last up to a year When it happens year after year then it is serious

Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession

1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 11

DEFINITION OF RECESSION

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]

In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Recession Analysis

The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 12

Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as

t

t eQQ 0 or cT

t

t eQQ

0

The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by

30262

)(2 12 KQQR

(1) where Q1 is the baseflow at the critical time (Tc)

extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 6: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 6

RECESSION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 7

Meaning of Recession

Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 8

IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 9

Meaning of recession

Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise

Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements

If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 10

last up to a year When it happens year after year then it is serious

Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession

1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 11

DEFINITION OF RECESSION

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]

In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Recession Analysis

The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 12

Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as

t

t eQQ 0 or cT

t

t eQQ

0

The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by

30262

)(2 12 KQQR

(1) where Q1 is the baseflow at the critical time (Tc)

extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 7: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 7

Meaning of Recession

Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 8

IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 9

Meaning of recession

Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise

Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements

If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 10

last up to a year When it happens year after year then it is serious

Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession

1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 11

DEFINITION OF RECESSION

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]

In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Recession Analysis

The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 12

Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as

t

t eQQ 0 or cT

t

t eQQ

0

The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by

30262

)(2 12 KQQR

(1) where Q1 is the baseflow at the critical time (Tc)

extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 8: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 8

IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 9

Meaning of recession

Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise

Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements

If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 10

last up to a year When it happens year after year then it is serious

Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession

1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 11

DEFINITION OF RECESSION

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]

In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Recession Analysis

The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 12

Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as

t

t eQQ 0 or cT

t

t eQQ

0

The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by

30262

)(2 12 KQQR

(1) where Q1 is the baseflow at the critical time (Tc)

extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 9: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 9

Meaning of recession

Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise

Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements

If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 10

last up to a year When it happens year after year then it is serious

Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession

1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 11

DEFINITION OF RECESSION

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]

In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Recession Analysis

The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 12

Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as

t

t eQQ 0 or cT

t

t eQQ

0

The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by

30262

)(2 12 KQQR

(1) where Q1 is the baseflow at the critical time (Tc)

extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 10: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 10

last up to a year When it happens year after year then it is serious

Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession

1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 11

DEFINITION OF RECESSION

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]

In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Recession Analysis

The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 12

Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as

t

t eQQ 0 or cT

t

t eQQ

0

The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by

30262

)(2 12 KQQR

(1) where Q1 is the baseflow at the critical time (Tc)

extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 11: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 11

DEFINITION OF RECESSION

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]

In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Recession Analysis

The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 12

Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as

t

t eQQ 0 or cT

t

t eQQ

0

The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by

30262

)(2 12 KQQR

(1) where Q1 is the baseflow at the critical time (Tc)

extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 12: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 12

Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as

t

t eQQ 0 or cT

t

t eQQ

0

The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by

30262

)(2 12 KQQR

(1) where Q1 is the baseflow at the critical time (Tc)

extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 13: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 13

Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]

Conceptual Model

Storage-Outflow Relation

Recession Function Storage Types

Source Comments

Linear reservoir

kSQ kteQQ 0 General storage

Boussinesq (1877) Maillet (1905)

Linearised Depuit-Boussinesq equation Approximation for short time periods

Horton double exponential

mteQQ 2

0

General

storage Horton (1933)

Transformation of linear reservoir model

)1(

00 ))1(1( nntnQQ Coutagne (1948)

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 14: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 14

c

nn

c QtnQQQ )1(

00 ))1(1(

Karstic aquifers

Padilla et al (1994)

Qc is discharge from low-transmissivity components of karst

Channel Bank Storage

kteQ Channel banks

Cooper and Rorabaugh (1963)

Variant of linear reservoir Also used to model evapotranspirative losses

Exponential reservoir

SD

BeQQ )1( 00 tQQQ Throughflow in soil

hydraulic conductivity assumed to exponentially decrease with depth

Power-law reservoir

SQ ptQQ )1(0 )1( p

)1(

0

1 )1( Q

Springs and unconfined aquifers (p = -2) Soil moisture

Hall (1968) Brutsaert and Nieber (1977)

