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JANUARY 2013 international eye fashion 1 FGE Srl - Regione San Giovanni, 40 - 14053 Canelli (AT) - nr. 1/2013 - Anno XXIV - bimestrale A Jobson publication January 2013 The Sun and Sports issue What’s new for 2013? > 26 Street fashion Fluo brights - the brighter the better! > 14 TECHNOLOGY EUROPEAN LENSES +
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20/20 Europe January issue

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20/20 Europe January issue
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Page 1: 20/20 Europe January issue

january 2013 in t e rna t iona l eye fa sh ion 1

FGE

Srl -

Reg

ione

San

Gio

vann

i, 40

- 1

4053

Can

elli

(AT)

- n

r. 1/

2013

- A

nno

XXIV

- b

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A Jobson publicationJanuary 2013

The Sun and Sports issueWhat’s new for 2013? > 26

Street fashionFluo brights - the brighter the better! > 14

TECHNOLOGY

EUROPEAN LENSES +

Page 2: 20/20 Europe January issue

january 20132 20 /20 Europe

PREMIERE AT MIDO 2013 (2-4 MARCH, MILAN)

www.brands-oi.it

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january 2013 in t e rna t iona l eye fa sh ion 1

P220/20 Europe: Editor’s comment

P4What’s on in Europe

P12Anniversary special: Swiss Charm

P14Fashion: Street life: the brighter the better

P22Designer interview: ic! berlin

P26Trends: The perfect sports

P30Products section

P38View from the US

P39European Lenses & Technology

PREMIERE AT MIDO 2013 (2-4 MARCH, MILAN)

www.brands-oi.it

JANUARY 2013 in t e rna t iona l eye fa sh ion 1

FGE

Srl -

Reg

ione

San

Gio

vann

i, 40

- 1

4053

Can

elli

(AT)

- n

r. 1/

2013

- A

nno

XXIV

- b

imes

tral

e

A Jobson publicationJanuary 2013

The Sun and Sports issueWhat’s new for 2013? > 26

Street fashionFluo brights - the brighter the better! > 14

TECHNOLOGY

EUROPEAN LENSES +

Front Cover: Model Porto Cervo sun C4 by Immagine 98

Page 4: 20/20 Europe January issue

E D I TO R ’ S C O M M E N T

WELCOME IN 2013! Happy New Year to all our readers at 20/20 EUROPE! We are excited to see so much new

energy coming for the year ahead and plenty of excit-ing trends and show-stopping sunglasses are soon to be revealed. In this special issue on sunwear and sports frames, we bring you a celebration of the new dazzling colours on offer in our street fashion shoot. Our trends feature focuses on some of the new products available in the sports arena, including Oakley’s super high-tech mind-blowing Airwave with cutting-edge electronic capa-bilities. This issue also offers a taste of some of the news to

be found at opti 2013 in Munich, the annual exhibition is Germany which continues to grow and grow. We spoke to the Swiss company Gotti prior to opti to find out about their 20th anniversary celebrations and the German company Rodenstock, for news on growth and innovation for the year ahead. We wish you all a prosperous 2013! I also want to take this opportunity to remind you about the 2020 EUROPE Website at www.2020europemagazine.com for easy access to our editorials and all the latest updates or join our Facebook page.

Clodagh Norton, Editor; [email protected]://www.2020europemagazine.com/

ERRATUM: On page 12, November 2012 issue of 2020 EUROPE - AREA should be written as AREA98 s.r.l.

JANUARY 20132 20 /20 Europe

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RZ_opti_Anzeige_20-20_Europe_ENG_230x300_1112_00.indd 1 11.12.12 13:38

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What ’s on in EuropE

january 2013

In the fast laneTonino Lamborghini has launched 15 new sunglass styles and 21 optical styles in its three collections, Spyder, 1947 and Competition. The collections are characterised by innovative materials including titanium and carbon used in exclusive combinations. Strong, lightweight and unbreakable, the styles were released in November in some of the most luxurious optical stores around the world. Produced in collaboration with Padua based agency Had- Have A Dream, the collection was presented in Milan at the new optical store at ViaDanteSedici, owned by optician/collector Sebastiano Crisafulli.

Start the year with stylish new trends, exciting launches and must-have sunglass ranges…

A First at OPTIFeb 31st, the wood label from Italy, is exhibiting for the first time at OPTI Munich. Following a successful launch of their 2013 collections at SILMO, the company will exhibit its sun and optical styles in Germany, including the new elegant edition comprising designs using both titanium and wood. Designed by Valerio Cometti and produced exclusively in Italy, Feb 31st spectacles and sunglasses are the result of detailed research and development carried out in recent years to achieve frames of exceptional quality and comfort, as well as being beautiful to wear. The lenses are easy to fit thanks to the company’s patented glazing system.

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What ’s on in EuropE

january 2013

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What ’s on in EuropE

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Hong Kong Trade Fair reports successesThe 20th HKTDC Hong Kong Optical Fair opened with more than 620 exhibitors from 22 countries and regions participating, a new exhibitor record. The fair took place at the Hong Kong Convention and Exhibition Centre (HKCEC) in November. Among the exhibitors was first-time participant Turkey, while France had set up its first country pavilion at the fair. Three new product zones – Diagnostic Instruments, Eyewear Accessories and Sporting & Professional Eyewear – showcased the latest cutting-edge products in those sectors. Nearly 70 buying missions were organised, including more than 3,800 buyers from 54 countries and regions. Among them were major eyewear companies such as Leopoldo Godemberg SA from Argentina, Uniglass Ltd from Bulgaria, Coastal Contacts Inc from Canada, Krys Group from France, Rodenstock GmbH and Silhouette International Schmied AG from Germany, Vision Express from India, Carl Zeiss Vision Sunlens Luxottica from Italy, and SC Opticris Optica SRL from Romania. The fair’s Brand Name Gallery showcased 166 brands from 20 countries and regions, its largest to date. Among the major brands exhibiting were Guy Laroche, Hummer, ic! berlin, Issey Miyake, Karen Millen, TD Tom Davies and Vera Wang.

Decorative signs at MoschinoIrony, boldness and playfulness are the protagonists of the Moschino eyewear collections: laces, rings, logos and decorated acetates characterize the new models introduced at Silmo 2012 for the 2013 S/S Season.A leading focus of the Moschino Spring/Summer 2012 collection, the laces are a feature, inspired by Spain, New Mexico, southern Arizona and Santa Fe.In the sunglass MO695, characterized by a thin and strong Fifties cat shape, the lace takes shape on the grained highbrows emphasizing the ribbed layers of the acetate; and in the sunglass MO697, with wider cat shape in multilayer acetate with contrasting front, the lace appears on the temples.

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What ’s on in EuropE

january 2013

New campaign for OrgreenOrgreen has launched its optical collection with a new theme honouring heroines and anti-heroes, cult film classics, rock singers and other cultural icons. Deep in Ørgreen’s DNA is a freedom from convention and a love of experimentation. This is observed in this season’s collage of colours and fresh take on tone in tone styles. For men, the look is ageless, timeless and tough, seen in khakis, mint greens, greys, indigo and blue hues. For women, it’s all about poise and power expressed in colours that swing from chic and sophisticated to sexy and seductive. These include luxurious purple, amethyst and powder pinks to raspberry, royal blues and chocolate.

Brands OI signs with Cesare PaciottiCesare Paciotti SpA, Italian leader in the world for its collections of shoes for men and women, jewelry, clothing, perfumes and home textiles, has signed an eyewear license agreement with Brands O.I., Italian company with an important ability to develop national and international optical market, manufacturer and distributor of Borsalino Eyewear collection and distributor in Italy of the French brand Zadig&Voltaire. The contract signed on the 23rd October 2012 will have value until 2021 and will include the launch of the first collection Cesare Paciotti Eyewear at the international Optical exhibition (MIDO) in Milan in March 2013. Cesare Paciotti SpA currently has 16 flagship stores in Italy and has internationally expanded its market reaching a total of 38 flagship stores (and there are others in the opening phase) between owned stores, franchises and affiliates located in principal cities and markets such as London, Dubai, Beijing, Miami, Los Angeles and New York.

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What ’s on in EuropE

january 2013

Individual styleRye & Lye features a new line including a weave of leather, a touch of vel-vet, a slither of wood … unusual details expressing a harmonious elegance. The new Rye&Lye models reflect the style of the brand that has captured the public’s attention with its own unique way of making a statement. Past meets future, following a “future retro” vision where traditional elements and classic shapes are portrayed in a modern way. A path midway between art and design, Rye&Lye frames are designed for those who live the luxury as an intimate feeling, authentic and personal expression of his own personal-ity, without ostentation. The Rye&Lye collection is created by Immagine 98.

F U T U R E R E T R O E Y E W E A R

IMMAGINE98

Fleye presents Ready-to-WearFleye presents an optical line focusing on tradition and refinement, with retro inspired shapes, and eye-catching titanium threads. The line includes Vagn, the perfect frame for the stylish, refined yuppie, according to the company. This is a large 1970s look in polished black acetate with a gold coloured titanium thread over the bridge for a clever unique touch.

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What ’s on in EuropE

january 2013

Happy is the new chic‘Happy is the new chic’, is the new philosophy of the French fashion la-bel Morgan. Epitomising the spontaneous and sensual style of the brand, a completely new campaign is released conveying the glamour, chic and zest for life, key attributes of the brand which targets young, self-assured per-sonalities that dare to enhance their style and individuality by wearing the extravagant Morgan designs. The Morgan Eyewear collection, featuring a variety of outstanding details, is designed to complement the stylish outfits of young fashionistas. Positioned in a very attractive price segment, the collection offers young eyewear fash-ion for women between 15 and 40 years at an excellent value for money ratio.

Police alertPolice, the fashion eyewear label from De Rigo, has presented its new models for the Spring/Summer 2013 season. The men’s collections, fronted by a campaign that features the Welsh actor Luke Evans, includes a wide selection of styles including a statement aviator – Drift 2 / S1798, pictured in crystal/orange. Also featured in the new line are wayfarer-inspired shapes in two-tone colourways and a strong wraparound design, HERO 1, which features the Police logo inserted at the top of the temples.

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What ’s on in EuropE

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VISION EXPO EAST makes final preparations for MarchRegistration is now open for International Vision Expo East, the complete eye care event. The event, co-owned by The Vision Council and Reed Exhibitions, will return to New York’s Javits Center March 14-17, 2013 (Education: March 14-17, Exhibition: March 15-17) to showcase the largest collection of eyewear, accessories, leading-edge medical equipment technologies and continuing education, under one roof. “Last year our event broke historical attendance records,” said Tom Loughran, vice president for Reed Exhibitions. “This year we’re back with more educational offerings, expanded networking opportunities and – of course – the latest selection of product launches, lines and licenses from renowned brands and emerging designers that you won’t find anywhere else.” Perfectly timed for spring, buyers can source hot-off-the-runway collections in one sleek, sophisticated, fashion-forward shopping experience. The updated floor plan at International Vision Expo East offers eight pavilions, spanning four levels, allowing eyecare professionals to compare and source the most products and trends in one place. In addition to presenting the newest in eyewear trends and high-tech equipment, eyecare professionals can select from more than 325 hours of groundbreaking continuing education, developed by a conference advisory board representing the breadth of the field. Whether you are trying to keep pace with relevant practice management trends or need help understanding new government mandated tasks, the conference program has something for every role and experience level. Focusing on your core competencies — disease diagnosis, treatment and management; clinical application of products; and healthy business solutions – informative classroom instruction connects to hands-on knowledge at the expansive exhibits.

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in t e rna t iona l eye fa sh ion 11january 2013

ANNIVERSARY SPECIAL

OPTI 2013Hall C4.325

D E N M A R K

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ANNIVERSARY SPECIAL

january 2013

Comment on the launch of snow goggles at Gotti.We have created brand new Gotti snow goggles for alpine winter sports. For many years I have been planning to do this, and for us it is really fun to discover new areas in stylish eye acces-sories. We already have tremen-dously positive feedback – even from our customers in non-skiing countries. I think everybody was surprised to see that from us – but hey! We are living next to the most beautiful ski areas in Swit-zerland!

What are the technical benefits of the goggles?As opticians, we wanted to give an optical touch to the goggles.

S ISS

Committed to technical precision yet characterised by clean, elegant contemporary styling, independent eyewear label Gotti Switzerland is celebrating 20 years in eyewear. 20/20 Europe spoke to founder Sven Gotti on the launch of the company’s new snow goggles.

Therefore we developed the Goggle Spyder, a clip system to mount power lenses into the goggles. They come in black and white with all the attractive tech-nical features like an anti-fog system, double-glazing and ex-cellent ventilation. They sit com-fortably in combination with a helmet and offer perfect UV pro-tection. Last but not least, they are officially ideal for après-ski, proved by Gotti Switzerland!

Are the goggles available world-wide? Is the sports area some-thing that you would like to grow? Please comment.The Snow Goggles are available now for Europe and Asia in our customer’s optical stores. We

want to give our customers the chance to present our ski goggles even if they are not located in ski areas and don’t carry a ski acces-sory selection normally. The gog-gles look very cool displayed and everybody knows somebody who skis or who has booked a ski-ing holiday already themselves. Therefore it is a great present and with the possibility of the optical lenses, it is ideal to have them available in optical stores.

As well as showing the goggles at OPTI - please summarise the other collections / innovations that you will exhibit at the Ger-man trade fair.At OPTI, we are presenting a new sunglasses line with our fold-

Charm

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in t e rna t iona l eye fa sh ion 13january 2013

ANNIVERSARY SPECIAL

able SPIN & STOW temples. We are also showing a new buffalo horn collection. In the beginning in 1993, we started the collection with this wonderful material and yes, you counted correctly – we are celebrating our 20th Anniver-sary in 2013!

