2013 HITS & MISSES
2013 Marketing Prediction: Hits And Misses
Jul 02, 2015
Presentation by iSmart Communications
When it comes to making predictions, we're all in the business of throwing darts—whether to our bosses, our investors, or even our loved ones.
And in marketing, we love, love, love our annual predictions.
The very best in the business carefully weigh each dart before they throw it. They toe the line, balance themselves, steady their arm, and fire as straight and as true as they can. But the rest? They're flinging darts against a vague idea of the target after one too many bourbons.
So, being of sober mind despite the raging Boston winter outside, we wanted to take a look back at where the darts landed and try to explain why. we also included a few of
our favorite predictions for the New Year. Happy 2014.
For the full ebook, you can download for free at http://pages.ismartcom.com/2013-marketing-prediction-hits-misses
iSmart Communications Pte Ltd
A CREATIVE and EFFECTIVE IMC Agency
tel: +65 6325-2685 | mobile: +65 9785-8293 |
fax: +65 6226-0661 email: [email protected]
address: 12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212
When it comes to making predictions, we're all in the business of throwing darts—whether to our bosses, our investors, or even our loved ones.
And in marketing, we love, love, love our annual predictions.
The very best in the business carefully weigh each dart before they throw it. They toe the line, balance themselves, steady their arm, and fire as straight and as true as they can. But the rest? They're flinging darts against a vague idea of the target after one too many bourbons.
So, being of sober mind despite the raging Boston winter outside, we wanted to take a look back at where the darts landed and try to explain why. we also included a few of
our favorite predictions for the New Year. Happy 2014.
For the full ebook, you can download for free at http://pages.ismartcom.com/2013-marketing-prediction-hits-misses
iSmart Communications Pte Ltd
A CREATIVE and EFFECTIVE IMC Agency
tel: +65 6325-2685 | mobile: +65 9785-8293 |
fax: +65 6226-0661 email: [email protected]
address: 12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212
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Transcript
Marketing Prediction2013
HITS & MISSES
2013 Prediction
MISSES 2014 Prediction 2013 Prediction
2013 Prediction
Stop and start Campaigns will Fade and Real-Time will be “IN
Stop- and- Start Campaign willFade and Real- Time Will Be “ IN”
"The old model of marketing built on a company timeline doesn't work so well, but after decades of 'campaigns' planned way in advance, it’s difficult for marketers to change to a mindset based on speed"
Real-time marketing did indeed make huge strides in 2013.Half of all marketers used real-time tactics on social media
David Meerman ScottBest-Selling Author & Marketing Speaker
”
Inbound marketing will spread Enterprise- wide
Consumers complete 60% of buying decisions before talking to a sales representatives
Investing heavily in free products intended to support this inbound sales style
E-mail will live on-thanks for personalization
"The ability to segment email lists and personalize the content will help to maximize the e ectof each email, resulting in more qualified needs.” 74% of consumers prefer to receive
commercial messages via email over other sources
The improved technologies around email marketing and contextual marketing have shown huge returns for marketers
John BoniniDirector of Marketing IMPACT Branding & Design
Content and social will Matter Even more for SEO- Bulleye!
“For the past decade, half, marketers have often thought of SEO, social media, and content as separate channels and segmented practices. But these barriers are crumbing”
Social signals and recommendations from social media links account for seven of the top eight most highly correlated ranking factors in Google results
Rand FishkinFounder, MOZ
2013 Prediction
Mobile or Bust-be PREPARED!
Consumers pay attention to multiple screens, be mobile-ready
Marketing Becomes Accountable for Revenue Generation –
A lack of measurement and, related, IT support to marketing
Prepared for multiple screen according to our specific customers and marketing research
Big data become real for business
Technology can be the key factor in steaming the process and making it effective to implement big data marketing
Print is dead ??
Print is not dead, nor will it die in the next few years. A opportunity is in print.
2014 Prediction
“Marketing Departments Will Become More Like Engineering
Departments”
“Podcasting Will Continue to Grow substantially”
“Social Listening Tools Will Gain Context, Get Smarter”
(Mark Fidelman, CEO, Raynforest)
(Joe Chernov, VP of Content, Hubspot)
(Michael StelznerCEO & Founder, Social Media Examiner)
“2014 Will Be the Year of Self-Doubt for Marketers”
Consumers have all the power, and research and buy across many channels and screens, inbound
marketing will be dominant field.
“The Economy will Become Highly Collaborative”
(via Forbes)
(Mike Volope CMO, HubSpot)
(Kipp Bodnar, VP of Marketin, Hubspot)
Thanks for Reading!
iSmart Communications is an Internet marketing agency based in Singapore. We realize that the world is going to the web first, we work with our clients to cost-effectively manage their marketing programs using an innovative and time-tested Inbound Marketing System developed by HubSpot, the world’s No. 1 Inbound Marketing Software Platform.
[email protected]+65 6325 2685
12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212
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