20150713 11.30 finding your potential clients: ICCA Association Database training for beginners

Finding your potential clients ICCA Association Database training (for beginners)

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Donatella Pace ICCA Data Research Executive ICCA, the Netherlands

ICCA Association Database


Association characteristics: • Long-term business • Rotating between different countries (no

repeat business) • Long lead time • Almost every interest has an association • By invitation from local counterpart



Our leads in the database must:

• have at least 50 participants

• be organised on a regular basis

• move between at least 3 countries

ICCA Association Database Criteria


Content (as at 30 June 2015): # Regular occurring meetings: 19,547 # Confirmed meetings: 209,500 # Associations: 11,750 # Association with local reps: 25%



Log in


Third tab


Database start page


New search


Only text


Potential meetings for…


Database start page


Advanced


Advanced


In order of relevance


You can change the order


Break-down / Filter


Break-down:


Filter:


First full profile in list:



ICCA member involved


Organisation tab


Business Exchange tab


Confirmed meetings in…



Advanced


Search, sort and filter


Save


Export


Print


Organisation details…



Advanced


Break-down and filter


Bookmark (yellow star)


Bookmarks


Saved Selections


Notes


Hot / hot leads


Hot / hot leads


Select your potentials



Filter on deadline bids


Thank you!

20150713 11.30 finding your potential clients: ICCA Association Database training for beginners

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