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3 Reasons You Should Take A Deeper Look At Your Mobile Analytics

Mar 16, 2018

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Mobile

  • You Should Take A Deeper Look AtYour Mobile Analytics

    3 Reasons

  • Presented by:

  • 56% of Traffic is Mobile

    Did you know that:

    And Growing FAST!

    "Publishers who stop seeing mobile traffic as a channel butas a way of life will be the ones that win moving forward."

    -Nathan Putnam, CEO Monumetric

  • 532% in 4 years

    It's not only traffic thatis up, so is Ad spend.

    $19.2B

    $42.63B

    $68.69B

    $101.37B

    2013 2014 2015 2016

    Mobile Internet Ad Spend Worldwide (2013-2016)

  • "One of the largest problems facing mobile advertisersis the lack of attribution transparency"

    -Nathan Putnam, CEO Monumetric

    3rd Party Cookie Data

  • "Apple blocks all third party cookie data of its users bydefault. While users may think this is good news, as a

    publisher you should know that it is not"-Nathan Putnam, CEO Monumetric

    CPM of an ad impression on Safari is only

    57% as valuable as animpression on aChrome mobile

    browser

  • Read the Full Articleto keep learning

    Key Takeaways

    1) Mobile traffic is growing fast

    2) Mobile internet ad spend is skyrocketing

    3) iOS traffic is only 57% as valuable as Android

    http://bit.ly/29SFRYF