A Guide to Brand Storytelling

Jamie Holtum

WE ARE EXCITED TO BE HERE

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PEOPLE THINK THEWORLD IS RATIONAL

BUT ACTUALLY, WE ARE FUELLED BY EMOTIONS

“REASON IS NOTAS ‘PURE’AS MOSTOFUS THINK IT IS OR WISH IT TO BE;EMOTION AND FEELINGS AREN’T

INTRUDERS INTO THE BASTION OFREASON. WE FEEL BEFORE WE THINK.

IN FACTWE FEEL IN ORDER TO THINK.”

DESCARTES’ ERROR, ANTONIODAMASI

KEVIN ROBERTS, SAATCHI &SAATCHI

“EMOTION, INTUITION, LONG-TERMMEMORIES AND UNCONSCIOUS

MOTIVATIONS MAKEUP AS MUCH AS80 PERCENTOFOUR DECISION-

MAKING PROCESSES.

THATLEAVES JUST20 PERCENTFOR LOGIC TO BATTLEOVER.”

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“JUST MOVE ME, DUDE”

Dan Wieden, W&K

Your storyteller today...

Jamie Holtum

Senior Brand

Consultant

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SHIFTING FOCUS

CULTURE CHANGE: IDENTIFYING YOUR

CORPORATE STORY AND ENGAGING ACROSS

THE BUSINESS.

SOCIAL MEDIA RETAIL TV PRODUCT PACKAGING

STORY

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WHAT IS

YOUR BRAND

?

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THE KEY ELEMENTS OF STORY TELLING

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1. CHARACTER

Nike

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Go Pro

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2. CONFLICT AND RESOLUTION ARE AT THE HEART OF EVERY STORY

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3. PLOT“How small a quantity of real

fiction there is in the world; and that the same images, with little

variation, have served all the authors who have ever written.”

– Dr. Samuel Johnson

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TELLING YOUR BRAND’S STORY

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STORY-TELLING CHECKLIST.

q SHIFT FOCUS FROM CHANNEL TO STORY.

q DEFINE ‘WHAT’ IS YOUR BRAND

q DOES YOUR STORY HAVE A CHARACTER, A CONFLICT AND A PLOT?

q DO YOU TELL YOUR STORY WELL?

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FREE 1:1 SESSIONTO WRITE YOUR BRAND STORY

[email protected]

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Thank you.