© 2007 IBM Corporation 2010 CIO Outlook v2.0 March, 2007 Dave Newbold
© 2007 IBM Corporation
2010 CIO Outlook v2.0
March, 2007Dave Newbold
IBM CIO Technology and Innovation
© 2007 IBM Corporation2 2010 CIO Outlook | March 2007 | v2.0
“The 2010 CIO Outlook is a point of view on future IBM business transformation
and a roadmap for IBM’s CIO organization”
• 2010 trends with impact
• Current opportunity gaps
• Enterprise 2.0
• Employee scenario
• Scorecard to date
CIO Outlook
IBM CIO Technology and Innovation
© 2007 IBM Corporation3 2010 CIO Outlook | March 2007 | v2.0
Trends with the most business impact in 2010
• Global integration• Participatory internet• Workforce demographics• Software as a service• Virtualized data and devices• Simplicity from design
IBM CIO Technology and Innovation
© 2007 IBM Corporation4 2010 CIO Outlook | March 2007 | v2.0
Opportunity gaps
• Plans are in place for data, productivity, business process and infrastructure optimization, and transition to services oriented architecture (SOA).
• Therefore, we focused the 2010 CIO Outlook on:
1. Employee driven integration2. Global collaborative innovation3. Aggressive pursuit of simplicity and hosting
“Its all about integration and innovation” - Sam Palmisano, April 25, 2006
IBM CIO Technology and Innovation
© 2007 IBM Corporation5 2010 CIO Outlook | March 2007 | v2.0
2010 CIO Outlook themes
• Open data to (re)use
• Capture participation
• Transition to simple andopen hosted tools
• Encourage customization
• Reward sharing via reputation
• Integrate results with clients
What makes us special?
IBM CIO Technology and Innovation
© 2007 IBM Corporation6 2010 CIO Outlook | March 2007 | v2.0
“You will waste your investment in SOAunless you have enterprise information
that SOA can exploit." Gartner Research, 2005
SOA builds a foundation of application and data services that permit business agility and encourage the reuse and ‘remixing’ of components
Integration foundation: Services Oriented Architecture
1.
2.
ServiceFlow
Data
ExistingApplicatio
nsNew
Service Logic
B2BInteractio
ns
Portal Service
SOA/RESTService Request
Str
ate
gy
Tact
ics
Execu
tion
BusinessAdministration
FinanceAdministration
Supply Chain & Distribution
Store/ChannelOperations
ManageCustomers Merchandising
Tra
nsf
orm
ati
on
Vie
w
Planning
LOB Planning
Procurement
Financial Planning
Finance
Treasury
Back Office
Accounting
SCM
Transportation
Inventory
Store Services
Perf. Mgt.MI
Process Design
Alliances
Market Mgt.
Real Estate
IT
HR
Distribution
Logistics
DistributionOps.
Supply/Demand
Customer Sat.
Space Mgt.
ProductDirectory
Vendor Mgt.
Item Mgt.CustomerDirectory
Order Mgt. Store Mgt.
Inventory
Channels
CRM
CustomerAccts.
Store/Channel StrategyLabor
Promotions
IPT
3.
