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2016 ADFC Bicycle Travel Analysis 17 th national survey on the bicycle travel market Internationale Tourismus-Börse Berlin, ITB
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2016 ADFC Bicycle Travel Analysis...2016 ADFC Bicycle Travel Analysis | 16 | 10.03.2016 Pedelec users Pedelec users are very different from other cycle tourists: • significantly

Jul 09, 2020

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Page 1: 2016 ADFC Bicycle Travel Analysis...2016 ADFC Bicycle Travel Analysis | 16 | 10.03.2016 Pedelec users Pedelec users are very different from other cycle tourists: • significantly

2016 ADFC Bicycle Travel Analysis 17th national survey on the bicycle travel market Internationale Tourismus-Börse Berlin, ITB

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 2

German Cycling Embassy®

The ADFC presented Germany as a leading cycle tourism destination at the Velo-City Global 2016 in Taipei: Cycle Tourism “Made in Germany” • Exploring the secrets to Germany’s cycle tourism

success • Quality as the key to success • The Ruhr Valley Cycle Route

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 3

Discover Germany by bike

Cooperation between the ADFC and the German National Tourist Board (DZT): successful national and international marketing of Germany as a bicycle travel destination for the past 16 years.

www.adfc.de www.germany.travel

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| | 4

6,5% 10,4%

12,4%

12,7%

4,3%

28,0%

9,7%

8,9%

6,2%

8,0%

12,9%

11,3%

28.1% Saarland

4.7% Berlin 10,8%

3.4% Hamburg

Bett+Bike market penetration: proportion of Bett+Bike hosts overall

(excluding private accommodation)

NEW: 5,500 Bett+Bike hosts listed on an overview map of Germany NEW: 6,000 hosts listed in the Bett+Bike app (500 in Austria, Belgium, Denmark, Luxembourg)

Bett+Bike hosts

www.bettundbike.de

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 5

2016 ADFC Bicycle Travel Analysis

ADFC data base: • Complete survey by an impartial service provider

2-step approach • National representative online panel • Public survey via the ADFC homepage

Response: • Online panel: 4,223 respondents, of which 1,063 completed one or more cycling trips

with at least three overnights stays in the past three years • Public survey: 2,000 respondents, of which 1,535 completed one or more cycling trips

with at least three overnights stays in the past three years

Adjustment of the different samples using a weighting procedure to prevent any dominance by ADFC members or participants close to the ADFC.

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 6

Days trips by bike in 2015

• Criterion: trips for which the main purpose was to cycle

• Proportion of day trippers of the total population in 2015: 25%

• Extrapolated to the total population over the age of 18: approx. 17 million

• Average number of day trips: approx. 8.8 day trips/person

• Extrapolated to the total population: approx. 150 million day trips in 2015

Did you go on at least one day trip in 2015 during which the main purpose was to cycle? (n = 4,205)

No day trips by bike: approx. 75%

Number of day trips: approx. 17 million (25%)

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 7

Cycle tourist in 2013/2014/2015: 8.4%

Not a cycle tourist: 91.6%

Cycle tourists between 2013 and 2015

• In relation to the total population, around 8% of Germans went on a cycling trip in the past three years (= a trip during which cycling was one of main motivations).

• Extrapolated to the total population (over the age of 18 = 68.1 million), which corresponds to approx. 5.7 million cyclists, who completed a cycling trip with at least three overnight stays in the past three years.

Have you completed at least one CYCLING TRIP with at least three overnight stays in the past three years (2013, 2014 and 2015)? (n = 3,458)

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 8

Proportion of cycle tourists in 2015 • Of the cycle tourists in the past three years,

approx. 78% also completed at least one cycling trip with at least three overnight stays in 2015.

• Approx. 56% completed one cycling trip and approx. 23% completed several cycling trips in 2015.

• Extrapolated to the total population in Germany (over the age of 18), this means that approx. 7% (6.6%) or approx. 4.5 million people completed at least one cycling trip with at least three overnight stays in 2015.

