8th International Conference on Social Responsibility ... · Dr. Georgiana Grigore, Conference Chair Professor Alin Stancu, Conference Chair Keynote: Constructing the Markets for

Overview

Thursday, 24th of October, 2019 08.15 – 09.00 Registration/Refreshments - Atrium

09.00 – 10.30 Opening ceremony - Auditorium B1

Professor Francisco Veiga, President of the School of Business and Economics

Dr. Cláudia Simões, Conference Chair

Dr. Georgiana Grigore, Conference Chair

Professor Alin Stancu, Conference Chair

Keynote: Constructing the Markets for Virtue: Balancing Corporate Social Responsibility

Commodification, Socialization & Materialization

Professor Jean-Pascal Gond, Cass Business School, City University London

10.30 – 11.00 Coffee break - Atrium

11.00 – 12.30 Parallel sessions

12.30 – 13.45 Lunch – Restaurante Panorâmico

13.45 – 14.30 Keynote - Auditorium B1

Demystifying Paradoxes in Sustainability: A Practical Perspective

Dr. Catherine da Silveira, Assistant Professor at Nova School of Business and Economics



The role of sustainable public transportation in a smart city: Braga’s experience

Sandra Cristina Leitão Cerqueira, Co-CEO at TUB – Transportes Urbanos de Braga

16.30 – 16.45 Coffee Break - Atrium

16.45 – 18.15 Parallel session

18.30 Bus transfer from the University to Bom Jesus do Monte

19.00 – 19.45 Visit to Bom Jesus do Monte – UNESCO World Heritage Site

19.45 – 22.30/22.45 Conference Dinner (Colunata – Bom Jesus do Monte)

22.30/22.45 Bus transfer to hotels/drop-off points

Friday, 25th of October, 2019

08.30 – 09.00 Refreshments - Atrium



Socially responsible investing and financial performance: can you do well while doing good?

Professor Maria Céu Cortez, School of Economics and Management, University of Minho

11.15 – 11.30 Coffee Break - Atrium

11.30 – 13.00 Parallel session

13.00 – 14.15 Lunch – Restaurante Panorâmico


Dual Meso Level Marketing Dynamics: Merging Football with Sustainability

Dr. Anthony Samuel, Senior Lecturer in Marketing and Strategy, Cardiff Business School


16.30 – 18.00 Closing ceremony/reception

Dr. Cláudia Simões, Conference Chair

Dr. Georgiana Grigore, Conference Chair

Professor Alin Stancu, Conference Chair

Dr. Anna Sörensson, Mid Sweden University; The 9th International Conference on Social

Responsibility, Ethics, and Sustainable Business, ICSR 2020 Sweden

Dr. Fabio Pizzutilo, University of Bari Aldo Moro; Special issue "Socially Responsible

Investments", International Journal of Financial Studies

19.45 Optional dinner* (*Not included in the conference fee).

Welcome

Welcome to the International Conference on Social Responsibility, Ethics and Sustainable

Business!

We are delighted to host the Conference at the University of Minho in Braga/Portugal. The

ICSR conference has grown and this year we are very pleased to host more than 100

participants from 30 countries, including academics/researchers, PhD students and

practitioners. Over the 2-day event we will have 5 Keynote speakers and 89 oral

presentations in parallel sessions.

Under the theme “Corporate responsibility, sustainability & markets”, the conference

explores how evolving organisations and market logics, connect with the purpose of

corporate responsibility and sustainability practices, or related community and societal

logics. Contributions include current thinking and developments, combining theoretical and

empirical foundations on markets, organisations and sustainability. Such over-arching theme

covers a wide range of topics from multiple and interdisciplinary perspectives, including,

Marketing, Engineering, Law, Finance, Human Resources, Accounting (etc.).

On a final note, we would like to register our gratitude to the School of Economics and

Management at the University of Minho and to the Centre for Research in Economics and

Management (NIPE) for hosting the event. We are also grateful to the organising committee

and everybody who directly and indirectly supported and contributed to this conference,

including the keynote speakers and all the participants.

We hope you will find this event an exciting opportunity to share knowledge, debate ideas

and expand your research network. We wish you all a wonderful stay in Braga!

