RAMDEV FOOD PRODUCT P.V.T L.T.D SUBMITTED BY: GUIDE BY: DESAI KAUSHIK. Ms. PREYA SHETH S.Y.B.B.A. LECTURER ROLL NO: 34 SWAMI SAHJANAND COLLEGE OF COMMERCE AND MANAGEMENT, 1
Nov 27, 2015
RAMDEV FOOD PRODUCT P.V.T L.T.D
SUBMITTED BY: GUIDE BY:
DESAI KAUSHIK. Ms. PREYA SHETH
S.Y.B.B.A. LECTURER
ROLL NO: 34
SWAMI SAHJANAND COLLEGE OF
COMMERCE AND MANAGEMENT,
BHAVNAGAR UNIVERSITY
Bhavnagar.
BATCH: 2008-11
1
PREFACE
With the great zeal and gaiety I put report before you I hope that you will
recognize it. Being a student of S.Y.B.B.A Swami Sahajanand College of
commerce & management- Bhavnagar, I have got opportunity for practical
training in RAMDEV FOOD PRODUCTS PVT. LTD, located in Ahemedabad.
In respect of requirement of the course prescribed by Bhavnagar
University, I have finished my assignment to undertake with finance, human
resource management and marketing for practical study. This signifies the
essentially of practical training required to impacted to all the student of this level.
This report is reflection of which I understood and learnt in this industry aim
glad to present this report to the collage. It is my pleasure that I got opportunity to
work in this industry.
2
ACKNOWLEDGEMENT
I am thankful to college trusties Mr. Suresh bhai Savani and, I am also
thankful to college i.c. Principle smt. Shilpa Bhatt. I am thankful to B.B.A co-
ordinator Mr. Hardik bakshi and also thankful to my project guide Ms.Preya sheth.
And also thankful to all the college staff members
I am thankful to Ramdev food products pvt. ltd. C.M.D. Mr. Hasmukh bhai
patel and, I am thankful to Mr. Alok sir H.R. manager and, I am also thankful to
Mr. Harish Goplani marketing manager for giving me this opportunity to
undertake this project and for his valuable guidance throughout the project.
DATE: NAME:
PLACE: BHAVNAGAR KAUSHIK DESAI
SIGNATUR
3
INDEX
S.R.
NO.
PARTICULAR PAGE.
NO.
1. GENERAL INFORMATION
2. MARKETING MANAGEMENT
3. HUMAN RESOURCE
MANAGEMENT
4. SWOT ANALYSIS
5. CONCLUSION
6. BIBLIOGRAPHY
4
GENERAL
INFORMATION
5
INDEX
S.R. NO. PARTICULAR PAGE
NO
1. HISTORY & DEVELOPMENT OF UNIT
2. VISION AND MISSION OF COMPANY
3. TIME KEEPING SYSTEM
4. SIZE OF THE UNIT AND FORM OF
ORGANIZATION
5. EMPLOYEE SERVICE
6. CONTRIBUTION OF THE UNIT TO THE
INDUSTRY
7. CERTIFICATES – THE RECOGNITION
8. ORGANISATIONAL STRUCTURE
9. PRODUCT PRAMOTION
10. DISTRIBUTION NETWORK
11. EXPORTS
12. EXPORT PRODUCT LIST
13. COMPANY ADDRESS
6
HISTORY AND DEVELOPMENT OF UNIT
The main aim or reason for establishment of a business is to earn profit.
Without profit any business can run in the market. For, the same purpose
RAMDEV FOOD PRODUCTS PVT.LTD
RADEV FOOD PRODUCTS PVT.LTD industry is a manufacturer of super
hing, premium hing, super masala, gold masala, achar masala, groceries etc.
Ramdev food products pvt.ltd, industry was established in 1963. It
established by Rambhai patel as a traditional mill in 46 year back. He started a
traditional flour mill at saraspur in ahmedabad at the time he used to grind chilly,
turmeric and other spices on order basis.
Be for 9 year he started making readymade masala. He started business
with help of his sons: Mr. Arvind bhai patel, & Mr. Pravin bhai patel in loose
packing.
7
Vision and Mission of Company
Vision
“To maximize the product placement and expand the range of spice products.
The focus is to become No. 1 in pure powder spices and asafoetida (Hing) in
India.”
Mission
“To set and constantly maintain our own standard of quality spices and food
products for consumers who value purity, taste & health.”