Recessions modelled using p ~ 167 (Wittenberg 1994)

Depuit-Boussinesq aquifer storage

2

30 )1( taQQ Shallow unconfined aquifer

Boussinesq (1904)

Special case of power-law reservoir for Depuit-Boussinesq aquifer model

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 15: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 15

Depression Storage Detention Storage

3

21 )1( tQ Surface depressions such as lakes and wetlands Overland flow

Griffiths and Clausen (1997)

variant of power-law reservoir

Two parallel linear reservoirs

2211 SkSkQ tktkeQeQQ 21

21

Indepen

dent aquifers

Barnes (1939)

Two serial linear reservoirs

22SkQ

2212 1 SkeQ

dt

dS tk

)( 212

12

120

tktktkee

kk

QkeQQ

Cavern Storage

tQ 21 Underground caverns in karst terraine

Griffiths and Clausen (1997)

Hyperbola reservoir

btQ r

1 Ice melt lakes

Toebes and Strang (1964)

Constant reservoir

Q Permanent snow and ice pack large groundwater storages

Constant stream flow over a finite time period

Q - discharge

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 16: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 16

SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 17: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 17

IDENTIFYING

In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 18: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 18

ATTRIBUTES

A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits

A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 19: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 19

Causes of recessions

Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels

Effects of recessions

Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 20: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 20

STOCK MARKET AND RECESSIONS

Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession

The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions

Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US

During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US

There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 21: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 21

recession followed the average the downturn in the stock market would have bottomed around November 2008

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 22: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 22

RECESSION AND POLITICS

Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle

The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration

It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 23: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 23

HISTORY OF RECESSIONS

Global recessions

There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative

Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002

According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions

January-July 1980 and July 1981-November 1982 2 years total

July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009

From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 24: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 24

For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth

Since history seems to repeat itself maybe we could learn something

about the current possible recession by studying the world recession

history

The marketrsquos moves in approximately 15 year cycles The market

goes up for 15 years then seems to go sideways for the next 15 years

This growth amp then consolidation pattern happens frequently

through out history

Lets first consider the Dow Industrials index from 1930 through

1945

This period started with the great depression We all know the effect

the depression had on stock values The Dow lost over 88 of its

value between 1929 and 1933 It made a nice rebound following the

depression It increased 345 over the next 4 years We will see

there is a theme in the recession expansion cycle Recessions are

relatively short and can be very violent to investors in the stock

market The expansion period following recessions are much longer

and historically quite good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 25: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 25

One thing you need to be extremely aware of Numbers and

percentages can be deceiving We just mentioned that the index lost

88 percent but then gained 345 Sounds like you made up all your

losses and then some Not quite

The dirty little secret to investment losses is this if anybody loses

50 of his portfolio then it needs to make 100 just to break even

This is an ugly little fact but letrsquos looks at it in real life If someone had

$100000 and lost 50 he would be left with only $50000 How

much do you have to earn on your $50000 to get back to even You

need to earn another $50000 This is 100 of what you currently

have You lost 50 and must gain 100 just to break even

Now that some of the back ground work is complete lets look at the

next 15 years from 1945 through 1960 In 1955 the Dow finally got

back to where it was before the great depression This was a very

long 25 year wait Imagine the poor retirees that retired before the

depression and never again regained their original portfolio value

The last 15 years were mostly down then sideways (1930 through

1945) The next 15 year time period (1945 thru 1960) had very mild

recessions with the worst only causing a 15 drop in the Dow

Overall the Dow gained 267 over these 15 years This is very good

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 26: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 26