The conference co-chairs

Dr. Cláudia Simões, School of Economics and

Management, University of Minho, Braga, Portugal

Dr. Georgiana Grigore, Henley Business School, UK

Prof. Alin Stancu, Bucharest University of Economic

Studies, Romania

The School of Economics and Management

The School of Economics and Management (EEG) at the University of

Minho is a cosmopolitan School involving a multiplicity of teaching

and scientific projects in a wide range of areas, such as, economics,

business administration and political science and international relations

(among others). The School offers 8 undergraduate Programmes, 15

Masters and 5 Doctoral Programmes (some which are part of a

consortium with other Universities). EEG is committed to develop and

disseminate scientific knowledge at the highest level, together with a

continuous interaction with the corporate and business sectors.

The Centre for Research in Economics and

Management

The Centre for Research in Economics and Management's (NIPE) aims

at fostering scientific development in Economics and Management. The

center has 37 effective members and is ranked among the best

Portuguese research centres in the fields of Economics and

Management.

NIPE is an internationally oriented research center. NIPE's members

publish in leading international journals and are involved in

international research collaborations. The center further organises a

seminar series involving world-wide researchers. Every year, NIPE

hosts a Summer School attracting researchers from all over the world.

NIPE also contributes to the adoption of economic policies based on

rigorous scientific analysis of the Portuguese economy, through the

delivery of consulting services.

Speaker biographies

Francisco Veiga is Professor of Economics and Dean of the School of Economics

and Management at the University of Minho. He is the former president of the

European Public Choice Society.

Holding an undergraduate degree in Economic and Political International Relations

from UMinho, and a Ph.D. in Economics from the University of South Carolina, he

teaches and researches in the areas of Macroeconomics, International Monetary

Economics, Political Economy, and Economic Growth. He is a member of the

Editorial Board of the European Journal of Political Economy, has several articles

published in journals such as the Journal of Development Economics and the

European Economic Review, and coordinated several research projects.

At UMinho, he was an elected member of the General Council of UMinho, director

of the Economic Policies Research Unit (NIPE), of the Department of Economics,

and of the Ph.D., Master and undergraduate programs in Economics. Among the

consultancy tasks performed are studies for the European Court of Auditors, the

Portuguese Directorate General of Local Authorities (DGAL), and the Secretary of

State of Culture.

Jean-Pascal Gond is Professor of Corporate Social Responsibility at Cass Business

School, City, University of London where he heads ETHOS – The Centre for

Responsible Enterprise. His research mobilizes organization theory and economic

sociology to investigate corporate social responsibility and responsible investment.

His current research on CSR includes the roles of standards and metrics in the

institutionalization of CSR in the financial marketplace and in corporations, the

influence of CSR on employees and the effectiveness of investors’ engagement of

corporation on environmental, social and governance issues.

He has published more than 50 articles in the fields of corporate responsibility and

organization theory in leading academic journals such as Academy of Management

Review, Business and Society, Business Ethics Quarterly, Economy and Society,

Human Relations, Organization Science, Organization Studies, Journal of Business

Ethics, Journal of Management, and Journal of Management Studies.

Maria Céu Cortez is Full Professor of Management at the School of Economics

and Management, University of Minho. She is director of the PhD in Business

Administration of the University of Minho and Associate Editor of the European

Journal of Finance.

Her research focuses on socially responsible investments and portfolio

performance evaluation and has been published in several journals, such as:

Journal of Business Ethics, Business Ethics- An European Review, Corporate

Social Responsibility and Environmental Management, Journal of Banking and

Finance, Quantitative Finance, European Financial Management, European

Journal of Finance, Financial Markets and Portfolio Management, International

Journal of Finance & Economics, International Review of Financial Analysis,

Applied Economics Letters, Journal of Cleaner Production and Research in

International Business and Finance.

Anthony Samuel (PhD Cardiff University) is a Lecturer in Marketing and Strategy

at Cardiff University with a research interest in the field of Fair Trade marketing

and social enterprise. Anthony’s multidisciplinary research embraces geographical

and socio-economic notions of place into the marketing dynamic.

His research navigates the complex interfaces between place management/

marketing, social enterprises, sustainable business practices and ethical

consumption. Recently his work has concentrated on the challenges social

enterprises face while operating in places that are suffering from social and

economic deprivation.

Anthony’s work has been published in a number of leading journals including; The

Journal of Business Ethics, The European Journal of Marketing, Tourism

Management, The Journal of Consumer Behaviour, Local Economy, The Journal of

Macromarketing and The Social Enterprise Journal.

Catherine da Silveira joined Nova School of Business & Economics, in Portugal,

after 14 years of executive experience, first with the L’Oreal Group in France, USA

and Portugal, then in the IT Sector.

