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AUDIENCE FORMAT OPPORTUNITY 2012 MEDIA KIT
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Page 1: 2012 MEDIA KIT - WardsAuto | Automotive Industry …wardsauto.com/.../files/uploads/wardsautoworld-media-kit-2012.pdf · MEDIA KIT. The auto industry has evolved, ... You can sponsor

AUDIENCE FORMAT OPPORTUNITY

2012MEDIA

KIT

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The auto industry has evolved, and so has WardsAuto World. In today’s auto industry, decisions are made more quickly and with more global input than ever before, and WardsAuto World has adapted to meet these growing demands.

WardsAuto World is now available exclusively as a digital publication.

Our new format empowers us to deliver our information to a global audience and carry your message along with it.

Devices like the Apple iPhone and iPad have changed how your customers consume media, and WardsAuto intends to move ahead of this curve to create and deliver all our content with this new digital revolution in mind.

Evolve with WardsAuto World.Join us as we continue to meet the needs of today’s and tomorrow’s automotive profes-sionals in formats that are effective, engag-ing, and more importantly, preferred.

THE AUDIENCE

It’s the right audience and the right content for your message. We’ve always provided the most effective audience mix for your message, and your customers have always preferred WardsAu-to World over all other publica-tions. The digital format will serve the same content to this same audience in powerful new ways. SEE PAGE 3.

THE FORMAT

Engaging new features and rich multimedia enliven the content. Ward’s 10 Best Engines. Our in-depth features on technical trends. New Wheels reviews. Interviews with power players. The digital WardsAuto World will deliver the content your custom-ers expect in ways they never dreamed. SEE PAGE 4.

THE OPPORTUNITY

Your advertising will come alive to not just educate our readers but let them experience your products. Your advertising in WardsAuto World can now in-clude multiple links, video, and other interactive features to get customers intrigued. Can’t cre-ate this rich content yourself? We can do it for you. SEE PAGE 5.

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WardsAuto World prepares you for the tablet explosion. Nearly 16 million iPads and other tablets were sold in 2010. That number is projected to soar to 43.6 million for 2011 (+178%) and to 81.3 million in 2012 (+87%).

Source: eMarketer Study, 2011

The revolution is already here. Digital consumption of media is currently on par with print consumption. And a majority of iPad and tablet users say they find screen reading easier (52%) or about the same (42%)as printed media.

Source: Gartner Research, 2011

Who will read the digital WardsAuto World? Your customers.Twice each month we email 57,000+ WardsAuto readers linking them to the newest edition of the magazine. These subscribers are our traditional magazine readers PLUS some of the most highly engaged members of the WardsAuto.com audience. That’s 100,000+ updates emailed per month.

THE AUDIENCE

Readers are people in the right roles. A recent Paramount Re-search study of WardsAuto World digital magazine readers found that they work in:52% - Engineering/Design15% - Manufacturing/Production Engineering/Operations13% - Corporate Management/ Purchasing12% - Quality/Testing/Reliability

Target Our Engaged Audience. According to a Paramount Re-search study of our digital edition readers...97% read 3 or 4 of last 4 issues86% prefer Ward’s AutoWorld over other auto industry titles60% read all/nearly all of the issue48% forward it to others66% regularly visit WardsAuto.com

Growing International Reach. The new digital edition allows us to bring WardsAuto World to au-tomotive professionals around the world who could not access the magazine before. We’ve already begun adding names from countries such as China, Ja-pan, Germany and other regions where you want to grow.

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It’s the best of both worlds. The digital WardsAuto World marries the look and feel of a magazine plus the engaging elements of the Web.

Every issue features video, such as highlights of Ward’s 10 Best Engines and the WardsAuto Interiors Confer-ence. Such interactivity has driven these features to become among the most popular in the magazine.

And watch us get MORE interactive.This is an ever-evolving media, and we’re finding rich new features to add and keep readers compelled. From animated graphics to larger type and photos, we’ll take advan-tage of all the format has to offer.

Videos make the written content come alive. See General Motors accept its Ward’s 10 Best Engines award as you read the story behind the Volt. Watch Ralph Gilles make a passionate case on the importance of design inspiration within our wrap-up of the WardsAuto Interiors Conference. And soon we’ll add new vehicle videos within our reviews, inter-view clips with industry execs and much more.

