2016 Local Political Advertising

Voter’s Guide

MilleLacs

Aitkin

Cass

WadenaMcGregor

Todd

Lake Shore

Hackensack

CrosslakePine River

Pequot LakesCrosby

BrainerdPillager

Wadena

Staples

Long Prairie

Garrison

Morrison

Crow Wing

WalkerLongville

THE RACE IS ON

POLITICALADVERTISING2016

Reach thousands of potentential voters!

Get started: [email protected] • 218-855-5895 • 800-432-3703

[email protected] • 218-855-5895 • 800-432-3703 506 James Street, Brainerd, MN 56401 • BrainerdDispatch.com • PineAndLakes.com

Reach Thousands through our large distribution.As far North as Walker and as far South as Little Falls. As far West as Wadena and as far East as McGregor.

Quantity

500-1000

1001-2500

2501-5000

5001-10,000

Quantity

10,001-20,000

20,001-30,000

30,001-50,000

50,001-100,000

Print Only 6x9 6x11

29¢ 30¢

20¢ 20¢

16¢ 17¢

11¢ 12¢

Print Only 6x9 6x11

8¢

7¢

6¢

5¢

Ink Jetting+ $53 setup

$36.40

$33.90

$31.45

Ink Jetting+ $53 setup

$29.05

$26.65

$24.30

$21.90

Maximum Impact- large areaHigh Impact -small area

Single Sheet Insert

Preprint Tabs

File Deadline: Tuesday before noon (cst) (ships the following Tuesday) *holiday restrictions may apply. List charge is additional. Postage may vary depending on saturation levels. Pricing is based on a single version. Price is based on PDF file being provided. Design time is available at an additional charge of $65.00 per Hour. Applicable Sales Tax will apply. Single Plate Change - $105.00 each. Deadline: 1 Week to 10 Days Lead Time. Proofing: at Newspaper Prior to Order / if at FCP add 2 days for 1 proof.

List Work$38.50/hr

List is additional

Postage 16.2-25.6¢

per piece(automation)

published by USPS

per piece per piece

Additional

VOTE!kjhiuoijh dfgv dfrgv b

hg kjs ie gpoklj kjhiu

oijhgpokljkujhfiukl kjhiu

VOTE!kjhiuoijh dfgv dfrgv b

hg kjs ie gpoklj kjhiu

oijhgpokljkujhfiukl kjhiu

Voter’s GuideAd SizesPage Size (Image Area)Standard Page6 col (10.75”) x 21”

Column Width: (23” web size)1 column .............. 1.6875”2 column .................... 3.5”3 column .............. 5.3125”4 column ................ 7.125”5 column .............. 8.9375”6 column ................ 10.75”Double Truck .............. 23”

See specific products and inside for deadlines.

Voter’s Guide

Brainerd DispatchAverage DistributionWeekday - 10,000

Rate: $15.33 pci Sunday -15,000

Rate: $18.74 pci

Echo JournalAverage DistributionThursdays - 4,500

Rate: $9.08 pci

Echoland ShopperAverage DistributionFridays - 33,000

Rate: $11.03 pci

Size and specs- 8.375 x 10.875 -TrimmedPlease add .25” bleed if any color or object runs over the trimmed edge. This would make your total document 8.875 x 10.875. Deadlines: 1-2 week lead time depending on design needs.

Deadlines: 12 days prior to insertion. Size: No larger than 11’ x 11’’ and no smaller than 6” x 8” (finished and folded) Distribution: Distribution zip code breakdowns are available for Monday – Friday papers only. Charge varies by breakdown. Sunday inserts: Must supply enough for the entire Sunday distribution numbers or we will not be able to guarantee where the insert is distributed.

(Orders must be increments of 1,000 and a 5,000 minimum)

(Due to automatic rounding, total cost may vary slightly)

Direct Mail Post Cards

4 Page $61.80

12 Page

$82.4020 Page $103.00

8 Page $72.10

16 Page $92.70

24 Page $113.30

28 Page $123.60

VOTEMARTINVITADEMOCRATFor U.S. Senate

“I’m committed to finding

the solutions that will help

move our country forward

in 2013 and beyond. My

record reflects my

commitment to the voters,

and I will continue to work

hard to represent the

interests and wishes of

this great state.”