Since, she has been combining an academic role, presently teaching Brand

Management, New Trends in Consumer Behavior and Branding for Sustainability,

among other Courses, to Executives and in the Masters and MBA Programs, with

executive/consulting functions within the School, Companies, and NGOs. In

particular, she has been working for Unilever, Nestlé, L’Oreal, Fundação Calouste

Gulbenkian, Unicef, Reclusa, and she is a Board Member of Ach Brito/Claus Porto

and Conseiller du Commerce Exterieur de la France.

She holds a PhD in Marketing from The Open University Business School (UK) and

a M.A. in Marketing Research from Institut d’Etudes Politiques de Paris (France).

Sandra Cristina Leitão Cerqueira is Co-CEO at TUB – Transportes Urbanos de

Braga, E.M, since November 2017. With a degree in International Relations from

the University of Minho, she completed her studies at the University of Central

Arkansas, under an EU-US exchange programme.

She holds an MBA from Porto Business School and has a postgraduate degree in

Health Care Management from the University of Minho. Throughout her

professional career, she held positions at AICEP – Portuguese Investment and

Foreign Trade Agency, at national textile companies and at the Internationalization

Office of AEP – Portuguese Business Association. The latter as responsible for the

implementation, operationalization and management of a permanent showroom for

16 national home-décor companies in New York, USA.

In 2007, she joined ALERT Life Sciences Computing, a multinational company

dedicated to the development of clinical software solutions, where she was

responsible for the company’s competitive dialogues and international tenders as

well as supporting the establishment of licensing partnerships within the company’s

Channel Partners Program.

Additionally, she was member of the Board of Directors at – BRAVAL, a multi-

municipal waste recovery and treatment company.

Dr Georgiana Grigore is an Associate Professor in marketing at Henley Business

School. She is co-founder and chair of ‘Social Responsibility, Ethics and Sustainable

Business’ conference. Her major area of research is in marketing and corporate

responsibility concepts and practices, including changes that result from digital

media. She has published several books, including Corporate Responsibility and

Digital Communities and Corporate Social Responsibility in the Digital Age that

explore a contemporary intersection of two contemporary fields: corporate

responsibility and digital technology. Her research has appeared in international

journals including Marketing Theory, Journal of Business Research, and Internet

Research.

Alin Stancu is Professor of Corporate Social Responsibility and Public Relations in

the Department of Marketing from The Bucharest University of Economic Studies.

His main areas of research include: business ethics, corporate responsibility and

public relations. He is the co-founder of The International Conference on Social

Responsibility, Ethics and Sustainable Business (www.csrconferences.org) and

editor of several books in Palgrave Studies in Governance, Leadership and

Responsibility.

Cláudia Simões (PhD University of Warwick/UK) is Associate Professor in the

Department of Management at the University of Minho in Portugal. Her research

interests focus on corporate marketing (reputation, identity and branding),

sustainability, co-creation and customer experience.

Her work has been published in the Journal of the Academy of Marketing Science,

Journal of Business Research, European Journal of Marketing, Industrial Marketing

Management, Business Ethics Quarterly, Studies in Higher Education (among

others). She is Associate Editor of the European Journal of Marketing, and editorial

board member of the Journal of Services Marketing and the Corporate Journal of

Marketing Communications. She has cooperated with the AICEP Portugal Global -

Trade & Investment Agency; Eixo Atlântico do Noroeste Peninsular [European Union

cross-border region of North of Portugal and Galicia]; Braga Trade Association

(Portugal) and the Advanced Institute of Management (UK).