• 11% increase compared to 2014 (4.0 million)

In the following overview, please indicate how many cycling tours or trips you completed in 2015: cycling trips with at least three overnight stays (n = 2,560)

0 cycling trips: 21.5%

1 cycling trip: 55.6%

2 cycling trips: 13.2% 3 cycling trips: 5.6%

>3 cycling trips: 4.1%

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 9

Volume of cycle tourists in 2015 Cycle tourists like to travel. Beside the cycling trips with at least three overnight stays, cycle tourists completed countless other cycling tours and trips in 2015. Increases compared to 2014: • 43% (+10% compared to 2014): more multi-day cycling tours during the week • 65% (+6%): at least one cycling trip over the weekend • 98% (+5%): at least one day trip

In the following overview, please indicate how many cycling tours or trips you completed in 2015 (n = 2,560 unweighted)

2

35

57

5

28

25

5

20

10

7

7

3

82

9

5

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Day trips with no overnight stays

Cycling trips with max. 2 overnight stays at the weekend

Cycling trips with max. 2 overnight stays during the week

0 1 2 3 >3

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 10

5,5

20,6

23,0

26,8

27,2

40,7

59,7

89,6

0 20 40 60 80 100

Sonstiges

Übernachtungsverzeichnisse (Bett+Bike etc.)

Zeitschriften

Informationen von Tourist-Infos(nicht über das Internet)

Digitale Kartenwerke am PC

Radreiseführer

Radkarten

Internet allgemein

%

Internet in general

Cycling maps

Cycle route guides

Digital maps on the PC

Info from tourist information centres (not online)

Magazines

Accommodation guides (Bett+Bike, etc.)

Other

Information sources used to plan trip • The internet is by far the most popular source of information for cycle tourists. • Almost 60% of respondents use classic cycling maps.

Think of the general preparations and planning for your cycling trip. Which sources of information did you mainly use to plan your trip? (n = 2,539 unweighted)

26

27

63

67

0 50 100

ADFC tour portal

Tour portals/cycle routeplanners

Tourist information

Free digital maps, e.g.GoogleMaps

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 11

02

16

19

32

34

40

45

55

65

76

0 20 40 60 80

Other

Personal printouts of digital maps

Printouts from the internet

GPS device

Local tourist organisation

Cycling guide

Internet

Smartphone

Maps (printed)

Signposting

%

2,4

9,2

33,9

63,4

65,3

69,0

69,9

0 20 40 60 80

Other

QR codes

Complete tour suggestions

Route calculation (A->B)

Accommodation options

Weather information

Location determination

Orientation during cycling trips • Despite the new media, signposting is still decisive. • Classic maps are also considerably more important than the mobile internet when on a

cycling trip. • Around one third of cycle tourists use a GPS device.

Which sources of information and media do you use for orientation during your cycling holiday/trip? (n = 2,533 unweighted)

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 12

1.1%

6.5%

20.3%

72.1%

38.1%

61.9%

Ja

Nein

ab 29

15 - 28

8 - 14

3 - 7

Motive: main holiday

Nights

3–7

8–14

15–28

From 29

No

Yes

Duration of cycling trips in 2015 • Short trips lasting up to one week are most common. • The proportion of short trips has increased compared to 2014 (+5%). • For almost 40% of cycle tourists, the cycling holiday completed in 2015 was their main

holiday, comprising an average of 11 nights.

Nights: We would now like to know a little more about your longest cycling trip in 2015. How many nights did you spend on this trip? (n = 2,164 unweighted) Main holiday as the motive: was this cycling trip your main holiday in 2015? (n = 2,164 unweighted)

Ø = 7 nights

Ø = 11 nights

Ø = 6 nights

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 13

Trip organised entirely independently: 82.8%

Parts of trip organised with the help of a tour

operator: 8.0%

Trip organised entirely by a tour operator:

9.2%

Bicycle travel = individual travel • Over 80% of cycling trips were organised entirely independently. • Organised tours/package trips played a lesser role, totalling under 10%. • Cycle tourists over the age of 65 are more likely to opt for a package trip (approx. 30%).

How did you organise your longest cycling holiday in 2015? (n = 2,163 unweighted)

Main forms of organisation of cycling holidays

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 14

Circular or point-to-point tours • Point-to-point tours were the preferred type of tour among almost 70% of respondents. • Slight increase in circular tours from fixed accommodation (+2.5% compared to 2014) • Circular tours tend to be more popular during short trips. Longer cycling trips lasting

2 weeks are rarely circular tours.

