A Brief List of Marketing Gurus and Their Works

BOOKS1 Peter F. Drucker2 Tom Peters3 Jim Collins4 Philip KOTLER5 David A. Aaker6 Michael E. Porter7 Warren Buffet The essays of Warren Buffett : lessons for corporate America8 Sam Walton (1996) Sam Walton: Made in America : My Story, 9 Don Peppers & Martha Roger

10 Thomas Nagle11 Wroe Alderson12 P. T. Barnum13 David Ogilvy14 Marshall McLuhan15 Neil McElroy (1931 )The McElroy Memo16 Lester WUNDERMAN (2004). "Being Direct: Making Advertising Pay".17 Seth GODIN18 Guy KAWASAKI19 Jackie Huba20 Ben Mcconnell21 Jay Conrad LEVINSON (1984-2007) Guerrilla Marketing: Secrets for Making Big Profits from Your Small22 Geoffrey A. MOORE23 Regis MCKENNA24 Emanuel ROSEN (2000) The Anatomy of Buzz: How to Create Word of Mouth Marketing 25 Jack TROUT26 Al RIES27 Steve RIVKIN28 Faith Popcorn29 Thomas Stanley30 Johny K. Johansson31 Clive Humby32 Lisa Johnson33 Sergio Zyman34 Michael Treacy35 Larry Downes36 Murray Raphel (1996) Up the Loyalty Ladder: Turning Sometime Customers into Full-Time Advocates of Your Business37 Theodore Levitt38 Patricia Seybold39 Hermann Simon40 Rick Crandall41 Harry Beckwith42 Mohanbir sawhney43 George Silverman The Secrets of Word of Mouth Marketing44 Malcolm Gladwell45 Peter Doyle46 Neale Martin (2008) Habit: The 95% of Behavior Marketers Ignore47 Lucas Conley (2008) Obsessive Branding Disorder48 Gerald Zaltman49 Ram Charan50 Michael R. Solomon51 Edward De Bono52 Martin Lindstrom53 Paco Underhill54 Robert Lawrence Kuhn55 Mark Flavin E-Books56 Chris Rempel E-book Confessions of a Lazy Super-Affiliate57 Nick Nelson No Books58 Costa Dedes Ebook - Tom Traffic System59 George Day60 Robert Cialdini61 John Kenneth Galbraith62 Clayton Christensen63 Neil Rackham64 Lawrence Friedman65 Hugh Mackay66 Richard Branson67 Jim Stengel No Books. Articles, Speeches about Rethink Marketing Branding and Life68 Jagdish Sheth69 Gary Hamel70 Everett M. Rogers71 Chris Anderson72 Glen Urban

What Makes An Effective Executive, Harvard Business Review, June 2004. The Effective Executive in Action (2005) 1985 - A Passion for Excellence (co-written with Nancy Austin)1982 - In Search of Excellence (co-written with Robert H. Waterman, Jr.)1995: Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company1994: Built to LastCreating Social Change, 1972. Marketing Management: Analysis, Planning, and Control, (1967-2009).Building Strong Brands 1995,Consumerism (1971-1982)Competitive Strategy 1980How competitive forces shape strategy 1979

Enterprise One To One: Tools for Competing in an Interactive Age (1997),The One to One Field Book(1999)The Strategy and Tactics of Pricing (1987-2005)Discussing and Deciding - A Desk Book for Group Leaders and Members, 1979(2006). A Twenty-First Century Guide to Aldersonian Marketing Thought. The Life of P.T. Barnum: Written By Himself. Originally published (1855-2000). The Wild Beasts, Birds and Reptiles of the World: The Story of their Capture, 1888. (1983), Ogilvy on Advertising. (1985), Confessions of an Advertising Man. "Hot" and "cool" media,The Mechanical Bride (1951)

(1984) The Guerilla Marketing Handbook.(1980) All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World.(1991) Database 101 (1990) The Macintosh Way (2006) Citizen Marketers: When People Are the Message - Ben McConnell, Jackie Huba, (2002) Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force - Ben McConnell, Jackie Huba, Guy Kawasaki(2006) Citizen Marketers: When People Are the Message - Ben McConnell, Jackie Huba, (2002) Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force - Ben McConnell, Jackie Huba, Guy Kawasaki

(1995-2004) Inside the Tornado(1991-1999) Crossing the Chasm,(1997) Real Time: Preparing for the Age of the Never Satisfied Customer(1991) Relationship Marketing: successful strategies for the age of the customer

