Top 7 Tips to Grow Your Trade Business
Jan 20, 2015
Top 7 Tips to Grow Your
Trade Business
About hipages.com.au
6 Consecutive years as most visited site in “Building & Construction” Category
1 Million visitors a month
Over 500,000 registered members
A job is posted on hipages.com.au every 64 seconds
# 1 Know your customer
But Knowing isn’t enough – you need to use it
Use it when you write an ad
Use it every time you answer the phone
Use it when you quote or do an initial consultation
Use it to exceed your customers expectations
#2 Be the Authority
Write articles/blog
Share photos of your work
http://www.ourbuildhandyman.com.au/blog/http://www.ourbuildsydney.com.au/projects
# 3 SEO your Website
6 million searches a day on google in Australia
Some of the things they traditionally look at:Content on the pageWhere the words on the pageMeta dataNumber of links to the siteQuality of links to the siteAnchor text of links
Some of the newer things they look at:Bounce rateTime on sitePeople going back to the search resultSpeed of siteUniqueness of contentQuality of contentAuthority of the author
But this will always change
Some Practical SEO tips
Have different title tags
Make sure these title tags are relevant
Get links to your page
Create many pages
Cross link between your pages
Use relevant anchor text in links
# 4 Use SEM
Pros: Can rank for many of the keywords you want
Con: It costs money
Some adwords basics:
Broad Match: Matches synonyms, misspellings, related searches and other relevant variations
Exact Match: Matches an exact term and close variation of that exact term.
Phrase Match: matches a phrase or a close variation of that phrase
Adwords is not set and forget
# 5 Have a big online footprint
When someone googles your business:
they expect to see validation that you are an active business
You don’t want them to see your competitors
Some places to list your business
FacebookTwitterGoogle +Google placesYoutubehipages.com.au
# 6 Understand what you sell
Sell the hole, not the drill
Take it further than the expected product
Sell people:The job done rightPeace of mindA pleasant experience (or maybe a not so unpleasant experience)A transparent contractSafety
Make sure you always deliver what you sell
# 7 Consider Lifetime Value of your customer
2 main drivers of LTV:Amount of times they use youAmount of people they refer to you
Keeping top of mindFridge magnetsNewsletterDirect Mail
Educate them about all the services you offer
Ask for recommendations
Thank and reward them for referrals
Summary of 7 tips
Know your customer
Be the authority
SEO your website
Use SEM
Have a big online footprint
Understand what you sell
Consider the Lifetime value of your customers
7 Tips for hipages advertisers
Have a strong headline
Make sure your profile sells your service
Add a photo or yourself or team
Keep adding photos of your work
Respond quicklySend a text messageUse the messaging centre
Set up an auto responder
Ask for recommendations
Resources
www.slideshare.net/hipages/
www.ourbuildsydney.com.au/
www.hipages.com.au/c/case_studies
hipages customer support 1300 762 994 or [email protected]