Sep 14, 2014
MAKE MINE A DOUBLE
The proportion of spend on alcoholic drinks
in China is more than double of
that in the US (4.9% versus 1.8%).
In-home food accounts for a fifth (19.9%)
of total consumer expenditure in China,
compared to just 5.6% in the US.
PASSION FOR FASHION
Share of spend on clothing and accessories
in China and Brazil outweighs
that of the US and UK
(9% and 6.8% versus
4.2% and 6% respectively).
While Brazil allocates the least share
of consumer spend to technology,
its share is growing the fastest.
The comparative spend on travel
and tourism in China is over
four times that of the US
(9.2% share versus 2.2%).
In the US, personal consumption
expenditures on consumer goods
reached $10 trillion for the first time in 2013.
To download the 2014 key market analysis