2012 2013 club presentation - strategic plan

Crystal City-Pentagon Rotary Club

August 1, 2012

A vibrant service organization

of diverse community leaders

who actively collaborate to

improve l ives locally and

worldwide.

2012-2013 | Crystal City-Pentagon Rotary Club

Strategic

PlanClub Focus

Club

Leadership

Plan

Operating

Budget

Strategic Plan2010-2015

2012-2013 | Crystal City-Pentagon Rotary Club

Strategic Planning Committee

Foundation Club

2012-2013 | Crystal City-Pentagon Rotary Club

GOAL 1: EXPAND OUR CLUB MEMBERSHIP IN NUMBER AND IN DIVERSITY

• Focus 50% of our membership efforts on retention and keeping current members actively collaborating in support of our club and Rotary International.

• Actively reach out to memberships of the Crystal City-Pentagon community – professionals, parents (Wakefield, and Gunston) and business owners – to get more Crystal City/ Pentagon representation in the club.

2012-2013 | Crystal City-Pentagon Rotary Club

GOAL 2: INCREASE CLUB PARTICIPATION IN PROJECTS AND EVENTS

• All members of the club actively participate in services projects every year.

• Increase club member presence at Rotary conferences, events, and leadership programs (RLI).

2012-2013 | Crystal City-Pentagon Rotary Club

GOAL 3: ENHANCE OUR FUND RAISING EFFORTS

• Create a transparent and accountable project lifecycle.

• Increase corporate sponsorship of Golf Tournament.

• Identify alternate avenues of fundraising.

GOAL 4: TELL OUR STORY TO THE COMMUNITY

• Share successes with the rest of the community, District and Worldwide

2012-2013 Club Focus

2012-2013 | Crystal City-Pentagon Rotary Club

2012-2013 Focus

Of the 25 action items in our strategic plan, Public Image supports 16 of them.

2012-2013 | Crystal City-Pentagon Rotary Club

Public Image – Great, but how?

• Bulletins

• Meeting Structure

• Social Media

• Soft Media

• Website (Main, Hero, Golf)

2012-2013 | Crystal City-Pentagon Rotary Club

2012-2013 | Crystal City-Pentagon Rotary Club

You the Rotarian

2012-2013 | Crystal City-Pentagon Rotary Club

2012-2013 Focus

Most of our success can be attributed to our work on service projects.

Second and final special focus.

2012-2013 | Crystal City-Pentagon Rotary Club

Service Projects – Great, but how?

• Leadership structure

• Project champions

• Project categorization

• Project level budgets

2012-2013 | Crystal City-Pentagon Rotary Club

Large

Projects

Medium

Projects

Compact

Projects

2012-2013 | Crystal City-Pentagon Rotary Club

Club Leadership Plan

2012-2013 | Crystal City-Pentagon Rotary Club

2012-2013 | Crystal City-Pentagon Rotary Club

2012-2013 | Crystal City-Pentagon Rotary Club

2012-2013 | Crystal City-Pentagon Rotary Club

Club Operating Budget

2012-2013 | Crystal City-Pentagon Rotary Club

Income Historical BudgetDues ($260 per member) 8,840 8,840 Meals 10,471 10,500 Tickets 849 850 Fines/Money Talks 1,464 1,500

Total 21,690

ExpenseClub Administration (Programs, mugs, gifts, etc.) 16,912

RI/District Dues ($104.04 per member) 3,537 3,537 Commonwealth of VA Registration 25 25 Crystal City Sports Pub Meals 9,789 10,500 Christmas Gift - Sport Pub 350 350 Training Reimbursement (RLI, PETS) 1,000 1,000

Membership Committee (Rot on Tap, chamber, shirts, etc.) 1,020 2,000 Public Image Committee (web site, collateral, etc.) 500 2,000 Operating Contingency Fund 500 778

Total (21,690)

Questions

August 1, 2012