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STATION DJ or LOGO Max = 1.33” high or 2.5” wide Align with middle of box CLIENT NAME or LOGO Max = 1.33” high or 2.5” wid Align with top of box A New Idea Every Day... For A Different Meal Every Night!
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A New Idea Every Day... For A Different Meal Every Night!

Jan 09, 2016

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A New Idea Every Day... For A Different Meal Every Night!. At 4pm every day, 80% of Americans still don’t know what they’re having for dinner! The Richards Research Group 77% of consumers stopped at a grocery store on the way home from work in the past month. - PowerPoint PPT Presentation
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Page 1: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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A New Idea Every Day...For A Different Meal Every Night!

A New Idea Every Day...For A Different Meal Every Night!

Page 2: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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At 4pm every day, 80% of Americans stilldon’t know what they’re having for dinner!

The Richards Research Group

77% of consumers stopped at a grocery store on the way home from work in the past month.

Arbitron / Edison Media Research

48% say radio advertising caused them tovisit a store on the day they heard the ad.

Arbitron / Edison Media Research

Page 3: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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• An integrated program that gives listeners timely information and constant reminders on what to cook -- as well as where to buy and what to pick -- for dinner every night

• Combines commercials at decision making moments at the same afternoon times every day

• Supporting information is found online and reminders are pushed out to listeners who register

• Endorsed and promoted by an on-air personality with a passion for good food and family cooking

OverviewOverview

Page 4: A New Idea Every Day... For A Different Meal Every Night!

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• Fact 1 (job)

• Fact 2 (family)

• Fact 3 (favorite meal)

• Fact 4 (shopping)

• Fact 5 (cooking)

About Jane SmithAbout Jane Smith

DJ Photo

Station logo

Page 5: A New Idea Every Day... For A Different Meal Every Night!

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Target CustomerTarget Customer• A woman who works at an office, at home, or is a full time mother

and who embraces her busy life each and every day

• She is 25-54, college educated, married with children under the age of 11, with a household income of $60K+

• She is healthy, active, and fitness & family oriented

• She looks for ways to simplify her life without compromising quality

• She cooks at home regularly, especially during the week

Page 6: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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• OnAir: Listeners hear a simple recipe for dinner daily, including what ingredients to use and where to buy them

• OnLine: Listeners go to station and retailer websites to find and print the daily recipe and get ingredients, e-coupons, product offers, and access to an archive of all recipes and valid offers

• Email/Text: Listeners receive recipe and ingredient reminder messages

Campaign ElementsCampaign Elements

Page 7: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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• Fixed-position programming feature (:60s) airs on weekdays

• Sample Copy (:60s) It’s 4 o’clock, do you know what you’re having for dinner tonight? Today’s recipe is Baked Sea Scallops with green beans and mushrooms. Log on to KOIT.com and get the Dinner With KOIT Recipe Of The Day e-mailed to you each morning. Plus e-coupons for participating products can be printed and redeemed at your local Safeway. Brought to you by KOIT and Safeway. Safeway -- Ingredients for life.

• Promos / live reads (:15s) air across all other day-parts

• Additional spots (:30s) air across all other day-parts

OnAirOnAir

Page 8: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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• Listeners go to station or retailer websites where they can find and print the daily recipes

• Listeners sign up and become members of the Dinner With [XYZ] Club

• Members of the Dinner With [XYZ] Club have access to e-coupons and product offers

• All recipes and valid offers are archived

OnLineOnLine

Page 9: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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OnLine Promotion (Video Ads, Display Ads, and more!)OnLine Promotion (Video Ads, Display Ads, and more!)

Page 10: A New Idea Every Day... For A Different Meal Every Night!

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your_email@the_web.com

Email (Opt-In)Email (Opt-In)

• Listeners sign up on the website and become members of the Dinner With [XYZ] Club

• Every morning, members of the Dinner With [XYZ] Club receive the email recipe

• Special offers and e-coupons are included in the email

• Sponsor products are integrated into the recipe

Page 11: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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Text Messaging (Opt-In)Text Messaging (Opt-In)

• Listeners sign up on the website, become members of the Dinner With [XYZ] Club, and enroll in text messaging

• Every morning, members of the Dinner With [XYZ] Club receive recipe ingredients on their mobile phone

• Message includes link to station or retail website for full recipe instructions and e-coupons

Page 12: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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Video and audio spec spots should be created for clients, especially major advertisers

Sample SpotsSample Spots

Page 13: A New Idea Every Day... For A Different Meal Every Night!

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• Foster Farms• Classico Pasta Sauce• Hillshire Farms• Sara Lee / Gallo• Jennie-O Turkey Store• American Lamb Board• CA Grown• Fetzer Wines• Fresh Express

Participating Advertisers*Participating Advertisers*

• Golden Grain Pasta• Colombo Bread• Safeway• Armanino’s Foods of Distinction• Mrs. Cubbison’s Foods• Marie’s Salad Dressing• Pacific Coast Farmers Markets• Organic Valley• Smart Ones (Heinz)

*Program was testmarketed in San Francisco

Page 14: A New Idea Every Day... For A Different Meal Every Night!

