3 essential social media measurement tools for your school

3 Essential Social Media Measurement Tools For Your School

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3 Essential Social Media Measurement Tools For

Your School

3 Essential Social Media Measurement Tools For Your School

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1. Google Analytics Social Reports

2. Facebook Export Insights Data

3. YouTube Insights

Overview

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement Tools For Your School

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By adding a few advanced segment filters to your Google Analytics, you see: the percentage of traffic that comes to your site from social

media the sort of activity users had with your site once they got there

Google Analytics can also: compare social networks (Facebook, Twitter, LinkedIn, etc.),

allowing you to understand which one drives in the most traffic, as well as which has the best lead conversion rates, bounce rates and time spent on your site.

1. Google Analytics Social Reports

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement Tools For Your School

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In addition, Google's Social Plug-in Analytics can help you:

analyze how users engage with any social plug-in that you incorporate into your school's website (Facebook Like button, Google’s +1 button and Twitter’s Tweet button).

1. Google Analytics Social Reports

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement Tools For Your School

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Once you configure the JavaScript for Analytics, the plug-in will provide a number of reports, including:

Engagement: the number of pages viewed per visit, average time on site, bounce rate, and other metrics for visits that included and did not include social actions

Action:  allows you to compare the number of social actions (+1 clicks, Likes, etc.) for each social source and social source-action combination.

Pages: allows you to compare the number of actions on each page of your site.

1. Google Analytics Social Reports

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement Tools For Your School

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For some time now, Facebook Insights has allowed you to track the number of:

Likes Comments Shares Views

But did you know that you can now compile and export these results in an easy-to-read Excel sheet?

This feature allows you to compare at a glance the performance of your brand page year to year, see what posts have been most effective and which have not.

2. Facebook Export Insights Data

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement Tools For Your School

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2. Facebook Export Insights Data

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement Tools For Your School

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The YouTube Analytics section allows you to go beyond the success of each of your video and look at how your channel is faring over a chosen period of time (days, weeks, and years).

Reports include: Demographics Engagement statistics Audience retention rates

YouTube Insights is a great tool to know where to advertise your videos and to see what type of content your students want to see more of.

3. YouTube Insights

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement Tools For Your School

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