Enhanced readability and usability. The overall design of WardsAuto World is evolv-ing to create the best possible experience on computer and iPad screens. This young media format is already establishing best practices for readability and usability, and our designers are absorbing all this information to create the best environment for presenting our content and your message.

An archive of content just a click or swipe away. As read-ers go through the latest issue, they’ll be encouraged to check out related content in past issues. Every new edition of the digital WardsAuto World features an archive of all past issues, making it easy to find other items of interest to the reader, and extending the life of your advertising for months to come.

THE FORMAT

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Many more ways to grab attention. Traditional print advertising relied on a static image and words to pull in readers, but the digital WardsAuto World can captivate your customers in so many more ways.

The opportunities are bound only by your imagination. You can integrate animations and sound into your ad-vertising to introduce your products in a dramatic way, give a demonstra-tion, etc.

Jump off the page and make it im-possible for readers to overlook you.You can sponsor an issue and be fea-tured in the e-blast, the splash screen and at the top of every page. Or you can appear on an interstitial that opens in the middle of a feature. Ask us for more examples!

Forget what you know about display advertising. Consider your pages of advertising in the digital WardsAuto World to be animated billboards, essentially video screens for you to tan-talize and educate our readers with videos and animation that showcase your products and capabilities. Don’t have these files created? No problem... see the paragraph to the right.

Multiple live links take viewers to integral parts of your site. You’ve hooked readers with an attention-grabbing message, now they can be taken to pertinent pages within your own site based on the spots they click within your ad. Either your ad can be pre-embedded with the hotlinks, or you can give us instructions on what part of the ad should link to what pages, and we program it.

We’ll help you build your inter-active experience. Penton Me-dia, parent of WardsAuto, has an experienced new media staff to help you create an interac-tive, compelling message that’s a perfect fit for our new digital format. We’ll start with your assets from an existing campaign and create interactive files that complement your established theme, or create a new cam-paign from scratch. It’s your call.

THE OPPORTUNITY

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Insertion orders and materials are due the 5th day of month prior to issue date. • = Bonus as part of advertising in monthly issue ▲ = Special opportunity

Ward’s 10 Best EnginesThe 10 best engines for 2012,with profiles of our choices

DesignHow new and anticipated fuel economy standards are changing design

SafetyNew safety-related trends and innovations; making small cars safer

EngineeringTechnological trends, plus human-interest issues concerning engineers

Ward’s 10 Best InteriorsWe announce and profile our selections for the 10 Best Interiors of the new model yearWARDSAUTO INTERIORS CONFERENCE

Fuel Efficiency StandardsHow auto makers are adapting to an evolving political climate under the Obama administration

Supplier TechnologiesA detailed look at innovations suppliers are introducing that will make vehicles cleaner, safer and more efficient

ManufacturingSales/production outlookGreen Factories

Materials EngineeringNew trends in materials, applications and design

New Vehicles & Supplier Tech2013 vehicles, systems, components,and more

Alternative PowertrainsThe latest trends in non-traditional powertrains. Plus, the outlook for the international automotive industry

What’s Next in 2013The North American outlook, within-depth analysis and interviews with top executives

News • OpinionsSuppliers • New Wheels

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

- Electrical / Electronics- Safety- Fuel efficiency update

- Lightweight materials- Electrical / Electronics- Digital design trends

- Electrical / Electronics- Alternative powertrains- Green manufacturing

- Chassis / Suspension- Testing- Electrical / Electronics

- Environmentally friendly materials

- Electrical / Electronics

- Chassis / Suspension- Interiors- Electrical / Electronics

- Alternative powertrains- Electrical / Electronics

- Safety- Materials- Electrical / Electronics

- Chassis / Suspension- Testing- Fuel efficiency update- Lightweight materials

- Electrical / Electronics- Exteriors

- Environmentally friendly materials

- Fuel efficiency update

- Chassis / Suspension- Interiors- Electrical / Electronics

▲ Ward’s Best Engines Sponsorship

▲ Ward’s Best Engines Sponsorship (Follow-Up Coverage)