I Support√ Budget Control

√ Financial

Transparency

√ Education

Investment

√ College Cost

Reduction

√ Environmental

Responsibility

√ Jobs for Americans

facebook.com/

electmartinvita

@martinvita

Paid for by the Committee

to Elect Martin Vita

Vote November 6 Martin Vita for Senate

000-000-0000 • www.namewebsite.com

Martin Vita is endorsed by:

Name Organization

Name Organization

Name Organization

Name Organization

Name Organization

Name Organization 1234 Washington Street

Somersville Heights, XY 00000

000-000-0000

www.namewebsite.com

On Your Side, On IssuesThat Matter Most.www.votenanycole.comA Record That Speaks for Itself!• List resume point• List resume point• List resume point• List resume point• List resume point• List resume point

Proudly Endorsed by:Name Endorser

NANCY COLERepublican for Name Position

VOTE!Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce scelerisque, diam ac porttitor semper, ex ex accumsan eros, eget placerat risus tellus vitae arcu. Donec ut mi est. Etiam eleifend faucibus elit, quis aliquet nisi elementum vestibulum. Quis-que pellentesque erat magna, id consequat dolor elementum ut. Sed rhoncus eleifend

malesuada. Pellentesque eleifend odio elementum, accumsan nunc at, pulvinar nisi. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec elementum velit ac lorem ultricies luctus. Duis id sagittis elit, eu pharetra orci. Nulla consequat augue sit amet urna efficitur, ac sagittis lorem

Lorem ipsum dolor sit amet

• Lorem ipsum dolor sit amet,

• Scelerisque, diam ac porttitor




semper, ex ex accumsan eros, eget placerat risus tellus vitae arcu. Donec ut mi est. Etiam eleifend faucibus elit, quis aliquet nisi elementum vestibulum. Quisque pellentesque erat magna, id consequat dolor

elementum ut. Sed rhoncus eleifend malesuada. Pellentesque eleifend odio elementum, accumsan nunc at, pulvinar nisi. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec elementum velit ac lorem ultricies luctus. Duis id sagittis elit, eu pharetra orci. Nulla consequat augue sit amet urna efficitur, ac sagittis

“e, diam ac port fhuo poqiu”

Quantity per/m

5,000-9,000

10,000-19,000

20,000-29,000

30,000-49,000

50,000-74,000

Shipping

$6.50

$5.80

$5.30

$4.80

$3.00

Print Only

$51.25

$36.63

$34.98

$30.00

$22.31

+ Delivery

$99.00

$89.00

$87.00

$67.00

$59.00

Higher quantities available.

Also

publishes online

and shared on

social media!

Voter’s GuideArea’s most in-depth election coverage! Choose which paper covers your voting target area.

Publish dates:Brainerd Dispatch Sept. 23

Echo Journal Sept. 22Space/Copy Deadline: Sept. 7

Political AdvertisingRates are Listed Black and White. Add color: $5.00 pci. Regular deadlines apply.

$5,500 • Four minutes, four locations and three interviews.

$4,250 • Two minutes, two locations and two interviews.

Videos Include: professional voiceover, tailored introductions, titles, transitions, graphics, name title bars and music.

THE RACE IS ON!

Echoland Shopper Fronts33,000-average weekly distribution• Front page of the shopper- 6 spots available• Top two spots above the fold get max exposure• Starburst ad-makes a major impact on the masthead

Starburst ads$75 Per week

Front Ad (3 col. x 6”)$260 Oct. - Feb.$360 Top two spots $360 Mar. - Sept.$460 Top two spots

Headlinekjhiuoijhg-poklj

218-123-4567

CombinationIncludes both packages

20,000........................ $64030,000........................ $96040,000..................... .$128050,000...................... $160075,000...................... $2400100,000.................... $2800

Standard ImpactRegular Ad Package

20,000........................ $24030,000........................ $36040,000....................... .$48050,000........................ $60075,000........................ $900100,000.................... $1000

Large Leaderboard and mobile adhesion banner20,000........................ $40030,000....................... .$60040,000........................ $80050,000...................... $100075,000..................... .$1500100,000.................... $1800

High

Impa

ct

Impr

essi

ons

Max

imum

Impa

ct

Impr

essi

ons

Bran

ding

/Aw

aren

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Impr

essi

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Content and Video Creation pricing is subject to scope of project, travel, etc. These are relative guidelines on content creation costs.