Thursday, 24th of October, 2019

11.00 – 12.30 | Parallel sessions

Room 1.07

Chair: Maria Castillo

No. Authors Title of the paper

1 Udo Wagner and Sophie

Strobl

DO CONSUMERS’ VALUE SYSTEMS IMPACT THEIR CONSUMPTION

OF SUSTAINABLE GROCERIES? AN INTERCULTURAL STUDY

2 Ken Peattie PROMOTING CONSUMPTION REDUCTION: A BEHAVIOUR CHANGE

PERSPECTIVE

3 Paul M Lane, Jack Zinser and

Ryan Lafferty

CORPORATE SOCIAL RESPONSIBILITY, GEN Z, AND SUSTAINABILITY

4 Georgiana Grigore, Mike

Molesworth, Chris Miles and

Sarah Glozer

(UN)RESOLVING THE DARK SIDE OF DIGITAL TECHNOLOGIES

THROUGH THE RHETORIC OF BALANCE

Room 1.10

Chair: Benedict Sheehy


1 Michele Fioretti

GIVING FOR PROFIT OR GIVING TO GIVE: THE PROFITABILITY OF

CORPORATE SOCIAL RESPONSIBILITY

2 Aneta Pintekova and Jiri

Kukacka

CORPORATE SOCIAL RESPONSIBILITY AND STOCK PRICES AFTER

THE FINANCIAL CRISIS: THE ROLE OF PRIMARY STRATEGIC CSR

ACTIVITIES

3 Maria-Teresa Bosch-Badia,

Joan Montllor-Serrats and

Maria-Antonia Tarrazon-

Rodon

ANALYSING SOCIAL INVESTMENT PROJECTS

Room 1.16

Chair: Paul Harrison


1 Emmanuelle Nunes Brederode

Araujo, Joaquim Silva and

Helena Alves

THE VALUE CO-CREATION THROUGH THE IMPLEMENTATION OF

THE CIRCULAR ECONOMY WITH THE CITIZENS' PARTICIPATION: AN

BIBLIOMETRIC ANALYSIS

2 Nicola Jane Reid Thomas

FROM LINEAR TO CIRCULAR: A META-THEORETICAL PERSPECTIVE

ON TRANSFORMING MARKETING SYSTEMS

3 Noémi Csigéné Nagypál and

Tibor Princz-Jakovics

MARKETING ASPECTS OF CARBON EMISSION OFFSETTING EFFORTS

OF A SPECIAL AUTOMOTIVE FACILITY

4 Paulo Lencastre and Cláudia

Simões

ESTABLISHING BRAND SYMBOLS AND MEANINGS: WHEN

CONSUMERS DEFINE AND CREATE SPONTANEOUS

REPRESENTATIONS OF THE BRAND IMPROVING WELLBEING

Room 2.03

Chair: Olga Pereira


1 Nelson Areal and Ana

Carvalho

THE FINANCIAL PERFORMANCE OF THE WORLD’S MOST ETHICAL

COMPANIES: ADVANTAGE IN TIMES OF CRISIS

2 Kamala Vainy Kanapathi

Pillai

TRANSNATIONAL ACTIVISM ON MINORITY STAKEHOLDER

SALIENCE AND CSR: DEVELOPING REGION CONTEXT

3 Susana Marques, Maria

Sarmento and Ana Estima

THE IMPLICATIONS OF SUSTAINABILITY FOR MARKETING

DEPARTMENTS AND MARKETING PROFESSIONALS: A THEORETICAL

PERSPECTIVE



Room 1.07

Chair: Bassem Jamil Kheireddine


1 Paul Harrison, Joshua

Newton and Laura McVey

A MORE INCLUSIVE FORM OF CONSUMER PROTECTION: THE

INFLUENCE OF DOUBLE OPT-IN

2 Susana Campos, Carlos

Peixeira Marques and Lívia

Madureira

BELIEFS, DESIRE, AND VOLITIONS TO USE ORGANIC OLIVE OIL:

COMPARING CONSUMERS FROM SPAIN AND SWEDEN

3 Carmina S. Nunes and

Susana Marques

CORPORATE SOCIAL RESPONSIBILITY AND GREEN MARKETING

STRATEGY TOWARDS ORGANIZATIONAL SUSTAINABLE

DEVELOPMENT 4 Maria Castillo

EXPLORING THE EMERGENCE OF HYBRID ORGANIZATIONS IN

THE ORGANIC FOOD INDUSTRY

Room 1.10

Chair: Nicola Jane Reid Thomas


1 Fabio dos Santos Cardoso

RETAIL IN BRAZIL: HOW CSR AND SUSTAINABILITY PRACTICES

HAVE BEEN ADOPTED BY SUPERMARKETS GROUPS.