(1999) The Power of Simplicity ,(1986) Marketing Warfare,(1985-2005) Marketing Warfare (1980-2000) Positioning: The Battle for Your Mind(2004) The Making of a Name: The Inside Story of the Brands We Buy (2002) IdeaWise: How to Transform Your Ideas(1996) Clicking: 16 Trends to Future Fit Your Life, Your Work, and Your Business(1991) The Popcorn Report(1996) The Millionaire Next Door the Surprising Secrets of America's Wealthy(1988) Marketing to the Affluent(1987) Market research the Japanese way: Special report(1980) Global Marketing: Research on Foreign Entry, Local Marketing, Global Management(2007) Scoring Points: How Tesco Continues to Win Customer Loyalty(2004) Scoring Points: How Tesco Is Winning Customer Loyalty(2006) Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers(2004) Don't Think Pink(2000) The End of Marketing As We Know It,(1999) Renovate Before You Innovate(2003) Double Digit Growth: How Companies Achieve It No Matter(1995) The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market(2002) The strategy machine : building your business one idea at a time(1998) Unleashing the killer app : digital strategies for market dominance

(1963) Creativity Is Not Enough, Harvard Business Review(1960) Marketing Myopia, Harvard Business Review(2001) The Customer Revolution, (1998) Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond ,(1996) Hidden Champions. Lessons from 500 of the world's best unknown companies, Harvard Business School Press, Boston 1996 (published in 15 languages) (1991) Simon für Manager, Econ Verlag,(1997) 10 Secrets of Marketing Success: How to Jump Start Your Marketing(1996) Marketing Magic: Proven Pathways to Success(2001) The Invisible Touch: The Four Keys to Modern Marketing(1997) Selling the invisible: A field guide to modern marketing(2001) Tech-venture: New Rules on Value and Profit from Silicon ValleyMarketing in the Network Economy

(2005) Blink(2000) The Tipping Point(2000) Value-based Marketing: Marketing Strategies for Corporate Growth and(1999) Innovation in Marketing (Cim Professional Development Series)

(2008) Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers ,(2003) Müşteri Nasıl Düşünür (How Customers Think)(2000) The Leadership Pipeline: How to Build the Leadership Powered Company(2000) Every Business is a Growth Business: How Your Company Can Prosper Year After Year (2002) Consumer behavior : buying, having, and being(2000) Marketing: Real People, Real Choices(1967, 1968) New Think (1967) The Use of Lateral Thinking, (introduced the term "lateral thinking" )(2005) BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (2008) Buyology: Truth and Lies About Why We Buy(2005) Call of the Mall: The Geography of Shopping,(2008) Why We Buy: The Science of Shopping,(1984) Commercializing Defense Related Technology(1982) Mid-Sized Firms: Success Strategies and Methodology

(1984) Strategic Market Planning: The Pursuit of Competitive Advantage,(1970) Buyer Attitudes and Brand Choice Behavior(1985) Influence: Science and Practice (1984) Influence : The Psychology of Persuasion (İknanın Psikolojisi)(1992) The Culture of Contentment(2008) The Innovator's Prescription: A Disruptive Solution for Health Care, . (1987) Making Major Sales(1980) Managing Major Sales: Practical Strategies for Improving Sales Effectiveness(2002) Go To Market Strategy, (1999) The Channel Advantage(1993) Reinventing Australia - drew on 60 individual reports (1982) Better Communication with Caroline Jones (audio tapes) (1995) How to Get Ahead in Business(1990) Virgin,

(1975) Models of Buyer Behaviour: Conceptual, Quantitative and Empirical (1973) Multinational Business Operations-Long-Range Planning, Organization, and Management (1996) Strategy as Revolution(1990) The Core Competence of the Corporation(1999) Entertainment education: A communication strategy for social change.(2009) Free: The Past and Future of a Radical Price,(2006) The Long Tail: Why the Future of Business is Selling Less of More ,Digital Marketing Strategy: Text and CasesEssentials of New Product Management

73 Chip Heath (2008) Made To Stick

SHORT INFO WIKIPEDIA WIKIPEDIA

Service Excellence, He is well known for hitting the bull’s eye rather than beating about the bush. One oHe is well known because of his clear titles of his books as well as its contents. One of his books is ” He is the author of book “A Framework for Marketing Management” that is usually referred to by the stud