reward for a minimum amount of risk This leads us to the next 15

years 1960 to 1975

The 15 year cycle is definitely in effect The last 15 years were very

tame yet had a nice return These 15 years were not for the feint of

heart Gain was very little over the period but volatility was killer

The period started out with a wonderful 75 gain but gave it all back

by the end The recessionary periods were very violent The reward

available in this market was much smaller than the risk It would have

been nearly impossible to be a buy and hold investor and have stayed

with the market

Thus far we had a 15 year period that was horrible (1930-1945) one

that was very nice (1945-1960) then another horrible one (1960-

1975) Without looking ahead we might guess that the next 15 year

time period would be another nice one The market consolidated over

the last 15 years and should be ready to move ahead again

This period began with a 6 years of continued consolidation (going

sideways) but when it was done consolidating it moved up very

nicely It moved from around 800 in 1982 to 2800 by 1990 This

represents a 250 increase for the period The volatility for the

period was pretty tame at least if you look at the volatility caused by

recession The largest pullback in value was the 1981 to 1982

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 27: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 27

recession which was about 18 There was a large pullback in August

of 1987 of about 30 but wasnt caused by recession and didnt take

that long to be regained all in all a very fruitful 15 years

This would lead to believe that the next 15 years (1990 thru 2005)

would be tumultuous again as the market needs to digest its gains

The roll the market had going continued for the first half of this

period It gained 300 in just 8 years This was more in the first half

than the others gained in their entire 15 year period This didnt go

un-noticed however and the market promptly took back a healthy

35 through the next recessionary period It took until mid way

through 2006 to finally get back to even from the highs seen in 1999

Once this was achieved however the Dow just kept going It

extended its gains through the expansion period hitting new highs

once again

This brings us to today There is much talk about the beginning of

another recession Were at the end of a period that should have

shown consolidation but instead had another large run up This run

up wasnt without sizeable volatility Weve just broken a long term

support line Ive drawn support lines through the years following

recessions and had you sold when the support line was broken you

would have been saved a lot of grief during the next recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 28: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 28

In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 29: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 29

CURRENT RECESSION IN SOME COUNTRIES

Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States

The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession

The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises

US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 30: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 30

Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago

A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP

Other countries

A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 31: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 31

10 Indian industries to do well during recession

In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation

AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look

1 Food

No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self

According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 32: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 32

2 Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy

The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy

3 PSU Banks

As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security

A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 33: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 33

4 Education

As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years

Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector

5 Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life

Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 34: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 34

6 IT

Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand

India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010

7 Health care

India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation

Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs

8 Luxury products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 35: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 35

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)

9 MampA amp Marketing Consultants

As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe

According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years

10 Media and Entertainment

In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 36: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 36

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 37: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 37

Effects of Recession

An economic recession can usually be spotted before it happens

There is a tendency to see the economic landscape changing in

quarters preceding the actual onset While the growth in GDP will still

be present it will show signs of sputtering and you will see higher

levels of unemployment decline in housing prices decline in the

stock market and business expansion plans being put on hold When

the economy sees extended periods of economic recession the

economy can be referred to as beinginaneconomicdepression

About the only good thing about a recession is that it will cure

inflation The balancing act the Federal Reserve must pursue is to

slow economic growth enough to prevent inflation without triggering

a recession Currently it must do this without the help of fiscal policy

which is generally trying to stimulate the economy as much as

possible through lowering taxes spending on social programs and

ignoring current account deficits The Major Effects of Recession are

Slump in the market ndash Goods and services are difficult to be

sold as the purchasing power of the people comes down

Stock prices come down ndash Investment suffers The industrial

production is badly affected as investors avoid investing in

companies that might suffer losses during recession Bigger

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 38: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 38

companies are able to withstand the setbacks but smaller companies

have a tough time and some may end up closing down

Increase in unemployment ndash People are thrown out of jobs

They are left in the lurch They are unable to meet both ends Many

goods and services are not within their reach

Depression ndash Recession causes depression if it persists for a

long time Negative trends are visible in the stock market and rapid

unemployment is there Companies need to be bailed out by the

government Public spending suffers a set back

National debts on the rise ndash Increase in national debts means

less money can be spent by the government on development Money

gets diverted in bailing out companies The recent recession in the

US indicates how banks have to depend upon federal aid for their

survival Taxpayerrsquos money is being spent in giving these banks a

boost

Halted Imports and exports ndash As the developing economies

exports depends upon the functioning and purchases from the

developed economies In recession both the economies get affected

badly as the developed economies donrsquot have much liquidity so as to

purchase or depend on the Import as there is not enough money

circulating in the markets to purchase the resources available thus it

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 39: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 39

