7 Necessities of a Good Website Matthew C. Funk Social Media Marketer 6/20/22
7 Necessities of a Good Website
May 15, 2015
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7 Necessities of a Good Website
Matthew C. Funk
Social Media Marketer
April 12, 2023
7 Necessities of a Good Website
Matthew C. Funk
Social Media Marketer
April 12, 2023
If you have questions during the presentation, please submit them using the “Questions” feature
Questions will be answered at the end of the webinar
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QUESTIONS
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3 Principles of Web Design
Clean is Key
More Baffle, More Bounce
Think Many Paths
Clean is Key
• Limited Colors
• Clear Function
• Reactive User Interface
• Neat, Not Noisy
More Baffle, More Bounce
Use Drop-Downs
Limit Activity
Sort Your Options
Choices = Confusion
Think Many Paths
• One Topic
• Lead to Another
• Then Around
• Then Home
7 Necessites of a Good Website
1. No Clutter Home Page
2. Multiple Pages
3. Quality Contact Info
4. Solid Color Scheme
5. Represent Your Persona
6. Mind Your URLs
7. Be a Work in Progress
No Clutter Home Page
• Short Content
• Crisp Images
• Clear Meaning
• Calls to Action
• Limited Activity
Multiple Pages
• Drop-Downs, Not Lists
• Categories are Key
• More Support
• Weave All Together
• P5 Synergy
Quality Contact Info
• Above Fold
• In Header
• In SEO
• Phone Number
• Social
Solid Color Scheme
• On Brand
• Familiarity is Key
• Take Advantage
• Simple and Clean
• High-Line Templates
Represent Your Persona
• Local Market Area
• Stick with Brand
• Header
• Logo
• Social
Mind Your URLs
• Stick with Business Units:• New• Used• Service• Finance• About
• Name+Business Unit
• More URLs=More Business
Be a Work in Progress
• Never Perfect
• Always Better
• Constant Change
• Schedule Change
• Improve, Not Invent
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