2 Olgierd Swiatkiewicz

SUSTAINABILITY IN THE PORTUGUESE WINE SECTOR

MANAGEMENT: AN OVERVIEW

3 Julia Schwarzkopf, Kai

Reinhardt and Carolin

Ermer

TRANS-SUSTAIN: TRANSVERSAL COMPETENCE MANAGEMENT

FOR INTEGRATING SUSTAINABILITY IN THE APPRENTICESHIP

OF GERMAN BUTCHERS

4 Marta Galli, Roberta

Sebastiani and Alessia

Anzivino

SUSTAINABILITY AND OMNICHANNEL STRATEGIES IN THE

ITALIAN WINE INDUSTRY

Room 1.16

Chair: Michele Fioretti


1 Jorge Cunha, Wellington

Alves, Madalena Araújo and

Paul Benneworth

AN INVESTIGATION OF EXISTING SOCIAL IMPACT MEASURES

FOR SOCIAL INNOVATION

2 Sadaf Shariat and Zahra

Khamseh

‘FRUITS OF THE SAME TREE’? A SYSTEMATIC REVIEW OF

CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL ENTERPRISE

LITERATURE 3 Yulia A. Fomina and Irina

V. Katunina

SOCIAL ENTERPRISES AND SUSTAINABILITY PRACTICES: THE

EVIDENCE FROM RUSSIA

4 Einar Svansson and Sigrun

Lilja Einarsdottir

SOCIAL ENTREPRENEURS AND LEAD USERS: THE CASE OF THE

BLUE LAGOON, ICELAND

Room 2.03

Chair: Maria Leonor Pires


1 Laura Daniela Rosca

(Tanase), Mihaela

Constantinescu, Ioana

Cecilia Popescu and Stefan

Claudiu Caescu

THE ETHICS OF USING NEUROMARKETING TECHNIQUES IN

ONLINE SOCIAL NETWORKS FROM A BUSINESS PERSPECTIVE

2 Kim, Oi Mei KUOK and

Joanne, Sow Hup CHAN

WILLINGNESS TO CONSUME AT GREEN RESTAURANTS: THE

MEDIATING EFFECTS OF GENERAL ATTITUDE,

ENVIRONMENTAL CONCERN AND RESTAURANT IMAGE 3 Carolin Baur, Marlies

Schümann, Maie Stein, Grit

Tanner and Eva Bamberg

STATED WILLINGNESS TO PAY FOR PRODUCTS

MANUFACTURED UNDER GOOD, FAIR, HEALTH-PROMOTING, OR

SUSTAINABLE WORKING CONDITIONS: A PSYCHOLOGICAL

PERSPECTIVE



Room 1.07

Chair: Susana Campos


1 Bassem Jamil Kheireddine,

Ana Maria Soares and

Ricardo Gouveia Rodrigues

USING SOCIAL MARKETING IN A REFUGEE CRISIS

2

Maria Leonor Pires

CORPORATE SOCIAL RESPONSIBILITY POLICIES WITH THE

POTENTIAL TO SHAPE LABOR MARKETS – A STUDY ON

PORTUGUESE FIRMS

3 Olga Pereira, Minoo

Farhangmehr and Cláudia

Simões

VALUE CO-CREATION PERSPECTIVE ON CORPORATE SOCIAL

RESPONSIBILITY: MEASURING THE EMPLOYEES EXPERIENCE

4 Caroline Moraes, Morven

McEachern, Andrea Gibbons

and Lisa Scullion

FOOD POVERTY AND LIMINAL SPACES OF COMMUNITY-BASED

FOOD AID PROVISION

Room 1.10

Chair: Udo Wagner


1 Magdalena Rojek-

Nowosielska

CSR LEVEL VERSUS ENTERPRISES’ ATTITUDE TOWARDS

ENVIRONMENT

2 Benedict Sheehy and Federica

Ferneti

SUSTAINABILITY VERSUS CSR: WHAT’S THE DIFFERENCE AND DOES

IT MATTER?

3 Meng Ye, Weisheng Lu, and

Fan Xue

DIVERSITY OF CSR PRACTICES IN INTERNATIONAL MARKETS: THE

ROLE OF HOST COUNTRIES

4 Magdalena Stoian

IS CSR FOR OIL AND GAS COMPANIES A TOOL TO BE MORE CLOSE

TO WHAT CUSTOMERS WANT?

Room 1.16

Chair: Sadaf Shariat


1 Ana Estima and Carmina S.

Nunes

THE ETHICAL PREVENTION IN ORGANIZATIONS: CHALLENGES AND

APPROACHES

2 Coralie Fiori-Kayat, Agnès

Ceccarelli, Christine Morin,

Corinne Gendron and Olivier

Braun

PRIVATE COMPANIES AND NON-PROFIT ORGANIZATIONS:

PRACTICES, ACTIONS AND EXPECTATIONS.