Competition Strategies. He is one of the most respected marketing gurus. One of his quotes is as follows “Was richest man in AmericaHe is founder of Sam’s club and Wall-mart. He was well known for his marketing skill and the attention thatSegmentation, CRM, and One-to-One marketing, Personalized MarketingPrice Discrimination, Strategic Pricing

Rarities, Human Nature, Entertainment. He is famous for the success mantra “Every man’s occupation should b

Coined the term..."direct marketing"… creator of modern-day direct marketingOne of his quotes “The problem is that once a consumer has bought someone else’s story and believes thaEvangelism (Hi-Tech), AppleCustomer EvangelismCustomer Evangelism

Buzz, WOM

Trend Reporting, In Culture Marketing, Marketing to Women

Export Marketing, Japanese Way of MarketingLoyalty MarketingMarketing to WomenMarketing ROI (Return On Investment)Exceptional company performance, Focusing, Unique Customer Value PropositionBusiness Strategies of Technology useRetail Direct Marketing

Customer Involvement in BusinessPricingMarketing for people not in marketing

Branding in technology markets. Yeni pazarlama anlayışı hakkında bir bilgedir ve bir filozofdur.WoMViral MarketingValue Based Marketing, Marketing StrategyNeuro Marketing and HabitsEffects of Branding on SocietyConsumer Behaviour and Metaphores

Consumer Behaviour and Branding

Shopping PsychologyThe Creativity InfusionE-Marketing, Traffic Generating, Viral Marketing, One of his quotes on marketing is as follows: “There is

“Tom Traffic System” He has explained in this book nearly all the aspects of internet marketing.Market Driven Strategy, Competitive StrategyPersuasion, Consumer Psychology

Brand Building, Future of Marketing, P&G's ex-CMO, Rethink Marketing Branding and LifeRelationship marketing, Global Marketing, Strategic marketing; telecom marketing, Buyer behaviourCoined the term "Core Competencies". Strategy and CompetitionDiffusion of InnovationsFragmented market, Pricing and GenerousityNew Product Development, Trust Based Marketing

He is well known for his writings on decentralization and simplification. He also advocated respect for workers. He also stressed that the company’s primary responsibility was serving customers.The Effective Executive in Action (2005)

http://en.wikipedia.org/wiki/Peter_Drucker2005 - Trends (co-written with Martha Barletta) http://en.wikipedia.org/wiki/Tom_PetersRetrieved from "http://en.wikipedia.org/wiki/James_C._Collins"http://en.wikipedia.org/wiki/James_Collins_(management_theorist)Retrieved from "http://en.wikipedia.org/wiki/Philip_Kotler"http://en.wikipedia.org/wiki/Philip_KotlerHaas School of Business, UC Berkeley's profile of David Aaker

http://www.davidaaker.com/ http://www.prophet.com/

http://en.wikipedia.org/wiki/David_A._Aakerhttp://en.wikipedia.org/wiki/Michael_PorterBuffett's DNA report revealed that his paternal ancestors hail from northern Scandinavia, while his maternal ancestors most likely have roots in Iberia or Estonia.[30] Despite widespread suggestions to the contrary, and the casual friendship which has developed between their families, Warren Buffett has no clear relation to the well-known singer Jimmy Buffett.http://en.wikipedia.org/wiki/Warren_buffetSam Walton at Find A Grave http://en.wikipedia.org/wiki/Sam_WaltonSome commentators (including Peppers and Rogers) use the term "one-to-one marketing" which has been misunderstood by some. Seldom is there just one individual on either side of the transaction. Buyer decision processes often involve several people, as do the marketer's efforts. However, the excellent metaphor refers to the objective of a single message source (store) "to" the single recipient (household), a technological analogy to a "mom and pop" store on a first name basis with 10 million customers.

