4 Things Your Business Needs to Do Online Presented by:
Sep 03, 2014
4 Things Your BusinessNeeds to Do Online
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Topics
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1) Developing a Complete Internet Plan2) Launching a Website 3) Internet Advertising4) Mobile Advertising5) Social Media – Facebook
A Complete Internet Plan
Your internet marketing plan needs to have a strategy just as any other type of business plan
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Determine your target audiences
Consider the channels to reach them
Create the messages you want for each audience
Build your web presence
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#1Launch a Website and
Market it
Web Statistics
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As of 12/2011, there were
273.1 million Internet usersin North America alone(Internet Words Stats)
Web Statistics
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138,075new domainswere created on 4/17/12(Whois Source)
Web Statistics
92% of online adults use search engines to find information on the Web(Pew Internet, 5/2011)
47% of adults seeking information on local businesses rely onthe internet(Pew Internet, 1/2011)
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Launch and Market Your WebsiteA company website is a must-have and the foundation of your strategy
Great channel for prospects
Most familiar channel for most people
Critical for credibility of your business
Needs to be professionally designed
Has to be marketed
Must be kept up-to-date
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Website
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#2Use Internet Advertising
Internet Search Statistics
Use of a search engine continues to be one of the top Internet activities with 91% of users performing searches daily. (Pew Research, 2/12)
83% of search engine users prefer Google.(Pew Research, 2012)
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Internet Search Statistics
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59% of all Internet userssay they have noticed online ads that are directly related to things they had recently searched for.(Pew Research, 5/12)
62% of the users noticingthe ads are in the age range of30-49 years old.(Pew Research, 5/12)
Internet Advertising
Once you have an established website, you need to drive targeted traffic to it.
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Pay-per-click ads use key search terms
People search for your type of product/service
Your ad is highlighted in the search results
People click on the ad to go to your website
You pay each time someone clicks on your ad
Price varies by the industry/keywords
Internet Advertising
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#3Advertise on Mobile
Mobile Use Statistics
In 2011, the number of Smartphones sold exceeded the number of PCs sold (Gartner, IDC, Strategy Analytics)
As of Feb. 2012, nearly half of U.S. mobile subscribers now own smartphones.(Nielsen)
Mobile search impressions grew by 195% on a year-over-year basisto reach 9.6% of all search adsin Q1 2011.(Performics data posted on ClickZ)
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Mobile Advertising Statistics
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(Source: Google/IPSOS Raid 2011)
74% of smartphone shoppers have made a purchase
Mobile AdvertisingPeople are using their Smartphones like computers
People use their mobile devices to search for restaurants, florists, locksmiths – whatever they need
Google mobile ads target thesemobile users
These click-to-call ads are like PPCads but prospects connect withyou instantly!
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Mobile Advertising
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#4Get Social-Facebook
Business Page
Facebook Statistics
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There are 900 million monthly active users of Facebook (Facebook)
60% of social media users create reviews of products and services (Nielsen Media)
More than 80% of the visitors to Facebook are 25 and older (All Facebook)
Americans spend more time on Facebook than any other website – more than 53 billion minutes in May 2011 (Nielsen, Social Media Report)
56% of consumers say they are more likely to recommend a brand after becoming a fan (Digital Buzz)
Facebook Business Page
Create a separate business pageon Facebook1) Important business information can be clearly displayed2) Business pages are public and more easily found3) They can appear as search results in Google
You need to have a professional presence on Facebook
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Facebook Business PageMake your business stands out with a professional design
1) Create consistency with your branding2) Lends credibility to your business
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Facebook Business Page
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Get the word out about your FB page
1) Post the link on your personal FB profile
2) Place a link on your website to yourFacebook page
3) Include the link on your email signature
4) Place a small sign on your service counter
Facebook Business Page
When to post
1) Post 1-4 times weekly for best results
2) Best time to post is generally between8 p.m. and 7 a.m.
3) Stories posted on Wednesdays have 80% more engagement
4) Shorter posts receive better engagement, try to keep under40 characters
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Facebook Business Page
What to postNew products/services, Events or sales,Photos or videos
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Don’t put your fans to sleep.
Facebook Business PageEngage your fans
1) Question posts generate twice as much engagement as non-question posts
2) Post trivia or poll questions
a) Ask questions about how people use your product
b) Ask for feedback on new products
c) Ask for ideas for newproduct / service
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Facebook Business Page
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Facebook Business Page
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Conclusion
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Your Internet marketing plan should include multiple channels
Enhance your web presence
Be where your prospects are
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