Comment on Gotti’s new capa-bilities regarding lens fitting and how this development is affect-ing your everyday business. Re-fer to your lab and give any de-tails about it / size / capability / lens availability.In 1998, next to the optical store and eyewear collection, we founded our own lens divi-sion called Eyetech AG. In line with the most advanced RX labs we are producing high-end opti-

cal lenses including the newest technologies for the Swiss mar-ket. Our customers are independ-ent stores with a strong fashion attitude. The success of Eyetech has come from not only the relia-ble products offered but also the idea that we support our custom-ers individually in marketing. The concept is called v.eye.p. Since the same people are behind Eye-tech and Gotti Switzerland and we are very close to the fashion industry, this is a real benefit for our clients. Since we introduced our Gotti reading glasses with RX lenses at OPTI 2012, we are beginning to use the synergy between Gotti Switzerland and EYETECH even more. Since SILMO, all Gotti frames can be ordered with mounted RX lenses. We are

aware that this concept will need some time to develop, but our increasing daily orders show that we are on the right path.

Regarding GOTTI frames, what do you believe are the key compo-nents of a luxury eyewear collec-tion today, and how does Gotti address this.Quality! To find the very few “new generation manufacturers” who still are able to produce real quality and on the other hand are familiar with the newest pro-duction technology. Then, mix-ing these skills with the nicest design you can imagine. Finding the right shapes and colour pal-ettes and technical details is a key area in our work.

Where would you say your busi-ness in growing and which mar-kets are you opening /increasing business in?gotti Switzerland is located in the heart of Europe, which is also our main market. We understand our clients and they understand the brand. There are so many eco-nomic challenges now and we feel that our customers stick with the brands they trust. The further

we go, the more difficult it is to keep up the same contact and well known high level customer service. Of course, there are big opportunities in Asia and the USA and for many years we have been active in these markets and our frames are being sold in these areas around the world. This year we won the V AWARD in the technology category during the Hong Kong show. So let’s see, if one day we will be even more successful in Asia and the USA!

What are your aspirations for 2013?First, I am very proud that I can celebrate my 20th anniversary of being independent. We are planning a nice booklet with lots of pictures from the past and a 20 year celebratory exhibi-tion in our wonderful store in Lu-cerne. Beginning with the optical store in 1993 and the Gotti collec-tion a few years later, we have seen great achievements at Gotti over the years. With the wonder-ful team I have around me, I can continue to concentrate on mak-ing the nicest frames imaginable.

www.gotti.ch

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FASHION FEATURE

january 2013

Street life: the brighter the better

Photographer: Valentina Eleonora Costawww.valentinaeleonoracosta.comModel: Daan Broeze (Why Not Models Management)Make up & Hair Styling: Selene BrognaraFashion Stylists: Prisca Maizzi & Irene GhillaniLighting: Sergio SarnicolaAssistant: Prisca Sara Adank

ORANGE UNLEASHED

Gleam 2 by Face à Face

Colour lifts the mood on the street in 2013....from sunset shades to the cool, fresh colours of the sea. Whether your inspiration is fluo of the 80s or bright hues with a 60s vibe, choose bold solid colour and stand out from the crowd.

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FASHION FEATURE

january 2013

Street life: the brighter the better

Photographer: Valentina Eleonora Costawww.valentinaeleonoracosta.comModel: Daan Broeze (Why Not Models Management)Make up & Hair Styling: Selene BrognaraFashion Stylists: Prisca Maizzi & Irene GhillaniLighting: Sergio SarnicolaAssistant: Prisca Sara Adank

PERFECT in PINK

Carrera model 6000 2R404 by Safilo

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FASHION FEATURE

january 2013

MELLOW YELLOW

Percy 360 by Gotti

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FASHION FEATURE

january 2013

Model Ovidio tr from the Epos Classic line by EPOSFRESH TURQUOISE

BOZ model Tropic 9020

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FASHION FEATURE

january 2013

SOLID SHADES of SCARLET

VOGUE VO2777-S from Luxottica

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FASHION FEATURE

january 2013

FLUO PINK TONES

Model Petra by Jason Wu from Modo

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FASHION FEATURE

january 2013

AZURE ABOUNDS

Converse style Record from Mondottica

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FASHION FEATURE

january 2013

A RIOT of RED

New York Yankees NY IS006 from OPAL

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22 20 /20 Europe

Designer interview

january 2013

20/20 Europe spoke to

Ralph Anderl on the eve

of opti where his company

ic! berlin launch their latest

children’s frame collection.

A new era for ic! berlin

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Designer interview

january 2013

tell us about your new line for children.Kids, kids, kids! Ic! berlin is by nature a kid’s frame company. Kids wear our frames and kids design them! Everyone should try from time to time to see the world through kid´s eyes! it makes our world brighter, more joyful and more crazy! At opti, ic! berlin will again underline this side of our brand; we will also show our kid’s collections!

How has the company grown and changed over the last years. What are your priorities for 2013 a/ for the business b/ for the collections.It is getting better and better - we have grown and we will grow more. We believe we can make the business powerful like a monastery in the Middle Ages and the Tamagotchi in the 90´s. 2013 will be a new area for ic! Berlin. Instead of limiting ourselves with priorities we will go with the flow.

Which materials and looks do you most like to work on and why?Strong, beautiful materials. And looks. You can´t break strong materials and you can´t make ugly products from beautiful materials: I love stainless sheet metal, unpolished acetate and buffalo horn. Our city of Berlin has a unique look due to the use of many unusual materials. For example, Berlin’s architecture is rough and wild - a mixture of old and new, rotten and beautiful. I believe this view is reflected in the glasses we make such as the ic! Berlin rough collection.

What would you say most inspires you at the moment when designing?The grey sky and the blue sky in Tokyo, and racing around on a highway with an Italian racing car. Singing and Angelika Merkel. My bath tub. I feel like an extraordinary fish - a mixture of Nemo and Luciano Pavarotti - in this big world!

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Designer interview

january 2013

What is your view on innovation in frame design? Are you an innovator or a traditionalist?I’m a traditional innovator, a meat-eating vegetarian and a sad optimist. If you know ic! berlin, you can see and say: aaaaah, I see! We hear this often when people see our screwless hinges. Our brand name comes from this story. See more, see less but at least you see something. Tradition is a thin red line that we like to cross sometimes.

What is the significance of opti for ic! berlin?It has become more and more important. The good infrastructure and Bavarian way of life are reasons to come to Munich. If you prefer weißwurst and bier to pasta and prosecco, you come to opti!

What does the future hold?The future holds itself. The future is unwritten... and like a box of chocolates, which you do not have in your hands. You never know what you’re going to get and if you want to eat it or not.

What is your view of the Eyewear Segment at the moment – are there any changes that are effecting you positively?Positively I just need to say that I am really happy with all our progress and the work we have established over the years.. thank you!

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Designer interview

january 2013

P IC BERLIN

‘nalah’worn by Anna - Model

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‚Anna lives next door to Felix and Anna. She is the youngest member of the „Sta-vanger Strasse Kids Gang“. I can see her working as a model for fashion for a few years before starting at University in Bristol. She might marry a guy from London, have three kids and a house in Soho. Maybe, maybe not.‘ R.A.

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TRENDS FEATURE

january 2013

Sports sunglasses and goggles are in constant development, with the past few

years seeing a huge jump in performance innovation and a wide range of

special features built in to a single product to enhance the sports experience.

Fashion is also a key concern for the sports brands, and products are get-

ting sharper and more trendy by the minute. In 2013, colours are very strong

and eye-catching, both in winter and summer collections, but there are also

plenty of pastels about; a range of shapes are on offer, including many classic

wraparounds, as well as retro styles that are given a sporty makeover with fun

detailing and flattering contours. Here we take you through a few highlights

in the collections.

OAKLEY gets high-tech

Oakley is at the forefront of technical innovation in sports products, combined

with fashion elements. Airwave is a new snow goggle from Oakley, combining,

says the company, the best goggle technologies with a heads-up display devel-

oped by Recon Instruments integrating GPS, Bluetooth, and more with a host

of onboard sensors to bring new possibility to the alpine experience.

“Our icon defines the leading edge of performance innovation and the new

Airwave goggle brings Alpine sport into the future with a stunning array of

capabilities,” said Oakley CEO, Colin Baden. “It utilises cutting-edge electronics

to give skiers and riders instant access to a world of information”.

In sports eyewear, there is a model to suit every weather condition, as well as technical products that enhance the fiercest sports conditions whilst offering extremely strong fashion and stylistic detail. 20/20 Europe rounds up some of the new styles and goggles for a variety of sports activities in 2013.

These new attributes are in addition to Oakley goggle innovations including

Switchlock Technology that makes the process of changing lenses quick and

hassle-free, according to the company.

The perfect sport

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TRENDS FEATURE

january 2013

SMITH for easy-to-wear fashion edge with an eco edge

The Smith Optics collection proposes new sunglasses and optical frames featur-

ing unique shapes made from innovative materials. The models have a young,

cool personality yet they ensure maximum comfort and functionality.

Smith’s Mastermind frames. Model Mastermind offers an easy-to-wear look with

its dynamic personality and temples featuring a metal detail bearing the en-

graved icon of the collection. This model is part of the brand’s Evolve line and is

made from Rilsan Clear®: a bio-based alternative to nylon that is derived from

castor beans and is used in an ever-increasing range of industrial applications.

The array of colours includes original shades of whiskey with brown lenses, gloss

black with grey lenses and crystal with blue mirror polar lenses ensuring perfect

vision and providing the utmost protection from the sun’s glare.

POLICE…for the slopes

HERO is the latest Police model from the collection produced by De Rigo, de-

signed especially for open-air sports enthusiasts. An enveloping frame and gra-

dient mirrored lenses make for a practical, plucky look. According to the label,

this is the ideal choice for darting down the ski slopes; the latest HERO Police

models are available in four trendsetting colour versions: total black, orange,

blue or black and white.

SPY goggles with matching goggle bag

Channeling vintage aesthetics and an appreciation for the outdoors, SPY and The

Herschel Supply Co. have partnered to create two signature goggles—the SPY +

Herschel Supply Co. Platoon and SPY + Herschel Supply Co. Marshall—replete with

a custom-crafted goggle bag, fashioned in the classic Herschel Supply Co. style.

“We worked closely with the crew at Herschel Supply Co. to create two collabo-

rative goggles that are as technical as they are timeless,” says Brent Sandor,

SPY brand manager. “Dreaming up one of the cleanest design details we’ve ever

seen—a pop of Herschel Supply Co.’s signature red on the lens groove of the

goggle—this frame is visually distinct from anything else out there. They also

built a bag that’s as unique as it is functional. Only Jamie [Cormack] and the crew

at Herschel Supply Co. would have put this much thought into every aspect.”

BOLLE presents a goggle lens for all conditions

As helmets are being worn now by the majority of skiers, goggles are more

popular as the compatibility is better than sunglasses.

Bolle has created the new Modulator goggle lens which is light reactive – one

lens for all conditions so you always have the right lens whether it’s bright sun-

shine or flat light!

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TRENDS FEATURE

january 2013

Moncler/MYKITA 1950s inspired technical wear

MYKITA and Moncler’s collaboration continues for the winter season 13. What

began as a homage to the mountains enters a new chapter with model Lionel. In-

spired by 1950s alpine glacier goggles, which featured round lenses in metal rims

and leather cladding for protection against the sun’s rays, Lionel incorporates an

ample double bridge and slight temples that represent the modern manifestation

of alpine eyewear for life down in the valley. The frame is made of Mylon, the

new material developed by MYKITA after years of research and in the process

linking two extremes: meeting both the challenges of mountain ascents and the

aesthetic aspirations associated with an urban, modern lifestyle.

Zero RH+ focus on the avantgarde in sport

Zero RH+ continues to be a guarantee of technical quality and a byword for in-

novation, according to the company.

In the perspective of a continuous research, at Silmo 2012, Zero RH+ introduced

the new cutting edge products. The new generation eyewear, made with a thin

and light metal front and with bi-injected temples works with a refined design

and young and refined colour matchings that make it an avantgarde product.

Refined and resistant, Toga is eyewear for people demanding prestige and qual-

ity, says the company.

SPEEDO gets sleek and trendy

Glide 2013 is a new model in the Speedo Sun Collection, produced by INSPECS.

Produced in day-glo neons and featuring polarised lenses, the style is a sleek

sports wrap with a clean and contoured temple shaping and dual spray matte

and gloss contrast finish for the style conscious sports enthusiast.

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TRENDS FEATURE

january 2013IVKO GmbH | Germany | [email protected] | www.natural-eyewear.com

OPTI 2013, MunichHall C4, Booth 225

MIDO 2013, MilanHall 24, E16 F15

PREMIERE at:

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new products

january 2013

Sensational sunglass

Clockwise, from top left: Argos by EPOS is a lovely retro design with high bridge and super silky acetate finish. The Round shape is a top trend in 2013 again; Genesis GS 5105 from AREA98 is a simple and easy-to-wear vintage wayfarer shape for a classic take on sunwear style; Erdem 2 x Linda Farrow Collaborations is inspi-red by insects and has a modified cat shape. The design is available in yellow, purple, ice blue, silver or lilac; Lovestruck by Barton Perreira at Baum Vision is a high-quality acetate sunglass style with striated colour effect

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new products

january 2013

style Just some of the highlights you will find in the months ahead. Look out for more and more statement pieces, brilliant colour ideas and some unusual head-turning shapes.

Clockwise from top left:POLICE model S1803 by De Rigo comes in an array of flashy colours and features the distinctive Police logo embedded at the top of the temples; Oliviero Contini OS7051 from AREA98 is a classic design with a gently wrapping shape for excellent eye coverage; Ginger by Maui Jim is one of the trendy styles in this super high-tech sunglasses collection for 2013; the mo-del has a curvy eye shape and gently patterned effect in the acetate; Sunbeam by Kirk Originals is out to impress with its bold colour and oversized statement shape

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From top: SGV 454/S Givenchy by De Rigo is classic and stylish aviator, available also with rhinestone embellishments; model Duke from the Blac col-lection by Bellinger is described as the original carbon Fiber frame, handmade in Denmark, with patented adjustable carbon temples with a titanium core; Temper by Animal, produced by Inspecs has a trendy wraparound shape and new graphics on the arms for extra style

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new products

january 2013

Statement eyewear Spectacles and sunglass fashion get very stylish in the new season with plenty of quirky unique detail to make you feel special. Our edit gives a taste of the shapes, decora-tions and colours to come...