3 Robert Kudłak

MODELS OF CAPITALISM, INSTITUTIONS AND CORPORATE SOCIAL

RESPONSIBILITY

4 Isabel Celeste M. Fonseca

SOCIAL INCLUSION THROUGH PUBLIC PROCUREMENT: WHICH

APPROACH IN THE PORTUGUESE PUBLIC PROCUREMENT CODE?

Room 2.03

Chair: Susana Marques


1 Sónia Monteiro, Verónica

Ribeiro and Kátia Lemos

THE POTENTIAL OF SDG TO ENHANCE SUSTAINABILITY REPORTING

IN HIGHER EDUCATION: EVIDENCE FROM MINHO UNIVERSITY

2 Sijin He and Farhad Shafti A STARTING POINT FOR TEACHING CSR: MAPPING THE CONTENT

3 Jorge Cunha, Carla Ferreira,

Madalena Araújo and Paul

Benneworth

ROLE OF UNIVERSITIES IN THE SOCIAL INNOVATION MODEL:

CONTRIBUTION FOR A SYSTEMATIC LITERATURE REVIEW

4 Srijan Kishore

NEED OF CSR SATYAGRAHA IN INDIA: TEACHINGS AND

DISCUSSIONS



Room 1.15

Chair: Marek Drzazga


1 Marta Bicho, Carmen Lages

and Claudia Simões

IDENTITY AND OPTIMAL DISTINCTIVENESS BY CONTESTED

TRANSFORMATIVE SERVICES: THE CASE OF COMPLEMENTARY AND

ALTERNATIVE MEDICINE (CAM)

2 Mihaela Constantinescu,

Laura Daniela Rosca

(Tanase), Cristi Tatu and

Mihai Cristian Orzan

INDIVIDUALS' PERSPECTIVE REGARDING THE ETHIC OF

NEUROMARKETING TECHNIQUES INTEGRATION IN ONLINE SOCIAL

NETWORKS

3 Teresa Amorim Lopes, João

Pedro Bernardes and Ricardo

Gouveia Rodrigues

PREDICTORS OF BREAST CANCER PATIENT EXPERIENCE: WHAT

REALLY MATTERS. EVIDENCE FROM PUBLIC HOSPITALS IN

ENGLAND

Room 1.12

Chair: Anna Sörensson


1 Dolores Gallardo-Vázquez

and Luis Enrique Valdez

Juárez

FROM INFORMATION TO DISCLOSURE OF CORPORATE SOCIAL

RESPONSIBILITY BY MEANS OF TRIPLE BOTTOM LINE PERSPECTIVE

2 Neeveditah Pariag-Maraye

TEMPORAL EVOLUTION OF CORPORATE SOCIAL DISCLOSURES, PRE

AND POST A MANDATORY CSR LEVY: THE CASE OF MAURITIUS.

3 Aldina Lopes Santos and

Lúcia Lima Rodrigues

BANKS’ NON-FINANCIAL REPORTING: EMPIRICAL EVIDENCE FROM

PORTUGAL

4 Maria Aluchna, Rafał

Mrówka and Maria

Roszkowska-Menkes

THE FIRST YEAR OF MANDATORY NON-FINANCIAL REPORTING.

EVIDENCE FROM THE WARSAW STOCK EXCHANGE

Room 2.02

Chair: Paul M. Lane


1 Marta Kightley

UNETHICAL BEHAVIORS IN THE FINANCIAL INDUSTRY IN POLAND –

CONDITIONS AND CONSEQUENCES

2

Christian Lebreton

WHY ME? A LOOK INTO THE MIRROR (NEURONS) OF HUMAN

MIMETIC DESIRE APPLIED TO THE UNDERSTANDING OF

WORKPLACE BULLYING PSYCHODYNAMICS

3 Augustar Omoze Ehighalua

UNETHICAL CSR: THE PARADOX OF ENVIRONMENTAL-RELATED

POVERTY IN OIL-RICH NIGER DELTA REGION

4 Mihai Ioan Rosca and Alin

Valentin Angheluta

CONSUMERS OPINION AND BEHAVIOR COMPARATIVE ANALYSIS

TOWARDS NATURAL ENVIRONMENT, ON DIFFERENT EU MARKETS.

