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DIGITAL TRENDS
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2013 digital marketing trends

Sep 10, 2014

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Page 1: 2013 digital marketing trends

DIGITAL TRENDS

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Hello! My name is Bart.

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This is my daughter Merel.

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I’m passionate about coffee.

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I’m passionate about coffee.I live and work in Ghent.

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I work at digital agency Wijs (ex: Netlash-bSeen).

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@netlash

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DIGITAL TRENDS

DMF, 11/10/2012

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Based on Netlash-bSeen Online Trendrapport 2012.

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Based on Netlash-bSeen Online Trendrapport 2012.

Crowdsourced, postmodern collection of opinions.

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10 trends based on my personal opinion.

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Listen carefully.

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Personal opinion.

Listen carefully.

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1. The rise of the Death Stars

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It’s a Winner Takes All world. 2012

will continue the trend of 1 big behemoth that eats all its competition.

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‣ Online will eat all communications

‣ Digital will eat all interfaces

‣ Facebook will eat all social networks

‣ Apple will eat the PC-market?

Death Stars

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Network effects are dominant online.

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Network effects are dominant online.

Look it up. Metcalfe’s Law.

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Network effects are dominant online.

Look it up. Metcalfe’s Law.http://en.wikipedia.org/wiki/Metcalfe's_law

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2. Fragmentation of social

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Yes, Facebook will be the dominant

‘general’ social network.

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Yes, Facebook will be the dominant

‘general’ social network.

Next to that general SN, we will subscribe to a truckload of niche-networks.

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Communities can not be built. They form around existing common interests.

Just like in real life (work, sport, bar, hobby, family...).

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The Facebook IPO will spawn a new breed of startups, ideas and business.

(2 - 3 years)

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3. Location is the new context

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Context is the way to break through the

‘banner blindness’ of consumers.

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Context is the way to break through the

‘banner blindness’ of consumers.

See: Google. Ads are relevant to the search words.

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Location is the new context.

Make your online offering more relevant by adding location as a filter.

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4. Sensors everywhere

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Location sensors (gps) are only the beginning.

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Location sensors (gps) are only the beginning.

Our devices (starting with our smartphones) will become aware of their surroundings.

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The nerd in me is happy. Star Trek is coming!

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Nest is a thermostat with activity, light, temperature... sensors.

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iBGStar Blood Glucose Meter is meant to manage diabetes, with integrated app.

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Twine is a DIY-kit with temperature, vibration, moisture... sensors.

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Jawbone Up measures movement and sleep cycle.

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‣ Cars with apps and sensors

‣ Face recognition

‣ Smart Clothing

‣ Even more sensors in smartphones

Watch out for:

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5. Data, data, data

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‣ Online analytics

‣ Trend data from social media

‣ Personal data from ‘quantified self’

Everything is measurable

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Start hiring statisticians and data gurus.

Invest in “big data” infrastructure and CRM.

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6. NFC is the new QR

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‣ RFID chips on steroids

‣ Contactless communication

‣ Expect it in smartphones next year

Near Field Communication

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You will still use it wrong.

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‣ It’s not a marketing tool

‣ cfr. QR-codes

‣ cfr. Bluetooth

You will still use it wrong

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7. Mainstream 3D-printers

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Makerbot is a 3D-printer that costs 1.749 USD...

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Everything will be digitized.

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8. Mobile first

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More internet access with mobile devices then with laptop/desktop.

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‣ touch

‣ context

‣ different screens

‣ responsive!

Think Mobile First

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9. Think Integrated

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‣ mobile / desktop

‣ offline / online

‣ data silos

Think integrated

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‣ website

‣ seo

‣ sea

‣ social

‣ e-mail marketing

Siloes

‣ analytics

‣ press releases

‣ community

‣ affiliate

‣ ...

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Playtime’s over.

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10. Keep an eye out for...

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‣ mobile payments

‣ Facebook credits

‣ API’s

‣ disappointing video

‣ HTML5

‣ tablets

Keep an eye out for...

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Start with strategy.Think integrated.

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Remember 1 thing.

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There will be only 2 types of companies left.

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The quick and the dead.

There will be only 2 types of companies left.

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Conversation

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Questions?