Top Banner
2010 FAN PARKS ENGAGEMENT WITH BUSINESS HOST CITY: CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 27 MAY 2008
30

3rd Party viewing rights

Sep 14, 2014

Download

Business

City of Cape Town\'s presentation to business on 2010 opportunities
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: 3rd Party viewing rights

2010 FAN PARKS ENGAGEMENT WITH BUSINESS

HOST CITY: CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

27 MAY 2008

Page 2: 3rd Party viewing rights

AGENDA

AGENDA

1. Terms of Cooperation

2. Third Party Viewing Areas

3. Rights Protection Program

Page 3: 3rd Party viewing rights

LEGAL FRAMEWORK

TERMS OF COOPERATION

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

Host City Agreement

Amendment 1 (TOC)

Financial Agreement Event Manual

Page 4: 3rd Party viewing rights

RIGHTS HOLDER

TERMS OF COOPERATION

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

•The City of Cape Town is a “Rights Holder” •Can stage the “Official Fan Park”•“Use of the Marks” rights•Can use official event “look” to re-create stadium experience

Page 5: 3rd Party viewing rights

TERMS OF COOPERATION

Stuttgart Official Fan Park 2006

Page 6: 3rd Party viewing rights

OFFICIAL FAN PARK

TERMS OF COOPERATION

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

Description: • The Official Fan Parks has the following parameters:

(i) each day of the Competition; (ii) entry free of charge; (iii) live-broadcast of all 64 matches of the Competition; (iv) food and beverage availability, (v) within fenced and secured areas (vi) a stage of a dimension which allows entertainment

• The Host City, LOC and FIFA shall be jointly responsible for the staging and organisation of the Official Fan Park

• One (1) Official Fan Park per stadium (Grand Parade)

Page 7: 3rd Party viewing rights

TERMS OF COOPERATION

RIGHTS FIFA FAN PARK

TV Rights Yes, free SABC feed

Big Screen advertising Yes, not during match feed & build-up

FIFA Affiliates Only FIFA Affiliates to participate as sponsors

Basic package for FIFA Affil. Yes, but basic recognition

Local, non -competitor suppliers

Yes, first & last rights to FIFA partners

Local competitor suppliers Yes, first & last rights to FIFA partners

Non competitor sponsor No sponsor

3rd Party Exhibitors Yes

Page 8: 3rd Party viewing rights

TERMS OF COOPERATION

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

Page 9: 3rd Party viewing rights

OTHER PUBLIC VIEWING EVENTS

TERMS OF COOPERATION

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• The Official Fan Parks shall be the primary official public viewing event in relation to the 2010 FIFA World Cup™

• The Host City shall be entitled to organise other public viewing events in the Host City

• Subject to FIFA’s General Public Viewing Guidelines• Does not carry “Official Fan Park look” (Velodrome,

Athlone and Swartklip)

Page 10: 3rd Party viewing rights

TERMS OF COOPERATION

Rights OTHER PVA’S

TV Rights Yes, free SABC feed

Big Screen advertising Yes, not during match feed & build-up

FIFA Affiliates Yes, can participate

Basic package for FIFA Affil. None

Local, non -competitor suppliers Yes

Local competitor suppliers Yes – no branding

Non competitor sponsor Yes – with branding

3rd Party Exhibitors Yes

Page 11: 3rd Party viewing rights

THIRD PARTY VIEWING AREAS

Page 12: 3rd Party viewing rights

NON RIGHTS HOLDER

THIRD PARTY PVA’S

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• FIFA Commercial Affiliates & Host Cities are Rights Holders•All other entities are 3rd Parties •Third Parties are not permitted to “use the marks”•Third Parties are permitted to stage Public Viewing•Subject to FIFA guidelines

Page 13: 3rd Party viewing rights

FIFA GENERAL PVA GUIDELINES

THIRD PARTY PVA’S

FIFA GENERAL PVA

GUIDELINES

COMMERCIAL NON COMMERCIAL

Page 14: 3rd Party viewing rights

NON COMMERCIAL PVA

THIRD PARTY PVA’S

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• 2010 Matches are broadcast• No entry fee is charged• Sponsorship or other rights are exploited• Public Viewing Events in commercial establishments e.g. pubs, are deemed non commercial unless an entry fee and/or sponsorship is exploited

