to Know About Smartphones and your Website 5 Facts
Jul 17, 2015
Why is it important to my business?
Smartphones dominate local search, media consumption, social media use and much more. Your message and your website should be geared to a mobile platform and to mobile content consumption.
Search90%
Source: Google Stats - 2013
Smartphone users are almost all searching locally
Take Action87%
Why is it important?
Search on mobile devices is growing at a rapid pace. Almost all mobile searches are local. Consumers want to easy access to your business information, where you are and how to get ahold of you. 87% of local searches result in some of action. How your website looks and functions on a Smartphone can make or break a sale.
Why is it important?
Facebook can be a gateway to your website and new customers. Facebook users expect websites they connect with to be easy to use on the device they are using, a Smartphone.
Top Mobile Website Access
Methods
48%
29%
26%
Search Engines
Word of Mouth
Social Media
Smartphone owners that use mobile internet on their phones
Source: Interactive Ad Bureau
Why is it important?
Search engines are the number one method used to access websites when users are on their Smartphone. Where your website is positioned on mobile search results is critical to being found. Google penalizes websites that are not mobile friendly.
Most Appealing Mobile Ad
Features for
Moms
Source: Babycenter 2014 survey of 1,000 expectant women and moms with children up to 8 years.
Coupons
Nearby Deals
72%
Up from 53% in 2013
30%
Why is it important?
Coupons dominate mobile and are the number one ad response . If you’re running a display ad (banner) on a mobile website, coupons are the best method for interaction with your ad and your website. Don’t forget to make your coupons and offers easy to read and use from a Smartphone.
Looking for help?
Contact the WIBW team for a FREE, no obligation analysis. We offer responsive website design, desktop website conversion to mobile, social media strategy, search help, online advertising options and much more. No matter what you need or your question, we can help. Give us a call.
Al Bonner [email protected] or call 785-221-7151