TIME KEEPING SYSTEM
8
Time is one of the important and valuable factor for both an individual and
for the big organization. It is necessary for each and every organization to
maintain the timing scheduling for achieving the goal of the organization
In the unit RAMDEV FOOD PRODUCTS PVT.LTD the time is treated as
one of the valuable factor. The management is strictly believe in maintaining the
timing schedule.
In Ramdev the time keeping system is for 9:30 AM to 6:00 PM and lunch
time is 1:30 PM to 2:00 PM and the other side workers there are a work in 3 shift.
The shift is divided in 8 hours per shift.
SIZE OF THE UNIT AND FORM OF
ORGANIZATION9
Ramdev food products pvt.ltd.is large scale industry so I
hope the company sales turn over more than the one crore. In India Gujarat,
Rajasthan, Maharashtra, West Bengal, Madhya Pradesh, Utter Pradesh, and
Haryana. very big market of Ramdev food product pvt.ltd. it is easily available
in every town. It also export the product out of the country. Like U.S.A, U.K,
AUSTRALIA it is also plan in future GERMANY,SPAIN, AND HOLLEND to
available Ramdev food products.
EMPLOYEE SERVICES
10
It is necessary for the each and every organization to maintain a healthy
relationship with their employee for getting such benefits from them for
maintaining a healthy relationship with their employees it is necessary provide
such services and benefits to their employees with a view to improving the
output and making the worker to be more interested towards their work. By this,
the employees get motivated toward work.
The management of RAMDEV FOOD PRODUCTS PVT.LTD has not
concentrated too much on profit but they also takes care of their employees. The
management of RAMDEV FOOD PRODUCTS PVT.LTD provided the following
benefits and services to their employee.
1. Hand gloves
2. Mask
3. Bonus :- As per decided by the management of the unit , they used to
Provide bonus to their at the time of diwali.
4. Provident fund :- In the RAMDEV FOOD PRODUCTS PVT.LTD, they are
providing 12% of the employee’s salary as provident fund
CONTRIBUTION OF THE UNIT TO THE
INDUSTRY
11
It is necessary for the each and every organization to maintain a healthy
relationship not only with their employees or customers but also with the industry
situated in surrounding are of the industry. For getting such success in the market
this relation should be maintain by a good organization. The following is being
taken into consideration by the unit :
The unit has maintained a good relationship with a view to developing it’s
marketing channel
The unit a leading part in the industrial association and also in making
such decision
The unit is also tries their level best to fulfill the demand of it’s customer by
providing them better quality product and by providing employment the unit
helpful by reducing such unemployment.
CERTIFICATES – THE RECOGNITION
12
Spices Board, Cochin, India.
Apeda, New Delhi, India.
Expert promotional Council for Handicraft, New Delhi, India.
U K A S Food Safety Management, Denmark.
Ministry Of Commerce, Government of India-One Star Export
House.
FDA- U.S. Food and Drug Administration.
P.F.A. License.
Ag mark
ISO: 22000 HACCAP
ORGANISATIONAL STRUCTURE
13
SHRI PRADIPBHAI PATEL
(DIRECTOR)
Marketing
Corporate Affairs
Legal
Product Promotion
SHRI
HASMUKHBHAI
PATEL
(C.M.D.)
PRODUCT PRAMOTION
Agencies on Record:
1) Identify Communication, Ahmedabad: (Accredited)
Since 1992 – works on packaging, & print advertising
2) Mudra Communications, Ahmedabad: (Accredited)
Since 1996 – works on electronics media and planning.
14
SHRI VIJAYBHAI DODIYA
(C.E.O.)
Corporate HRD
Packing & Dispatch
EDP
Banking Finance
SHRI GAURANGHBAI PATEL
(DIRECTOR)
SHRI RUCHIRBHAI
PATEL
(Jt. M.D.)
SMT MINAXIBEN
PATEL
(DIRECTOR)
Legal
Account
IN. Audit
Export
TaxationSHRI ANUPAMBHAI BUCH
(VP BRAND MANAGEMENT)
Advertising
Market Research
Product Promotion
SHRI DHAIRESHBHAI DAVE
(G.M. PURCHASE &
PRODUCTION)
MISS RIPALBEN
PATEL
(DIRECTOR) Plant Administration
Production
Purchase
New Product Development
Food Safety
3) Opal Infotech, Ahmedabad.
Since 2004 – works on web solutions and promotions.