Think back to your longer cycling trip in 2015: was it a circular tour or a point-to-point tour? (n = 2,159 unweighted)

Tours with changing accommodation =

(point-to-point tours): 69.9%

Tours with fixed accommodation =

(circular tours): 27.8%

Other types: 2.2%

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 15

Travel companions • Half of cycle tourists completed the trip with their partner/spouse. • Cycling trips are also often completed with friends. • A large number of cycling trips (approx. 17%) were undertaken alone, too.

Who did you complete your cycling trip with? (n = 2,156 unweighted)

3,7

4,3

6,7

16,5

34,5

55,1

0 10 20 30 40 50 60

Mit Jugendlichen (ab 14 Jahren)

Mit der Reisegruppe

Mit Kindern (bis 14 Jahren)

Alleine verreist

Mit Freunden

Mit (Ehe-) Partner

%

With partner/spouse

With friends

Alone

With children (under 14 years)

With a travel group

With youths (over 14 years)

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 16

Pedelec users Pedelec users are very different from other cycle tourists:

• significantly older (54.3 years compared to 47.6 years) • more females (53% of pedelec users are female, compared to 34% of cyclists) • more likely to cycle with their partner (67% compared to 54%) • often travel to their cycling destination by car (57% compared to 39%) • more likely to take advantage of tour offers (14% compared to 9%)

47,6

54,3

46,8

42 44 46 48 50 52 54 56

All cycle tourists

Yes, I do use a pedelec

No, I don't use a pedelec

Years

Age

Please also indicate whether you use a pedelec or e-bike. (n = 2,003 unweighted)

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 17

66.8%

21.6%

6.3%

5.4% Other type of bike

Racing bike

Mountain bike

Touring/trekking bike

Bicycle used for travel • Cycle tourists rarely use hire bikes.

They almost always use their own bike.

• The proportion of pedelecs/e-bikes among cycle tourists has almost doubled since 2014 to 11%.

• The bicycle used is mostly a touring or trekking bike.

Did you use your own bike or a hire bike for your cycling trip? (n = 2,148 unweighted)

Own bike: 91.7%

Hire bike: 8.3%

Yes, pedelec/ e-bike: 10.8%

No: 89.2%

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 18

Travel to and from the cycling destination • Travel by train is popular during cycling trips: around one third of cycle tourists travel to

their cycling destination by train. • Despite this, cars also remain an important mode of transport for cycle tourists (approx.

40%). • Travel by plane is minimal. Every fifth cycle tourist completes their cycling trip entirely by

bike.

Think of your longest cycling trip. How did you reach your trip starting point? And how did you travel home? (n = 2,149/2,140 unweighted) Source of all German travellers: 2015 Bicycle Travel Analysis – first selected results from the 45th bicycle travel analysis at the ITB 2015

1,7

1,8

4,3

20,8

31,0

40,4

2,2

2,4

4,7

18,2

32,6

39,9

8,0

2,0

39,0

5,0

46,0

alle dt. Reisenden

Abreise

Anreise

Car

Train

By bike from home

Plane

Other

Coach

Bus travel in general

Including bicycles

%

All German travellers Travel to destination Travel from destination

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| | 19

312.000

270.000 270.000 265.000 253.000 249.500

261.000 263.500 272.000

262.200 272.074 258.890

291.445 315.104

13.000

44,000 65.000

0

100.000

200.000

300.000

400.000

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Bicycles transported

Bicycle carriage in long-distance transport

Sources: DB Fernverkehr AG / MeinFernbus FlixBus

Deutsche Bahn (travel by train) MeinFernbus FlixBus (travel by bus)

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 20

-7,8

-7,1

-6,8

-8,6

-5,6

-11,5

-3,8

-5,0

-7,1

-4,1

25,0

24,5

23,5

22,0

21,4

23,2

19,3

18,5

18,6

15,6

43,3

42,0

40,3

39,5

44,9

28,4

47,8

45,7

41,6

45,9

19,8

22,8

25,0

25,2

25,6

26,7

26,8

28,6

29,8

32,3

-25 0 25 50 75 100

Well-surfaced cycle routes

Gastronomy offers cater to cycle tourists well

Cycle routes with minimal traffic

Well-signposted routes

Helpful info at tourist information centres

Problem-free public transport to/from destination

Good-quality accommodation

Reliable digital data online

Region well-equipped to cater to cycle tourists

Maps/cycle route guides offering reliable information

%

Quality of offers Potential for improvement, particularly when travelling by public transport

