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15 ONLINE 26 MARKETING TACTICS YOU’RE DOING TOTALLY WRONG
30

26 Marketing Mistakes Lawyers Make

Aug 23, 2014

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Law

Conrad Saam

This is the preso I delivered at the PILMMA event in Chicago.
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Page 1: 26 Marketing Mistakes Lawyers Make

15 ONLINE 26 MARKETING TACTICS YOU’RE DOING TOTALLY WRONG

Page 2: 26 Marketing Mistakes Lawyers Make

Your Website Isn’t Built On Wordpress

Page 3: 26 Marketing Mistakes Lawyers Make

Your Website Costs More Than a Tesla

Page 4: 26 Marketing Mistakes Lawyers Make

Your Website Is the Same onYour Phone

Page 5: 26 Marketing Mistakes Lawyers Make

You Look Like a Lawyer

Page 6: 26 Marketing Mistakes Lawyers Make

You Have Multiple Names Addresses or Phone Numbers Listed

Page 7: 26 Marketing Mistakes Lawyers Make

Your Site Has Fake Addresses

Page 8: 26 Marketing Mistakes Lawyers Make

Your Site is Slow

Page 9: 26 Marketing Mistakes Lawyers Make

You Don’t Review Google Webmaster Tools

Page 10: 26 Marketing Mistakes Lawyers Make

You Believe in theBlogging Field of Dreams

Page 11: 26 Marketing Mistakes Lawyers Make

You Think About Your Bounce Rate

Page 12: 26 Marketing Mistakes Lawyers Make

You Run Multiple DomainsFor The Same Business

Page 13: 26 Marketing Mistakes Lawyers Make

You Measure SEO with Ranking

Reports

Page 14: 26 Marketing Mistakes Lawyers Make

You Don’t ReviewGoogle Analytics

Page 15: 26 Marketing Mistakes Lawyers Make

You Don’t Know Your Traffic By Channel

Page 16: 26 Marketing Mistakes Lawyers Make

You Ask Your Prospects Where They Found You

Page 17: 26 Marketing Mistakes Lawyers Make

You Think PPC is Too Expensive

Page 18: 26 Marketing Mistakes Lawyers Make

You Ignore BingAds

Page 19: 26 Marketing Mistakes Lawyers Make

You Advertise When You’re Closed

Page 20: 26 Marketing Mistakes Lawyers Make

You Stopped Advertising in theYellow Pages

Page 21: 26 Marketing Mistakes Lawyers Make

You Started Advertising on Yelp

Page 22: 26 Marketing Mistakes Lawyers Make

You Rationalized Advertising:“Just One Client and It Will Pay For Itself”

Page 23: 26 Marketing Mistakes Lawyers Make

You Think You are Sexy On Social Media

Page 24: 26 Marketing Mistakes Lawyers Make

You Use Social Media to Drive SEO

Page 25: 26 Marketing Mistakes Lawyers Make

You Use Social Media to Drive SEO

. . . And improve your search engine rankings with social media marketing from LexisNexis.”

Page 26: 26 Marketing Mistakes Lawyers Make

You Don’t Ask Clients To Review You

Page 27: 26 Marketing Mistakes Lawyers Make

You Don’t Talk to ProspectsWithin 5 Minutes

Page 28: 26 Marketing Mistakes Lawyers Make

Your Voicemail is Recorded by an Assistant

“Attorney Axelrod is currently unavailable, please leave a message.”

Page 29: 26 Marketing Mistakes Lawyers Make

You Don’t Know How Much Your Clients Cost

Avvo FindLaw Adwords SEO$0

$200

$400

$600

$800

$1,000

$1,200

$340

$650

$1,100

$158

Page 30: 26 Marketing Mistakes Lawyers Make

Thanks

Conrad SaamMockingbird [email protected]@conradsaam

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