Consumers Schemes: Different consumer’s schemes have been
successfully run to promote company’s products as part of marketing strategy in
1994, 1995, 2000, 2004, 2006, 2007, 2008 Those schemes comprised on pack,
cross promotions, lucky coupons etc.
Distributor / Retailer Schemes: Since 1988, the company has
always used Push Strategy to motivate the retailers to promote Ramdev brands.
Every year minimum 2 to 3 attractive and innovative retailer/ distributor schemes
are announced to hit the target right. Free packets, articles schemes and even
lucky coupons with bandha packs were implemented to motivate retailer’s
promotions.
Exhibitions/demonstrations:-The Company believes in using
exhibitions as the most effective PR tool to build the brand since its first
consumer pack launched in 1988-89. Ahmedabad, Mumbai, Puri (Orissa), Rajkot
Surat and such cities have found Ramdev’s participation endearing.
DISTRIBUTION NETWORK
1) GUJRAT
2) RAJSTHAN
3) DELHI
4) MUMBAI
5) REST OF MAHARASTRA
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6) MADHYA PRADESH
7) CHATTISGAHDH
8) ORRISSA
9) GHAZIABAD
10) UTTRANCHAL
11) PUNJAB
12) HARYANA
13) CHANDIGHADH
14) WEST BENGAL
15) J & K
16) BIHAR
17) ZARKHAND
EXPORTS
A synonymous with Good Food, R. F. has been India’s trail blanzer
manufacture and exporter of Spices, Instant Mix, Food Products, Incense Sticks
and a host of fast moving consumer products under the brand name Ramdev.
16
We are government Recognized Export House and Spice Board of India
approved Spices House. Ramdev started exports business since 1991 and
continue…. Each yearly 25% to 30% growth.
Representing the spice and food world in totality, the company has been
weaving its magic through the expanding horizons of the Spices & Food markets
of the USA, UK Canada, Africa, china, Australia and Middle East today. Our
quality of products has been praise by overseas customers as our business
foundation has been put on trust and dedication. We are doing Private Label for
some famous brand in International Market.
Ramdev have lots of products in its export basket. Like Basic Spices, Instant
Mixes, Grocery, Misc. Food Items, Chutneys, Cooking Pastes, Papad, Pickles
and many other food products.
EXPORT PRODUCTS LIST
CHILLI POWDER
17
TURMERIC POWDER
CORIANDER POWDER
CORIANDER CUMIN POWDER
WHOLE CUMIN
CUMIN POWDER
SUPER HING
PREMIUM HING
SUPER MASALA
GOLD MASALA
PREMIUM MASALA
ACHAR MASALA
INSTANT MIX
GROCERIES
COMPANY ADDRESS
RAMDEV FOOD PRODUCTS PVT. LTD
18
“SPICE WORLD”
SARKHEJ –BAVLA HIGHWAY,
CHANGODAR,
AHMEDABAD-382213
GUJRAT, INDIA
PH. NO.: 02717-304200
FAX. NO.:02717-304205
WEBSIDE: WWW.ramdevfood.com
E-mail address: [email protected]
19
MARKETING
MANAGEMENT
INDEX
20
S.R.
NO.
PARTICULARS PAGE
NO.
1. ORGANISATION STRUCTURE
2. SALES CONTRIBUTION
3. MARKETING MIX
4. MARKET SEGMENTATION
5. COMPITITORS
6. PRISING POLICY
7. ADVERTISING
8. MARKET RESEARCH
ORGANISATION STRUCTURE
21CHAIRMAN
INTERNATIONAL
MARKET
DIRECT EXPORT
EXECUTIVE EXPORT
ACCOUNT OFFICER
SALES CONTRIBUTION
ALL INDIA
22
MANAGING DIRECTORE
GENERAL MANAGER MARKETING
REGIONAL SALES
MANAGER
AREA SALES MANAGER
SALES ACTIVITIES
SALES SUPERVISOR
Sales
C.T.C.CHINGBLENDED MASALAINSTANT MIXES
GUJARAT
Sales
C.T.C.C.HING BLENDED MASALAINSTANT MIXES
MARKETING MIX
PLACE
Once of the p’s marketing mix is place includes
communication channels, coverage, assortment, location, inventory and
transports. It resents convenience to users.
23
PROMOTION
Sales promotion is a key in guidance in marketing company
consist of device collection of invative tools mostly short term designed to
simulate for quicker of greater purchase of particular product to services by
consumers or trade advertising offers reason to e.g. cash refund, free
samples, coupons, etc.
PRICE
Price is any time will be increase and decrease. And price is
a value able structure in a season.