The Life of P.T. Barnum: Written By Himself. Originally published 1855. Reprint ed., Champaign: University of Illinois Press, 2000. ISBN 0-252-06902-1. The Wild Beasts, Birds and Reptiles of the World: The Story of their Capture. Pub. 1888, R. S. Peale & Company, Chicago. http://en.wikipedia.org/wiki/P_T_Barnumwww.marketers-hall-of-fame.com/1-david-ogilvy-marketing.html

www.ogilvy.com/historyRoman, Kenneth (2009) 'The King of Madison Avenue'. Palgrave Macmillan. Basingstoke, Hampshire, RG21 6XS, England

http://en.wikipedia.org/wiki/David_OgilvyFrom Cliché to Archetype (1970)http://en.wikipedia.org/wiki/Marshall_Mcluhan

Father of Brand Management. He was the general manager at Procter and Gamble. He focuses on training, development of managerial competence and expansion of the product line and marketing. In 1931, Neil McElroy, Procter & Gamble's Promotion Department Manager, created a marketing organization based on competing brands managed by dedicated groups of people. The system provided

Neil Hosler McElroy (October 30, 1904 - November 30, 1972) was United States Secretary of Defense from 1957 to 1959 under President Eisenhower. He had been president of Procter & Gamble.

http://en.wikipedia.org/wiki/Neil_McElroyRetrieved from "http://en.wikipedia.org/wiki/Lester_Wunderman"http://en.wikipedia.org/wiki/Lester_WundermanRetrieved from "http://en.wikipedia.org/wiki/Seth_Godin"http://en.wikipedia.org/wiki/Seth_Godin"Apple Evangelist’s Advice For Silicon Valley Entrepreneurs". Asian Week. July 1, 2008. http://en.wikipedia.org/wiki/Guy_Kawasaki

Jay Conrad Levinson is widely regarded as being the "inventor" of Guerrilla Marketing (or at least of putting a name to certain strategies and tactics). He has written a series of books on the subject, including The Guerrilla Marketing Handbook (Guerrilla Marketing), Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success (Guerrilla Marketing), Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, and Guerrilla Marketing for the Home-Based Business http://www.gmarketing.com/

Retrieved from "http://en.wikipedia.org/wiki/Jay_Conrad_Levinson"http://en.wikipedia.org/wiki/Jay_Conrad_Levinsonhttp://www.chasminstitute.com/

http://www.chasmgroup.com/Retrieved from "http://en.wikipedia.org/wiki/Geoffrey_Moore"

http://en.wikipedia.org/wiki/Geoffrey_MooreHis most recent book, TOTAL ACCESS, Giving Customers What They Want in an Anytime, Anywhere World, published by Harvard Business School Press in March 2002, addresses the future of marketing as computers and the network do most of the work, from data gathering to customer care and response. The marketing function disappears into a network of relationships and responsibilities between man and machine throughout the value chain. Total consumer access to-and interaction with-the marketplace replaces the archaic broadcast model.http://www.regis.com/

Retrieved from "http://en.wikipedia.org/wiki/Regis_McKenna"http://en.wikipedia.org/wiki/Regis_McKenna

Retrieved from "http://en.wikipedia.org/wiki/Jack_Trout"http://en.wikipedia.org/wiki/Jack_TroutAl Ries is the author of Positioning: The Battle for Your Mind (with Jack Trout), Marketing Warfare (with Jack Trout), Bottom Up Marketing (with Jack Trout), The 22 Immutable Laws of Marketing (with Jack Trout), Focus, The 22 Immutable Laws of Branding, and The Fall of Advertising and the Rise of PR. With Jack Trout, Al Reis is commonly thought of as the father of "Positioning". Both are thought leaders in marketing strategy.

www.ries.com Retrieved from "http://en.wikipedia.org/wiki/Al_Ries"

http://en.wikipedia.org/wiki/Al_Ries

Retrieved from "http://en.wikipedia.org/wiki/Faith_Popcorn"http://en.wikipedia.org/wiki/Faith_Popcorn

*Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects.(Erickson, Gary M, Johansson, Johny K, Chao, Paul )

http://en.wikipedia.org/wiki/Loyalty_marketinghttp://www.reachgroupconsulting.comhttp://en.wikipedia.org/wiki/Sergio_ZymanFormerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy received his PhD. from MIT and his engineering degree from the University of Toronto.http://www.speaking.com/speakers/michaeltreacy.htmlLarry Downes received his B.A. with Honors from Northwestern University, and his J.D. with High Honors from the University of Chicago. From 1993-1994, he served as law clerk to the Hon. Richard A. Posner, Chief Judge, United States Court of Appeals for the Seventh Circuit. He is a founding fellow of the Cyberspace Law Institute and a member of the State Bar of California. http://www.imgspeakers.com/speaker/Bio.aspx?SpeakerID=201http://www.playingfieldpromotions.com/Murray-Raphel.phpTheodore Levitt's obituary and profile at Harvard Business School Retrieved from "http://en.wikipedia.org/wiki/Theodore_Levitt"http://en.wikipedia.org/wiki/Theodore_LevittRetrieved from "http://en.wikipedia.org/wiki/Patricia_Seybold"http://en.wikipedia.org/wiki/Patricia_SeyboldRetrieved from "http://en.wikipedia.org/wiki/Hermann_Simon"http://en.wikipedia.org/wiki/Hermann_Simon