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Opportunity #1

Major Retailer Annual Sponsorship

Opportunity #1

Major Retailer Annual Sponsorship

Page 15: A New Idea Every Day... For A Different Meal Every Night!

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Each Annual Sponsorship Includes:Each Annual Sponsorship Includes:

OnAir• XX :60s Fixed-Position Commercials (XX per day M-F / 52 wks)• XX :30s ROS Commercials (XX per wk / 52 wks)• XX :15s Promos / Live Reads (XX per wk / 52 wks)

OnLine / Email• XXX,XXX Guaranteed Digital Ad Impressions (per year)• Inclusion in XX email recipes (XX per day M-F / 52 wks)• Ability to offer XX e-coupon(s)

In-Store• TBD

Page 16: A New Idea Every Day... For A Different Meal Every Night!

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• Annual Sponsorship Selected Dates:

– XXXX to XXXX

• Investment per year (52 weeks):

– $XXX,XXX net for each Annual Sponsorship

• Net investment includes discount for annual participation

Selected Dates and Investment:Selected Dates and Investment:

Page 17: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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Opportunity #2

Major Retailer Quarterly Sponsorship

Opportunity #2

Major Retailer Quarterly Sponsorship

Page 18: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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Each Quarterly Sponsorship Includes:Each Quarterly Sponsorship Includes:

OnAir• XX :60s Fixed-Position Commercials (XX per day M-F / 13 wks)• XX :30s ROS Commercials (XX per wk / 13 wks)• XX :15s Promos / Live Reads (XX per wk / 13 wks)

OnLine / Email• XXX,XXX Guaranteed Digital Ad Impressions (per quarter)• Inclusion in XX email recipes (XX per day M-F / 13 wks)• Ability to offer XX e-coupon(s)

In-Store• TBD

Page 19: A New Idea Every Day... For A Different Meal Every Night!

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• Quarterly Sponsorship Selected Dates:

– XXXX to XXXX

• Investment per year (13 weeks):

– $XXX,XXX net for each Quarterly Sponsorship

• Net investment includes discount for quarterly participation

Selected Dates and Investment:Selected Dates and Investment:

Page 20: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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Opportunity #3

Retailer Daily Sponsorship

Opportunity #3

Retailer Daily Sponsorship

Page 21: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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Each Daily Sponsorship Includes:Each Daily Sponsorship Includes:

OnAir• XX :60s Fixed-Position Commercials (XX per wk / 13 wks)• XX :30s ROS Commercials (XX per wk / 13 wks)• XX :15s Promos / Live Reads (XX per wk / 13 wks)

OnLine / Email• XXX,XXX Guaranteed Digital Ad Impressions (per quarter)• Inclusion in XX email recipes (XX per wk / 13 wks)• Ability to offer XX e-coupon(s)

In-Store• TBD

Page 22: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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• Daily Sponsorship Selected Dates:

– XXXX to XXXX

• Investment per year (13 weeks):

– $XXX,XXX net for each Daily Sponsorship

• Net investment includes discount for quarterly participation

Selected Dates and Investment:Selected Dates and Investment:

Page 23: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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Opportunity #4

Vendor Package for Daily Sponsorship

Opportunity #4

Vendor Package for Daily Sponsorship

Page 24: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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• Vendor Packages allow a retailer or group of vendors to secure all Dinner With [XYZ] inventory (Monday through Friday) for 13 weeks

• Packages may be subdivided or split into a maximum of five (5) daily sponsorships, to be distributed or resold as necessary*

• The daily guaranteed inventory can be used to set up themed days or cooperative promotion

• Individual vendors are responsible for providing all creative materials

Vendor Package:Vendor Package:

*Subject toapprovals

Page 25: A New Idea Every Day... For A Different Meal Every Night!

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Each Partner Package Includes:Each Partner Package Includes:

OnAir• XX :60s Fixed-Position Commercials (XX per day M-F / 13 wks)• XX :30s ROS Commercials (XX per wk / 13 wks)• XX :15s Promos / Live Reads (XX per wk / 13 wks)

OnLine / Email• XXX,XXX Guaranteed Digital Ad Impressions (per quarter)• Inclusion in XX email recipes (XX per day M-F / 13 wks)• Ability to offer XX e-coupon(s)

In-Store• TBD

Page 26: A New Idea Every Day... For A Different Meal Every Night!

STATIONDJ or LOGO

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• Vendor Package Selected Weeks:

– XXXX to XXXX

• Investment per quarter (13 weeks):

– $XXX,XXX net for each Vendor Package

• Net investment includes discount for quarterly participation

Selected Weeks and Investment:Selected Weeks and Investment:

Page 27: A New Idea Every Day... For A Different Meal Every Night!

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• Listeners find colorful “What’s 4 Dinner” point-of-sale displays at retailer’s locations

– Placed in specific departments (meat / seafood / deli)

– Include all necessary ingredients

– Feature tear-off recipes and coupons

• The retailer can offer promotion in print ads and allow in-store demos, video tapings, or special events

Appendix 1: In-Store Option*Appendix 1: In-Store Option*

*Subject toretailer approvals

Page 28: A New Idea Every Day... For A Different Meal Every Night!

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Confidentiality Notice

The preceding pages contain proprietary information of Entercom Communications Corp. and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.