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Pacific Rim Review2011 Planning

2010 is all about…

GROWTH

GROWTH

GROWTH

Brand Growth

Off-Premise Growth + 40%

On-Premise Growth + 26%

+ 35%Shipment Growth

Depletion Growth + 36%

Grocery Growth + 63%

Brand Growth

IRI Reports Brand Growth at +40%...And one of fastest growing and most profitable in wine category

200,000+ 2011On track for cas es in

6,000 Accounts Sold per Month

Brand Growth

0

5

1015

20

25

30

35

40

Apple Nike US GDP Wine

Industry

Pacific

Rim

Growth Defies Current Economic Trends

S U C C E S S E S

Major Recognition

WINE BUSINESS MONTHLY

#1 HOT SMALL BRAND OF THE YEAR

AMERICAN WINERY OF THE YEAR Nominee

Major Accomplishments

Launched social media with RIESLINGS GREETINGS in spring 2010 and became #3 largest FacebookUS winery presence in under one month

20 BEST BUY awards by top wine media in jus t three years

Major Relevance

HOT Varietal – RIESLING#1 Wine Varietal per Nielsen – outpacing growth of Pinot Noir and Sauvignon Blanc

HOT Price – AFFORDABLE QUALITY

-- HOT Region WASHINGTON

HOT Brand – NATIONAL ACCLAIM

– HOT Topic SUSTAINABLY PRODUCED

A F F O R D A B L E Q U A L I T Y

Sweet Riesling Rocks

88 POINTS! BEST BUY Simple, but balanced and pleasurable, with flavors of peach, sugar, meyer lemon and orange candy.

89 Points! BEST VALUESweet and succulent, this is light in texture, offering a juice mouthful of minty pear and floral flavors that linger on the finish.

Volume Powerhouse

The Riesling That Roared

#2 TOP 100 WINES OF THE YEAR92 Points! BEST VALUEOpulent and fruity, with apricots, star anise, mint, a very nice spicy streak that lifts it up and adds a lot of complexity. Smooth and supple.

Sold out within First Eight Months

Dry Riesling Raves

89 POINTS! BEST BUYTart, chewy, tangy, mixing apple, lemon, grapefruit and pear… It’s dry, but not stripped, full and fleshy, with the low sulfur giving it less sharpness and a broader middle.

88 POINTS! BEST VALUELight, bright, dry and juicy, with green apple and floral flavors, hinting at lemon as the finish lingers.

Pioneer Dry Riesling for Industry

Why Three Rieslings?

Different styles appeal to different consumers…

I love the crisp, bright quality and

aromatics of Riesling… But I only drink dry

wines.

I want a Riesling that’s off-dry… but

not too sweet.I like sweet wines… but

nothing cloyingly sweet. I prefer the

fresh acidity of Riesling.

91 POINTS! BEST BUY Well-integrated flavors of mixed fruits are augmented with a sneaky streak of caramel and a slight buttery softness in the finish. Very appealing, with a good long finish.

Organic Riesling Rules

Runaway Favorite at a Great Price

Sparkling Riesling Rolls On

• Further evidence of brand’s Riesling leadership• Beautiful floral aromatics and a clean finish • Aged sur lie for a balanced and textured profile

First Vintage Sold Out In 75 Days!

High Praise for Single Vineyards

Wallula Vineyard Biodynamic91 POINTS! Full bodied, it leans into stone fruits and light tropical.

Solstice Vineyard93 POINTS! Subtle traces of honey, lingering that suggest everything fromapples to papaya.

World-Class Rieslings with Scores to Back It Up

Vin de Glacière

92 POINTS!Dark and savory, this focused wine leads with amber scents of peach and caramel. It has the palate weight of honey and rich, lasting flavors of apricot.

Single Vineyard Quality at Exceptional Value

Framboise Praise

90 POINTS!Intensely fragrant, with 16.5% alcohol and 16% residual sugar. The raspberry flavors are concentrated and pure, with amazing persistence. Use this in cocktails, or mix it with bubbly.”

Nothing Else Like It on the Market

ROBERT PARKER 92 POINTS!

Gewürz Acclaim

91POINTS! BEST BUYA burst of lychee and pear, aromatic, perfumed with rose petals, lush and forward. The mix of flower and fruit is perfect, substantial, and beautifully balanced.

History of 90+ Score Accolades

Chenin Cheers

88 Points! BEST VALUEBright and lively, a crisp, juicy white wine that zings with apple and passion fruit flavors, which linger appealingly. Off-dry, but it tastes crisp, crisp, crisp.

Positively a Crowd Pleaser

S W E E T B L I S S

Sweet Bliss Is A Hit

Sweet reds are al l the rage in the industry

As consumers become more confident, they’re demanding sweet wines

Great margin opportunity with broad appeal

Irresistible Brand Story & Package

Sweet Bl issWhite & Pink

avai lable to shipDecember 2011

M E R C H A N D I S I N G P R O G R A M S

Riesling Rules 2011

Rieslings Greetings 2011