ultimately affects the exporting economies in terms of their export

revenues

US Recession can it affect India

Indo-US bilateral trade has been upbeat except for the nuclear deal

that is facing a stormy period According to the Indian Finance

Minister USA will not go through the impending recession Even if it

does it is not likely to impact India Having said that in the last week

of January 2008 the actually story seems to be different But trade

and commerce is affected Investors are aggrieved at the trading

activity coming to a grinding halt frequently in the last three months

Indian exports to the US are less than earlier and dependence is less

as it is also exporting to rich European nations China and Japan

Asian markets have also felt the slump when Dow Jones hit the low

notes How much can India withstand the impact

In the first place is the 2008 recession coming at all If the rest of the

world recession impacts other nations how can India remain

insulated The crisis of US recession is looming on its policies in the

Middle East and home turf There is no immediate concern for

Indians The jobs are not being threatened as yet BPOs are still

working 24 X 7 and jobs are being generated in other sectors Real

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 40: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 40

estate has more or less stabilized in many cities and small towns

Infrastructure activity has not slowed down either The software

professionals are returning home and Indian students prefer to study

in Australia New Zealand and Britain

Since US is one of the major super powers a recessionndashmild or

deeper will have eventual global consequences USA may cut their

capital investments into the country if they have to control recession

at their end The year 2008 has not started on a good note for the US

economy Till the stocks donrsquot climb upwards chances are that

investors will loose more money Despite world recession and Indiarsquos

optimistic outlook the results will not show at least in the next two

years Is a recession coming to Indian shores Highly unlikely The

rupee may have appreciated against the shrinking dollar But Indians

are enjoying the new found material wealth and flaunting it The

reigns have to be tighter at the US end till the economy becomes

buoyant

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 41: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 41

Impact of a possible US Recession on India

Though no one likes or wants a recession almost everyone

appears (looking at WEF Davos) reconciled to one in the United

States Meanwhile politicians continue to downplay any fears of

global repercussions citing decoupling of the United States and other

economies as a buffering factor But what is the reality for countries

like India

It would be naiumlve to imagine that a recession in the United States

would have no impact on India The United States accounts for one-

fourth of the world GDP and any significant slowdown is bound to

have reverberations elsewhere On the other hand interdependencies

between the US economy and emerging economies like India and

China has reduced considerably over the last two decades Thus the

effect may not be as drastic as would have been the case in the 1980s

Even so fears of a US recession led to panic in the Indian stock

market January 21 and 22 saw a meltdown with a mind-boggling

US$450 billion in market capitalization being vaporized An

unprecedented interest cut by the Fed led to a bounce-back on

January 23 and at the time of this writing the benchmark index (BSE)

has gained 25 almost in line with Hang-Sang Nikkei and Kospi

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 42: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 42

History might hold a clue here The last time the bubble burst

(2001-2002) the DJIA went down by 23 while the Indian Index fell

by 15

Much has happened between then and now The Indian

economy has shown a robust and consistent growth trajectory and

the projection for 2008 is 9 Indian exports to the United States

account for just over 3 of GDP India has a healthy trade surplus

with the United States

Many companies like ICICI and TATA AIG holding saw an large

shredding of their consumers shares as people panicked in fear of

companies losing large sum of money in the nearby future as they

were having partnerships with the off-shores Financial Institution

During the Recessional periods the Inflation rate was seen

touching its life-time high of 1368 in Indian Economy

Recession created a situation of High Interest rated followed by

Liquidity crunching situations in the economy and this resulted in the

less of credit for the capital formation of the various sectors and

major sectors affected was the Automobiles Metals and the Business

Outsourcing sectors

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 43: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 43