PRODUCT
RAMDEV FOOD PRODUCTS PVT. LTD. manufactures
almost 11 products. Each & Every product is the best in “MASALA & CHAT”
market. Almost 17 states are used various products. Company provide all the
it’s best product to state according to their culture.
MARKET SEGMENTATION
A company can not serve all customer in a broad market such as
computation in masala. The company there for company needs to identified
the market segmentation that it is can serve more effectively.
24
In simple words the market segmentation means “ A consists of a group of
customers who share a similar set of needs and wants.’’
The marketer does not create the segments the marketers task is to identify
the segments and decide which one to target. Segment marketing offers key
benefits over mass marketing. The company can presumably better design,
price, disclose and deliver the product or service to satisfy the target market.
The company also can fine – tune the marketing program and activities to
better reflect competitors marketing.
RAMDEV MASALA are turning to micro marketing at one of the 4 levels
I. Segment marketing.
II. Niches marketing.
III. Local area marketing.
IV. Individuals marketing/customerization.
Segment marketing
A market segment consist of a group of customers who shares a similar set of
needs &wants. Groups can be distinguished &segment can be formed on
basis of needs and wants for the same product for example masala.
Low coast price
Good packaging
Good product
Market segment can be defined by the way of preferences segments. There
will be 3 patterns emerging,
Homogeneous preferences
Diffused preferences
Clustered preferences
25
Niche marketing
A niche is a more narrowly defined customer group seeking a distinctive mix
of benefits.
Characteristics of niche marketing
1. Customers group with distinctive needs
2. Not likely to attract other competitors
3. Gains through specialization
4. Small and normally attract only one or two competitors
Local marketing
Also called as target marketing, it needs to marketing programs tailored to the
needs and wants of local customers groups.
Customerization / individual marketing
Customerization can be derived from mass customization which empowers
consumers to design the product and service offering of their choice.
COMPITITORS
Competitors are always make a were in play important roll in firm and daily life
only one competitors we always take our study. In case of company there are a
many competitors then think it that what is company situation.
26
In “RAMDEV FOOD PRODUCTS LTD” there are a many small competitors
but main is MDH , BADSHAH , EVEREST etc .
In pure spice there are no competitors . In this filed only Ramdev is no 1 in
other case competitors is there .
PRICING POLICY
Pricing policy are generally decided by top management .
price is the exchange value of product or service . through pricing policy we are
going to establish the relation between and sellers on pricing policy most of the
marketing strategies or activities are depended .
The broad factors that are affected to pricing :
27
Cost of production
Competitors pricing policy .
Market demand .
Product leadership.
Profit maximization .
Cost of product includes from begging of buying raw
material , transportation , administrating it managing it was stock work in process
managing cost finished goods packing and dispatch cost transportation from
retailer to consumer production labor cost .
These all costs can be broadly categorized in two
I. Direct cost ,
II. Indirectcost,
“Ramdev ” decides price by analyzing all these cost and also including
certain unpredictable cost .
ADVERTISING
28
Advertising is any paid from of non personal presentation of ideas goods of
services by un identified sponsor . advertising involves sting of advertising
objectives budget message media and as a control measurement .
“RAMDEV FOOD PRODUCTS PVT .LTD” has advertising
strategy and skills .their advertising objectives are generally related with reminder
advertising as they believe “satisfied customer” will work as best advertisement .
As per marketing manager of company their strategies are
STRETEGIES :
They have requested to women to convert from loose
packing to polypack than they signed a TV model for conveying massage to
people that
“KHULE MASALE TO KABHI NAHI AUR
POLYPACK MAIN TO SIRF RAMDEV”
Than they emphasized or freshness and clearness so they develop this massage
“SUDDHATTA AUR TAJGI KA VADA”
After captaining loose spice market unit comes to know that women believe “Red”
is the sign for freshness.
Actually company believes and has proved it is not the more advertising
because they believes their target is satisfied so that their instant mix massage is
“BAAT BAAT ME TAIYAAR”
For instant mixes is “Gulab Jamun” they sometimes offer chilly powder free,
recently they do one advertising like under,
“BUY ONE GET ONE FREE”
They have made lucky draw for “MANGALSUTRA” and right now,
”TITAN LADIES WATCHES ARE GOING ON” 29
“RAMDEV FOOD PRODUCTS” is quite conscious about advertising medias
as company has wide ranges of customer including educated uneducated,
class-mass people, poor medium class also company has to be conscious so
it has selected the most of all medias like newspaper radios magazines tv
internet also.
