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DVB-H market status and commercial status

October 2007

1 © Nokia 2007

2 © Nokia 2007

The Potential of Mobile TV

Worldwide broadcast and cellular Mobile TV Revenues will exceed 25B USD in 2010, of which broadcast revenues are ca. 10B USD (Gartner Dataquest, February

2007)

Worldwide broadcast and cellular Mobile TV Revenues will exceed 25B USD in 2010, of which broadcast revenues are ca. 10B USD (Gartner Dataquest, February

2007)

Globally there will be 327.6 million mobile video users and 210 million broadcast mobile TV users in 2011. (Informa, November, 2006)

Globally there will be 327.6 million mobile video users and 210 million broadcast mobile TV users in 2011. (Informa, November, 2006)

Popularity: over 60% would recommend the Mobile TV service to othersPopularity: over 60% would recommend the Mobile TV service to others

What users watch: Information/News, Series/Soaps, Sports, Music. Special events and known, popular programs drive the usage.

What users watch: Information/News, Series/Soaps, Sports, Music. Special events and known, popular programs drive the usage.

Willingness to pay: about 60% of the users are interested of the Mobile TV service and would pay up to 10 € a month

Willingness to pay: about 60% of the users are interested of the Mobile TV service and would pay up to 10 € a month

Drivers: terminals quality, choice of channels, high video and audio quality and Electronic Service Guide are the main satisfactory drivers (satisfaction

ca. 80%)

Drivers: terminals quality, choice of channels, high video and audio quality and Electronic Service Guide are the main satisfactory drivers (satisfaction

ca. 80%)Source: A summary of 8 major European Mobile TV pilots “Results of the Mobile TV Pilots – A Survey” by

bmcoforum November 2006. Source: A summary of 8 major European Mobile TV pilots “Results of the Mobile TV Pilots – A Survey” by

bmcoforum November 2006.

3 © Nokia 2007

Mobile TV Business Opportunities

• Mobile TV ecosystem includes certain business roles, but the implementation varies market by market

• Mobile TV offers clear opportunities for whole ecosystem, including mobile operators and service providers, broadcasters and broadcast network operators and content owners

• Main business models are:− Mobile operator driven model− Broadcaster driven model, where − Wholesaler model

Mobile Broadcast network

Mobile Broadcast network

Mobile TVService provider

Mobile TVService provider

MobileTerminalMobile

Terminal

Cellular networkCellular network

Content providersContent providers

Please visit http://www.mobiletv.nokia.com/news/events/mbr_video.php

for an animation.

4 © Nokia 2007

DVB-H is the Leading Global Broadcast Technology

Forecast Mobile Broadcast service users by technology, millions

DVB-H benefits:

• Globally standardized by ETSI as the standard for mobile TV in Europe and for US by TIA

• Based on the proven and global DVB-T digital TV standard

• There are over 60 companies supplying DVB-H technology (e.g. http://www.dvb-h.org/products.htm)

• Low battery consumption• High video quality, QCIF/QVGA, 15-30 fps, 384

kbps• High bandwidth capacity (up to 50 channels)• Cost-efficient implementation, large SFN cells • Thoroughly tested around the world

Source: INFORMA Mobile TV: Broadcast and Multimedia 2nd Edition 2006

5 © Nokia 2007

Complementary Technologies for Media Delivery

• DVB-H is an complementary delivery technology in addition to 3G, MBMS and LTE

• The MobileTV and video experience will be realized with a mix of several complementary technologies

• Brings interactivity and personalized channels to fixed broadband TV at high resolution

• Multimedia services to masses and communities

• Save 3G capacity for groups watching the same content

• Mobile TV content to communities• User-controlled personalized channels

and interactivity• “long tail” TV and video

Unicast, 3G, LTE

Mobile Network

IPTV, 3G, LTEMBMS, 3G, LTE

Mobile Network

Fixed Network

• Mobile TV content to masses• > 20 channels nationwide• interactivity via cellular• IP broadcast for filecasting

Mobile Network

Broadcast Network

Broadcast, DVB-H

6 © Nokia 2007

Open and Competitive Ecosystem for Mobile TV

• Success of Mobile TV requires a similar open and competitive ecosystem that has lead to the huge success of GSM/WCDMA based mobile telephony

• Open standards must be implemented end-to-end : Selected broadcast standard , Service Protection and purchase (SPP), Electronic Service Guide (ESG), Audio and video formats and codecs, all associated profiles and parameters

Open, global

standard

Several vendors able and willing

to invest

Competition at all value chain layers

Good offerings at attractive

pricesRapid market growth

Further price reduction

EconomicsOf scale

7 © Nokia 2007

DVB-H Fundamentally Changes Mobile Media Delivery

Video & TV

Up to 50 TV channels, 100’s of radio channels or

>100 gigabytes/day one way data delivery

capacity with almost zero marginal cost/user- enabled by Digital Rights Management (DRM)

Electronic Service Guide

TV/Video

Radio/Audio

Filecasting

Interactivity & transactions

SMS ApplicationWEB Video On DemandCall

8 © Nokia 2007

DVB-H implementation globally

Pilots

Coming Launches

Malaysia

Commercial

VietnamItaly

Finland

India

Philippines

9 © Nokia 2007

Smart launches first commercial mobile TV service in the country using the DVB-H platform

10 © Nokia 2007

DVB-H and OMA BCAST is becoming the European standard

Legend

DVB-H commercial service

DVB-H commercial service expected by 2-3Q2008

DVB-H trialed or planned to trial

Status August 2007

11 © Nokia 2007

Trials and Network Deployments in MEA

12 © Nokia 2007

Thank You

More Information on Mobile TV from:www.nokia.com/mobiletv