2013: A Year in International Ecommerce

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MULTILINGUAL UPDATESA look back at 2013…



SARAH TRAMM

DENMARK



YOUTUBE.DK WAS LAUNCHED. 2.2 million Danes now use the site every month.



THE NORDIC CARDS & PAYMENT PROVIDER, NETS, WAS FORCED TO LOWER ONLINE VISA PAYMENTS. The Danish Competition Authority ruled payments to be lowered by 36%.



LÉA COSTANTINIJEAN-YVES SCAURI

FRANCE



MOBILE SEARCH HAS INCREASED CONSISTENTLY. 68% of mobile research takes place at home. 28% leads to a conversion.



FRANCE HAS A NEW SEARCH ENGINE. Qwant was launched on July 4.



SANCTIONS WERE IMPOSED AGAINST GOOGLE. The French government took action against the search engine in September for failing to alter its privacy.



LISA HEßLER KAI MICHAELSEN

GERMANY

GLORIA GAVRILOVIC



A CHOICE OF PAYMENT METHOD SHOWN TO INFLUENCES SALES. A study showed that paying by invoice is the most popular method (45%), followed by credit card (20%) and PayPal (19%).SOURCE t3nMagazine



AMAZON KING OF GOOGLE SEARCH RESULTS. The retailer buys the most ads and has the best natural results.

SOURCE Focus



GOOGLE ANNOUNCED SITES NOT OPTIMISED FOR MOBILE TO BE RANKED LOWER.

SOURCE GFM



DAVIDE TIEN

ITALY



NEW ITALIAN SEARCH ENGINE LAUNCHED. istella prioritises Italian sites in its results and is aimed at serving the domestic audience.



NEW INTERNET TAX PROPOSED. This tax, proposed by the government to raise revenue, would hit Google but not retailers like Amazon.



SASKIA ROSKAM

NETHERLANDS



80% OF INTERNET USERS IN THE NETHERLANDS MADE AN ONLINE PURCHASE.

SOURCE CBS



THE NETHERLANDS HAD THE MOST SOCIAL MEDIA USERS IN EUROPE. 98% of 18-24-year-olds use social media.

SOURCE Mobile Marketing Magazine



MOBILE COMMERCE ACCOUNTED FOR 11% OF THE NETHERLANDS’ TOTAL ECOMMERCE REVENUE.

SOURCE thuiswinkel.org



MAKSIMS VISNAKOVS

RUSSIA



YANDEX HAS CHANGED ITS ADS PLACEMENT. The Russian search engine now places ads at the base of the page instead of the right margin as previously.



PAID LINKS ARE NOW DISCOUNTED. Yandex is no longer taking paid links into consideration for searches in Moscow.



ANA MIRAMBELLPATRICK VAZQUEZ

SPAIN



ECOMMERCE CONTINUED TO GROW. Ecommerce was up 13.4% in 2013 and more than half of the population has made an online purchase.



SPENDING ON DIGITAL ADVERTISING WAS DOWN. MOBILE & DISPLAY WAS UP.



ANA MIRAMBELL

MEXICO



GOOGLE INTRODUCED THE ‘CONECTADAS PLATFORM’ TO HELP FIGHT AGAINST GENDER INEQUALITIES IN THE DIGITAL MARKET.



JENNIE LINDEHOFF

SWEDEN



SWEDEN’S SMARTPHONE USAGE WAS MORE THAN DOUBLE THE EUROPEAN AVERAGE.



SWEDEN NOW HAS THE EIGHTH LARGEST ONLINE MARKETING MARKET IN EUROPE.

SOURCE iabsvergie.se



GOOGLE SHOPPING LAUNCHED IN SWEDEN. Following its 2012 US launch the service was rolled out on google.se.



2013: A Year in International Ecommerce

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