Think of your longest cycling trip in 2015, how would you rate the quality of this holiday? (n = 2,106 unweighted)

Disagree entirely (6) (5) (4) (3) (2) Agree entirely (1)

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 21

34 ADFC Quality Routes:

4 *****-star routes 19 ****-star routes 11 ***-star routes

5 ADFC Bicycle Travel Regions Popular in other European countries: star routes in Austria, Belgium, Denmark, Hungary, Luxembourg, Netherlands

ADFC Quality Routes and ADFC Bicycle Travel Regions

Over 11,000 kilometres cycled and evaluated The quality of routes has improved: there are now more 5-star routes and Bicycle Travel Regions.

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 22

Announcement of new ADFC Quality Routes and ADFC Bicycle Travel Regions

at the ITB 2016

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 23

Iller Cycle Route 146 km

Ruhr Valley Cycle Route 230 km

Tauern Cycle Route (A/D) 268 km

Drau Cycle Route (A) 279 km

Liebliches Taubertal

The classic 102 km

4-star ADFC Quality Routes

5-star ADFC Quality Routes

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 24

Castle Park Cycle Route and castle grounds in the Allgäu

ADFC Bicycle Travel Regions

For the first time in Germany: Bicycle Travel Regions

PLUS 5-star routes announced

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 25

Route and region ranking for Germany and abroad

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 26

2,9

3,2

3,7

3,8

4,1

4,2

7,3

7,5

7,6

11,4

0 2 4 6 8 10 12

Ems Cycle Route

Lake Constance Cycle Route

Main Cycle Route

Mosel Cycle Route

Rhine Cycle Route

Baltic Sea Cycle Route/D2

Danube Cycle Route

Ruhr Valley Cycle Route

Weser Cycle Route

Elbe Cycle Route + 0

+ 4

+ 2

- 1

+ 2

- 2

+ 3

- 6

NEW

- 1

Most popular cycle routes in Germany The top ten (10 out of 156 long-distance cycle routes named):

What is your favourite long-distance cycle route in Germany? (n = 1,764 unweighted)

Ranked #1 for the 12th time!

As a percentage (%) and with the changes compared to the previous year

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 27

2,1

2,1

2,2

2,3

2,8

3,0

3,0

3,0

3,0

3,8

5,2

5,9

10,3

23,4

0 5 10 15 20 25

Eurovelo 6

Berlin-Copenhagen

Alpe Adria Cycle Route

Inn (Valley) Cycle Route

Lake Constance Cycle Route

Drau Cycle Route

Loire Cycle Route

Elbe Cycle Route

Way of St. James

Vennbahn Cycle Route

North Sea Cycle Route

Etsch Cycle Route

Via Claudia Augusta

Danube Cycle Route + 0 + 0

- 1

- 1

NEW

NEW NEW

NEW

+ 1

+ 1

NEW + 0

+ 2

NEW

Most popular cycle routes abroad The top ten (10 out of 87 long-distance cycle routes named):

What is your favourite long-distance cycle route abroad? (n = 708 unweighted)

Multiple routing

Newcomer: Vennbahn 4* ADFC Quality Route (D/B/L)

As a percentage (%), with the changes compared to the previous year

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 28

2,3

2,4

2,5

2,7

2,7

2,8

3,2

3,2

3,4

4,0

6,7

9,8

0 2 4 6 8 10 12

North Germany

Schleswig-Holstein

Emsland

Mecklenburg-West Pomerania

Ruhr metropolitan region

Lake Constance

Brandenburg

Baden-Württemberg

North Rhine-Westphalia

Baltic Sea

Münsterland

Bavaria + 0

+ 2

+ 2

NEW

NEW - 1

- 5

+ 2

+ 2 + 0

- 5

NEW

Most popular cycling regions in Germany The top ten (10 out of 142 cycling regions named):

What is your favourite cycling region in Germany? (n = 2,013 unweighted)

Multiple routing

Bavaria #1 for the 5th time!

