Google Confidential and Proprietary 1 c Google Confidential and Proprietary 1 Advanced Paid Search Tips You Can Implement Today August 11, 2014 Donald Batsford, Jr.
27
Embed
21 Advanced Paid Search Tips You Can Implement Today
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: Improve your current paid search campaigns in Google & Bing by implementing these advanced tips and techniques. Take home checklist provided.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Google Confidential and Proprietary 1 c Google Confidential and
Proprietary 1 Advanced Paid Search Tips You Can Implement Today
August 11, 2014 Donald Batsford, Jr.
Google Confidential and Proprietary 2 c Google Confidential and
Proprietary 2 Text Ads Product Ads Text AdsOrganic
Google Confidential and Proprietary 3 c Google Confidential and
Proprietary 3 ADS
Google Confidential and Proprietary 4 c Google Confidential and
Proprietary 4 Punctuation For Longer Headlines
Google Confidential and Proprietary 5 c Google Confidential and
Proprietary 5 {keyword} {Keyword} {KeyWord} Camel Case KeyWord
Insertion
Google Confidential and Proprietary 6 c Google Confidential and
Proprietary 6 Site Links - Ad Extension
Google Confidential and Proprietary 7 c Google Confidential and
Proprietary 7 Call Extension Ad Extension
Google Confidential and Proprietary 8 c Google Confidential and
Proprietary 8 Social Extensions
Google Confidential and Proprietary 9 c Google Confidential and
Proprietary 9 Google Shopping / Google Merchant Center
Google Confidential and Proprietary 10 c Google Confidential
and Proprietary 10 Dynamic Search Ads
Google Confidential and Proprietary 11 c Google Confidential
and Proprietary 11 Tools > Display Ad Builder
Google Confidential and Proprietary 12 c Google Confidential
and Proprietary 12 KEYWORDS
Google Confidential and Proprietary 13 c Google Confidential
and Proprietary 13 Google Keyword Planner Google Analytics 3rd
Party Tools SEM Rush SpyFu Research Tools
Google Confidential and Proprietary 14 c Google Confidential
and Proprietary 14 Broad, +Modified Broad, Phrase, [Exact] Four
Match Types
Google Confidential and Proprietary 15 c Google Confidential
and Proprietary 15 Standard Negative Keywords careers torrents /
free legal fake
Google Confidential and Proprietary 16 c Google Confidential
and Proprietary 16 Adgroup Spliting
Google Confidential and Proprietary 17 c Google Confidential
and Proprietary 17 SETTINGS
Google Confidential and Proprietary 18 c Google Confidential
and Proprietary 18 Shared Library Shared Budget Negative Keywords
Shared Ads RML
Google Confidential and Proprietary 19 c Google Confidential
and Proprietary 19 Mobile Bid Adjustment Campaign > Settings
> Devices > Mobile Up to +400% call vs click
Google Confidential and Proprietary 20 c Google Confidential
and Proprietary 20 Campaign Taxonomy / Naming E.g. - Search,
Content, Geo, Labels US / Display Campaign Name US / Search
Campaign Name UK / Search Campaign Name
Google Confidential and Proprietary 21 c Google Confidential
and Proprietary 21 Remarketing Lists
Google Confidential and Proprietary 22 c Google Confidential
and Proprietary 22 Automated Rules / Conversion Optimizer Campaigns
> Settings > Bid Strategy > Focus On Conversions
Google Confidential and Proprietary 23 c Google Confidential
and Proprietary 23 Tools > Display Planner
Google Confidential and Proprietary 24 c Google Confidential
and Proprietary 24 ReportingREPORTING
Google Confidential and Proprietary 25 c Google Confidential
and Proprietary 25 Block Internal IPs With Settings > IP
Exclusions Reduces Impressions, Clicks Block IPs
Google Confidential and Proprietary 26 c Google Confidential
and Proprietary 26 Dimensions > Top Movers
Google Confidential and Proprietary 27 c Google Confidential
and Proprietary 27 Details > Search Terms > All