From top:Dale by Seraphin combines Japanese titanium with Italian acetate, and offers a spark of colour to neoclassical eyewear with options such as blue demi/antique silver and crimson/antique gold. An intricate coi-ning ridge along the Dale’s eyewires offers a subdued sophistication; John Lennon Collection from Adlens: John Lennon™ instant prescription eyewear provides instant vision correction and immediate dispensing. Available as the Optical Collection, Sun Collection and Imagine Collec-tion; Sabha by L.G.R. is one of the new optical styles by this traditional maker in Rome. The line features elegant acetates produced using clas-sical spectacle features and distinctive lines

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Clockwise from top left:Produced by Luxottica, Ralph Lauren RL 8097B harks back to former ye-ars with pretty art deco detailing on the arms; BLACKFIN BF676 is made in Italy by Pramaor, and produced in titanium for added comfort; new colour include this metal finish with pink; Marc Jacobs Crystal Edition by Safilo is an edition of just 500 pieces; over 250 tone-on-tone sparkling crystals feature in each frame; Aston Martin ASM7004 by Nigura is an aviator inspired by the DBS and DB9 Volante models and incorporating features from the cars including carbon fibre effects

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NEWS

january 2013

EXTASECompleting the line “Les Urbaines”, HENRY JULLIEN introduces the model EXTASE, a com-bination of acetate front and metal sides.HENRY JULLIEN continues to grow their acetate segment in the same metal/acetate spi-rit that brought success with earlier “Les Urbaines” releases: EQUINOXE, GALATEA and PARADISE.With the EXTASE, the front is completely acetate and the temples are completely metal (surgical grade stainless steel).As an elegant nod to the great HENRY JULLIEN history the side designs pay homage to those that won great success in the early 90s with the first rimless MELROSE models - presented in twisted sides for women and a double-wire for men.Available in 2 feminine styles each in 3 shades, 2 masculine styles in 2 shades and a unisex style also in 2 shades.All agree - models that marry metal and acetate are very sought after and very flattering.

www.henry-jullien.com

MODO UNVEILS A STYLISH, SUSTAINABLE EYEWEAR LINE, ECO 2.0MODO launches Eco 2.0, evolved from MODO’s original sustainable eyewear line, Eco. Eco 2.0’s product, logo, packaging, and point of purchase materials developed to further com-municate the three pillars, “Look Good, Feel Good, Do Good.” Eco 2.0 is stylish eyewear made of at least 95% recycled materials which plants a tree for every frame purchased.The collection features four styles, “Skinnies”, “Classics”, “Bolds”: made of recycled acetate and the “Flexies” made of recycled surgical steel. The hinge detail allows for further flexibili-ty in the temples. The new logo is e letter “O” from Eco and is inspired by the human eye.The packaging is an envelope made of recycled paper, a brochure that elaborates Eco 2.0’s initiatives and a case made of recycled soda bottles that folds flat. Point of purchase mate-rials are also made of recycled materials and have also been packaged in a flat envelope. Eco’s mission has become a bit of game-changer in the industry.MODO: “THE ARCHITECTS Of DETAIL”4000 series – Contour Titanium: These styles utilize an innovative method of machining a titanium sheet into multiple layers to achieve a layered aesthetic. The profile of the frame is thin despite the block titanium construction. The effect is incredibly light, colorful and multidimensional. Enriched by double colorations, some sophisticated, some in contrasting colors. Each style also features the signature MODO hinge detail, a tiny raised square in shiny gunmetal.6000 series – MODO Signature Acetates: Continuing the tradition of forward thinking shapes created in brilliantly colored and textured Italian acetate, this group of 4 new styles epito-mizes the concept of “less is more”. Clean shapes and unique angles combine with juicy crystals for a truly modern silhouette. Classic tortoises are layered over “pop” colors and deep crystals for a multidimensional effect.

www.modo.com

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NEWS

january 2013

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january 201338 20 /20 Europe

I’

VIEW fROM THE US

ve been on this high horse before but nothing’s going to stop me from charging once again. These days nearly every issue of 20/20 stateside rears its head with a sport eyewear feature of some sort, and I’m ALWAYS game cheering that if you sit this category out you are… a loser.When it comes to delivering the best possible sport eyewear YOU are the pro. And no eyewear delivers powerful teamwork like sport eyewear: Style, technology, high-tech materials, color (if you want it!), kit (in the useful guise of great cases, switchable lenses, lanyards, headbands, etc.), powerful brand merchandising, professional marketing and the built-in awareness factor of a variety of professional athletes doing their gig with sport specific eyewear that matches their pro talents. What more could you possibly ask for? In fact, these days most of the best sport eyewear brands deal in the dual arenas of terrific Rx programs AND ophthalmic frames ever-tempting to those consumers looking to teammate their sport eyewear with Rx frames for their everyday gigs in AND out of the sun.And when it comes time to sneak up on my readership with a full-fledged feature it always seems to be sport-centric for me, recent faves being a fun interview with music sensation G Love spec-ulating in his Kaenon shades and a high speed chase to get Indy 500 winner Dario Franchitti on our cover sporting his white Oakley sun specs. So…You should also be hot to topic, rocking loud and racing blitz with Sport Eyewear.

James J. Spina, 20/20 US, Editor in Chief

Sport Fanatic(s)

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Oliver KastaliO, CeO, rOdenstOCK, speaKs tO el&tCOntinuing eduCatiOn: new series

new innOvatiOns

JanuarY 2013

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INTERVIEWEL&T interviews Oliver Kastalio, CEO, Rodenstock

CONTINUING EDUCATIONNew series begins: “I didn’t see it coming” – the importance of protective eyewearBy Maryann Macchiaverna

INNOVATIONS New products and technology

48

January 2013

This issue of European Lenses & Technology sees the start of a new Continuing Education series for

2013, kicking off with an informative article on protective eyewear. We also speak to Oliver Kastalio,

Rodenstock CEO to find out about the company’s strategies and priorities in its home market and

the rest of Europe going forward in the lens, frame and equipment/technology divisions.

If you are attending Opti ‘13 in Munich this month either as an exhibitor or a visitor, we wish you

an interesting and very successful stay for the duration of the show.

Stay connected with 20/20 EUROPE, the leading international eye fashion trade magazine in

Europe, featuring European Lenses & Technology, at www.2020europemagazine.com!

Clodagh Norton, EDITOR

TECHNOLOGY

EUROPEAN LENSES +

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4 2 E u r o p e a n L e n s e s a n d T e c h n o l o g y J a n u a r y • 2 0 1 3

Please summarise business developments last year.I am glad to record strong growth in turnover and profit internationally in 2012. the development of the roden-stock lenses division has been very successful. even in our challenging home market, we have achieved encouraging results. internationally as well as nationally, we are grow-ing with our main target group, the independent optician – as the competent partner for the unique rodenstock “system of Better vision”. in addition, the developments in the key account division are remarkable. last but not least, refocusing our eyewear portfolio on our core brands rodenstock, porsche design, Mercedes-Benz, al-fred dunhill and Baldessarini, has turned out to be very successful too. “A large number of projects has also been initiated and implemented to strengthen the group’s core lens business which accounts for almost 80 percent of Rodenstock’s total turnover.” Please comment since this statement was made in July 2012.in 2012, we have realized many projects. One of our mile-stone projects was the acquisition of the igal group in Brazil in august 2012. the takeover gives us an opening to new market opportunities – and not just in Brazil but in the whole of South America. Rodenstock is profiting from the strong demand boom in the emerging markets, especially in the premium sector, for example with high-quality progressive lenses.refocusing on our brand rodenstock we opened the House of better vision (www.see-better-look-perfect.com), a unique and fascinating online platform explaining the innovations, products and background of rodenstock in an interactive way for customers and endconsumers at the same time.High quality technical equipment we launched at opti 2012 further strengthened the rodenstock lenses divi-sion, including the technical support behind the high-end products. One of these the rodenstock dneye® scanner

Rodenstock on growth and innovation

Oliver Kastalio, CEO of the Rodenstock

Group spoke to EL&T in an exclusive

interview before the German trade fair,

OPTI Munich.

Oliver Kastalio, CEO, RODENSTOCK GROUP

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helps the optician to offer his customers the best indi-vidual progressive lenses possible and to sell with higher value. the fully automated measurement takes high and low order aberrations for far and near vision into con-sideration and is also dependent on the pupil size. Fur-thermore, the high-end service terminal impressionist® 3 – presented at opti as well – is a central component on the way to perfect spectacles. as a 3d video centring system it combines comprehensive measuring and con-sultation functions, satisfying operating comfort and out-standing picture quality - the basis for successful sales of high-quality products.

What are the key launches at OPTI 2013?at opti 2013 visitors to our stand get the chance to experi-ence the unique “system of Better vision” by rodenstock. the key launch will be a new categorization of the ro-denstock lenses and eyewear portfolio. structured into the segments “rodenstock superior”, “rodenstock ex-cellence” and “rodenstock perfection”, it gives a clear overview of the rodenstock world of lenses and eyewear and at the same time supports the optician in consulting for their customers. Furthermore you can experience the brand rodenstock including lenses and eyewear in the “lounge of better vision”.product wise, rodenstock presents the further develop-ment of the high-tech progressive lenses with eye lens technology as well as a new module for lenses with dn-eye® optimization in rodenstock Consulting. also, we are presenting the new eyewear collections of our core brand rodenstock and the licensed brands porsche de-

sign, Mercedes-Benz, alfred dunhill and Baldessarini, as well as the new pOs-window-campaigns of each brand.

Give details of new directions/innovations in the following categories:Lensesas from april 2013, rodenstock will offer new product generations of Multigressiv® and impression® lenses. Multigressiv® lenses (“rodenstock excellence”) will pro-vide a plus of 25 % vision in the intermediate area and proximity by the integration of the EyeModel (first step of eye lens technology). Beforehand, this complex special formula has only been offered by lenses out of the top quality segment “rodenstock perfection”. For this premi-um product category rodenstock will launch impression® lenses that include the eyeModel with pupil optimized correction. the result is brilliant vision in all distances and for all lighting conditions – without further measurements or orders.Equipment/technology (e.g. measuring systems)rodenstock will launch an innovative module for dneye® within rodenstock Consulting. the holistic multimedia platform for opticians combines consulting, information, ordering and entertainment. with this new module, op-ticians have the chance to further improve the consult-ing experience for their customers. appealing pictures demonstrate the differences between the vision ranges without spectacles, with conventional and with dneye® optimized lenses. thus the end consumer can easily com-prehend the complex product and the optician gets sup-port in selling top quality lenses.

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“Rodenstock intends to continue its growth in in-ternational markets” Please comment on plans and developments with reference to Europe but also other areas such as developments in emerging markets.rodenstock has grown immensely on international mar-kets. we believe that there is a great deal of potential in the emerging Markets, for example the near and Middle east, the Asia-Pacific Region and South America. But there is also plenty of opportunity for further growth in the developed markets of other european countries. it is the combina-tion of more than 135 years of tradition and know-how and the international presence that guarantees our success story. especially in high quality markets high quality “made in germany” gives us superiority and a certain uniqueness.

Comment on the current programme for develop-ment in the German market specifically. Does Ger-many remain the mainstay of the business?germany remains the mainstay of our business. we remain firm in this challenging market by being a strategic partner for opticians. we wish to support our customers with op-timum consulting and special performance packages such as the “rodenstock platinum world”. Currently, the com-pany’s turnover is split almost evenly between germany,

other european countries and the rest of the world. secur-ing the core market of germany is particularly important for the company’s strategy. Meanwhile, our international key account division is developing very well.

Make a short statement on the success and growth of the frames division.the results of the eyewear division are above the bench-marks of the markets. The redefinition of the Eyewear portfolio concentrating on the core brand rodenstock and the core licensee brands porsche design, Mercedes-Benz, alfred dunhill and Baldessarini has shown already good in-ternational growth and is therefore a strategic success for us.

Add any significant financial data or information for our European readers in 2013.the group’s main objective for 2013 is to continue the significant growth. As prices are driven by international chains, the focal point of the strategy is to strengthen the rodenstock brand and our core business of lenses. this is possible thanks to our unique “system of Better vision” offered to our customers – lenses and eyewear in combi-nation with the excellent services provided by rodenstock.

www.rodenstock.com

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EXPAND YOUR FIELD OF

THE COMPLETE EYECARE EVENT

EDUCATION: MARCH 14–17, 2013 | EXHIBITION: MARCH 15–17, 2013New York, NY | Javits Center | www.visionexpoeast.com

LENSES & PROCESSING TECHNOLOGY

MEDICAL &SCIENTIFIC

EYEWEAR & ACCESSORIES

CONTINUINGEDUCATION

BUSINESSSOLUTIONS

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C o n t i n u i n g E d u c a t i o n

EUROPEAN LENSES & TECHNOLOGY

“I didn’t see it coming…”By Maryann Macchiaverna

Severed optic nerves, ocular melanoma, detached reti-nas, pterygia, orbital fractures...these are some of the catastrophic injuries and diseases that occur when people don’t wear eye protection. in the united states, 600,000 sports-related eye inju-ries occurred in 2010, with 42,000 of them needing expensive emergency room care. For the workplace, each day, approximately 2,000 u.s. workers sustain eye injuries on the job that cost businesses $300 million a year when combining medical bills with productivity downtime. the most interesting statistic is that 90% of these injuries were preventable. so why aren’t more people protecting their eyes?