Boosted Email Package $1,995 Includes 15,000 sends

• Email Marketing- Ability to deliver to a customized list to reach your exact audience.• IP Address Marketing- Proactively deliver ads targeted to people with matching IP addresses to the email send list.• Retargeting- Strategically deliver ads to recipients who opened your email.• Resends- Deliver a second message to those who opened your email.• Lead Generation- Receive information of all recipients who took action. Includes name, address and email for you to build your database and prospect further/follow-up accordingly!• Social Media- Connect your ad to those from the list who have a Facebook or LinkedIn account. This helps build likes and followers and increases your impact.

Brainerd DispatchPublishes six days a weekDate ..........................Deadline (5 p.m. M-F)Monday .....................Thursday prior Tuesday .....................FridayWednesday ................MondayThursday ....................TuesdayFriday .........................WednesdayWeekend Edition .......Thursday, noon

Echo Journal Publishes ThursdaysMonday, noon

Echoland ShopperPublishes FridaysTuesday, noon

Digital Solution PacksGeo-Target your district or the entire state. Add in levels of demographic & behavioral targeting to put you in front of your desired audience. (Served on or off the FCC Network).

Deadlines

Premium Placements

Brainerd Dispatch$675 Weekday$800 Sunday

Echo Journal$100 per 1,000

Banner Ads • Front/Main news and several other sections • Full color

Brainerd DispatchSunday Front Page 5x2 (8.9375” x 2”) $275

Weekday Front Page 5x2 (8.9375” x 2”) $175

Sunday Business 6x2 (10.75” x 2”) $225

Sunday Business 6x5 (10.75” x 5”) $500

Sunday Outdoors 6x2 (10.75” x 2”) $225

Sports Page 6x2 (10.75” x 2”) $225

Wednesday Neighbors 6x2 (10.75” x 2”) $225

Echo Journal 5x2 (8.9375” x 2”) $175

Post-Its The ultimate placement! A print Post-It sticks on the front page just like a regular sticky note. (3 week turn around time)10,000 minimum print run required on all orders.

First come, first served

Accu Weather SponsorBrainerd Dispatch Full color 3.5” x 2” $50

VOTE

VOTEStand out on the front page!

VOTEStand out on the front page!

Headlinekjhiuoijhgpokljkujhfiukl

218-123-4567

Shopper Starburst Ad

Shopper Front

Infographic Sample

Banner Ad

Accu Weather

Accu WeatherPost-it

VOTE

Video Marketing $35 CPM• Preroll delivery on FCC network• Targeted video delivery on the web • Video embedded in ad units

News, Feature Article or ProfileIncludes: article with art, two interviews, rights to copy.< 600 words $1000 < 800 words $1200

Photography- $300 per image • Photojournalism style Natural environment.

• Portrait style Set up and lit accordingly.

Native Advertising $35-$45 CPMNative advertising is branded content: articles, infographics, videos, branded content. The word “native” refers to the content’s integration with other media on the platform. It’s a form of advertising that is crafted by experts and placed into an environment where it innately belongs.*Talk with your Media Consultant for a customized native delivery plan.

CHOICEBe Sure to Vote on Tuesday, November 6, 2012.

•

Voice Your

This message is brought to you by the following sponsors,

who urge Americans to exercise their right and their responsibility to vote.

Newspaper1234 Washington Street

Somersville Heights000-000-0000

www.namewebsite.com

Auto Dealer1234 Washington Street


www.namewebsite.com

FinancialInstitution

1234 Washington Street


www.namewebsite.com

CommunityCollege



www.namewebsite.com

GeneralContractor



www.namewebsite.com

Infographics- $100 per hr. includes rights to image.

Targeting Options Age, Education level, Household Income, Psychographic, Life Cycle and Behavioral

Video Campaign Seamless Digital Advertising

[email protected] • 218-855-5895 • 800-432-3703506 James Street, Brainerd, MN 56401 • BrainerdDispatch.com • PineAndLakes.com

123 any Street • Anytown, USA

www.website.com 123-456-7890

VOTE POST-IT

Logo here etc..

2016 Local Political Advertising

Documents