The effects of this Recession on India may be different

from those of the past

A credit crisis in the United States might lead to a restructuring

of asset allocation at pension funds It has been suggested that

CalPERS is likely to shift an additional US$24 billion to its

international portfolio A large portion of this is likely to flow into

India and China If other funds follow suit a cascading effect can be

expected Along with the already significant dollar funds available the

additional funds could be deployed to create infrastructure--roads

airports and seaports--and be ready for a rapid takeoff when

normalcy is restored

In terms of specific sectors the IT Enabled Services sector may

be hit since a majority of Indian IT firms derive 75 or more of their

revenues from the United States--a classic case of having put all eggs

in one basket If Fortune 500 companies slash their IT budgets Indian

firms could be adversely affected Instead of looking at the scenario as

a threat the sector would do well to focus on product innovation (as

opposed to merely providing services) If this is done India can

emerge as a major player in the IT products category as well

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 44: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 44

The manufacturing sector has to ramp up scale economies and

improve productivity and operational efficiency thus lowering prices

if it wishes to offset the loss of revenue from a possible US recession

The demand for appliances consumer electronics apparel and a host

of products is huge and can be exploited to advantage by adopting

appropriate pricing strategies Although unlikely a prolonged

recession might see the emergence of new regional groupings--India

China and Korea

The tourism sector could be affected Now is the time to

aggressively promote health tourism Given the availability of

talented professionals and with a distinct cost advantage India can

be the destination of choice for health tourism

The Indian Rupee has appreciated in relation to the US dollar

Exporters are pushing for government intervention and rate cuts

What is conveniently forgotten in this debate is that a stronger Rupee

would reduce the import bill and narrow the overall trade deficit

The Indian central bank (Reserve Bank of India) can intervene

anytime and cut interest rates increasing liquidity in the economy

and catalyzing domestic demand A strong domestic demand would

also help in competing globally when the recession is over

United States Recession History

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 45: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 45

The United States has encountered 32 cycles of expansions and

contractions with an average of 17 months of contraction and 38

months of expansion Below you will find a detail history of economic

recession in the United States

bull Late 2000s Recession

bull Early 2000s Recession

bull 1990s Recession

bull 1980s Recession

bull 1970s Oil Crisis

bull Late 1960s Recession

bull Early 1960s Recession

bull Late 1950s Recession

bull Early 1950s Recession

bull Late 1940s Recession

bull Recession of 1945

bull The Great Depression

bull Recession 1926

bull Post World War I

Recession

bull Panic of 1907

bull 1870s Recession

bull 1890s Recession

bull Panic of 1857

bull Panic of 1837

bull Depression of 1807

bull Panic of 1819

bull Panic of 1797

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 46: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 46

Industrial Production World-wide

January 2007-November 2008 (Worldwide) During Recession

Tendencies

100

102

104

106

108

110

112

114

Ja

n-0

7

Fe

b-0

7

Ma

r-0

7

Ap

r-0

7

Ma

y-0

7

Ju

n-0

7

Ju

l-0

7

Au

g-0

7

Se

p-0

7

Oct-0

7

No

v-0

7

De

c-0

7

Ja

n-0

8

Fe

b-0

8

Ma

r-0

8

Ap

r-0

8

Ma

y-0

8

Ju

n-0

8

Ju

l-0

8

Au

g-0

8

Se

p-0

8

Oct-0

8

No

v-0

8

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 47: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 47

Sub-prime Crisis

Involves financial institutions providing credit to borrowers who

do not meet prime underwriting guidelines Sub-prime borrowers

have a heightened perceived risk of default such as those who have a

history of loan delinquency or default those with a recorded

bankruptcy or those with limited debt experience

In case of 2008 recession case the sub-prime mortgage resulted

in huge losses because the financial institutions where in the

situation of excess creditor to defaulterrsquos already known as Ninjarsquos

and are low on credit-worthiness

It started with the lending of the money to the various less credit

worthy people in order to face the intense competitions in the

markets of lending

After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 48: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 48

COMPANY PROFILE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 49: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 49

COMPANY PROFILE

Nokia has played a pioneering role in the growth of cellular technology in India

starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network

Nokia started its India operations in 1995 and presently operates out of offices in

New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore

Over the years the company has grown manifold with its manpower strength

increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 50: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 50

VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 51: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 51

subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience

Services business

With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country

R amp D centers

Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 52: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 52

are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity

The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading

business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the

country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004

Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008

Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006

Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 53: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 53

58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 54: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 54

Nokia products

INTRODUCTION NOKIA E-SERIES

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 55: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 55

Financial Performance

2006 EUR m

2005 EUR m

Change Revised 2004 EUR m

Net sales 41 121 34 191 20 29 371

Operating profit 5 488 4 639 18 4 326

Profit before taxes 5 723 4 971 15 4 705

Net profit 4 306 3 616 19 3 192

Research and development

3 897 3 825 2 3 776

The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK

With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications

A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 56: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 56

NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS

Features

Printing framework

The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices

E-mail LED API

The E-mail LED API allows applications to initiate blinking of the e-mail

LED that is present on certain Eseries devices via the Central Repository

using the Symbian Publish and Subscribe API When initiated the e-mail

LED blinks in accordance with the devicersquos preference settings

Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 57: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 57

Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME

The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices

Device Skins Printing

Framework API

E-mail LED API

Nokia Eseries Device

Identification API

Nokia E55 epoc_240x320ini X X

Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard

X X

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 58: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 58

Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 59: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 59

Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 60: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 60

Original series

Phone model

Screen type

Released

S Technology Generation Form factor

Nokia 100

Monochrome

1987 D NMT-900 1G Candybar

Nokia 101

Monochrome

1992 D NMT-900 2G Candybar

Nokia 252

Monochrome

1998 D AMPSN-AMPS Unknown Candybar

Nokia 282

Monochrome

1998 D AMPSN-AMPS Unknown Clamshell

Nokia 636

Monochrome

1995 D AMPS Unknown Candybar

Nokia 638

Monochrome

1996 D AMPS Unknown Candybar

Nokia 640

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 650

Monochrome

1999 D NMT-900 Unknown Candybar

Nokia 810 (car phone)

Monochrome

2003 D GSM Unknown Candybar

Nokia 918

Monochrome

Unknown

D AMPS Unknown Candybar

Nokia 1000

Monochrome

1992 D AMPS DCT1 Candybar

Nokia 1011

Monochrome

1992 D GSM DCT1

Candybar - First GSM phone

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 61: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 61

OBJECTIVErsquoS

OBJECTIVErsquoS

To analysis how we can increase the sales of nokia e-series

product

To know about customer satisfaction level toward recession

To analysis customer perception about nokia e- series

To analysis of effect on recession on nokia e series product

To study about recession

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 62: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 62

RESEARCH METHODOLOGY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 63: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 63

RESEARCH METHODOLOGY

Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups

In the first group we include those methods which are

concerned with the collection of data These methods will

be used where the data already available are sufficient to

arrive at the required solution

The second group consists of those statistical techniques

which are used to establish relationships between the data

and the unknown

The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design

The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 64: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 64

Research Design

Exploratory Conclusion

Casual Descriptive

Observation Survey Experiment

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a

research design A research design is basically a blue print of how a

research is to be conducted it may include

1 CHOOSING THE APPROACH

2 DETERMINING THE TYPES OF DATA NEEDED

3 LOCATING THE SOURCE OF DATA

4 CHOOSING A METHOD OF DATA

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 65: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 65

LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project

Lack of experience

Short time duration

Lack of proper supervision

Small sample size

Lack of resources

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 66: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 66

DATA COLLECTION

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 67: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 67

Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method

The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 68: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 68

TOOLS USED

To know the response I have used the questionnaire method in sample survey

Statistical tools used are

Pie Charts Bar Graphs Percentage method

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 69: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 69

Data analysis

amp Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 70: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 70

0

5

10

15

20

25

30

35

40

45

50

Percentage of Respondents

LG

SPICE

Tata Indicom

NOKIA

Q1 Which Companies Mobile handset are using

Options Percentage of Respondents

LG 46

Nokia 48

Tata Indicom 2

Spice 4

Interpretation

48 of the respondents are using LG 46 of the respondents are using

SPICE This shows that Market share of NOKIA e series is 48 which is

the result of aggressive sales promotional strategy of the company

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 71: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 71