Learning Objectives:By the end of this course, participants will be able to:

1. understand how to prevent ocular damage by adopting a protective eyewear program

2. Be familiar with ways to educate others on the importance of wearing indoor and outdoor protec-tive eyewear

3. identify protective eyewear as a business growth opportunity

that is a question eric Katenda might be asking him-self. espnu’s no. 27-ranked power forward and notre dame recruit for the class of 2011, Katenda was enjoy-ing a pick-up game of basketball this past July when he suffered what he called, “a freak accident.” going for a rebound, his optic nerve was severed when poked in the eye by another player’s finger. He’s now dealing with irreversible vision loss in one eye and was told by doctors nothing can be done to repair the damage. Katenda is determined to play basketball for notre dame and the compassionate university has allowed him to keep his scholarship money even if he never plays again. to protect his good eye, he is currently using specially fitted goggles but only decided to do this after the damage was done.

THE DANGERS OF IGNORANCE there are people who choose to ignore the danger signs of vision loss, and there are those who are una-ware vision loss are occurring to them. either way, 25.2 million people in the u.s. are living with some degree of vision loss caused by not being proactive in their eye care. these people suffer everything from blurred, cloudy, and double vision. sometimes they may suffer poor night vision, loss of peripheral vision, and even blind spots. they similarly suffer when they are wearing their glasses or contact lenses. if vision loss isn’t problematic enough, legal blindness

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affects 1.3 million people in the u.s., 55,200 of them being children. legal blindness is defined as visual acui-ty, at best, of 20/200 or less in the better eye, even with the best possible correction. each day these individuals are challenged with productive and independent living. everything from reading, writing, and maintaining a career, along with traveling and enjoying recreational sports are a continual daily challenge. within the legally blind population, 109,000 are using white canes for guidance, and approximately 7,000 use guide dogs. in the worst-case scenario, eye disease can kill. death by ocular melanoma, also known as uveal melanoma, is a rare but aggressive disease with an estimated 2,480

cases and 230 deaths annually in the u.s. (source, american Cancer society). this results in as many as 7.5 cases per million people. after 10-15 years, fifty percent of the cases metastasize which is almost always fatal especially if it spreads to the liver. while melanoma of the ciliary body has the worst progno-sis, melanoma of the iris has the best. Of all the eye cancers, choroidal melanoma is more common among blue-eyed, fair skin people who work outdoors, as well as individuals who live in australia where ultraviolet radiation can be more intense. some in the scientific community believe that this cancer could be related to uv exposure.

Orbital fracture Ecchymosis

Pterygia/surfer’s eye Ocular melanoma Cataract Welder’s burn/arc flash

Retinal detachment

Corneal abrasion

Photokeratitis/snow blindess

Traumatic iritis

Pinguecula

Hyphema

Asymptomatic to diplopia, blindnessHyphema, glaucoma

Induces astigmatism, corneal scarring, obstructs vision Glaucoma, vision loss, death Posterior capsule opacity Burning pain, constricted pupils,twitching eyelids

Vitreous collapse, floaters

Reflex tears, epithelial defects, edema

Permanent loss of central vision

Iriodialysis, corneal calcificaion,synechia, blindnessGaucher’s disease association

Partial or complete block of vision

Helmet with polycarbonate shield Appropriate protective eyewear/goggles with polycarbonate lenses Sunglasses with side shields, block 100% uv rays Sunglasses that block uva and uvb rays Sunglasses that block uva and uvb rays Protection that transmits 5-10% visible light and absorbs all uv rays/large lenses with side shields Safety glasses that meet specific astm/ansi standards Eyewear that blocks 100% uv with 180 degree wrap protection Sunglasses with uvb protection and side shields Helmet and safety goggles

Sunglasses that block 100% uv rays, face form/side shields Safety eyewear that meets specific ansi/astm standards

DISEASES/INJURIES COMPLICATIONS SIMPLE SOLUTIONS

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C o n t i n u i n g E d u c a t i o n

EUROPEAN LENSES & TECHNOLOGY

MAKING A SPECTACLE: THE 10 BEST GOGGLES / GLASSES IN NBA HISTORY

KareeM aBdul JaBBar JaMes wOrtHY Kurt raMBis tHurl BaileY

HaKeeM “tHe dreaM” OlaJuwOn BuCK williaMs HOraCe grant

BO Outlaw Ben wallaCe

aMare stOudeMire

“IT WON’T HAPPEN TO ME” SYNDROME unfortunately, there are many people who learn the hard way. the reality is that many professional athletes have lost their careers because of eye injuries. Young athletes in particular are at a greater risk of eye injury because of their emerging skills, developing hand/eye coordination, and underdeveloped sense of depth perception. Forty four percent of reported sports-related eye injuries are in children under the age of fourteen. in addition, other high-risk categories are those with preexisting eye condi-tions. these include individuals with high prescriptions and those who have had eye surgery, as surgery has been known to weaken the general state of the eye. in addi-tion, be sure to include those with amblyopia (commonly referred to as “lazy eye”) since we always want to protect the eye that still sees best. the invincible feeling some athletes have, leads to unnecessary eye injuries. the vision Council spokesperson amare stoudemire, a six time nBa all-star and a 2004 Olympic bronze medalist, is another eye-poke casualty. injured by a teammate during training camp while playing for the phoenix suns, he suffered a torn iris. stoudemire proclaimed that he would wear protective goggles for the rest of his career. that proclamation lasted only seven games when he decided he was tired of wear-ing them. soon after, he suffered a partially detached retina in the same eye during an inbounds play. stoudemaire is lucky; his injuries have healed and his long term prognosis is excellent. unfortunately, others aren’t quite so lucky.

OLD AGE SKIN CANCERS, AT 20? remember that first great tan? it lifts our spirits and gives us that bronzy glow that makes us look healthy. But, how healthy is it? the ozone layer is reported by some scientists as depleting 8% per decade dur-ing the winter and spring seasons, and 2-4% during the summer season. the ozone layer typically absorbs 97-99% of the sun’s high frequency uv light (uvC), a more damaging uv radiation. But now, unabsorbed uvC rays are reaching the earth’s surface at an alarm-ing rate, which would normally be stopped by the earth’s atmosphere. several factors determine who is at greater risk for ocular damage from outdoor rays.

these include geographic location, altitude, and time of day. Other factors include medications and par-ticular outdoor settings like wide open areas where there are reflective surfaces. By the age of 18, nearly 50% of lifetime uv exposure has occurred because children spend more time outdoors than adults. this is especially problematic for children’s since their eyes aren’t fully developed making it easier for uv rays to do cumulative damage. indoor tanning isn’t any better. tanning salons use lamps that emit uv-a and uv-B radiation. the international agency for research on Cancer (iarC) has concluded that both types of uv are carcinogenic to humans. previously, they alleged that there was a likelihood the rays were carcinogenic to humans. the iarC have since found conclusive evidence that there is a correla-tion between uv-emitting tanning devices and ocular melanoma. dr. david leffell at Yale university (in a 2009 podcast) describes the emergence of what were older age skin cancers now presenting in 20 some-thing’s where tanning beds have been used regularly.

ON THE JOB OR AT HOME another group at great risk for eye injury is the man-ual labor workforce. For example, eye injuries account for one-quarter of all welding injuries, according to research from liberty Mutual research institute for safety. Common causes for eye injuries in manual labor include flying slivers from wood, plastic, metal and cement, scrap materials and windblown dust, chemicals and ultraviolet light from torches. photochemical burns and radiation affect those who produce computer equipment, fabricated metal products and production of commercial machinery. not only should this labor force be wearing helmets, but also safety glasses with side shields that comply with ansi Z87.1. the best protection is goggles that protect from dust, molten particles and radiation haz-ards because of the sealed protection, which does not allow fragments to get inside. Most people are unaware that home injuries account for almost half (44.7%) of all eye injuries. Being splattered in the eye with hot oil while cooking is no fun. the misconception is that most eye injuries occur in the workplace or on the playing field. Home repairs, cooking, cleaning, and yard work are the source for home injuries yet many peo-ple don’t think to wear protection during these times. in a survey performed by the american academy of Ophthalmology, only 50 % of the respondents reported wearing protective eye wear during home and yard maintenance. surprisingly, a simple solution to the majority of home eye injuries would be to wear poly-carbonate protection.

EDUCATION OPPORTUNITIES non-profit organizations like prevent Blindness america, lighthouse international, american Foundation for the

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Blind and vision aware are just a few organizations that need donations and volunteers. these groups raise awareness by supporting vision research and providing government advocacy. some provide vision screenings while others educate individuals on how to enhance their quality of life and provide support for their fami-lies and caretakers. volunteering your time, donating supplies and fundraising, will help non-profit organi-zations make a big impact on many levels. the aOa and luxottica have come together to promote see it, say it and sell it, a program that provides the eCp an effective way to educate and prescribe sun protection. what good is eye protection if it is the incorrect type and it’s not worn correctly? employee safety commit-tees at corporations are a positive way for employees to volunteer and discuss safety issues and procedures, as well as receive training on the proper use of safety equipment. ultimately, passing this knowledge onto all employees for its implementation into the workforce is the goal. Consider providing an eye safety presenta-tion at local businesses department and management meetings. incentives - moral, social, and financial help ideas matriculate. when people help others, they are rewarded by an inner-satisfaction and recognition which is good for morale. in fact, most consumers’ today favor buying products from companies that also helps protect and give back to society. an effective way to give back as well as promote your office is to work with a company’s safety officer and teach about eye safety. For example, “who says safety isn’t Cool”, from wiley X, provides a complete kit and program for any office to visit and detail businesses in your area about the need for safe eyewear. the concept is this -

Material BeneFit

Polycarbonate • Superior impact and shatter resistance • Superior scratch resistance • 100% uv absorptive Trivex • Superior impact resistant lens • Superior scratch resistance • 100% uv absorptive Polarization • Eliminates blinding glare • Enhances contrast and visual clarity • Enhances depth perception Tints • Reduces excess light • Different filter colors enhance different activities Face form or wrap sunwear • Keeps side light from entering the eye (around the frame) Multi-layer ar coating • Increases light transmission • Reduces reflections and glare • Enhances night vision Mirror coating • Very effective for intense light conditions, especially when combined with tints • Adds about another 10% absorption • Some colors absorb infrared Photochromic • 100% uv absorptive • Adjusts to any light • More convenient than clear lenses Hydrophobic • Repels oil, dirt, water and sweat Anti-fog • Maintains clear vision in changing humidity • Safer since lenses stay clearer

since one never knows when an eye accident can hap-pen, and most people do not think of wearing or even have a separate pair of safety outdoor eyewear. why not make contemporary and fashionable sunwear that consumers would choose with Z87.1 safety certifica-tion built in? in that way, the outdoor eyewear they’d wear for sports, sun and the jobs around the house are automatically protective. Consider using these words with a safety officer or presenting at an eye safety meeting, “these sunglasses offer extreme protection, are modern, sleek and have the ansi Z87.1 safety certification. there are both street, motorcycle, fishing and extreme velocity specialty designs for the home, workplace, and all sports enthusiasts. Because many of the models have ballistic certification, they are a major supplier to the armed forces and law enforcement. if it’s good enough for national defense, us weekend war-riors will be in good hands, too.” Become aware of the safety curriculums at schools in your area. they are becoming more widespread throughout the country. with the help of education, children can learn about and be less likely to have accidents. For example, “One pair of eyes” is a free Ohio department of Health Curriculum for children in grades 7-12. this web based program on eye health and safety is designed to posi-tively affect students about eye health, protection, and safety practices. there’s nothing better than a role model to encourage people, particularly children, to wear protective eyewear. some of the reasons eye pro-tection isn’t worn are low perception of risk, discom-fort, and vanity. Kids think it’s “not cool” to wear eye protection and don’t want to look like nerds. who can blame them? while there is no evidence that protec-

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5 0 E u r o p e a n L e n s e s a n d T e c h n o l o g y J a n u a r y • 2 0 1 3

C o n t i n u i n g E d u c a t i o n

EUROPEAN LENSES & TECHNOLOGY

F803 Eye protectors for selected sports •racketsports,women'slacrosse, •fieldhockey,baseball,basketballF513 Eye and face protective equipment for hockey players F1776 Eye protectors for use by players of paintball sports F1587 Head and face protective equipment for ice hockey goaltenders F910 Face guards for youth baseball F659 High-impact resistant eye protective devices for alpine skiing

ASTM STANDARD EYE-SAFETY STANDARDS BY SPORT

since it ultimately saves money. eye safety is exactly that, invest in it and it can reduce the cost of treat-ment, lost productivity and wages. this suggests two opportunities; sell eye protection benefits to employers in your area and to the custom-ers that enter your office. so, what’s the best way to capitalize on this? • Identify target markets (corporations, schools, recreational organizations) • Contact those in charge of safety for these groups and schedule educational presentations • Display the latest and most stylish safety eyewear • Show them how and why their business benefits from safety eyewear • Communicate the importance of safety and style so that employees will actually wear it • Don’t leave the meeting without an order • Implement a program through full service optical care (fitting, dispensing, maintaining, etc.)

OTHER RESOURCES Companies like Hilco/wilson have been making prod-ucts that provide maximum protection and stylish frames for over 40 years. their Onguard industrial safety eyewear program meets ansi Z87.1-2003 safe-ty standards while their trademarked a-2 frames are specifically designed for 2.0mm polycarbonate lenses. the expanded sports vision program provides a mul-titude of choices for protective eyewear for all sports enthusiasts and are rx-able. a benefit that Hilco/wilson provides to opticals is the development of their Frameworks program, which helps opticians with solutions to common dispensing problems. important program features include a sales management team that give personal account management for your

store, excellent pricing and service, and a no obligation policy to buy their products. Hilco/wilson products are made of stainless steel, logic Comfort nose pads, saFe-lOK locking screws, and are unbelievably comfortable and durable. they give free prod-uct replacements and a one year “no hassle” warranty to all who are interested. this program is offered exclu-sively by Hilco/wison, and can help your optical increase profitability and help you gain a competitive advantage in the marketplace.

