Content Marketing: Is 2014 Really Shaping Up to Be The Year of Video? #SMTLive
7.22.14 webinar
Aug 27, 2014
A myriad of reports and reasons published over the past few years have supported predictions that 2014 is going to be the year of video for fueling content marketing strategies. Now that we’re more than halfway through 2014, are the video forecasts holding up? So far, many of the latest statistics show continuing growth of online video creation and consumption.
The year started with solid support, as 190 million Americans (61 percent of the total population) watched an average of 397 online videos in January, and 36 percent of those videos (or about 143 per person) were advertisements, according to a collaborated study between Shutterstock and comScore. YouTube continues to see more than 1 billion unique users on the site each month. And by next year, eMarketer reports that more than 40 percent of U.S. companies will use YouTube for marketing purposes.
The supporting facts go on, and we’d like to add to the proof with the help of our panel of experts. Join us to discuss:
Why video marketing is a growing trend
Ways to add video to your marketing strategy
Best practices for using video content marketing
Measuring the value of video content marketing strategies
The year started with solid support, as 190 million Americans (61 percent of the total population) watched an average of 397 online videos in January, and 36 percent of those videos (or about 143 per person) were advertisements, according to a collaborated study between Shutterstock and comScore. YouTube continues to see more than 1 billion unique users on the site each month. And by next year, eMarketer reports that more than 40 percent of U.S. companies will use YouTube for marketing purposes.
The supporting facts go on, and we’d like to add to the proof with the help of our panel of experts. Join us to discuss:
Why video marketing is a growing trend
Ways to add video to your marketing strategy
Best practices for using video content marketing
Measuring the value of video content marketing strategies
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Transcript
Content Marketing: Is 2014 Really Shaping Up to Be The Year of Video?
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Our Speakers
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Richard Boehmcke is a prize winning video creator whose videos have received hundreds of thousands of views. His company has made video for companies from San Diego to San Juan. After successfully starting and growing the training and development program at Buddy Media, he left to create the kinds of videos he wanted to see more of. In addition to Vibrant Motion he runs his twice weekly video blog 90 Second Love. He lives in New York City with one stuffed pug and one cardboard pug. @Boehmcke
Kristen Craft, Director of Partnerships at Wistia, is a big fan of technology, education, and business. She loves being part of the marketing team at Wistia, helping people use video more effectively. Kristen holds advanced degrees in business and education from MIT and Harvard. In her spare time, she brews and drinks different varieties of beer. @thecrafty
Zach Cole. Boston-raised and SF-living, Zach is the Social Media Manager at Lyft. In his free time he likes going on adventures and scouting the perfect light for his next photo. @ZachACole
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @pauldunay
WHYWHYWHY
@boehmckevibrantmotion.co
KNOW WHERE YOU WANT TO GO BEFORE YOU START WALKING
@boehmckevibrantmotion.co
@boehmckevibrantmotion.co
EVERY BRAND ON THE INTERNET IS THEIR OWN SHOW/CHANNEL/EMPIRE
The Impact of Video
#SMTLive @thecrafty
The Impact of Video
#SMTLive @thecrafty
The Impact of Video
#SMTLive @thecrafty
Best Practices
#SMTLive
1. Shorter is better2. Write a script3. Get good lighting4. Capture clear sound5. Use the camera you own, (the iPhone
is a great option!)
@thecrafty
VIDEO CONTENT STRATEGY
REAL PEOPLE, REAL STORIES
What are your company goals?
What does your brand stand for?
W hy do people know your brand?
What do you want to be known for?
What content is already available?
What content can you make?
TIERED CONTENT
Tier A
Content serves different purposes, and video content should be created with this in mind.
This is your hero content! High production cost, paid media, clear campaign focus.
Tier BSerial content designed to drive residual views, repeat channel traffic. Lower production cost, quick to create.
Tier CKeyword-rich evergreen content designed to index in search, and introduce people to your brand.
Our Speakers
#SMTLive
Richard Boehmcke is a prize winning video creator whose videos have received hundreds of thousands of views. His company has made video for companies from San Diego to San Juan. After successfully starting and growing the training and development program at Buddy Media, he left to create the kinds of videos he wanted to see more of. In addition to Vibrant Motion he runs his twice weekly video blog 90 Second Love. He lives in New York City with one stuffed pug and one cardboard pug. @Boehmcke
Kristen Craft, Director of Partnerships at Wistia, is a big fan of technology, education, and business. She loves being part of the marketing team at Wistia, helping people use video more effectively. Kristen holds advanced degrees in business and education from MIT and Harvard. In her spare time, she brews and drinks different varieties of beer. @thecrafty
Zach Cole. Boston-raised and SF-living, Zach is the Social Media Manager at Lyft. In his free time he likes going on adventures and scouting the perfect light for his next photo. @ZachACole
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @pauldunay
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