▲ Ward’s SAE coverage package▲ Ward’s Automotive Interiors

Supplement

• Ad Perception Study▲ Ward’s SAE coverage package

▲ Ward’s Auto Interiors Package: Supplement including Ward’s 10 Best Interiors Awards

▲ WardsAuto Interiors Confer-ence Package: Show Coverage

▲ Ward’s Automotive Yearbook package

▲ Ward’s Automotive Yearbook package

▲ WardsAuto Interiors Package: Interiors Supplement

• Ad Perception Study▲ Traverse City MBS Show Dailies

▲ Ward’s Supplier Directory▲ Traverse City MBS Wrapup

▲ Ward’s Automotive Interiors Supplement

▲ State of the Industry Package

▲ State of the Industry Package▲ Ward’s 10 Best Engines Sponsorship

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

2012 editorial calendar

FOCUS• BONUSES &▲ OPPORTUNITIESFEATURES

MONTHLY COVERAGE

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RATES (GROSS) 1x 3x 6x 12x 18x 24x Size

Page $5,524 $5,374 $5,223 $4,939 $4,810 $4,718 8 1/4” x 10 3/4” (trim) 8 1/2” x 11” (bleed) 7 1/2” x 10” (live area)

Spread $10,462 $10,161 $9,859 $9,292 $9,033 $8,851 16 1/2” x 10 3/4”

1/2 Page Vert. $3,447 $3,349 $3,262 $3,094 $3,013 $2,957 3 7/8” x 10”

1/2 Page Horiz. $3,198 $3,116 $3,026 $2,875 $2,801 $2,758 7 1/2” x 5”

1/3 Page $2,599 $2,534 $2,474 $2,362 $2,302 $2,272 7 1/2” x 3.25” 1/4 Page $2,126 $2,078 $2,035 $1,949 $1,906 $1,880 3 7/8” x 5”

FULL PAGE (trim size)8 1/4” x 10 3/4”

FULL PAGE (live size)7 1/2” x 10”

1/2 PAGE(vertical)3-7/8” x 10”

1/2 PAGE(horizontal)

7 1/2” x 5”

1/4 PAGE3-7/8” x 5”

2012 rates and specifications

ENHANCEMENTS & PREMIUM POSITIONS Contact your WardsAuto representative for pricing on these enhancements:

FILE FORMAT High-Res PDF; Adobe InDesign® sent via email. CD also accepted, sent to address below.

RESOLUTION AND COLOR GUIDELINESPhotos: 300 dpi, actual size, CMYK colors, TIF or EPS. Illustrations: 800 dpi min. for line art; CMYK color model; EPS format with color preview

FONT GUIDELINESSend all screen and printer fonts used. On illustrations, con-vert text to outline then save as EPS. For best reading on screen, keeping all text at 12 point or higher.

FILE SUBMISSIONFiles may be submit-ted electronically via www.PentonDigita-lAds.com or sent on disc to: WardsAuto World Production, 9800 Metcalf Av-enue, Overland Park, Kansas 66212. For other details, contact (913) 967-1926 or [email protected].

DISPLAY AD RATES

INTRO PAGE• Opposite the front cover Image File Format: .gif, .jpeg, .pdf, .swf• Pixels: 900 x 1250 maximum• File Size: not to exceed 5mb• All controls must be defined in flash file;

URL links embedded• Static pdf files also accepted; any URL links

will be activated by prepress staff.• Plays immediately; loops until page turn

ISSUE SPONSORSHIP (ADD-ON TO INTRO PAGE)• Logo will appear in email blast to readers,

promoting your company as the sponsor of the issue

• Logo to be provided as .eps or .jpg file, at least 500 pixels wide at 72 dpi (prepress will scale to fit within frame as appropriate)

BLOW IN AD• Appears as an overlay on any page within

the Digital Edition• Image File Format: .gif, .jpeg, .pdf• Pixels: 630x473 maximum• Final ad is converted to a .swf format to

enable “close button” control• File size: not to exceed 5mb

BELLY BAND AD• A wide and narrow overlay appearing

on the front cover• Image File Format: .gif, .jpeg, .pdf• Pixels: 900x350 maximum• File size: not to exceed 5mb• Final ad is converted to a .swf format to

enable “close button” control

VIDEO• Can be placed on any page within the

digital edition• Preferred format: .flv, .wma (can ac-

cept .swf however cannot apply any controls to this format)

• Additional formats accepted: .avi, .mov, .mpeg, .ogg, .wav, .wmv

• Maximum File Size: 15mb• Flash format video plays immediately

upon viewing with no option to play on demand.