WHY WAIT ‘TIL THE DAMAGE IS DONE? an eye catastrophe can happen to anyone, anyplace, anytime. the best defense is a great offense.

tive eyewear impedes athletic performance, more and more professional athletes are wearing it and kids may very well be inspired to wear it, too. anyone can be a positive role model. even Master Carpenter norm abram on the pBs series this Old House has spent 30 years promoting the importance of wearing eye protection doing carpentry projects. By taking a kid to a game to witness some of their favorite athletes in action wearing protective eyewear, they may realize that it has to be cool.

STANDARDS CHANGE, BE CURRENT effective in 2010, the american national standards institute (ansi) changed their standards of safety protection for eyes. safety eyewear is now organized by hazard type and which eye protector is best for specific hazards. the revised standards suggest eye protectors either be labeled “non-impact rated” or “impact rated.” there is also a minimum coverage requirement on the front of each eye protector and “impact rated” eye protectors also require lateral coverage. new protectors are to give protection against splash-es, droplets, and dust. gone is the ansi Z87.1-2003 flammability test which has been replaced by an igni-tion test to see if the eye protector will ignite when touched by a hot steel rod. lenses shall now have a manufacture’s mark as well as a + symbol if impact rated. Frames must also have a manufacturer’s mark plus Z87 and a “+” if impact rated. For complete details visit ansi.org where copies of the complete standard can be purchased. the american society for testing and Materials (astM), lists standards for a variety of sports and is the most stringent standard for protective eyewear.

GROWTH FOR TOUGH ECONOMIC TIMES even though companies are cutting back on waste-ful spending and individuals have less discretionary income, good ideas get implemented. wellness sells

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5 1J a n u a r y • 2 0 1 3 E u r o p e a n L e n s e s a n d T e c h n o l o g y

I n n o v a t i o n s

Lenses & technology

1. BRIOT Alta PulseAlways attentive to market expectations, Briot has developed new solutions and configurations for

the existing alta family. alta pulse not only offers many functionalities to meet today’s needs, but

is also the result of continuous improvements, creating the most stable and durable device with

consistently high edging quality, according to the company. winner of the ponts d’Or award for

Edger of the Year, Alta Pulse combines new features and new configurations with the simplicity and

multi-functionality that has made Alta such a success. Benefits include:

1/unique edging concept based on 90 mm edging wheels for best bevel placement; 2/ strong and

precise measurement technique; 3/ easy-to-learn human interface.

For the best finishing, drilling, grooving and safety beveling, Alta Pulse also has a special bevel for

curved shapes. it is fully versatile and can adapt to individual requirements, according to Briot.

BRIOT International www.briot.com

2. LUNEAU TECHNOLOGY OPTISET dispensing solution with its touch screen and innovating design, the technology included for Optiset meets the

customers’ highest demands. the bespoke 10 Megapixel digital slr camera with autofocus and

16x zoom provides unsurpassed image quality and resolution, leading to improved measurement

accuracy and more life-like frames-on-face images.

Optiset’s powerful graphics and animations enable you to do the following:

> Progressive lens simulations, explanation of the benefits of individual progressive/free form

lenses, comparison of the visual effects of different lens designs, differences in lens materials, dem-

onstration Mar coatings and uv coatings as well as photochromic and polarized lenses, displayed

lens thickness based on dioptric power, design, and material, «patient education» shows the symp-

toms and causes of myopia, hypermetropia, astigmatism and presbyopia and shows how it can be

corrected with a prescription lens.

BRIOT/LUNEAU Technology www.briot.com

3. CARL ZEISS VISION SUNLENS Zeiss PolarluxCarl Zeiss vision sunlens launches Zeiss polarlux, a new polarized lens which combines superior

resistance, eyesight protection and optical performance properties. polarlux is the newest and

most exclusive Zeiss branded product in the polarized product portfolio of Carl Zeiss vision

Sunlens. The premium lens combines polarization efficiency for a glare-free and relaxed vision

while offering durability properties.

the special layers of hard coating – applied on the back and the front of the lens and the extra

front silica layer, give the lens an extraordinary scratch and abrasion resistance. the lens has great

versatility with every frame material including aceate and rimless frames.

www.sunlens.zeiss.com

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january 201352 20 /20 Europe

unterzeichnet.Der am 23. Oktober 2012 unterzeichnete Vertrag läuft bis 2021 und umfasst die Einführung der ersten Cesare Paciotti Eyewear-Kollektion auf der internatio-nalen Optik-Messe MIDO in Mailand im März 2013.Cesare Paciotti SpA betreibt derzeit 16 Flagship-Stores in Italien und hat auf internationaler Ebene expandiert, mit nunmehr insgesamt 38 Flagship-Stores (weitere werden demnächst eröffnet), darunter eigenen Stores, Franchise-Stores und Filialen in den wichtigsten Städten und Märkten, wie London, Dubai, Peking, Miami, Los Angeles und New York.

Police-AlarmPolice, das Eyewear-Modelabel von De Rigo, hat seine neuen Modelle für die Saison Frühjahr/Sommer 2013 präsen-tiert. Die Herren-Kollektion, die mit einer Kampagne mit dem walisischen Schauspieler Luke Evans beworben wird, umfasst eine große Auswahl an ver-schiedenen Styles einschließlich einem Statement-Aviator – Drift 2 / S1798, in Crystal/Orange. Die neue Linie zeigt ebenso Formen im Wayfarer-Stil mit zweifarbigen Farbkombinationen und einem starken Wraparound-Design, wie das Modell HERO 1, bei dem das Police-Logo an der Spitze der Bügel eingesetzt ist.

Happy is the new chic‘Happy is the new chic’: dies ist die neue Philosophie des französischen Modelabels Morgan. Um den spontanen und sinnlichen Style der Marke zu ver-körpern, wurde eine vollständig neue Kampagne erarbeitet, die den Glamour, den Chic und die Lebensfreude, die Schlüsselattribute der Marke mit ihrer Zielgruppe der jungen und selbstsiche-ren Persönlichkeiten, die ihren Style und ihre Individualität durch das Tragen der extravaganten Designs von Morgan beto-nen möchten, übermittelt. Die Eyewear-Kollektion Morgan mit einer Vielzahl von herausragenden Details dient dem stilvollen Outfit der jungen Fashionistas als trendige Ergänzung. Durch die Positionierung in einem sehr attraktiven Preis-Segment bietet die Kollektion junge Brillenmode für Damen zwischen 15 und 40 Jahren mit einem hervorragenden Preis-/Leistungsverhältnis.

Fleye präsentiert Ready-to-WearFleye stellt eine optische Produktlinie mit den Schwerpunkten Tradition und Raffinesse, mit Retro-inspirierten Formen und auffälligen Titanfäden vor. Die Linie umfasst Vagn, das perfekte Gestell für den stylischen und trendigen Yuppie, so das Unternehmen. Der große 1970er Look, aus poliertem schwarzem Acetat mit einem goldfarbenen Titanfaden über dem Steg, für einen intelligenten und einzigartigen Hauch

deutsch

WAS GEHT AB IN EUROPA…

Jahresbeginn mit stylischen neuen Trends, spannenden Einführungen und „Must-have“-Sonnenbrillen…Auf der ÜberholspurTonino Lamborghini präsentiert mit seinen drei Kollektionen Spyder, 1947 und Competition insgesamt 15 neue Sonnenbrillen- und 21 optische Brillenmodelle. Die Kollektionen zeich-nen sich durch innovative Materialien, wie Titan und Carbon, aus, die in exklusiven Kombinationen eingesetzt werden. Die neuen starken, leichten und unzerbrechlichen Brillenmodelle wurden im November in einigen der luxuriösesten Optikergeschäfte weltweit vorgestellt. Die in Zusammenarbeit mit der Agentur Had- Have A Dream in Padua hergestellte Kollektion wurde im neuen Optikergeschäft ViaDanteSedici des Optikers und Sammlers Sebastiano Crisafulli in Mailand präsentiert.

Erstmals auf der OPTIFeb 31st, das Holz-Label aus Italien, stellt erstmals auf der OPTI München aus. Nach der erfolgreichen Einführung seiner Kollektionen für 2013 auf der SILMO wird das Unternehmen seine Sonnenbrillen und optischen Brillen in Deutschland zeigen, u.a. mit der neuen elegan-ten Edition, bestehend aus Designs, bei denen Titan und Holz verwendet werden. Die von Valerio Cometti ent-worfenen und ausschließlich in Italien hergestellten Brillen und Sonnenbrillen von Feb 31st sind das Ergebnis der ein-gehenden Forschung und Entwicklung der letzten Jahre, mit dem Ziel, Gestelle mit außergewöhnlicher Qualität und hohem Tragekomfort zu kreieren, die auch in ästhetischer Hinsicht viel zu bieten haben. Die Gläser können mit dem patentierten Befestigungssystem des Unternehmens einfach und schnell eingesetzt werden.

Erfolge auf der Hongkong FachmesseDie 20. HKTDC Hong Kong Optical Fair

präsentierte mit mehr als 620 Ausstellern aus 22 teilnehmenden Ländern und Regionen einen neuen Ausstellerrekord. Die Messe fand im November im Hong Kong Convention and Exhibition Centre (HKCEC) statt.Bei den Ausstellern war erstmals auch die Türkei dabei, während Frankreich seinen ersten Länder-Pavillon auf der Messe eröffnete. In drei neuen Produktbereichen – Diagnoseinstrumente, Brillen-Accessoires und Sporting & Professional Eyewear – wurden die letzten Neuheiten in den jeweiligen Sektoren präsentiert.Fast 70 Buyer-Delegationen, mit mehr als 3800 Buyern aus 54 Ländern und Regionen konnten verzeichnet wer-den. Darunter befanden sich auch große Brillenhersteller wie Leopoldo Godemberg SA aus Argentinien, Uniglass Ltd aus Bulgarien, Coastal Contacts Inc aus Kanada, Krys Group aus Frankreich, Rodenstock GmbH und Silhouette International Schmied AG aus Deutschland, Vision Express aus Indien, Carl Zeiss Vision Sunlens Luxottica aus Italien und SC Opticris Optica SRL aus Rumänien.Das Markenverzeichnis der Messe glänz-te mit 166 Marken aus 20 Ländern und Regionen, und bot damit bis heute die umfangreichste Aussteller-Show mit gro-ßen Marken wie Guy Laroche, Hummer, ic! berlin, Issey Miyake, Karen Millen, TD Tom Davies und Vera Wang.

Neue Kampagne für OrgreenOrgreen hat seine Optik-Kollektion mit einem neuen Thema lanciert, und ehrt damit die Heldinnen und Anti-Helden, Kultfilmklassiker, Rocksänger und ande-re kulturelle Ikonen. Tief in der DNA von Ørgreen liegt eine Abkehr von den Konventionen und eine Liebe für Experimente begründet. Dies zeigt sich in der Kollage der Farben und den frischen Ton-in-Ton-Styles der diesjährigen Saison. Im Herrenbereich präsentiert sich der Look alterslos, zeit-los und „hart“, mit Khaki, Minzgrün, Grautönen, Indigo und blauen Farbtönen. Bei den Damen dreht sich alles um Haltung und Leistung, in Farben, die von chic und raffiniert bis sexy und verführerisch changieren. Mit dabei sind ein luxuriöses Violett, Amethyst und Puderpink bis hin zu Himbeere, Königsblau und Schokolade.

Dekorative Zeichen bei MoschinoIronie, Kühnheit und Verspieltheit spielen die Hauptrollen in den Brillenkollektionen von Moschino: Spitzen, Ringe, Logos und dekorierte Acetate kennzeichnen die neuen Modelle, die auf der Silmo 2012 für die Frühjahrs-/Sommer-Saison 2013 präsentiert wurden.Einen roten Faden der Frühjahrs-/Sommerkollektion 2012 von Moschino stellen die Spitzen dar, inspiriert von Spanien, New Mexiko, Südarizona und Santa Fe.Bei der Sonnenbrille MO695, mit der

schmalen und starken Katzen-Silhouette der fünfziger Jahre, folgt die Spitze den Konturen der gerändelten Augenbrauen, und betont die gerippten Schichten des Acetats. Beim Sonnenbrillenmodell MO697, mit breiterer Katzenform aus Mehrschicht-Acetat mit kontrastieren-der Front, zeigt sich die Spitze auf den Bügeln.

Entscheidende StimmeIm Herbst präsentierte Henry Jullien das neueste rahmenlose Modell Casting und vervollständigte damit seine umfassen-de und prestigeträchtige rahmenlose Produktlinie.Casting bietet einen sehr günstigen Preis-Punkt und profitiert von einer neuen verfeinerten Version des ser-vicefreundlichen schraubenlosen Scharniers, mit dem die Marke mit großem Erfolg seit 2011 arbeitet. Das Seitenteil besteht aus dünnem Acetat und gewährleistet eine leichte, komfor-table, elegante und moderne Halterung. Casting wird mit einer Vielzahl an Formen und Farben lanciert, so dass jeder Träger seine ideale individuelle Kombination finden kann. Dabei wer-den sechs Damenbrillenmodelle in sechs unterschiedlichen Farben sowie sechs unterschiedliche Formen für Herren mit sechs verschieden Farbkombinationen angeboten.

Individueller StyleRye & Lye bringt eine neue Linie mit einem Geflecht aus Leder, einem Hauch von Samt, ein wenig Holz ... ungewöhn-liche Details, die den Ausdruck einer harmonischen Eleganz bilden. Die neuen Rye & Lye Modelle spiegeln den Stil der Marke, die die Aufmerksamkeit des Publikums mit ihrer ganz eigenen und einzigartigen Behauptung erobert hat. Vergangenheit trifft Zukunft, und folgt dabei einer „Future-Retro“ Vision, die traditionelle Elemente und klassische Formen in einer modernen Art und Weise abbildet. Ein Pfad zwischen Kunst und Design: Die Gestelle von Rye & Lye werden für diejenigen kreiert, die Luxus als intime Empfindung, als authenti-schen und persönlichen Ausdruck der eigenen Persönlichkeit leben, ohne Zurschaustellung. Die Kollektion Rye&Lye ist von Immagine 98 kreiert.

