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Hello. Margery Lynn | @MargeryLyle | [email protected]
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3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

Sep 14, 2014

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Page 2: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

3 Ideas for Customer Engagement

Photo Credit: Flickr @JohnAtthane_Pictures

Page 3: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive

Localise

“Gamify”

Visualise

Page 4: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive

Localise

“Gamify”

Visualise

Page 5: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

Behaviour

Page 6: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

Behaviour

Page 7: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

Behaviour

Source: GlobalWebIndex Survey 2010

Page 8: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

Source: Burson Marsteller Asia Pacific

Even CloserPlatforms

Page 9: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

Source: GlobalWebIndex Survey 2010

Motivations

Page 10: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

Example of Strong Localisation

Page 11: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

With the lens of your business and understanding of your customers, localise

your presence by considering local platforms, local languages,

and market relevance.

Page 12: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive

Localise

“Gamify”

Visualise

Page 13: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive

Localise

“Gamify”

Visualise

Page 14: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

• 2,500+ images per minute• A new billion-photo mark is

being hit every year for the last five years

• Total video uploads are 3.5x higher yoy• Total photo uploads from

mobile devices exceeds 25 million per month - 5x higher yoy.

Page 15: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

Mobile Photo Sharing by Market

Source: comScore Video Metrix

% of People Who Share Photos Directly to Social Networking Sites!

Page 16: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

12 Million Users

100K DownloadsPer Week in CN

Page 17: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

Online Video Viewing by Market

0

5

10

15

20

JP AU MY HK SG

Hours Per Viewer in 1 month

Source: comScore Video Metrix

Page 18: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

Example of Photo Sharing

Page 19: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

Example of Video Integration

Page 20: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

Identify opportunities to leverage visual media to enhance customer-brand and

customer-customer engagement before, during, and after their cruise.

Page 21: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive

“Gamify”

Localise

Visualise

Page 22: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive

“Gamify”

Localise

Visualise

Page 23: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @evoo73

Stereotypical Gamer

Page 24: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @evoo73

Average Social Gamer

Page 25: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

Social Gaming in Business

Source: Parks Associates

Page 26: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

“Gamification is understanding how users behave, how they can be motivated and the types of reward which will make them behave in a way that will help a company

achieve its business goals.

Source: eConsultancy “Internet Marketing Strategy Briefing”

Page 27: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

Example of Game Mechanics

Page 28: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

® 2011 Dachis Group. Confidential and Proprietary

Consider how game mechanics can help you achieve your business objectives with a

specific audience.

Page 29: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

Photo Credit: Flickr @Travis S.

Grounding Social Efforts

Page 30: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

Plan for Success from the Inside Out

Page 31: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

Margery Lynn | @MargeryLyle | [email protected]

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