MARKET RESEARCH
Market Study on Masalas: 1996: Research Agency : SAMIR- Mudra,
Ahmedabad.: Research Objective: Qualitative and Qauntitative survey to
30
ascertain the usage & buying attitude to whole Spices.: Scope- 4 major cities of
gujrat States.
Market Acceptance Study of Ramdev masalas in Pet Jar: 1996: Research
Agency: SAMIR-Mudra, Ahmedabad.: Research Objective: TO find out the
purchase intent of Ramdev masalas in Pet Jars against Poly pouches.: Scope-
Gujrat, Rajsthan, Mumbai.
Market Research to study the challengers in powder spices market: 1997;
Research agency : INDICA, Mumbai. Research Objective: To understand the
consumption pattern and competition in the urban spice market. Scope:
Ahmedabad, Mumbai, Jaipur, Surat, Rajkot.
31
HUMAN
RESOURCE
MANAGEMENT
INDEX
S.R.
NO.
PARTICULAR PAGE
NO.1. RECRUITMENT
32
2. SELECTION & INDUCTION
3. JOB DESCRIPTION
4. PRAMOTION & TRANSFER POLICY
5. PERFORMANCE APPRAISAL SYSTEM
6. WAGE AND SALARY ADMINISTRATION
7. PERSONAL RECORD
8. STUDY OF PROVIDENT FUND SCHEME
RECRUITMENT
Recruitment refers to the process of finding possible or suitable candidates
for a job or function usually undertaken by recruiters. It also may be
undertaken by an employment agency or a member of staff at the business or
organization looking for recruits. Advertising is commonly part of the recruiting
process and can occur through several means through news paper, using
newspaper dedicated to job advertisement; through professional publication,
33
using advertisements placed in window through a job center, through campus
interviews etc.
Recruitment is also concern with searching manpower or its
sources and motivating them to apply for the job suitable to him. There two
main sources of recruitment which are as follows :
A) Internal sources :
Internal sources of the recruitment includes
i. Promotion
ii. Transfer
iii. Demotion
iv. Deputation
v. Lay-off
B) External sources :
External sources of the recruitment includes :
i. Advertising
ii. Personnel consultant
iii. Employees recommendations
iv. On the basis of campus interview
v. Employment exchange
The above sources of recruitment can be presented in chart as follow:
Sources of recruitment
Internal sources external sources
34
1) Promotion 1) Advertising
2) Transfer 2) Personnel consultant
3) Demotion 3) Employee’s recommendation
4) Deputation 4) campus interview
5) Lay-off 5) Employment exchange
In the unit RAMDEV FOOD PRODUCTS PVT. LTD., the recruitment is
generally done by with the help of following sources.
1) External sources.
2) Internal sources.
SELECTION AND INDUCTION
SELECTION
Selection is procedure which is concerned with securing relevant
information about an applicant .The objective of selection process is to determine
whether an applicant meets the qualification specified for the job to choose the
applicant who is most likely to perform well in that job. In short we can say that
35
selection is an art for searching or position the most suitable, qualified person for
the required post.
Selection process or activities typically follow a standard pattern. It begins with
an initial screening interview & concludes with the final employment decision.
In RAMDEV FOOD PRODUCTS PVT. LTD. the selection process is done by
telephoning the applicant to whom the recruiters has decided to be suitable for
the required job or post.
The selection process of the unit is consider the following step :-
1) Inviting the application
2) Telephoning the selected candidate
3) Placement / final selection
INDUCTION
“Induction is the process of receiving and welcoming an new
employee. When he first joins a company and giving him basic
information. He needs settle down quickly and happily and start wok.” In
other words training is the art of developing skill and knowledge for
performing a particular job
36
In induction selected person is informed about company’s plan,
policy, rules and regulation. They also give information about history and
objective of company to selected person. Moreover the candidate is also
placed in relating department for few days. It helps candidates to know
what activities are done in each department of the unit.
JOB DESCRIPTION
Job description is the main by project of the process of job analysis. When an
analyst studies a job information he prepares a summary of the received
information in a set from. Thus, job description is the written summary of given
job of the circumstantial various rights, responsibilities and organizational
relation. This defines job division duties and responsibilities which help to keep
37
away the specific job from other jobs. Generally a standard printed perform is
used for this purpose.
Job description provides both organizational information (location in structure,
authority etc.) and functional information (what the work is?).