Brands OI unterzeichnet Eyewear-Lizenz mit Cesare PaciottiCesare Paciotti SpA, der italieni-sche Marktführer weltweit mit sei-nen Schuhkollektionen für Damen und Herren, Schmuck, Kleidung, Parfüm und Heimtextilien, hat eine Lizenzvereinbarung für Eyewear mit Brands O.I., einem italienischen Unternehmen mit einer wichtigen Rolle im italienischen und interna-tionalen Optikmarkt, Hersteller und Vertriebshändler der Borsalino Eyewear-Kollektion und italienischer Vertrieb der französischen Marke Zadig & Voltaire,

4 20 /20 Europe

WHAT ’S ON IN EUROPE

JANUARY 2013

In the fast laneTonino Lamborghini has launched 15 new sunglass styles and 21 optical styles in its three collections, Spyder, 1947 and Competition. The collections are characterised by innovative materials including titanium and carbon used in exclusive combinations. Strong, lightweight and unbreakable, the styles were released in November in some of the most luxurious optical stores around the world. Produced in collaboration with Padua based agency Had- Have A Dream, the collection was presented in Milan at the new optical store at ViaDanteSedici, owned by optician/collector Sebastiano Crisafulli.

Start the year with stylish new trends, exciting launches and must-have sunglass ranges…

A First at OPTIFeb 31st, the wood label from Italy, is exhibiting for the first time at OPTI Munich. Following a successful launch of their 2013 collections at SILMO, the company will exhibit its sun and optical styles in Germany, including the new elegant edition comprising designs using both titanium and wood. Designed by Valerio Cometti and produced exclusively in Italy, Feb 31st spectacles and sunglasses are the result of detailed research and development carried out in recent years to achieve frames of exceptional quality and comfort, as well as being beautiful to wear. The lenses are easy to fit thanks to the company’s patented glazing system.

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january 2013 in t e rna t iona l eye fa sh ion 53

10 20 /20 Europe

ANNIVERSARY SPECIAL

JANUARY 2013

Comment on the launch of snow goggles at Gotti.We have created brand new Gotti snow goggles for alpine winter sports. For many years I have been planning to do this, and for us it is really fun to discover new areas in stylish eye accessories. We already have tremendously positive feedback – even from our cus-tomers in non-skiing coun-tries. I think everybody was surprised to see that from us – but hey! We are living next to the most beautiful ski areas in Switzerland!

What are the technical ben-efits of the goggles?As opticians, we wanted to

S ISS

Committed to technical precision yet characterised by clean, elegant contemporary styling, independent eyewear label Gotti Switzerland is celebrating 20 years in eyewear. 20/20 Europe spoke to founder Sven Gotti on the launch of the company’s new snow goggles.

give an optical touch to the goggles. Therefore we devel-oped the Goggle Spyder, a clip system to mount power lenses into the goggles. They come in black and white with all the attractive technical features like an anti-fog system, dou-ble-glazing and excellent ven-tilation. They sit comfortably in combination with a helmet and offer perfect UV protec-tion. Last but not least, they are officially ideal for après-ski, proved by Gotti Switzer-land!

Are the goggles available worldwide? Is the sports area something that you would like to grow? Please comment.

The Snow Goggles are availa-ble now for Europe and Asia in our customer’s optical stores. We want to give our custom-ers the chance to present our ski goggles even if they are not located in ski areas and don’t carry a ski accessory se-lection normally. The goggles look very cool displayed and everybody knows somebody who skis or who has booked a skiing holiday already them-selves. Therefore it is a great present and with the possibil-ity of the optical lenses, it is ideal to have them available in optical stores.

As well as showing the goggles at OPTI - please summarise the

Charm

INTERVIEW MIT DEM DESIGNER Kinderspiele und eine neue Ära für ic! Berlin20/20 Europe sprach am Vorabend der Opti, auf der sein Unternehmen ic! Berlin die neueste Kollektion an Kinderbrillengestellen vorstellt, mit Ralph Anderl. Erzählen Sie uns von Ihrer neuen Linie für Kinder.Kids, kids, kids! Ic! Berlin ist von Haus aus ein Unternehmen für Kinderbrillengestelle. Kinder tragen unsere Gestelle und Kinder designen diese! Jeder sollte von Zeit zu Zeit versuchen, die Welt durch Kinderaugen zu sehen! Das macht unsere Welt heller, fröh-licher und verrückter! Auf der Opti wird ic! Berlin diese Seite unserer Marke erneut unterstreichen. Wir werden auch unsere Kinder-Kollektionen zeigen!

Wie ist das Unternehmen in den letzten Jahren gewachsen, wie hat es sich ver-ändert? Welche Prioritäten setzen Sie für 2013 a) für das Geschäftliche und b) für die Kollektionen?Es läuft immer besser – wir sind gewach-sen und werden weiter wachsen. Wir glauben, dass wir so stark werden kön-nen, wie ein Kloster im Mittelalter und das Tamagotchi in den 90-er Jahren. 2013 beginnt eine neue Ära für ic! Berlin. Anstatt uns durch die Setzung von Prioritäten ein-zuschränken, werden wir mit dem Strom schwimmen.

Mit welchen Materialien und Looks arbei-ten Sie am liebsten und warum?Mit starken, schönen Materialien. Und Looks. Starke Materialien gehen nicht zu Bruch, und aus schönen Materialien kann man keine hässlichen Produkte machen: Ich liebe Edelstahl-Metall, unpoliertes Acetat und Büffelhorn. Unsere Stadt Berlin verdankt ihren einzig-artigen Look der Verwendung vieler unge-wöhnlicher Materialien. Die Architektur Berlins ist beispielsweise rau und wild, eine Mischung aus Alt und Neu, aus kaputt und schön. Ich glaube, dies spie-gelt sich in unseren Brillen wieder, wie in der ic! Berlin “rauen Kollektion”.

Wovon werden Sie nun beim Kreieren der Designs am stärksten inspiriert?Vom grauen Himmel und vom blauen

IM DETAILSCHWEIZERISCHER CHARMEDas unabhängige Eyewear-Label Gotti Switzerland, das für seine technische Präzision sowie für das reine, elegan-te und moderne Design bekannt ist, feiert seine ersten 20 Jahre im Sektor Eyewear. 20/20 Europe sprach mit Gründer Sven Gotti über die Einführung der neuen Skibrille des Unternehmens.

Was sagen Sie zur Einführung der Skibrille von Gotti?Wir haben brandneue Gotti Skibrillen für die alpinen Wintersportarten kre-iert. Seit vielen Jahren hatte ich dies geplant, und uns macht es wirklich Spaß, neue Bereiche für stylische Brillen-Accessoires zu entdecken. Wir haben bereits ein enorm positives Feedback - auch von unseren Kunden in Ländern, in denen kein Skisport betrieben wird. Ich denke, jeder war überrascht über unsere neue Kreation - aber hey! Die schönsten Skigebiete in der Schweiz sind gleich bei uns um die Ecke!

Welche technischen Vorteile bietet die Brille?Als Optiker wollten wir der Brille natürlich einen optischen Touch ver-leihen. Deshalb entwickelten wir die Goggle Spyder, ein Clip-System für die Montage von leistungsstarken Gläsern in der Brille. Das Modell in Schwarz und Weiß verfügt über attraktive tech-nische Eigenschaften wie das Anti-Fog-System, die Doppelverglasung und eine hervorragende Belüftung. Es bietet einen optimalen Tragekomfort auch unter dem Helm sowie einen per-fekten UV-Schutz. Last but not least, ist diese Brille die ideale offizielle Begleiterin beim Après-Ski, getestet durch Gotti Switzerland!

Werden die Brillen weltweit verkauft? Haben Sie die Absicht, Ihr Engagement im Sportbereich weiter auszuweiten? Die Skibrillen sind derzeit in Europa und Asien in den Optikergeschäften unserer Kunden erhältlich. Wir wol-

len unseren Kunden die Möglichkeit geben, unsere Skibrillen auch dann zu präsentieren, wenn sie nicht in Skigebieten ansässig sind und norma-lerweise keine Ski-Accessoires führen. Die Brillen stellen sich sehr cool dar, und jeder kennt jemanden, der Ski fährt oder bereits einen Skiurlaub gebucht hat. Daher handelt es sich um ein tolles Geschenk, und durch die Möglichkeit der optischen Gläser ist die Brille auch ein idealer Artikel für Optikergeschäfte.

Darüber hinaus werden die Brillen auf der OPTI präsentiert – bitte sagen Sie kurz etwas über die anderen Kollektionen/Innovationen, die Sie auf der deutschen Messe ausstellen wer-den.Auf der OPTI präsentieren wir die neue Sonnenbrillen-Linie mit unseren faltbaren Bügeln SPIN & STOW. Ebenso werden wir eine neue Büffelhorn-Kollektion zeigen. Anfang 1993 haben wir die Kollektion mit diesem wun-derbaren Material eingeführt, und ja, Sie haben richtig gezählt - wir feiern unser 20-jähriges Jubiläum im Jahr 2013! Sagen Sie uns etwas zu den neuen Möglichkeiten der Gläserbefestigung von Gotti und welche Auswirkungen diese Entwicklung auf Ihr tägli-ches Geschäft hat. Erzählen Sie aus Ihrer Werkstatt und geben Sie uns alle Einzelheiten zum System, zur Größe, den Möglichkeiten und der Verfügbarkeit der Gläser.Im Jahr 1998 haben wir neben dem Optikergeschäft und der Bril lenkollektion einen eigenen Geschäftsbereich für Gläser unter dem Namen Eyetech AG gegründet. Im Einklang mit den modernsten RX-Werkstätten produzieren wir unter Einsatz der neuesten Technologien optische High-End-Gläser für den schweizerischen Markt. Unsere Kunden sind unabhängige Geschäfte mit einer starken Trend-Ausrichtung. Der Erfolg von Eyetech ist nicht allein auf die Zuverlässigkeit der angebo-tenen Produkte, sondern auch auf die individuelle Unterstützung unserer Kunden in Sachen Marketing durch unser Unternehmen zurückzufüh-ren. Unser Konzept heißt v.eye.p. Da die Köpfe hinter Eyetech und Gotti Switzerland dieselben sind, und wir der Modebranche sehr nahe stehen, bietet sich hier ein echter Vorteil für unsere Kunden. Seit wir unsere Gotti Lesebrille mit RX-Gläsern auf der OPTI 2012 eingeführt haben, haben wir begonnen, die Synergien zwi-schen Gotti Switzerland und Eyetech noch weitaus stärker zu nutzen. Seit der SILMO können alle Gotti Gestelle mit montierten RX-Gläsern bestellt werden. Wir sind uns darüber im Klaren, dass die Entwicklung dieses

Konzeptes ihre Zeit brauchen wird, der ständig zunehmende Umfang unseres Auftragsvolumens zeigt jedoch, dass wir hier auf dem richtigen Weg sind. Wo liegen, Ihrer Meinung nach, in Bezug auf die GOTTI Gestelle heute die Schlüsselaspekte einer Premium Brillenkollektion, und wie setzt Gotti diese um?Qualität! Es geht darum, die wirk-lich nicht sehr zahlreichen Vertreter der „Hersteller der neuen Generation“ zu finden, die immer noch in der Lage sind, echte Qualität herzustellen, und die auf der anderen Seite mit den neuesten Fertigungstechnologien vertraut sind. Dann müssen diese Fähigkeiten mit dem schönsten Design verbunden werden, das überhaupt vorstellbar ist. Ein wichtiger Bereich unserer Arbeit besteht darin, die rich-tigen Formen und Farbpaletten zu finden, und mit den richtigen techni-schen Details zu verbinden.

Wo sehen Sie das Wachstum für Ihr Unternehmen und welche Märkte wer-den Sie für sich erschließen, bzw. wo werden Sie Ihre Tätigkeit ausweiten?Gotti Switzerland ist im Herzen Europas ansässig, hier befindet sich auch unser wichtigster Markt. Wir ver-stehen unsere Kunden, und sie verste-hen unsere Marke. Derzeit gibt es so viele ökonomische Herausforderungen, und wir haben das Gefühl, dass unse-re Kunden den Marken treu bleiben, denen sie vertrauen. Je weiter wir darüber hinaus gehen, desto schwieriger wird es, den gleichen Kontakt und den bekannt hohen Kundenservice beizubehalten. Natürlich gibt es in Asien und in den USA riesige Möglichkeiten, und wir sind bereits seit vielen Jahren in diesen Märkten präsent. Unsere Gestelle werden weltweit verkauft. In diesem Jahr haben wir auf der Messe in Hongkong den V AWARD in der Kategorie Technologie gewonnen. Also, wir werden sehen, ob wir unsere Erfolge in Asien und den USA eines Tages noch ausbauen können.

Welche Ziele setzen Sie für 2013?Zuerst einmal bin ich sehr stolz, dass ich das 20-jährige Jubiläum meiner Unabhängigkeit feiern kann. Wir pla-nen ein schönes Booklet mit vielen Bildern aus der Vergangenheit und eine Fest-Ausstellung zum 20-Jährigen in unserem wunderbaren Store in Luzern. Beginnend mit dem Optikergeschäft 1993 und der Gotti-Kollektion einige Jahre später haben wir bei Gotti über die Jahre große Erfolge gehabt. Mit diesem wunderbaren Team um mich herum kann ich mich weiterhin darauf konzentrieren, die schönsten vorstellbaren Gestelle zu kreieren.

www.gotti.ch

22 20 /20 Europe

DESIGNER INTERVIEW

JANUARY 2013

t

20/20 Europe spoke to Ralph Anderl on the eve of opti where his company ic! berlin launch their latest children’s frame collection.

ell us about your new line for children.Kids, kids, kids! Ic! berlin is by nature a kid’s frame company. Kids wear our frames and kids design them! Everyone should try from time to time to see the world through kid´s eyes! it makes our world brighter, more joyful and more crazy! At opti, ic! berlin will again underline this side of our brand; we will also show our kid’s collections!

