Click here to load reader
Click here to load reader
Jan 07, 2017
REACH andCAPTIVATEHow to
By Anders Lindgren
your most likely buyers?
In the rumbling digital and urban jungle, people are
BOMBARDEDwith a quad zillion messages.
Never have so many had so much CONTENT and so many offers to choose from.
It has radically changed how buyers READ, SHOPand PROCESSinformation.
First of all, most people DISLIKE ads.
Consumers hate ads. Display ads dont work. Users dont click on banners. Full screen pop-ups elicit rage as they interrupt browsing especially on mobiles .
The Communication Trends Report 2016 from Hotwire, succinctlysums it all up.
Secondly, there are all sorts of ways to BLOCKout the messages youre sending out.
TURNING UP THE VOLUME
and mashing up lots of contentwont work any longer.
Its just too much noise.
There are too many SCREAMING to be heard at the same time.
With two decades of experience as marketing director, I understand how daunting the brave new digital marketing world can be.
So, I started on a QUESTto find a surefire formula.
What I created willmake your marketingway more powerful.
I looked at all the best methods and tools and consolidated them into ONE FORMULA:
Its an easy to ADOPT and unbelievable powerful marketing formula.
So you can create top-notch content, thats relevant to your audience and capture high quality leads.
All based on one methodology and a set of tactics.
A TRUSTWORTHY SOUL
A WARM HEART
A PRECISE FOCUS
A CLEAR MIND
The ESSENCE of reaching and captivating your buyers lies in four essential human skills:
A PRESICE FOCUS
Decide precisely what your business is and identify exactlywho your most likely buyers are, then act resolutely to reach them.
Create from your heart with warmth, empathy and genuine appreciation for your buyers, then your creations will more easily reach their hearts.
Clarity of writing follows clarity of thought, so think about what you want to say, then say it as clearly as possible.
3A CLEAR MIND
Demonstrate that you can and know your stuff, share insights that is useful for your buyers and highlight customer testimonials and your credentials.
A trustworthy soul
CRUX OFTHE MATTER?
When you are precise in your focus and bring together the noble energies of your heart, mind and soul, then you master the Marketing Marksmanship Code.
ANDERS LINDGREN, digital pioneer, PR-veteran andcontent marketing specialist
To have a precise focus is the ZEN of the Marketing Marksmanship Code.
It gives focus to your energy and channels it in the right direction.
Without focus our efforts are easily wasted.
With focus our efforts can have tremendousIMPACT.
YOU WILL FAIL!
It doesnt matter how great your content is, if you dont reach your most likely buyers
To put it bluntly:
Check out the 3 versionsof this presentation.
You find all of them on slideshare.comhttp://bit.ly/1Lb6d03
Take the 3, 10 or 30 minute tour to SUCCESS.
The MARKETINGMARKSMANSHIPCODEIN ACTION
8The magic formula
You might also want to see my supplementary report
It will soon be published here on Slideshare.
Here you will learn more about my magic 8 formula
2016 Anders Lindgren.
The information in this guide is copyrighted, and The Marketing Marksmanship Code and symbol are trademarks of Anders Lindgren.
Sharing and copying is permitted only if the information remains unchanged and licensee "Anders Lindgren" is referred to as the source.
The information can not be published in print in any media without the prior consent of the copyright holder.
Text , design and illustrations : Anders Lindgren Photos: Adobe Stock, Dreamstime Typefaces : Myriad Pro , Myriad Pro Black and Lobster
Contact: Anders Lindgren. E- mail:Phone : +47 921 30 430
ABOUT THE AUTHOR and creator of The Marketing Marksmanship Code.
Hey, my name is Anders Lindgren.People who know me well, would label me as a digital pioneer, PR-veteran and content marketing specialist. I have two decades of experience as a marketing and communication director for large professional services firms, primarily PwC and Sopra Steria.
Throughout my career I have been passionate about sharing insights, and helping people and brands communicate in a way that makes them shine and stand out from the crowd.