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30 days of social media marketing - The Digital Imaging Show Birmingham 2014

Jun 27, 2015

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Social Media

A photographer's social media experimental diary looking at 30 days in the life of a marketer.

  • 1. How to Make Friends& Influence People& Influence People{30 days of Social media marketing}@memorygate #DIGSHOW2014

2. The bit about meI Shoot Babies[mostly]Keen BloggerStudio in SouthWimbledon in aSoft-Play Centre@memorygate #DIGSHOW2014 3. What has been going on?Google+ is dying or rather Google is slowlykilling it.You no longer get a Google+ account whenyou sign up for GMailG+ Photos and hangout separatedAuthorship markup is no longer supported inweb search@memorygate #DIGSHOW2014 4. FacebookYou must not incentivize people to use socialplugins or to like a Page. This includes offeringrewards, or gating apps or app content basedon whether or not a person has liked a Page.It remains acceptable to incentivize people tologin to your app, checkin at a place or enter apromotion on your apps Page.@memorygate #DIGSHOW2014 5. FacebookTo ensure quality connections and helpbusinesses reach the people who matter tothem, we want people to like Pages becausethey want to connect and hear from thebusiness, not because of artificial incentives.We believe this update will benefit people andadvertisers alike.@memorygate #DIGSHOW2014 6. Noone see my stuffFacebook tells us that the average user wouldsee 1,500 stories in a given day. Facebooksalgorithms bring that number down to a moremanageable 300.50% of Page have been acquired via a likegate@memorygate #DIGSHOW2014 7. Facebookthe average page only reaches 7% of its fans dailyFacebook has claimed that Facebook pagesreach 16-17% of their fans on averageMore about that later......@memorygate #DIGSHOW2014 8. What are we trying toachieve?More This can be achieved in a few waysBetter paying clientsReturning clients - a returning client is muchcheaper than a new one@memorygate #DIGSHOW2014 9. What are we trying toachieve?Some people of course are after Fame....or is it Authority?Authority is far more valuable than popularity@memorygate #DIGSHOW2014 10. AuthorityAuthority ranks you higher in GoogleAuthority gets better clientsAuthority lets you put your prices upAuthority allows you to work less but requiresmore work to achieve.Authority gets you free shitAuthority requires hard work and needs to beearned. There are no shortcuts.@memorygate #DIGSHOW2014 11. How do I get morelikesWhat is the value of a like anyway?It's an indicator. If you cheat people into a like then it's Authority is far more valuable than popularity@memorygate #DIGSHOW2014 12. How to get more real likesThe easiest and quickest way is to be an awesome photographer "Your story feeds your community" Zack Arias"Be truthful and tell your story"@memorygate #DIGSHOW2014 13. My Story(The last 30 days)(The last 30 days)@memorygate #DIGSHOW2014 14. Day 1 - GoalsIncrease our exposure to followers / fansIncrease average amount of weekly bookingsLearn, share and experience more.@memorygate #DIGSHOW2014 15. Day 1 - Target audienceIncrease our exposure - Parents, engagedcouples, industry specific businesses,photographersIncrease booking - Parents, engaged couplesLearn, share - Photographers, marketers,industry specific businesses@memorygate #DIGSHOW2014 16. Day 1 - What problems amtrying to solve?Parents - educate and amuseindustry specific businesses - Amuse, promoteand educatePhotographers - educate and amuseMarketers - educate and promoteEngaged Couples - educate and amuse@memorygate #DIGSHOW2014 17. Day 1 - Voice - who am I?Baby photographer1st time dadMarketerBusiness ownerWedding photographer@memorygate #DIGSHOW2014 18. Day 1 - what is my story?Being a new dadBeing a baby photographerBeing a photography businessowner@memorygate #DIGSHOW2014 19. Day 1 - InterestsParentingBabiesPhotographyBusinessSocial MediaMarketingWeddings@memorygate #DIGSHOW2014 20. Day 1 - Tonehttp://www.wordle.net@memorygate #DIGSHOW2014 21. Day 1 - Social networksParents - Facebook, Twitter, Instagram, PinterestEngaged couples - Facebook, Twitter, Instagram,PinterestPhotographers - Facebook, Twitter, Instagram,Google+, Pinterest, LinkedInindustry specific businesses - Facebook, Twitter,Instagram, Google+, Pinterest, LinkedInMarketers - Facebook, Twitter, Google+, Pinterest,LinkedIn@memorygate #DIGSHOW2014 22. Day 1Where I began 5th Oct 7amWhere I began 5th Oct 7amFacebook - 697 Page FansTwitter - 3248 followersInstagram - 351 followersGoogle+ - 583 followersPinterest - 338LinkedIn 323@memorygate #DIGSHOW2014 23. Day 2 - The morning feedFacebook - check updates - respondTwitter - check updates - Follow interesting / relevant new followers -follow a couple of related followers and send a couple of RTs ifinterestingInstagram check updates - check feed- like interesting photos. Followinteresting / relevant new followers and people that like my photosPinterest - check updates - follow interest boards from new followers.Check feed, Pin interesting picturesGoogle+ - check updates - check feed - like share and commentinteresting content - comment and share Daily page update - find newfollowers - follow 4 or 5 active users@memorygate #DIGSHOW2014 24. Day 2Did the same at 1pmPosted pictures at FB andInstagramRepeated in the eveningShared Instagram Image later inthe day - at least 1 new Instagramfollower came from Facebook@memorygate #DIGSHOW2014 25. Day 3Did the morning feedcheck-ins and sharesTagged and followed newperson mentioned in oneof the articles I shared@memorygate #DIGSHOW2014 26. Day 3 Instagram IdeaPicked out 7 newbornpictures I took of mydaughterSchedule Instagramposts using Latergramhttp://top-hashtags.com/#newborn #newbornweek#baby #newbornbaby#cute #photooftheday#beautiful #picoftheday#family #cutestbaby#oneweekold #sleepy@memorygate #DIGSHOW2014 27. Day 4Did the morning feedcheck-ins and sharesPosted first Instagramphoto via my iPadShared a couple ofpictures on our FacebookPage in the daySet-up Buffer for FBPage posting 7:30pm@memorygate #DIGSHOW2014 28. Day 4Buffered thelast couple of days ofInstagram pictures topost on FB and twitter@memorygate #DIGSHOW2014 29. Day 4 - Finding contentStarted to use http://feedly.com/Before I used the OLD Reader and FeeddlerPro - butthis is better - imported opal file from The Old ReaderFeed categories - Marketing - photography - Mummyblogs - wedding photographers - portraitphotographers - wedding blogs@memorygate #DIGSHOW2014 30. Day 5Did the morning feedcheck-ins and sharesPosted first Instagramphoto via my iPadScheduled previewimage posted onFacebook in themorning@memorygate #DIGSHOW2014 31. Day 5 - Scheduling table@memorygate #DIGSHOW2014 32. Day 5 - The HootSuiteScheduling tableEach blog post istweeted once aday for 7 daysThe URL is thesame but the textand time of dayare alwaysdifferent@memorygate #DIGSHOW2014 33. Day 6Morning Feed check-insInstagram postThe limits of free Buffer - 10links in the Buffer at a timeUsing HootSuite for sharing additional linksfrom FeedlyIn HootSuite - Auto schedule settings - limit sends to twicea day between 7am and 9pm - HootSuite picks the best times.On theiPad - Instal the Hootlet app to SafariIn Feedly - No integration like BufferOpen interesting links in Safariand click the Hootlet tab - set to auto scheduleIn Feedly - No integration like BufferOpen interesting links in Safari andclick the Hootlet tab - set to auto schedule@memorygate #DIGSHOW2014 34. Day 6 Marketing day!Create andschedule blogposts for the week- these will beshared nextweekCreatedemail campaignbased on an emailoffer from asupplierCreate and scheduleblog posts for theweek - these willbe shared nextweekCreatedemail campaignbased on an emailoffer from asupplier@memorygate #DIGSHOW2014 35. Day 6 Marketing day!Create and sendout a direct mailcampaignSent500+ lettersCreate aFacebook offerthe same as thedirect mailcampaignCreate and send outa direct mailcampaignSent500+ lettersCreate aFacebook offerthe same as thedirect mailcampaign@memorygate #DIGSHOW2014 36. Day 7 Morning check-insPosted daily Instagram photoOn Pinterest - Created a board Cameron Lee - searched for an pinned a load ofimagesFollowed people who have also pinned his imagesLooked at the Most Popular feed, liked, commented and pinned 3 or 4 imagesOnInstagram - Searched for local hashtags for example #WimbledonVillage followed those people.....some of them at least!On Twitter - took aselfie and posted it......just to break up my feed ;)Created a YouTube playlist and wrote a first draft blog article - this will either be posted atEddie Catz or London Mums blog next week.Morning check-insPosted daily Instagram photoOn Pinterest - Created a board Cameron Lee - searched for an pinned a load of imagesFollowed peoplewho have also pinned his imagesLooked at the Most Popular feed, liked, commented and pinned 3 or 4 imagesOn Instagram - Searched for localhashtags for example #WimbledonVillage followed those people.....some of them at least!On Twitter - took a selfie and posted it......just to break up myfeed ;)Created a YouTube playlist and wrote a first draft blog article - this will either be posted at Eddie Catz or London Mums blog next week.@memorygate #DIGSHOW2014 37. Day 8 Morning check-insPosted Instagram imageAuto post from 72 hour deal posted to FacebookCreated a Twitter list - Social Media Experts - forthose that weren't already I added their blog feeds into FeedlySearched for "mum blog" on TwitterSubscribed to Mummy Bloggers / Mumsnetbloggers Twitter listsMorning check-insPosted Instagram imageAuto post from 72 hour deal posted to FacebookCreated a Twitter list - Social Media Experts - for those thatweren't already I added their blog feeds into FeedlySearched for "mum blog" on TwitterSubscribed to Mummy Bloggers / Mumsnet bloggers Twitter lists@memorygate #DIGSHOW2014 38. Day 9 Daily check-insFollowed interests on Pinterest - parenting - pregancy Joined local Google+ communities and followed a few active membersDaily check-insFollowed interests on Pinterest - parenting - pregancy Joined local Google+ communities and followed a few active members@memorygate #DIGSHOW2014 39.