How has the company grown and changed over the last years. What are your priorities for 2013 a/ for the business b/ for the collections.It is getting better and better - we have grown and we will grow more. We believe we can make the business powerful like a monastery in the Middle Ages and the Tamagotchi in the 90´s. 2013 will be a new area for ic! Berlin. Instead of limiting ourselves with priorities we will go with the flow.

A new era for ic! berlin

Which materials and looks do you most like to work on and why?Strong, beautiful materials. And looks. You can´t break strong materials and you can´t make ugly products from beautiful materials: I love stainless sheet metal, unpolished acetate and buffalo horn. Our city of Berlin has a unique look due to the use of many unusual materials. For example, Berlin’s architecture is rough and wild - a mixture of old and new, rotten and beautiful. I believe this view is reflected in the glasses we make such as the ic! Berlin rough collection.

What would you say most inspires you at the moment when designing?The grey sky and the blue sky in Tokyo, and racing around on a highway with an Italian racing car. Singing and Angelika Merkel. My bath tub. I feel like an extraordinary fish - a mixture of Nemo and Luciano Pavarotti - in this big world!

Page 56: 20/20 Europe January issue

january 201354 20 /20 Europe

BOLLE präsentiert ein Skibrillenglas für alle BedingungenDa nun die Mehrheit der Skifahrer Helme trägt, sind Skibrillen beliebter, da diese sich besser an den Helm anpassen, als Sonnenbrillen.Bolle hat die neuen lichtempfindlichen Skibrillengläser Modulator entwickelt - ein Glas für alle Bedingungen, für die richtigen Gläser bei strahlendem Sonnenschein oder bei schwachem Licht!

Moncler/MYKITA – die fünfziger Jahre als Inspiration für den technischen Look MYKITA und Moncler setzen ihre Zusammenarbeit auch für die Wintersaison 2013 fort. Was als Hommage an die Berge begann, schreibt heute mit dem Modell Lionel ein neues Kapitel. Inspiriert von den Bergsteigerbrillen aus den fünfziger Jahren mit runden Gläsern in Metallrahmen und Lederbelag als Sonnenschutz, verfügt Lionel über einen breiten, doppelten Steg und schmale Bügel, die die moderne Manifestation des alpinen Eyewears für das Leben im Tal darstellen. Das Gestell besteht aus Mylon, einem neuen, von MYKITA nach Jahren der Forschung entwickelten Material, das zwei Extremen verbindet: Die Erfüllung der Anforderungen des Aufstiegs auf den Berg und der ästhe-tischen Ansprüche einer modernen, urbanen Lebensweise.

Zero RH+ fokussiert die sportliche AvantgardeZero RH+ ist auch weiterhin eine Garantie für technische Qualität und ein Synonym für Innovation, so das Unternehmen.Im Rahmen seiner kontinuier-lichen Forschung führte Zero RH+ auf der Silmo 2012 neue innovative Spitzenprodukte ein. Die neue Brillen-Generation mit einer schmalen und leichten Metall-Front und Bügeln mit Bi-injected-Konstruktion bietet ein raf-finiertes Design und junge und über-raschende Farbzusammenstellungen, die sie zu einem Avantgarde-Produkt machen. Laut Unternehmen ist das raffinierte und robuste Modell Toga die Brille für alle, die auf Prestige und Qualität setzen.

SPEEDO wird schnittig und trendyGlide 2013 ist ein neues Modell in der Speedo Sun Collection aus dem Hause INSPECS. Hergestellt in Neonfarben, verfügt dieses Modell über polari-sierte Gläser und präsentiert sich im schlanken und sportlichen Wrap-Style, mit einer reinen und kontu-rierten Bügel-Gestaltung und einem kontrastierenden Matt/Glanz-Doppel-Spray-Finish für den stilbewussten Sportfan.

Himmel in Tokio, und dem schnellen Fahren mit einem italienischen Rennwagen auf der Autobahn. Beim Singen und von Angela Merkel. In meiner Badewanne. Ich fühle mich wie ein außergewöhnlicher Fisch, eine Mischung aus Nemo und Luciano Pavarotti, in dieser großen Welt!

Wie sehen Sie die Innovation im

Gestelldesign? Sind Sie eher ein Erneuerer oder ein Traditionalist?Ich bin ein traditioneller Erneuerer, ein Fleisch essender Vegetarier und ein trau-riger Optimist. Wenn Sie ic! Berlin kennen, dann verstehen Sie und sagen: Aaaaah, Ich sehe! Wir hören das sehr oft, wenn die Leute unsere schraubenlosen Scharniere sehen. Unser Markenname stammt daher. Sehen Sie mehr, sehen Sie weniger, aber wenigstens sehen Sie etwas. Die Tradition ist eine dünne rote Linie, die wir manch-mal gerne überqueren.

Welche Bedeutung hat die Opti für ic! Berlin?Sie wird immer wichtiger. Die gute Infrastruktur und die bayrische Lebensweise sind die Gründe, nach München zu kommen. Wenn Sie lieber Weißwurst und Bier genießen, als Pasta und Prosecco, dann sind Sie auf der Opti richtig!

Was bringt die Zukunft?Die Zukunft bringt sich selbst. Die Zukunft ist noch nicht geschrieben ... und wie eine Pralinenschachtel, die man nicht in Händen hält. Man weiß nie, was man bekommt, und ob man es dann mag, oder nicht.

Wie beurteilen Sie die derzeitige Situation des Eyewear-Segments – gibt es Veränderungen, die Sie positiv beein-flussen?Im positiven Sinne kann ich nur sagen, dass ich mich über unsere Fortschritte und die Arbeit, die wir im Laufe der Jahre konsolidiert haben, wirklich freue… Danke!

TRENDSDie perfekten Sportbrillen

Bei den Sportbrillen gibt es ein passen-des Modell für alle Wetterbedingungen, sowie technische Produkte, die den anspruchsvollsten sportlichen Anforderungen gerecht werden und gleichzeitig mit äußerst starken modi-schen und stilistischen Details glän-zen. 20/20 Europe beschreibt einige der neuen Modelle und Brillen für eine Vielzahl von sportlichen Aktivitäten im Jahr 2013.Der Bereich Sport-Sonnenbrillen und Skibrillen befindet sich in ständiger Weiterentwicklung, in den letzten Jahren konnten riesige Sprünge in Sachen Performance und Innovation verzeichnet, sowie eine breite Palette von speziellen Eigenschaften in einem einzigen Produkt für die Optimierung der sportlichen Erfahrung umgesetzt werden. Auch die Mode ist dabei ein zentraler Aspekt der Sportmarken, und die Produkte folgen zunehmend scharf umrissenen Trends. Im Jahr 2013 sind die Farben sowohl für die Winter- wie die Sommer-Kollektionen sehr kräftig und auffällig, breiten Raum nehmen aber auch die Pastelltöne ein. Im Angebot sind eine Reihe von Formen, darunter viele klassische Wraparounds sowie der Retro-Stil im sportlichen Look mit anziehenden Details und angenehmen Konturen. Hier präsentie-ren wir Ihnen einige Highlights aus den Kollektionen.

OAKLEY auf dem High-Tech-TripOakley ist der Spitzenreiter in Sachen technischer Innovation für Sportprodukte mit Fashion-Elementen. Airwave ist die neue Schnee-Brille von Oakley, die, so das Unternehmen, die besten Technologien für Skibrillen mit einem von Recon Instruments entwik-kelten Heads-up-Display mit integrier-tem GPS, Bluetooth und vielem mehr mit Onboard-Sensoren kombiniert, um neue Möglichkeiten für die alpine Erfahrung zu erschließen. „Unser Symbol stellt die Speerspitze der Performance-Innovation dar und die neue Skibrille Airwave bringt die alpinen Sportarten mit einer atembe-raubenden Fülle von Möglichkeiten direkt in die Zukunft“, so der CEO von Oakley, Colin Baden. „Durch die Nutzung modernster Elektronik haben Skifahrer und Snowboarder unmittel-baren Zugang zu einer ganzen Reihe von Informationen“.Diese neuen Attribute addieren sich zu den Skibrillen-Innovationen von Oakley und umfassen die SWITCHLOCK-Technologie, mit der, so das Unternehmen, der Gläserwechsel schnell und mühelos zu bewerkstel-ligen ist.

SMITH: easy-to-wear Fashion mit Öko-AnsatzDie Kollektion Smith Optics präsen-tiert neue Sonnenbrillen und opti-

sche Gestelle mit einzigartigen Formen aus innovativen Materialien. Die Modelle mit einer jungen und coolen Persönlichkeit gewährleisten höchsten Komfort und Funktionalität. Die Gestelle Mastermind von Smith Das Modell Mastermind bietet mit seinem dynamischen Design und Bügeln mit Metalldetail, auf dem das Symbol der Kollektion eingra-viert ist, einen trendigen easy-to-wear Look. Dieses Modell gehört zur Produktlinie Evolve der Marke und wird aus Rilsan Clear® hergestellt: eine biobasierte Alternative zu Nylon, die aus Rizinussamen gewonnen und in einer ständig wachsenden Palette von industriellen Anwendungen ein-gesetzt wird. Die Farbpalette umfasst die Originalfarbtöne Whisky mit brau-nen Gläsern, Gloss Black mit grauen Gläsern und Crystal mit verspiegelten und polarisierten blauen Gläsern für eine perfekte Sicht und maximalen Schutz gegen die Sonnenstrahlung.

POLICE…für die PistenHERO ist das neueste Police-Modell aus der Kollektion von De Rigo, das insbesondere für Fans von Open-Air-Sportarten entwickelt wurde. Ein geschlossener Gestell und verspiegelte Verlaufsgläser sorgen für einen prakti-schen und kühnen Look. Nach Angaben des Labels ist dies die ideale Wahl für wilde Abfahrten auf den Skipisten. Die neuesten HERO-Modelle von Police sind in vier trendigen Farbversionen erhältlich: Total Black, Orange, Blue oder Black and White.

SPY Skiri l len mit passender BrillentascheDie führende Vintage-Ästhetik und eine Vorliebe für den Outdoor-Sport: SPY und The Herschel Supply Co. haben sich zusammengetan, um zwei signierte Skibrillen - die SPY + Herschel Supply Co. Platoon und SPY + Herschel Supply Co. Marshall - zu entwickeln, zusätzlich gibt es dazu einen maßge-schneiderten Brillentasche im klassi-schen Stil von Herschel Supply Co.„Bei der Schaffung von zwei gemeinsa-men Skibrillen mit hohem technischen Gehalt und zeitlosem Charakter haben wir eng mit dem Team von Herschel Supply Co. zusammengearbeitet”, so Brent Sandor, Markenmanager bei SPY. “Der Traum von einem der schlichte-sten Design-Details, die wir je gese-hen haben – der rote Schriftzug von Herschel Supply Co. auf der Rille der Gläser dieser Skibrille – unterscheidet visuell dieses Gestell von allem bis-herigen. Darüber hinaus wurde eine Tasche entwickelt, die ebenso ein-zigartig wie funktional ist. Nur Jamie [Cormack] und das Team von Herschel Supply Co. sind in der Lage, jeden Aspekt mit dermaßen viel gedankli-chem Inhalt zu füllen.”

26 20 /20 Europe

TRENDS FEATURE

JANUARY 2013

Sports sunglasses and goggles are in constant development, with the past few

years seeing a huge jump in performance innovation and a wide range of

special features built in to a single product to enhance the sports experience.

Fashion is also a key concern for the sports brands, and products are get-

ting sharper and more trendy by the minute. In 2013, colours are very strong

and eye-catching, both in winter and summer collections, but there are also

plenty of pastels about; a range of shapes are on offer, including many classic

wraparounds, as well as retro styles that are given a sporty makeover with fun

detailing and flattering contours. Here we take you through a few highlights

in the collections.

OAKLEY gets high-tech

Oakley is at the forefront of technical innovation in sports products, combined

with fashion elements. Airwave is a new snow goggle from Oakley, combining,

says the company, the best goggle technologies with a heads-up display devel-

oped by Recon Instruments integrating GPS, Bluetooth, and more with a host

of onboard sensors to bring new possibility to the alpine experience.

“Our icon defines the leading edge of performance innovation and the new

Airwave goggle brings Alpine sport into the future with a stunning array of

capabilities,” said Oakley CEO, Colin Baden. “It utilises cutting-edge electronics

to give skiers and riders instant access to a world of information”.

In sports eyewear, there is a model to suit every weather condition, as well as technical products that enhance the fiercest sports conditions whilst offering extremely strong fashion and stylistic detail. 20/20 Europe rounds up some of the new styles and goggles for a variety of sports activities in 2013.

These new attributes are in addition to Oakley goggle innovations including

Switchlock Technology that makes the process of changing lenses quick and

hassle-free, according to the company.