• Embedding sound-only files is currently not available.

• Will be activated by prepress staff• Plays immediately; loops until page

turn

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SPONSORSHIP OPPORTUNITY

Ward’s 10 Best EnginesSponsor the world’s leading awards program honoring powertrain excellence.

SPONSORSHIP OPPORTUNITY

Hundreds of the world’s top powertrain personnel join Ward’s each January as we honor the winners of our annual Ward’s 10 Best Engines program, the only such awards in North America.

Ward’s 10 Best Engines sponsors enjoy invaluable face time with the very engineers and executives who make OEM sourc-ing decisions for global powertrain programs. Sponsors have told Ward’s they make more progress with customers during Ward’s 10 Best Engines than they make during months of costly sales calls.

In addition to networking at the event, sponsors extend their affiliation with Best Engines within WardsAuto World maga-zine and the printed program handed out during the ceremo-ny at the Marriott Hotel adjacent to GM’s headquarters, on Ward’s websites, and more.

Sponsors also enjoy year-round online affiliation with Ward’s 10 Best Engines, with banners on the Ward’s 10 Best Engines website and inclusion in the video presentation featured all year long on WardsAuto.com/BestEngines.

* Gold sponsors must run a minimum 6x advertising program inWardsAuto World during year of program.

+ Silver sponsors must run a minimum 4x advertising program in WardsAuto World during year of program.

Ask your WardsAuto representative for a list of past event attendees to see the caliber of industry professionals you could build a relationship with as a 10 Best Engines sponsor, and lock in your sponsorship today.

GOLD SPONSOR* SILVER SPONSOR+

Display at Best Engines event X Ad in Ward’s Best Engines Chart XExposure in Best Engines video XPromotion in event invitation logo name onlyCongratulatory ad in magazine logo name onlyPromotional ad leading to event logo name onlyAd in official program up to 2 pages 1 pageSupplier contribution page in program X XBanner in online Best Engines site X XInvitations to Best Engines event 25 10Passes to NAIAS Sup. Preview 25 10Logo on screen before & during event X XLogo on poster at event X XAttendee contact information X XClient entertainment opportunity X XSPONSORSHIP RATE $26,500* $17,000+

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SPONSORSHIP OPPORTUNITY SPONSORSHIP OPPORTUNITY

SPONSORSHIP OPPORTUNITYWardAuto Interiors ConferenceNetwork. Exhibit. Learn. Position yourself as a leading solution provider at the premier conference on auto interiors. North America’s only conference dedicated to automotive interiors returns in 2012, and WardsAuto anticipates greater attendance and networking opportunities than ever before.

Our next WardsAuto Interiors Conference, scheduled for May 17, 2012, is the perfect op-portunity for your company to grab the attention of top interiors personnel from OEMs and tier one suppliers.

High-level attendees are drawn by our keynote addresses and panel discussions featuring top talent from OEMs and key suppliers. Plus, design team leaders are called to the stage to accept Ward’s Interior of the Year Awards, which honor the best designs for the new model year.

Sponsor the WardsAuto Interiors Conference and you’ll make an im-pact with your customers in many effective ways, based on your level:

Exhibit Space ¾ – Get face time with attendees by showing off your products in the Auto Interiors Conference main hall. Magazine Display Advertising ¾ – Your ad will appear in the show issue of WardsAuto World as well as the conference program. Your Logo in Print and Online ¾ – Your logo will display as a sponsor in all our event promotion – online, enewsletters, signage and more – as well as on our show coverage microsite Staff and Guest Registrations ¾ – Bring your staff to network with our at-tendees, and invite guests with complimentary registrations.

See for yourself the caliber of industry professional you will reach. We’ll show you a galley list of the 2011 conference attendees. Contact your WardsAuto representative today for full details, pricing, and to secure your sponsorship while spots are available.