Room 2.03

Chair: Fabio Pizzutilo


1

Francisca Farache

RESPONSIBLE MARKETING AND INCLUSIVITY: THE

REPRESENTATION OF THE D/DEAF COMMUNITY IN COMMERCIAL

ADVERTISING

2 Dakito Alemu Kesto and

Jaladi Ravi

CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND

STAKEHOLDERS’ AWARENESS. RESEARCH REVIEW OF LITERATURE

THE CASE OF ETHIOPIA

3 Isabel Maria Macedo and Ana

Sofia Novais

THE VALUE OF PARTNERSHIPS IN PROMOTING INNOVATION: AN

EXPLORATORY STUDY FROM THE NON-PROFIT SECTOR

4 Ladraa Salwa and Assia

Bichra

GREEN COMMUNICATION: BUSINESS INNOVATION ASSET FOR

SMES? CASE OF SMES SPECIALIZING IN BIOLOGICAL COSMETICS-

REGION MARRAKECH SAFI-MOROCCO



Room 1.15

Chair: Francisca Farache


1 Anna Sörensson, Ulrich

Schmudde and Maria Bogren

SUSTAINABILITY EFFORTS AMONG MUNICIPALITIES IN SWEDEN –

WHAT CONDITIONS INFLUENCE THEIR WORK?

2 Silvia Pérez Bou and Isabel

Cantista

AGENDA 21 AND THE FASHION CHARTER: A PATH FOR

SUSTAINABILITY MANAGERS IN FASHION COMPANIES

3 Franziska Schaft and Stephan

Brosig

STRIVING FOR SOCIETAL ACCEPTANCE - CORPORATE SOCIAL

RESPONSIBILITY IN GERMAN AGRICULTURE

4

Cristiano de Jesus

THE CHALLENGES OF ENGINEERING EDUCATION AND ITS

CONTRIBUTION TO SUSTAINABILITY IN THE ENVIRONMENT OF

INDUSTRY 4.0

Room 1.12

Chair: Maria Roszkowska-Menkes


1 Ana Patrícia Duarte, Maria

Cruz Nunes, José Neves, &

Carla Mouro

HOW CSR PROMOTES PURCHASE INTENTIONS: THE ROLE OF

CORPORATE IMAGE AND PERCEIVED MOTIVES FOR INVESTMENT IN

SOCIALLY RESPONSIBLE PRACTICES

2 Raquel Antunes, Liliana

Vitorino and Ana Lisboa

YOUNG CONSUMERS’ INTENTION TO PURCHASE PRODUCTS WITH

SUSTAINABLE PACKAGES

3 Roberto Fernández-Villarino

and José Andrés Domínguez-

Gómez

THE MAP OF SOCIAL RESPONSIBILITY OF THE CLUBS BELONGING

TO THE SPANISH PROFESSIONAL FOOTBALL LEAGUE.

COMPARATIVE FRAMEWORK TO IDENTIFY PATTERNS OF SOCIAL

PERFORMANCE IN CONTEMPORARY FOOTBALL

4 Carla Mouro and Ana Patrícia

Duarte

THE SOCIAL IMAGE OF CSR AND ITS RELATIONSHIP WITH SOCIAL

VALUES, ENVIRONMENTAL IDENTITY AND SUSTAINABLE

CONSUMPTION BEHAVIOR

Room 2.02

Chair: Silke Bustamante


1 Neuza Ribeiro, Daniel Roque

Gomes, Ana Patrícia Duarte

and Shaji Kurian

WHEN LEADERS FILL THE ROOM: THE EFFECT OF AUTHENTIC

LEADERSHIP ON EMPLOYEES’ PERFORMANCE AND THE ROLE OF

AFFECTIVE COMMITMENT

2 José Luis Miralles-Quirós,

María Mar Miralles-Quirós

and José Manuel Nogueira

INVESTING FOR ACHIEVING THE UNITED NATIONS’ SUSTAINABLE

DEVELOPMENT GOALS EMPLOYING A DEA APPROACH

3 Dimitrios Keramaris and

Erifili-Christina Chatzopoulou

THE IMPACT OF ORGANIZATIONS’ SOCIAL RESPONSIBILITY

INITIATIVES ON THEIR EMPLOYEES' WORK ATTITUDES: A STUDY

FROM GREECE

4 Alessandra Caragnano,

Massimo Mariani, Fabio

Pizzutilo and Marianna Zito

YES, IT PAYS TO BE GREEN: EVIDENCE FROM EUROPE

Room B1 - Virtual session

Chair: Marta Bicho


1 Inês Salgueiro

ETHICS AND SUSTAINABILITY: THE ROLE OF SUSTAINABLE POLICY

EVALUATION TESTS

2

Maria Rosaria Marcone

THE SUSTAINABILITY OF THE ITALIAN AGRIFOOD SUPPLY CHAIN.