The perfect sport

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january 2013 in t e rna t iona l eye fa sh ion 55

European Correspondence OfficeFGE srl – Fabiano Gruppo Editoriale, Reg. San Giovanni, 40 - 14053 Canelli (AT) - ItalyTel (+39) 0141 1768908 Fax (+39) 0141 1768900 email: [email protected]

Editorial direction by Boyd Norton AssociatesEditor: Clodagh Norton: Tel +44 (o) 1580 852 445 email: [email protected]

Publishing director/Direttore responsabileFerdinando Fabiano

Editorial correspondents:Paul Barfoot, Joan Grady, Kerstin Vosshans, Lorna Hall, Tamsin Kingswell

Design & production by FGE srl - Fabiano Gruppo EditorialeGraphics Designer: Vittorio Eugenio ForteOperations Manager: Nicole TogniProduction Manager: Pierpaola Eraldi

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For subscription/circulation enquiries contact the Circulation DepartmentTel (+39) 0141 1768903 Fax (+39) 0141 1768900 email: [email protected]

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Sales Director USA – Dennis Murphy Tel (1) 212 274 7101 Fax (1) 212 431 5579 [email protected] Director Israel – Asa Talbar Tel (972) 3 562 9565 Fax (972) 3 562 9567 [email protected] Director Asia (excl. Japan & Korea) – Mary Ng Tel (852) 2730 2282 Fax (852) 3121 0348 [email protected] Director Korea – Young-Seoh Chinn Tel (822) 481 3411/3 Fax (822) 481 3414 [email protected] Director Japan - Sho Harihara Tel (81) 6 4790 2222 Fax (81) 6 4793 0800 [email protected]

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No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, without the prior permission of the Publisher. Aucune partie de cette publication ne peut être reproduite, enregistrée par un dipositif de restitution de l'information, ou transmise sous une forme quelconque sans l’autorisation préalable de l'editeur. Die Vervielfältigung, Speicherung in einem Informationswidergewin nungssystem oder die Vermittlung jeglicher Teile dieser Veröffentlichung in welcher Form auch immer ist ohne die Genehmigung des Herausgebers untersagt. È vietata la riproduzione, memorizzazione in un sistema che ne permetta il recupero o qual-siasi forma di trasmissione parziale o totale di questa pubblicazione senza la precedente autorizzazione dell’editore. Queda prohibida la reproducción total o parcial de la presente publicación, así como su almacenamiento en un sistema de consulta de datos y su transmisión en cualquier forma que sea, sin previa autorizacíon del editor.

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TECHNOLOGY

EUROPEAN LENSES +

JANUARY 2013 in t e rna t iona l eye fa sh ion 1

FGE

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A Jobson publicationJanuary 2013

The Sun and Sports issueWhat’s new for 2013? > 26

Street fashionFluo brights - the brighter the better! > 14

TECHNOLOGY

EUROPEAN LENSES +

Page 58: 20/20 Europe January issue

JANUARY 201356 20 /20 Europe

Australia AU 61

Austria A 43

Belgium B 32

Bulgaria BU 359

Canada CA 1514

Cyprus CY 357

Croatia HR 385

Czech Republic CZ 42

Denmark DK 45

Estonia EST 372

Finland FIN 358

France F 33

Germany D 49

Greece GR 30

Hong Kong HK 852

Hungary H 36

Iceland IC 354

Ireland IRL 353

Italy I 39

Japan JP 81

Latvia LV 371

Lithuania LI 370

Luxembourg L 352

Malta M 35

New Zealand NZ 61

Norway N 47

Poland PL 48

Portugal P 351

Romania R 40

Russian Federation RU 7

Serbia e Montenegro SCG 381

Singapore SG 65

Slovakia SK 42

Slovenia SL 386

Spain+Canary Islands E 34

Sweden S 46

Switzerland CH 41

The Netherlands NL 31

Turkey TR 90

Ukraine UA 38

United Kingdom UK 44

As a service to its readers, 20/20 EUROPE provides the complete telephone and fax numbers of European manufacturers, importers and distributors (as supplied by these companies). Each listing is in alphabetical order by country code. Whilst every care is taken to ensure that data in this Directory is accurate, the Publishers cannot accept and hereby disclaim any liability to any party for any loss or damage caused by errors or omissions resulting from negligence accident or any other cause.

AdvertisersThe January 2013 issue is now closed. If you wish to make any amendments for the March 2013 issue, please contact Pierpaola Eraldi at email: [email protected] or fax (+39) 0141 1768903 by 17th January 2012. Any material received after this deadline will automatically be inserted into the next available issue of 20/20 EUROPE.

International Country Code and Telephone Codes

Advertiser listings

DIOPS cover 4

Brands OI cover 2

Carlottas Village 11

Have a Dream 5

Opti 3

Safilens 40

Vision Expo East 45

Ic! berlin 25

Ivko 29

Mido 37

Modo 35

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in t e rna t iona l eye fa sh ion 57january 2013

Directory listings

AREA 98 SRL

Italy

Tel +39 0432 646 411

Fax +39 0432 646 451

[email protected]

www.area98.it

BRANDS O.I.

Italy

Tel +39 0438 403399

Fax +39 0438 491025

[email protected]

www.brands-oi.it

CARLOTTAS VILLAGE APS

DENMARK

tel +45 2115 6303

email [email protected]

web www.carlottasvillage.dk

FB https://www.facebook.com/

CarlottasVillageDK

Twitter @Carlotta_DK

CARL ZEISS VISION SUNLENS

Italy

Tel 39 0331 851 300

Fax 39 0331 858 095

www.sunlens.zeiss.com

DIOPS

Korea

Tel +82 53 350 78 30

Fax +82 53 353 78 12

www.diops.co.kr

ELCE

France

Tel. +33 3 84 42 43 01

Fax +33 3 84 42 42 77

[email protected]

www.elce.com

EPOS SRL

Italy

Tel +39 02 89159174

Fax +39 02 89180181

[email protected]

www.eposmilano.com

GÖTTI SWITZERLAND GMBH

SWITZERLAND

Tel 0041 44 7826047

Fax 0041 44 7826041

[email protected]

www.gotti.ch

HAVE A DREAM

TEL +39 049 9201861

FAX +39 049 9201861

EMAIL [email protected]

WEB www.had-italy.it

HENRY JULLIEN

France

Tel 33 384 35 88 28

Fax 33 384 43 58 825

Distributors’ list on request

HONG KONG OPTICAL FAIR

China

Tel +852 25 84 43 33

[email protected]

www.hktdc.com/ex/hkopticalfair/17

IC! BERLIN BRILLEN GMBH

Germany

Tel +49 30 41 71 77-76

Fax +49 30 41 71 77-11

[email protected]

www.ic-berlin.de

IMMAGINE 98

Italy

Tel +39 0435 50 11 37

Fax +39 0435 50 70 98

[email protected]

www.immagine-eyewear.com

INTERCAST EUROPE S.p.A.

Italy

Tel 39 0521 607555

Fax 39 0521 607916

[email protected]

www.nxt-vision.com

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58 20 /20 Europe january 2013

INTERNATIONAL VISION EXPO USA

www.visionexpoeast.com

IVKO GMBK

Germany

Tel +49 2656 952620

Fax +49 2656 9526299

[email protected]

www.ivko.de

www.natural-eyewear.com

www.maybach-eyewear.com

MODO EYEWEAR

Italy

Tel +39 02 4399 8986

Fax +39 02 4398 3908

[email protected]

www.modo.com

MONDOTTICA

United Kingdom

Tel: 44 1159 677 912

Fax: 44 1159 677 179

[email protected]

www.mondottica.com

NL Mondottica Nederlands BV

Tel: 0031 172 497 449

Fax: 0031 172 501 526

FR Mondottica France

Tel: 33 1 45 62 24 94

Fax: 33 1 45 63 31 25

OGI EYEWEAR

USA

Tel 1 7635921493

Fax 1 7635373933

[email protected]

www.ogiframes.com

Italy

Tel 390248712569

Germany

Tel 49.8024.9917.40

Fax: 49.8024.9917.44

Israel

Tel 97.23.960.1997

Fax: 97.23.960.1996

New Zealand

Tel 64.9.532.9201

Fax: 64.9.532.9306

Switzerland

Tel 41227315519

Fax 41227387204

The Netherlands

Tel 0031 493 399964

Fax 0031 493 322458

OPAL

France

Tel +33 47 26 98 450

Fax +33 47 26 98 451

[email protected]

www.opal.fr

OPTI

Germany

www.opti-munich.com

OPTIM SA

Spain

Tel 34 93 480 9393

Fax 34 93 480 2032

[email protected]

www.grupoptim.com

Distributor list on request

PPG Optical Materials

USA

Tel 1 724 325 5915

www.cr39casters.com

www.ppgtrivex.com

European Office

Contact Fréderic LeFranc

Tel 33 1 4698 8138

Fax 33 1 4698 8263

[email protected]

Page 61: 20/20 Europe January issue

in t e rna t iona l eye fa sh ion 59january 2013

PRAMAOR

Italy

Tel +39 0437 660 523

Fax +39 0437 733 115

[email protected]

www.pramaor.com

RODENSTOCK

Germany

Tel 49 89 720 2745

Fax 49 89 720 2749

A Rodenstock Österreich

Tel 43 1 599000

Fax 43 1 599 00150

B Rodenstock Benelux N.V.

Tel 32 3 880 1550

Fax 32 3 880 1556

BUL Opticommerce Ltd

Tel 359 2 986 9030

Fax 359 2 986 9031

CH Rodenstock Schweiz AG

Tel 41 1 823 1444

Fax 41 1 823 1474

CZ Rodenstock CR s.r.o.

Tel 42 0186 346501

Fax 42 0186 346121

D Rodenstock GmbH

Tel 49 89 72020

Fax 49 89 7202 629

DK Rodenstock Danmark A/S

Tel 45 86 26 33 11

Fax 45 86 26 31 88

E Industrias de Optica Prats

Tel 34 93 640 0708

Fax 34 93 640 6495

F Rodenstock France S.A.R.L.

Tel 33 1 30 14 44 00

Fax 33 1 30 43 08 14

FIN Fenno Optikka OY

Tel 358 40 485 7578

Fax 358 92 763 6113

GR Union Optic

Tel 030 2310 79 7786

Fax 030 2310 79 7852

I Rodenstock Italia SpA

Tel 39 02 31041

Fax 39 02 310 4200

N Rodenstock Norge A/S

Tel 47 32 770220

Fax 47 32 770270

NL Rodenstock Nederland

Tel 31 50 544 1441

Fax 31 50 541 7134

P Neppach Importacoes Lda

Tel 351 21 441 3654

Fax 351 21 442 8270

P Prats Lusitania S.A.

Tel 351 1 410 7177

Fax 351 1 410 9453

PL Rodenstock Polska Sp.z.o.o.

Tel 48 32 201 6240

Fax 48 32 206 8358

S Rodenstock Sverige AB

Tel 46 1 818 8000

Fax 46 1 855 9631

UK Rodenstock (UK) Ltd

Tel 44 1474 325555

Fax 44 1474 535490

SAFILENS S.r.l.

Italy

Tel 39 0421 272616

Fax 39 0421 770614

[email protected]

www.safilens.com

SAFILO

Italy

Tel 39 049 6985111

Fax +39 049 6985360

www.safilo.com

THE EYE SHOW LONDON

United Kingdom

Tel +44 (0)14 42 87 15 77

[email protected]

www.theeyeshow.com

ZILLI Eyewear

France

Tel +33 4 72 19 21 04

Fax +33 4 72 19 19 99

[email protected]

www.zilli.fr

Page 62: 20/20 Europe January issue

The story of eyeglasses and other eyesight-related items can be told in many ways. The book “Occhiali e dintorni” (Glasses and beyond) mainly

tells this story through the images of the extraordinary collections housed at the Eyewear Museum in Pieve di Cadore (Belluno): over four thousand

pieces displayed in alternation within a futuristic environment, designed in collaboration with architect Alessandro Mendini. The book’s various

chapters lead us along the winding path of the transitions from one epoch to the next, from one context to another, creating a sort of continuity

between the past and present, between tradition and innovation. The interpretations are varied and represent a simple gateway into the fascinating

world of one of the most important senses: eyesight. The words, therefore, only serve as a pretext for expressing the importance of an invention

as revolutionary as that of eyeglasses, not only in terms of aesthetics and functionality, but also in terms of culture. Their creation, in fact, which

took place in Italy during the thirteenth century, was mainly intended to serve a practical purpose, above all that of allowing the monks to consult

the sacred texts and perform their work as scribes. Eyeglasses are objects that have undergone numerous transformations over time, lending

themselves to various, often contradictory, interpretations. They are necessary yet superfluous, they are physical aides as well as fashion accessories.

They have been continuously reinvented throughout the centuries and epochs, as well as with each new fashion trend, becoming symbols of social

change, defining extreme looks and acting as signs of belonging and of rebellion. Adored by rock stars and movie stars alike, they have even gone

on to become objects of legend and imagination. The book “Occhiali e dintorni” (Eyeglasses and beyond), therefore, celebrates an invention that

has changed the way we see and observe, while also exploring the relative situations and contexts that have given rise to these functional, aesthetic

and even merely symbolic objects. Objects which, to this day, still represent an unparalleled paradigm of beauty, ingenuity and craftsmanship.

EYEGLASSES AND SURROUNDINGS Extraordinary stories of revolutionary inventions

The collections of the Museo dell’Occhiale in Pieve di Cadore

FGE S.r.l. - Reg. San Giovanni 40 – Canelli (AT) – Ph. +39 0141 1768908 Fax +39 0141 1768900 – www.fgeditore.it

To order, please contact: [email protected]

Museo dell’Occhiale – Pieve di Cadore

Texts by Alessandra Albarello Fabiano Editore

30 E (postage excluded)

Thanks to:

Page 63: 20/20 Europe January issue

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FGE S.r.l. - Fabiano Gruppo Editoriale - Reg. S. Giovanni 40 - 14053 Canelli (AT) - ItalyPh. +39 0141 1768903 - Fax +39 0141 1768900 - e-mail: [email protected] - www.2020europemagazine.com

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By bank transfer to: FGE S.r.l. - IT57 Q060 8547 3000 0000 030 016 BIC CASRIT22 Cassa di Risparmio di Asti - Filiale di CanelliBy non-transferable bank cheque enclosed payable to FGE S.r.l.

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TECHNOLOGY

Page 64: 20/20 Europe January issue

KOISC(Korea Optical Industry Support Center)1205-1, Nowondong-3ga, Buk-gu, Daegu, Korea T 82-53-350-7800 F 82-53-353-7812

Flexible l Light l Fitting K rea UltemK rea Ultem

Perfect Face Form

Too Light

New Material

Too Flexible

Wow, Made in K rea