Page 15: 3rd Party viewing rights

EXHIITOR RESPONSIBILITIES

THIRD PARTY PVA’S

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• Must use SABC feed unless an establishment pays for alternative feed at its own cost•Must obtain all necessary licenses and permits from the local municipality•Broadcast must be displayed on a live basis only i.e. no delays or replays•No modification to the broadcast material •No association with FIFA or FIFA World Cup•No sponsorship rights e.g. Use of flags or billboards•Sale of food, beverages and other goods permitted •No Use of the Competition Marks•No entry fee

Page 16: 3rd Party viewing rights

AUTHORISATION

THIRD PARTY PVA’S

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• If a genuine non-commercial event, a free license is automatically granted•No application to FIFA is required•Full compliance with the regulations is required•If not in full compliance, the free license is terminated•Breach is prosecutable•Written details must be supplied to FIFA upon request

Page 17: 3rd Party viewing rights

COMMERCIAL PVA

THIRD PARTY PVA’S

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• 2010 Matches are broadcast• An entry fee is charged and/or• Sponsorship or other rights are exploited

Page 18: 3rd Party viewing rights

COMMERCIAL PVA

THIRD PARTY PVA’S

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• A license fee is payable•The fee to be determined at the time of application•All fees to be donated to 20 Centres for 2010 campaign•Sponsorship rights to FIFA Commercial Affiliates•Sponsorship rights to local, non competitor sponsors•Sale of goods e.g. beer, to competitor sponsors•FIFA license only relates to the broadcast signal•Exhibitor still responsible to obtain licenses and authorisation from the local authority•Contact FIFA at [email protected]

Page 19: 3rd Party viewing rights

RIGHTS PROTECTION PROGRAM

Page 20: 3rd Party viewing rights

RIGHTS PROTECTION PROGRAM

RIGHTS PROTECTION PROGRAM

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

•RPP is the protection of the Commercial Affiliates rights of association with the event•Review of applicable laws with regards to trademark registration, IP protection, unfair competition•Determine the best legal approach to protecting the rights of association and anti-counterfeiting

Page 21: 3rd Party viewing rights

LEGAL FRAMEWORK

RIGHTS PROTECTION PROGRAM

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

•In South Africa the appropriate legal mechanisms include:•Special Events Bill•DTI Trademarks registration•2010 By-Law•City’s other applicable by-laws

•Establishment of aggreed event zones:•Exclusion Zones•Protocol routes

Page 22: 3rd Party viewing rights

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

Page 23: 3rd Party viewing rights

RIGHTS PROTECTION PROGRAM

RIGHTS PROTECTION PROGRAM

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

•Establishment and policing of Stadium Perimeter, enforcement of anti-ambush marketing laws•Support from local authorities necessary to guard against illegal merchandise and illegal association

Page 24: 3rd Party viewing rights

RIGHTS PROTECTION PROGRAM

RIGHTS PROTECTION PROGRAM

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

•To minimise any and all infringement or encroachment of FIFA’s marketing rights, particularly those which have been contractually granted to the Official Partners, Official Suppliers and Licensees.

How will this be achieved?

Page 25: 3rd Party viewing rights

RIGHTS PROTECTION PROGRAM

RIGHTS PROTECTION PROGRAM

• Work closely with a network of law enforcement officers

Page 26: 3rd Party viewing rights

RIGHTS PROTECTION PROGRAM

RIGHTS PROTECTION PROGRAM

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• Tackle ambush activity in vicinity of stadium

• Patrol outside stadiums, enforcing “Controlled Area” restrictions

• Identify and confiscate counterfeit merchandise

Page 27: 3rd Party viewing rights

RIGHTS PROTECTION PROGRAM

RIGHTS PROTECTION PROGRAM

• Liaise with stadium security re. removal of prohibited marketing items

Page 28: 3rd Party viewing rights

RIGHTS PROTECTION PROGRAM

RIGHTS PROTECTION PROGRAM

• Assist Venue Manager where required in removing prohibited marketing items (banners etc. ) inside the stadium

Page 29: 3rd Party viewing rights

RIGHTS PROTECTION PROGRAM

RIGHTS PROTECTION PROGRAM

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

•Monitor Public Viewing “Fan Fest” areas for ambush activities wherever possible. •Local authority law enforcement teams in these areas to monitor and coordinate

NOTE: The City of Cape Town is contractually obliged in the Host City Agreement to form an RPP team.

Page 30: 3rd Party viewing rights

THANK YOU

DANKIE

ENKOSI