As a percentage (%) and with the changes compared to the previous year

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 29

2,4

3,1

3,8

5,2

5,4

5,8

6

6,6

10

13,8

0 2 4 6 8 10 12 14 16

Danube

Tirol

Lake Garda

Mallorca

Alpes

Italy

France

South Tyrol

Austria

Netherlands

+ 0

+ 0

+ 0

+ 1

+ 1

+ 1

NEW

NEW

+ 0

Most popular cycling regions abroad The top ten (10 out of 114 cycling regions named):

What is your favourite cycling region abroad? (n = 1,280 unweighted)

- 2

Netherlands #1 for the 3rd time!

As a percentage (%) and with the changes compared to the previous year

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 30

No, I am not

planning any cycling

trips in 2016: 14.8%

Yes, I am planning

one or more

cycling trips in 2016: 85.2%

Cycling trip destinations in 2016 • More than 85% of cycle tourists also plan to complete a cycling trip in 2016. • Of these, 82% are planning a trip within Germany (+3.5% compared to 2015). • Travel to destinations outside of Europe will once again barely play a role in 2016. • Cycle tourism boosts tourism in Germany in general.

Are you planning one or more cycling trips in 2016? If yes, where to? (n = 2,446/2,150 unweighted)

2,5

41,4

81,5

0 25 50 75 100

Cycling trips outsideEurope

Cycling trips in Europe

Cycling trips in Germany

%

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 31

2,2

03

2,8

03

03

04

04

04

04

04

06

07

0 2 4 6 8

Mecklenburg-West Pomerania

Main Cycle Route

Weser Cycle Route

Danube Cycle Route

Mosel Cycle Route

Bavaria

North Sea Cycle Route

Münsterland

Elbe Cycle Route

Rhine Cycle Route

Lake Constance Cycle Route

Baltic Sea Cycle Route/D2 + 0

NEW

- 3

- 5 - 3

NEW

+ 2

- 2

+ 4

NEW

NEW

Cycling trip destinations in Germany in 2016 A total of 251 regions and destinations were named:

What destination within Germany are your planning for your cycling trips in 2016? (n = 1,713 unweighted)

Multiple routing

Newcomer: Rhine Cycle Route

+ 5

As a percentage (%), with the changes compared to the previous year

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 32

06

06

06

06

11

11

16

20

31

31

0 10 20 30 40

Belgium

Poland

Czech Republic

Denmark

Switzerland

Spain

Netherlands

France

Italy

Austria

Cycling trip destinations abroad in 2016

Other destinations: Croatia, Norway, Slovenia Outside of Europe: USA, no other preference

Which European destinations are you planning for your cycling trips in 2016? (n = 950 unweighted)

Top ten destinations planned (within Europe):

+ 0

NEW

+ 0

+ 0

+ 1

- 1

+ 0

+ 0

+ 0

+ 0

As a percentage (%) , with the changes compared to the previous year

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2016 ADFC Bicycle Travel Analysis | | 10.03.2016 33

7,1

8,7

10,6

21,6

22,4

39,8

42,2

54,1

85,8

0 20 40 60 80 100

Shopping

Health

Fitness

Sport

Spa

Bathing

Hiking

Sightseeing

Cycling

%

Combining holiday/travel types • Beside cycling trips, sightseeing tours and cultural visits were also popular. • Popular combinations: cycling and hiking, cycling and spa visits, cycling and sightseeing • Combinations of little interest to cycle tourists: fitness, health visits and shopping trips

Which types of holiday did you combine last year? (n = 2,440 unweighted)

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2016 ADFC bicycle travel analysis A huge thanks to our supporters: • The bicycle tourists surveyed

• T.I.P. BIEHL & PARTNER − Markt- und Tourismusforschung

• German National Tourist Board (DZT) • Deutsche Bahn AG • MeinFernbus FlixBus Ortlieb Sportartikel GmbH • VAUDE Sport GmbH (sponsorship: prize for participation in the 2016 Bicycle Travel Analysis)

The full version of the 2016 ADFC bicycle travel analysis can be viewed online at www.adfc.de/14798 (in German only).