Harry ve çocukları Harry IV, Will, Cole ve Cooper Minneapolis, Minnesota'da yaşamaktadırlar. Harry Beckwith aynı zamanda bir romancı, usta bir briç oyuncusu ve hırslı bir atlettir. 1975'ten beri 55,000 kilometreden fazla yol kat etmiştir, ki bu da dünyanın çevresini neredeyse iki kez dönecek kadar uzun bir mesafedir. Retrieved from "http://en.wikipedia.org/wiki/Mohanbir_Sawhney"

http://en.wikipedia.org/wiki/Mohanbir_Sawhney

http://en.wikipedia.org/wiki/Malcolm_GladwellPeter Doyle High-flying marketing academic, guru, and

Guardian columnist, Died in 2003 http://www.telegraph.co.uk/news/obituaries/1426788/Peter-Doyle.htmlMy name is Neale Martin. My title as I would like to be known, I am an author of “Habit: The 95% of Behavior Marketers Ignore” and I am the founder and CEO of Intellect, a consulting company in Atlanta. The real idea just came from watching my daughter use her cellphone. You know, teenager, you know, on the couch right beside the landline phone and, you know, something occurred to her, she was online and she just, you know, whips her cellphone out and calls a friend. And, you know, the parent in me reacted like all parents do, like, wait a second, that will cost me money, the other one is free, you know, use that one. But then I realized that what she had done, she had done unconsciously, you know, it was a habit. And so, I do a lot of work with communications companies and I always started thinking about that idea, about, you know, what we do unconsciously might explain a lot of the big problems with marketing. So, when I did my PhD in Marketing, it was on customer’s satisfaction. And, I did all this research and I, you know, all is complicated about mathematical modeling and then I did this, you know, large scale analysis of all this research and discovered that customer’s satisfaction tells us almost nothing. So, then, if I know how satisfied you are, I cannot predict what you’re going to do next. http://bigthink.com/topics/business-and-economics/ideas/neale-martin-on-habit-the-95-of-behavior-marketers-ignorehttp://bigthink.com/lucasconley/the-story-behind-obsessive-branding-disorderRetrieved from "http://en.wikipedia.org/wiki/Gerald_Zaltman"http://en.wikipedia.org/wiki/Gerald_zaltmanRetrieved from "http://en.wikipedia.org/wiki/Ram_Charan"http://en.wikipedia.org/wiki/Ram_charan

Dr. Solomon has provided input as a marketing consultant to a variety of organizations. Clients have included Armstrong World Industries, Bayer Healthcare, Gap, Inc., Hakuhodo Advertising (Tokyo), H&M, Johnson & Johnson, Levi Strauss, Living Tomorrow, Prudential Securities, State Farm, and United Airlines. He is a Managing Director of Mind/Share, Inc., a consulting firm specializing in consumer research and lifestyle marketing issues for such clients as DuPont, Black & Decker, eBay, PPG Industries, Visa, VF Corp., Timberland, and Calvin Klein.http://www.flatworldknowledge.com/our-teamDe Bono Institute (Melbourne): http://www.debono.org/deBono Thinking Systems (his training business): http://www.debonothinkingsystems.com/

Retrieved from "http://en.wikipedia.org/wiki/Edward_de_Bono"http://en.wikipedia.org/wiki/Edward_De_Bono13. Misyonerleriniz olmalı. Markalarınızı tanıtan, kulaktan kulağa sizin hakkınızda düşünen misyonerlere sahip olmalısınız.Retrieved from "http://en.wikipedia.org/wiki/Martin_Lindstrom"http://en.wikipedia.org/wiki/Martin_LindstromRetrieved from "http://en.wikipedia.org/wiki/Paco_Underhill"http://en.wikipedia.org/wiki/Paco_UnderhillRetrieved from "http://en.wikipedia.org/wiki/Robert_Lawrence_Kuhn"http://en.wikipedia.org/wiki/Robert_Lawrence_Kuhn http://www.1choice4yourstore.com/nimabymafl1.htmlAffiliate marketing, Traffic Generating, Internet marketing.

