Managing media and communications JJ Rowland Head of EHF Media and Communications
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Managing media andcommunicationsJJ RowlandHead of EHF Media and Communications
Expectations
Our role
2
1
2
3
Why handball?
Why the media is important?
4 Media strategy
03.06.2014
5 Communications strategy
6 Looking to the future
European Handball Federation │03.06.2014 3
Profile
EHF Head of Media & Communications
2010 VELUX EHF FINAL4 Manager
Sports Management/European Studies
Worked for EHF since 2002
Player, coach, official
Member AIPS Handball Commission
03.06.2014 4
1Our role
5
Storytelling
03.06.2014 6
Our changing roleOur role1
EHF Corporate Communications• ‘One-way conversation‘• Print publications• Press releases• Websites• Event media management
EHF Media and Communications• ‘Two-way conversation‘• Engagement• Social media• Multiple channels• Mobile
03.06.2014 7
Our role
Managing journalistnetwork
Media enquries/official statements
Managing mediaevents
Social media
Communitymanagement
Media managementat major events
Media information
EHF Media &Communications1
Reporting/journalism
Our roleOur role1
Our role1Our role1
03.06.2014 8
EHF Media and Communications
JJ Rowland Richard TurnerHead of Media and Graphic DesignerCommunications
Thomas Schöneich Chris O‘ReillyNational team competitions Social Media
Vladislav BrindžákClub competitions
Our role1
03.06.2014 9
2Why handball?
03.06.2014 10
HANDBALL.THE
MOST ELECTRIFYINGTEAM SPORT EXPERIENCE
IN EUROPE.
No 1THE MOSTELECTRIFYING TEAMSPORT EXPERIENCEIN EUROPE
No 1THE MOSTELECTRIFYING TEAMSPORT EXPERIENCEIN EUROPE
Posi
tioni
ng
1 Involve your community
2 Electrify people
3 Act as one
4 Tell a story
5 Act European, think global
Val
ues
Pri
ncip
les
03.06.2014
EHF Brand Strategy
Why handball?2 Why handball?2
1203.06.2014
03.06.2014 13
Why handball?2
03.06.2014 14
3Why is the media important?
European Handball Federation │03.06.2014 15
FANS / PUBLICcommunicating the sport through stories & reporting,
building fan communities, direct communications for sponsors
HANDBALLplayers, personalities & characters, events, sports
performance, development & initiatives, success stories,emotions, behind the scenes, etc.
COMMUNICATION& MEDIA
Importance of mediaMedia Importance3
16
StorytellingMedia Importance3
03.06.2014 17
4Media Strategy
European Handball Federation │03.06.2014 18
Our strategy
Close co-operation
Information & access
Recognise importance of media
Engage with media
Network building
Media information
Media services
Long-term investment
Mediia Strategy4
Personal contacts
19
Media Management at EHF Events
03.06.2014
LOOKINGFORWARD
Mediia Strategy4Mediia Strategy4 Mediia Strategy4
Free WIFI
Free catering
Category 1 seats
Professional media staff
Large team of volunteers
Media services
20
Media Information
03.06.2014
LOOKINGFORWARD
Mediia Strategy4Mediia Strategy4 Mediia Strategy4
21
News & quotes service
03.06.2014
LOOKINGFORWARD
Sabine Englert (FC Midtjylland)
On how different mentalities influenceplaying handball:
"In contrast to the other three teams,we are always playing as a team, whilethese teams have more individualstrong players.“
"We are better in fighting to the end,never losing our hearts. We alwaysbelieve in us as a team.“
Mediia Strategy4
Press conferences - out!
03.06.2014
Mediia Strategy4
Engaging media events – in!
03.06.2014
Media Strategy4
24
Emotion transfer4
03.06.2014
Media Strategy
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5Communications
European Handball Federation │03.06.2014 26
Our strategy
Brand project
Values & principles
Who are we? Finding our voice
Electrifying people
Engage with audiences
Develop style of writing
New forms of reporting
Develop new channels
Communications5
Storytelling
27
A social event
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28
Social media
03.06.2014
LOOKINGFORWARDCommunications5
Finding our voice
03.06.2014
Communications5
Finding our voiceCommunications6 Communications5
Finding our voiceCommunications5
32
Storytelling
03.06.2014
LOOKINGFORWARDCommunications5
33
Live blogging
03.06.2014
LOOKINGFORWARD75 Communications
34
Google hangouts
03.06.2014
Fan engagementCommunications5
35
‘Money can‘t buy‘ experiences
03.06.2014
LOOKINGFORWARDFan engagementCommunications5
36
Where next?
EHF Media &Communications
1
New EHF online platform/digital strategy
Mobile and Apps
Radio- Podcasting- Instaradio- SoundCloud
New forms of storytelling- Multi-media- Scrollytelling- Buzzword-style- Storify
Communications5
03.06.2014 37
6Looking to the future
38
Young Reporters Project6
03.06.2014
Llooking to thefuture
39
EHF Know-how Forum6
03.06.2014
Looking to thefuture
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