0

5

10

15

20

25

30

35

40

Percentage of respondents

Low

Average

high

(2)What was the sale of nokia e-series during pre-recession

option Percentage of respondents

Low 25

Average 35

high 40

Interpretation

25 of the respondents of say that the of the nokia was low because

other companies are providing better schemes 35 of the respondents

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 72: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 72

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

are saying that other telecom companies are offering attractive

promotional offers and 40 say it was on high position

(3)What was the sale of nokia e- series during recession

Option Percentage of respondents

Increase 40

Decrease 35

moderate 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 73: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 73

0

5

10

15

20

25

30

35

40

Percentage of respondents

Increase

Decrease

moderate

(4) What is the change percentage of nokia e-series during recession

Option Percentage of respondents

Increase 50

Decrease 35

moderate 15

Interpretation

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 74: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 74

0

5

10

15

20

25

30

35

40

Percentage of respondents

High

Low

average

(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents

High 40

Low 35

average 25

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 75: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 75

0

10

20

30

40

50

60

70

Percentage of respondents

yes

no

(6) Did nokia provide any schemes Option Percentage of respondents

Yes 65

No 35

Interpretation

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 76: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 76

0

10

20

30

40

50

60

70

Percentage of respondents

Yes

No

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 77: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 77

0

5

10

15

20

25

30

35

Percentage of respondents

Discount

Free gift

Coupons

others

(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15

Interpretation

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 78: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 78

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents

Yes 65

no 35

Interpretation

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 79: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 79

10) How nokia is different from other products Options No of respondents

Price 41

Quality 29

Services 22

others 18

0

5

10

15

20

25

30

35

40

45

No of respondents

Price

Quality

Services

others

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 80: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 80

Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent

Yes 55

No 45

Interpretation

0

10

20

30

40

50

60

No of respondent

Yes

No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 81: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 81

55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 82: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 82

OBSERVATIONS amp

FINDINGS

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 83: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 83

Observation amp findings

48 of the respondents are using LG 46 of the respondents

are using SPICE This shows that Market share of NOKIA e series is 48

which is the result of aggressive sales promotional strategy of the

company

25 of the respondents of say that the of the nokia was low

because other companies are providing better schemes 35 of

the respondents are saying that other telecom companies are

offering attractive promotional offers and 40 say it was on high

position

40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage

65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no

50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 84: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 84

Conclusion

amp

Suggestions

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 85: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 85

Conclusion

In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand

Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables

For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 86: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 86

SUGGESTIONS

Aggressive Sales Promotional activities must be done

The company should introduce some new type of advertisements

which can capture attention of people always and they may retain

the advertisement during recession

Customers must be made aware about the Schemes of nokia e-

series mobile

Tariff plan should have consistent base It should not fluctuate

frequently

Customer retention programs should be more frequent in order to

assess the feedback of the customers about the company

Efforts should be made to minimize the billing related problems

Value Added Services need to be streamlined

Customers should be properly educated about the latest launching

of the services

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 87: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 87

BIBLIOGRAPHY

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 88: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 88

Bibliography

wwwnokiacom

wwweconomistaboutcom

wwweconomisttimecom

wwwsharemarketcom

BOOKS

Laurence Shatkin PhD Editors at JIST

Jerry Ryan Roberta Ryan

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 89: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 89

ANNEXURE

amp

QUESTIONNAIRE

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 90: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 90

QUESTIONNAIRE

Name _______________________________

Address _______________________________

Occupation _______________________________

Office Address _______________________________

Q1 Which Companies Telephone services you are using

a LG b NOKIA

c Tata Indicom d SPICE

(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 91: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 91

(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 92: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 92

Thank You for Downloadinghelliphelliphelliphelliphellip From Visit

wwwMbahotspotcom

There is more PROJECTS REPORTS for youhellip

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]

Page 93: A Study of Post Recession Effects on the Demand of Nokia

Visit httpwwwmbahotspotcom for more

Email us for your personal project infombahotsptocom 93

[Disclosure Mbahotspotcom does not keep any liability of this project]