DIVERSIFICATION OF TECHNOLOGICAL HERITAGE AND NEW

SUPPLY CHAIN RELATIONSHIPS

3 Parisa Panahi and Manelle

Guechtouli

EVALUATION OF CSR NON-FINANCIAL ASPECTS: THE IMPACT OF

DIGITALISATION



Room 1.15

Chair: Christian Lebreton


1 Silke Bustamante and Martina

Martinovic

EMPLOYER BRANDING: IS THERE A SEGMENT OF JOB-SEEKERS

ATTRACTED BY SOCIALLY AND ECOLOGICALLY RESPONSIBLE

COMPANIES?

2 Vítor Hugo Silva; Ana

Patrícia Duarte, Eduardo

Simões and José Gonçalves

das Neves

THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON JOB

PURSUIT INTENTIONS: CONTRIBUTES FROM PERSON-

ORGANIZATION FIT AND ORGANIZATIONAL ATTRACTIVENESS

3 Ana Patrícia Duarte, José

Neves, Carla Mouro and

Neuza Ribeiro

THE ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT AND

ORGANIZATIONAL IDENTIFICATION IN THE RELATIONSHIP

BETWEEN CSR AND TURNOVER INTENTIONS: A STUDY IN THE

PORTUGUESE HOTEL INDUSTRY

4 Jorge Cunha, Paul

Benneworth and Benedikt

Draws

TOWARDS A DIRECT MECHANISM FOR EXERTING CONSUMER

INFLUENCE ON CORPORATE SOCIAL RESPONSIBILITY: LEARNING

FROM A HALF-CENTURY OF ETHICAL CONSUMERISM AND

BOYCOTTS

Room 1.12

Chair: Magdalena Stoian


1 José Luis Miralles-Quirós,

María Mar Miralles-Quirós

and José Manuel Nogueira

SUSTAINABLE DEVELOPMENT GOALS AND INVESTMENT

STRATEGIES. THE PROFITABILITY OF USING FIVE-FACTOR FAMA-

FRENCH ALPHAS

2 Itotenaan Henry Ogiri

CORPORATE SOCIAL RESPONSIBILITY OR CORPORATE BRANDING?

RHETORIC OF A DIVERGENT PHENOMENON

3 Paul M. Lane LIGHTING THE SPARK OF SUSTAINABILITY

4 Marek Drzazga

THE INTEGRATION OF CSR IN RETAIL TRADE MARKETING – THE

NATURE, THE CREATION OF VALUE, AND COMMUNICATING.

Room 2.02

Chair: Caroline Moraes

Special Session: Ethical Issues in Marketing Communications


1 Katharina Stolley

BRANDED ENTERTAINMENT: THE FINE LINE BETWEEN PLEASURE

AND MANIPULATION

2 Solon Magrizos

CONTROVERSIAL MARKETING COMMUNICATIONS: A REVIEW OF

EXISTING RESEARCH

3 Caroline Moraes, Finola

Kerrigan and Roisin McCann

EXAMINING CONSENT IN CONSUMER ETHICAL JUDGEMENT OF

THREAT APPEALS

Room B1 - Virtual session

Chair: Nelson Areal


1 Kanika Saxena, Sunita Balani,

Pallavi Srivastava and Aaruni

Saxena

ENVIRONMENT, COMMUNITY AND GROWTH: RESEARCH AGENDA

ON SUSTAINABILITY, CSR AND PERFORMANCE IN

PHARMACEUTICAL SECTOR

2 Marcelo Gattermann Perin,

Alexeis Garcia-Perez, Anitha

Chinnaswamy, Juan-Gabriel

Cegarra-Navarro and Maira

Petrini

ENVIRONMENTAL INNOVATION AND BRAND’S PERCEIVED VALUE:

THE MEDIATING ROLE OF CUSTOMER PRIVACY

3 Guli-Sanam Karimova and

Stephen Arthur LeMay

THE MORAL SUPPLY CHAIN, PHRONÊSIS, AND MANAGEMENT

EDUCATION

WiFi

Network: Eduroam

Username: eeg@guest

Password: 8icsresb2019

If you already use Eduroam you may use your own login and password.

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8th International Conference on Social Responsibility ... · Dr. Georgiana Grigore, Conference Chair Professor Alin Stancu, Conference Chair Keynote: Constructing the Markets for

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