Insights Vendors Store Design
Legal/Reg
IBM CIO Technology and Innovation
© 2007 IBM Corporation7 2010 CIO Outlook | March 2007 | v2.0
Innovation foundation: Web 2.0* patterns
*We use the expression ‘Web 2.0’ here because of its common usage, it is generally synonymous with the IBM term ‘Situational Applications.’ This paper is a good introduction: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
• User-driven adoption• Value on demand• Low cost of entry• Public infrastructure
Service, not software • Recommendations
• Social networking features• Tagging• User comments• Community rights
management
Users add value
• Responsive UIs (AJAX)• Feeds (Atom, RSS)• Simple extensions• Mashups (REST APIs)
Easy to use and remix
IBM CIO Technology and Innovation
© 2007 IBM Corporation8 2010 CIO Outlook | March 2007 | v2.0
Innovation: Software as a Service (SaaS)
The new generation of hosted
software is:
• Simpler to use
• Easy to deploy and manage
• Easy to customize
• As capable
• Often easier to integrate
• Lower cost
IBM CIO Technology and Innovation
© 2007 IBM Corporation9 2010 CIO Outlook | March 2007 | v2.0
Enterprise 2.0 (E2.0)
• This combination of SOA, Web 2.0 patterns and SaaS is the core of the 2010 CIO Outlook strategy
• Some analysts call this Enterprise 2.0*
• What is the business value for IBM?• User driven innovation in search, data quality, customer
insight, process improvement, etc.• Simpler more productive solutions for everyone,
especially mobile employees• Integration of user tasks, business processes and social
awareness to improve quality of results• Reduced cost and higher employee satisfaction• Innovate E2.0 solutions for our clients
* Andrew McAfee, Sloan Management Review, Spring 2006
Social
Friending
Blogs
Blog comments
Tagging colleagues
Reputation evaluations
Open wikis
Tagging documents
Open 'Activities' (task scripts)
Using browser scripts
Scripting formal processes
Desktop task mash-ups
Extending internal apps. (via script)
Writing Situational Applications
Desktop widgets
Data APIs
REST Services APIs
Web Services
TechnicalEn
terp
rise
2.0
Spec
trum
IBM CIO Technology and Innovation
© 2007 IBM Corporation10 2010 CIO Outlook | March 2007 | v2.0
Example: Building employee profiles How can we do a better job finding the right people, building relationships and trust?
• Auto profiling?
• Better search?
• Include patents?
• Include blogs?
• Encourage tagging and then exploit it!
IBM CIO Technology and Innovation
© 2007 IBM Corporation11 2010 CIO Outlook | March 2007 | v2.0
Example: Building employee profiles
How can we do a better job finding the right people, building relationships and trust?• Auto profiling?• Better search?• Include patents?• Include blogs?• Encourage tagging
and then exploit it!• Social network
from tags
IBM CIO Technology and Innovation
© 2007 IBM Corporation12 2010 CIO Outlook | March 2007 | v2.0
Example: Employee desktop now and then
Current employee desktop:• Many generalized tools• Integration via cut&paste• Business process are ad hoc• Success depends on personal experience and network• Limited mobility and client access
Future employee desktop:• Simple, hosted tools• Integrated by Activities and feeds• Business process visible and reused• Success depends on community• All components mobile and accessible
IBM CIO Technology and Innovation
© 2007 IBM Corporation13 2010 CIO Outlook | March 2007 | v2.0
Detail: Employee desktop elements
Client dashboard• Custom assembled for client by the employee• Allows extranet access• Is a Situational Application
Mobility• All Workplace components accessible at anytime
Catalog• Desktop widget • Task specific ‘mash-ups’ sharing
Activities• Task oriented view • Shared and refined by everyone– all with tags, ratings, reputations and recognition
IBM CIO Technology and Innovation
© 2007 IBM Corporation14 2010 CIO Outlook | March 2007 | v2.0
Inhibitors
Critical issues are:
• Opening enterprise data for reuse• Creating web 2.0 component examples• Creating lightweight infrastructures:
• Catalogs• Federated and more secure identity (Higgins) • Enterprise TR3 (tagging, rating, reputation and
recognition)• Massive, reliable and inexpensive data stores
• Giving permission to employees
“User acceptance is our measure of
success”
IBM CIO Technology and Innovation
© 2007 IBM Corporation15 2010 CIO Outlook | March 2007 | v2.0
2003 2004 2005 2006 2007 2008 2009 2010
Leading indicators
TAP
Early
Ado
pter
Mem
bers
hip
(‘000
s)
200
175
150
125
100
75
50
25
Uniq
ue ta
gs c
reat
ed (c
umul
ative
000
’s)
70
60
50
40
30
20
10
Collaborative innovationenvironment
ValuesJam: employees co-create IBM corporate values
Early adopter program and component catalogs Dynamic
workplace
Open security
Business Process visualizationson desktop
Very low coststorage
Web identity and reputation
Enterprise tagging server
IBM CIO Technology and Innovation
© 2007 IBM Corporation16 2010 CIO Outlook | March 2007 | v2.0
…or with a billion-person
workforce?