Job description describes jobs and not job holders. It is not an assessment
but it provide in important base for establishing assessment standard, activities
and objectives.
PRAMOTION AND TRANSFER POLICY
Promotion refers at a vertical up gradation to job here person’s
responsibility accountability status and pay scale get higher.
While transaction as a horizontal of job
Here same responsibility, accountability, status and pay scale will be provided.
There are so many factors affecting to both promotion and transfer.
38
Ramdev food products pvt.ltd. Keeps one column of promotion and
transfer in application banks after looking at a person qualification they make
promotion. Here so many example of person of on their own qualification they got
promotion.
If unit funds any employee particularly qualified for particular department
they made transfer. Some time personal reasons are also welcomed.
Promotion and transfer help full to maintain an employee within a
organization and motivate him to effectively.
PERFORMANCE APPRAISAL SYSTEM
“Performance appraisal is a formal structured system of measuring and
evaluating employee’s job, related behavior and outcomes to discover how
and why employee can perform more effectively in future so that it becomes
more beneficial for both the organization and for the employee. Performance
appraisal system was introduced by city civil service in Newyork in America.
The main purpose of performance appraisal system is to measure the past
performance of the employee and to motive him for improve his working
system in future.
39
In modern organization structure the is used as the base of deciding
polices like compensation, bonus, promotion etc.
WAGE & SALARY ADMINISTRATION
The term wage refers to the compensation payable to the labor for
performing his job. Wages usually refers to hourly or daily rate paid to such
groups for maintaining employees.
Salary normally refers to the weekly or monthly rates paid to the clerical,
administrative & professional employees. It includes such areas like job
evaluation survey of wages and salaries analysis or relevant organizational
problem. Wages and salary administration refers to the establishment &
implementation of sound policies & practice of employees’ compensation
40
In RAMDEV FOOD PRODUCTS PVT.LTD wages and salaries are distributed
on the end of every month.
PERSONAL RECORD
The term “record” refers to gathering information about a particular thing .
Thus, personnel record means the information store of an individual who is
working in the organization. Maintaining a personnel record is beneficial to the
unit at the time of such emergency therefore an organization has to maintain a
personnel record of the each and every employee working in the organization.
In the unit RAMDEV FOOD PRODUCTS PVT.LTD they are also maintaining
personnel record of the each and every employee working in their unit. A register
with the employee’s name being by the company. In this register the company
record things like employee’s name, designation in the unit address, contact
41
number, blood group of of the employee, date of birth, educational qualification,
the date when the employee has joined the unit is also being maintain by the unit.
STUDY OF PROVIDENT FUND SCHEME
As defined by t he provident fund and miscellaneous provision act 1952 all
companies have to provide provident fund to their employee. The government
has prescribed to give 12% of provident fund of the employee’s salary.
42
As per this scheme , employees get benefit of the pension after his or her
retirement and other amounts is refunded at the time of his or her retirement. In
the company Ramdev food products pvt.ltd. The provided to their employee.
SWOT ANALYSIS
STRENGTH :
Brand name “RAMDEV’’ is the main strength for Ramdev food company.
As Ramdev known for high quality product ,it became core strength for
Ramdev.
43
Wide area network of distribution in whole india and as well as outside India
helps Ramdev to increase it’s sells of masala’s.
Ramdev is the fist food company in India who has ISO 22000:2005
certificate.
Ramdev is fist place in selling of branded spices in Gujarat.
WEAKNESS:
In some products price is higher than other competitors. (though price is
high quality is also better)
The company advertises less compare to their competitors.
OPPPRTUNITY:
Nuclear family increases.
Increase in number of working woman.
Threats:
44
The competiton against loose product.
Orthodox consumer mind can be change.
Dummy company arrival.
CONCLUSION
It was great pleasure to take training in RAMDEV FOOD PRODUCTS PVT.LTD.
Till now I was getting only theoretical knowledge regarding business but through
this training I saw production of MASALA’S and also preparation of raw material.
This was really a good experience for me
During my training I got full support from staff members. So, I very thankful to all
the staff members for supporting me sincerely.
I wish good future of the industry.
45
BIBILOGRAPHY
BOOK :
1) MARKETING MANAGEMENT- 12 EDITION
A book by
- Philip kotler
- Kevin lane keller
2) HUMAN RESOURCE MANAGEMENT- 5 EDITION
46
A book by
- K Aswathappa
Web site :
www.ramdevfood .com
www.google.com
www.inianspice.com
47