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7 Motivating Mad Men Quotes that Sum Up Event Marketing

Aug 23, 2014



Mad Men is so classic in its industry wisdom that we've collected 7 standout quotes that sum up trade show and event marketing today.

  • 7 Motivating Quotes that Sum Up Event Marketing Image credit:
  • 1.
  • Don DraperImage credit:
  • Image credit: Event Marketing Wisdom:
  • get to the of what attendees think & give them a chance to weigh in! Start the dialogue about your brand through crowdsourcing Image credit:
  • Image credit:
  • Include: And use a social media content strategy to stay top-of-mind Live product demos Unbiased product reviews Real-life case studies & nurture dissatisfied customers! Testimonials Image credit:
  • 2.
  • Joan Harris Image credit:
  • Image credit: Event Marketing Wisdom:
  • on our toes Image credit:
  • the needs of your target audience & potential customers Proactively anticipate Image credit:
  • 3.
  • If you cant tell the difference Image credit: between which parts the idea and which parts the execution of the idea, youre of no use to me. Peggy Olson
  • Image credit: Event Marketing Wisdom:
  • Understanding the difference between Image credit: concept & execution is at the core of an event marketers discipline.
  • Image credit: Creativity & an idea spark can only get you so far Image credit: You need to ask more questions
  • What is your brands core differentiator? Image credit:
  • What aspects of your messaging Image credit: that differentiator and position?
  • Image credit: Image credit: Where is the bar set? Psst if the bar is here, you have to raise it! Keep informed and stay hungry! What do your competitors booths look like?
  • 4.
  • Don Draper Image credit: Make it simple, but significant.
  • Image credit: Event Marketing Wisdom:
  • Your event programs dont always have to re- invent the wheel Image credit:
  • Image credit: And they dont need to be overly complex!
  • Image credit: You can still stand out from the crowd with a simple idea
  • Image credit: Tap into the interests and motivations of your audience
  • Image credit: Think about their care-abouts & how the idea supports your brand story
  • 5.
  • Thats lifeone minute youre on top of the world, the next minute some secretarys running you over with a lawnmower. Joan Harris Image
  • Image credit: Event Marketing Wisdom:
  • From trade shows to corporate summits, event marketing can be summed up in 3 words Image credit:
  • Image credit: Expect The Unexpected
  • Think ahead for potential blind spots Missing booth elements Image credit: Larger than anticipated crowds Staffing issues
  • and always make sure you have a back-up plan and a Plan C
  • 6.
  • Our worst fears lie in anticipation. Don Draper Image credit:
  • Image credit: Event Marketing Wisdom:
  • Image credit: Without a doubt, the worst anxiety event marketers have is the anticipation leading up to the event
  • Image credit: Ensure you have a strong strategy where youre confident in your success
  • Image credit: but be aware there will always be opportunities for improvement
  • Image credit: Although you can take steps to increase your chances for success, event marketing isnt always an exact science
  • 7.
  • I keep going to a lot of places and ending up somewhere Ive already been. Don DraperImage credit:
  • Image credit: Event Marketing Wisdom:
  • Event profs strive to avoid the same old-same old, amplify key messages, & cut through the clutter Image credit:
  • Use personalization & make your experience unique to each attendee! Image credit:
  • Jillian Axtell Communications & Social Media Manager About The Author Connect with me! @JillianTalks /jlaxtell