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Want More Business in China?Need to Position Your Company as a Leading Supplier in China?

Sponsor WardsAuto’s upcoming China conference in Beijing and network with decision makers right where the action is!

Global AutomotiveSymposium©

April 24 - 25, 2012Beijing, CHINA

WardsAuto has partnered with China Business Update (CBU) to produce a 2012 international conference on

China, arguably the most important new market for auto makers and their suppliers.

The theme of the 2012 conference is: China’s Auto Market Size, Competition and Global Im-pact. This marks WardsAuto’s inaugural year with the event, though partner CBU has a long, suc-cessful history of running auto-focused events in China. This will be CBU’s 17th annual conference and 3rd annual Global Automotive Symposium.©

WardsAuto and CBU are currently recruiting high level speakers representing Chinese and global OEMs and suppliers, associations and government agencies. The roster is expected to include more than 25 speakers, all individuals you and your colleagues will want to network with during the two-day conference.

Sponsors receive bonus advertis-ing in WardsAuto World maga-zine and in the publication China Automotive Review.

CONTACT YOUR WARDSAUTO REPRESENTATIVE FOR MORE DETAILS.

Held at the Yuyang Hotel during the Auto China Show

1

SPONSORSHIP OPPORTUNITY

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SPONSORSHIP OPPORTUNITY READER TESTIMONIALS

Readers have embraced the new digital format.Here’s what your customers are saying about the new WardsAuto World:*

“The new changes to the magazine are great.”

Duane LewisDesign and Release Engineer

Ford Motor Company

“Well designed web magazine, easy to read & navigate, with excellent articles on pertinent industry information.”

Ed DeSmetTechnical Specialist

Ford Motor Co

“Enjoy it very much and it saves trees.”Eric J. LeVan

Senior Engineering TechnicianDaimler Trucks North America

“Nice... very readable. Rapid comprehen-sion of information.”

Florian DutkeSenior Project Engineer

General Motors Company

“The digital magazine is great. You outdid yourselves. Clean, easy to read.”

John AwoodMR

Chrysler Automotive

“So much more convenient than the print version.”

Ron PowellSr. Project Engineer

General Motors

“I have always like the layout. It also keeps well informed of what is happening in the auto industry.”

Larry ProctorMachine Repairman

Ford Motor Co

“A nice format, easy to look at, and it doesn’t clutter my desk and fill up the recycle bin!”

Lee NiffeneggerSenior Engineer

Honda Performance Devel.

“Good source for competitive insight and easy to scan through.”

Michael PaskusChief EngineerFord Motor Co

“Informative, Nice format, Easy to read.”Mohan Prabhakar

Prog ManagerChrysler

“I was skeptical at first, but the latest revi-sions have made it easy to read and there has been no reduction in the content which makes WardsAuto World a must-read.”

Paul DeHartSenior Engineer

Honda R&D Americas, Inc.

Awesome. I like to see the ‘live’ informa-tion like videos etc., that instantly offers me so much more additional info than the print mag does.

Rabin BhojanSr. Engr. Prod. Devpt.

Ford Motor Company

“I like the new style. Easy to navigate, easy to read.”

Kenneth SwartzEngineering Specialist

General Motors

* SOURCE: Paramount Research, Aug 2011Penton Media, Nov 2011

“Great job! Wards digital is even better than ever!”

Robert SirchiaLead Engineer

General Motors

“WOW. Ward’s new digital format is the best I’ve experienced, and not just among automotive media. It will keep me com-ing back every month.”

Anya HayesAnalyst

Honda R&D

“Much easier to read than the paper ver-sion. The ads don’t seem to break up the articles as much but they also have more ‘pop’ to them.”

Brian HollowayProduct Engineer

Ford Motor Company

“Useful and easy to read.”Brian Knotts

Engine Development EngineerFord Motor Company

“From what I’ve seen, you guys have done a nice job. It is easy to read from a font size/style perspective.”

Chris TrombettaDesign Supervisor

Ford Motor Company

“Very entertaining.”Cliff McCord

Dimensional Systems EngineerGeneral Motors