He wants to open our eyes to affiliate marketing but at the same time he says “”I’ve laid everything out on a silver platter, and yet, the sad fact of the matter is that a large number of people who read this book won’t do a damn thing about it. And yet, they’ll somehow be the “victim”.”Urban Marketing, Faith Based Marketing, One his quotes hint directly at the weakest point in marketing. “The most expensive marketing is marketing that doesn’t work. We approach our client relationships with this idea in mind and produce marketing campaigns that drive consumers from apathy to action.”

* Crossover (faith-based and mainstream) Marketinghttp://www.blackexperts.com/profiles/nick_nelson.html- Costa Dedes http://www.tomtraffic.com/?hop=larrycheeRetrieved from "http://en.wikipedia.org/wiki/George_S._Day"http://en.wikipedia.org/wiki/George_S._DayRetrieved from "http://en.wikipedia.org/wiki/Robert_Cialdini"http://en.wikipedia.org/wiki/Robert_Cialdini

J K Galbraith was not a marketer, but his work as one of the world's leading economists over many decades exemplified absolute thought leadership in business areas that impacted all marketplaces. Author (amongst many other publications) of The Affluent Society (1958), The New Industrial State (1967), The Age of Uncertainty (1977), and The Culture of Contentment (1992).

John Kenneth Galbraith, OC (October 15, 1908–April 29, 2006) was a Canadian-American economist. He was a Keynesian and an institutionalist, a leading proponent of 20th-century American liberalism and progressivism. His

http://en.wikipedia.org/wiki/John_Kenneth_Galbraith

INNOVATION. Clayton Christensen is a thought-leader for his work on INNOVATION and its ability to disrupt successful business strategies or create competitive advantage, particularly in mature markets. The themes of his original work are the impact of disruptive technologies and innovation waves. Professor of Business Administration at Harvard Business School and principal of consulting firm

Clayton M. Christensen (born April 6 , 1952 in Salt Lake City, Utah) is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, with a joint appointment in the Technology & Operations

http://en.wikipedia.org/wiki/Clayton_Christensenwww.huthwaite.comhttp://www.neilrackham.com/Sales Channel Strategy. Larry Friedman is widely credited with establishing go-to-market strategy as a corporate focus. He is a pioneer in multi-channel integration, and an expert on sales channel strategy. Managing Consultant at LGF Group. Author of Go To Market Strategy, The Channel Advantage, and of Getting Partnering Right (with Neil Rackham and Richard Ruff).www.whitlam.org/people/mackay_hugh.htmlMackay Report at www.ipsos.com.au

Retrieved from "http://en.wikipedia.org/wiki/Hugh_Mackay_(social_researcher)"http://en.wikipedia.org/wiki/Hugh_Mackay_(social_researcher)Founder of Virgin Atlantic.

Known for imaginative marketing to promote the various businesses (including an airline and a record store chain) in the Virgin Group, which he founded.On 10 January 2008, Branson's Virgin Healthcare announced that it would open a chain of health care clinics that would offer conventional medical care alongside homeopathic and complementary therapies.[18] The Financial Times reported that Ben Bradshaw, UK's health minister, welcomed the launch. "I am pleased that Virgin Healthcare is proposing to work with GPs to help develop more integrated services for patients.http://en.wikipedia.org/wiki/Richard_BransonJim grew up in Lancaster, PA. He holds a BA from Franklin & Marshall College, and an MBA from The Pennsylvania State University (Smeal School of Business). Jim and his wife Kathleen have two children, and split their time between Cincinnati, Ohio and Coronado, California.http://www.washingtonspeakers.com/SpeakerInfo/bios/StengelJim.doc

Retrieved from "http://en.wikipedia.org/wiki/Gary_Hamel"Rogers, E. M. (1999). Entertainment education: A communication strategy for social change. New Jersey: Lawrence Erlbaum (with Arvind Singhal, lead author). Anderson, Chris (2006). The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion. ISBN 1-4013-0237-8. Free - He recently publicized his next work "Free" on the popular economics podcast Econtalkhttp://en.wikipedia.org/wiki/Chris_Anderson_%28writer%29Retrieved from "http://en.wikipedia.org/wiki/Glen_L._Urban"

http://en.wikipedia.org/wiki/Glen_L._Urban

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