7 SEO Tips for Recruiting & Posting Job Openings

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Our Panelists

Jessica Miller-Merrell@blogging4jobs

Carrie Corbin@thealphafemme

Katie Pfledderer @directemployers


7 SEO Strategies to Hire Better

There are 226,000,000 searches for

the word ‘jobs’ globally each month.


What is SEO?

PAID SEARCH PA

ID S

EA

RC

H

ORGANIC SEARCH

• SEO or Search Engine Optimization using keyword & link strategy to make your content found


SEO Definitions

Aggregators = Vertical search engines for jobs

Search Engines = Web sites that “index” web pages to produce search results based on keywords.

More definitions at http://b4j.co/SEO-defined

http://images.google.com/imgres?imgurl=http://www.simplyhired.com/press/presskit/simplyhired_logo.jpg&imgrefurl=http://blog.simplyhired.com/press/&h=123&w=357&sz=24&hl=en&start=1&sig2=1o8EddGpXoEiKAhrJIZMfw&tbnid=-TPQd1n0Bwd2tM:&tbnh=42&tbnw=121&ei=VReNR6v-CaHoefbjxOAO&prev=/images?q=simply+hired+logo&gbv=2&svnum=10&hl=en



http://www.google.com/

http://images.google.com/imgres?imgurl=http://www.hotrodscustomstuff.com/Cars/61yahooOlds/yahoo_logo.gif&imgrefurl=http://www.hotrodscustomstuff.com/yahoo-01.html&h=142&w=750&sz=9&hl=en&start=4&sig2=zPh95uydKSAqib2bEv_yrQ&tbnid=24dGFcIS8ZOvEM:&tbnh=27&tbnw=141&eid=m1ZXR7mpKY_KjgHh5YGRBg&prev=


#1: Job Seeker Behavior

job seekers are different…


• Targeted User Content: Quality vs.

Quanity

• Social Media is the largest segment of

internet use

• Mobile also a factor

Job Seekers & Search

c


#3: Job Titles & Descriptions

• Carrie has examples here too. • Job descriptions and job titles. • Targeted keyword searches from

search engines. • Should include keywords but don’t

overdo. Google will penalize.


#4: Career Page Urls & Domains

Search engines send out spiders that "crawl" the Internet

www.domain.com/ domain.com www.domain domain.com/index.html

But the spider sees 4 separate pages


Google Job Query for “indianapolis jobs”


Bing Job Query for “indianapolis jobs”


More About Bing & “Indianapolis jobs”

• Page 14

• www.indianapolisairport.com/ employment_ business

• www.redorbit.com/news/science/20796/ clarian...indianapolis_ laboratory

• www.wyndhamjobs.com/indianapolis

• www.zapconnect.com/hsps/index.cfm/fuseaction/hsps_detail/id_hsp/ ..

• towniejobs.com/ jobs/Indiana/Marion/ Indianapolis

• www.hcpro.com/content/202824.pdf

• www.indianapoliscnajobs.com

• jobs.nike.com/indianapolis-jobs

http://www.wyndhamjobs.com/indianapolis




http://www.indianapoliscnajobs.com/






What to include in the URLJob seekers most often search by location.

• Each location page should include location name in the Title "Jobs in Indianapolis”

• http://indianapolis.jobs or companyname.com/careers/jobs/indianapolis

http://indianapolis.jobs/






What to include in URL structure

Similar approach can be taken with job category, job title

A Hologic page for field service engineer listings


What to include in URL structure

Job category, job title & company

Google Search Results for “IHG customer service jobs”


#2: Meta Tagging &Keywords

Carrie has slides for this.


Domain Extensions

.gov – Only government run websiteshttp://www.dol.gov/ Department of Labor

.mil – Only for use by the US militaryhttp://www.army.mil/

.edu – Educational websiteshttp://cms.bsu.edu/ Ball State University

.org – Non-profit organizations/non-commercial entitieshttp://www.unicef.org/

.com – #1 choice for most webmasters, any type of website “commercial” in naturehttp://www.facebook.com

.jobs - Restricted to employment-related sites, verified job contenthttp://veterans.jobs/

http://www.dol.gov/

http://www.army.mil/

http://cms.bsu.edu/

http://www.unicef.org/

http://www.facebook.com/

http://veterans.jobs/


Domain Extensions Impact SEO

NO… except for country codes. Country code domains will not rank as well in other countries. For instance, a career related .us site will not rank as highly in other countries as a career related .com site.

.us

.ca

.au

.jp.ru

.br .za

.in

.ao

.it

.ng


#6: RSS Feeds & Hash Tags


More About RSS

Really Simple Syndication

• RSS feeds on a career site enables job seekers to stay informed of company job openings.

• Job feeds distribution automated to social networks

• Feed headline important on social distribution because of limited space.

Some providers charge for setting up job feeds, but be weary of those fees. DirectEmployers Member companies can pull various targeted job feeds from their .JOBS microsites at no charge.


#5: Social Media & Multimedia

• AT&T YouTube Channel screenshot• YouTube as a search engine,

transcripts & description with call to action also important.

• Specifically Twitter & YouTube


Planning Social Media


#7: Linkbacks

• Content syndication and content sharing.

• Linking to is the new Internet referral.

• Where microsites are really impactful.


Linkbacks Continued


Holistic Approach


Questions?


Learn more about . . .

• Carrie Corbin at www.linkedin.com/in/carriecorbin

• Katie Pfledderer at www.linkedin.com/profile/view?id=4853341

• Jessica Miller-Merrell at www.blogging4jobs.com/about

http://www.linkedin.com/in/carriecorbin

http://www.linkedin.com/in/carriecorbin

http://www.linkedin.com/profile/view?id=4853341



http://www.blogging4jobs.com/about


More SEO Resources

• More definitions http://b4j.co/SEO-defined• Data Robot Direct Employers Blog

http://b4j.co/data-robot

http://b4j.co/SEO-defined




Get HRCI Recert Credits

• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR

cert credits free.

http://b4j.com/hrciwebinars

7 SEO Tips for Recruiting & Posting Job Openings

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