2005Directory

P U B L I C R E L AT I O N S I N S T I T U T E O F A U S T R A L I A

DIRECTORY OF PRIA REGISTERED PUBLIC RELATIONS

CONSULTANCIES

2005

CONTENTS >

CHOOSING THE RIGHT CONSULTANCY

DIRECTORYNSW Registered Consultancies 1.0

VIC Registered Consultancies 2.0

QLD Registered Consultancies 3.0

WA Registered Consultancies 4.0

SA Registered Consultancies 5.0

Consultancies with 15 or more PR consultants

PRIA CODE OF ETHICS

PRIA CODE OF PRACTICE

CONTENTS

DIRECTORY OF PRIA REGISTERED PUBLIC RELATIONS CONSULTANCIES

2005

��

�

�

�

< MAIN CONTENTS

READ ON >

SEARCH

To select a public relations consultancy, first decide:• What sort of services and skills you need (lobbying, issues

management, media relations, marketing assistance, employeecommunication, etc)

• Whether you prefer to work with a larger or smaller agency• If you want local, national or international service.

List three to five consultancies that appear to have the expertiseand other attributes you wantMake your selection by gathering information from this directory,gaining recommendations from business contacts or colleagues andchecking consultancy websites.

Contact your selected consultancies, brief them on your needsand ask each for a ‘credentials only’ presentation to coverquestions such as:• the type of work they handle and their areas of specialisation• the relevant experience and professional background of the

senior consultants• their present clients and how long they have been clients• any possible conflict of interest with existing clients• who might be working on your program, their qualification and

experience and hourly rates• whether the consultancy charges a retainer (set fee per month),

hourly rates, or a combination of both• how expenses are charged – at cost or with a set mark-up• the type of reporting the consultancy provides on work done for

you – monthly activity reports, six or 12-monthly reviews• contact details of their clients with whom you may want to talk

about the quality of their work.

Reduce the short list to two or three consultancies and arrangeto meet the people in each consultancy that will be handlingyour workAllow plenty of time for each presentation and follow-updiscussions. Let them tell you about their approach to meeting yourneeds and about their experiences, including relevant casehistories.Have a list of criteria against which each consultancy is to bejudged. Before anything else, you need to feel compatible andcomfortable with the consultancy, its client list and its people. Thedetailed communication plan comes next.

Do not expect detailed recommendations unless you are prepared to pay for themPublic relations consultancies can rarely, if ever, present a detailedlong-term communication program on the basis of an initialbriefing. This is because the communication problems to be solvedare often exceedingly complex and involve identifying target publicsand the need to research their relationships with your organisation.

It takes time, as well as knowledge and experience, to prepareanything other than an outline of the way in which they wouldtackle your communication program. Consultancies are generallynot prepared to hand over valuable advice, recommendations orcreative ideas without payment for this intellectual property.

CHOOSING THE RIGHT CONSULTANCY FOR YOUR NEEDS

< MAIN CONTENTSSEARCH

If you are seeking the most appropriate consultancy to handle aspecific project, consider offering each on your short list a feeto develop a communication plan. Depending on the size and complexity of your project, the fee mayrange from $2,000 to $10,000 for each consultancy to devotethe appropriate time of experienced personnel to develop acommunication strategy and creative approach, overall plan ofactivity, detailed timetable, outline of required materials andbudget.

The usual practice is to provide the short-listed consultancies witha written brief of the situation, your organisation’s needs,problems and potential opportunities. Your brief might call for thelaunch of a new product, response to market change,rationalisation of businesses, introduction of a new corporateidentity, or a strategy to prevent a takeover.

The timing of the brief is critical. If you are planning to brief youradvertising agency, legal counsel, or any other consultant, thenthat is the time to brief your public relations people.

Seek a firm with advanced professional standardsThe PRIA (NSW) consultancies listed here are bound by theConsultancy Code of Practice, have operated for a minimum ofone year and have a chief executive who is either a Member or aFellow of the PRIA. He or she therefore has no less than five yearsfull time public relations experience and has either a recogniseddegree from a PRIA-accredited tertiary institution or has passedthe Institute’s own accreditation exam.

Fellows and Members are entitled to use the letters FPRIA andMPRIA to denote their senior professional status. All Members ofthe PRIA, no matter what their grading, agree to abide by theInstitute’s Code of Ethics. This demands the highest standards ofprofessional conduct.

< CHOOSING THE RIGHT CONSULTANCY FOR YOUR NEEDS

1.1 Alex Gottshall Communicators1.2 Anne Wild & Associates1.3 Avviso Public Relations1.4 Beyond the Square Communications1.5 Burson-Marsteller Australia1.6 Buzz Consulting1.7 Cosway Australia1.0 Cox Inall Communications1.9 Dennis Rutzou Public Relations1.10 Edelman1.11 Edge PR1.12 Einsteinz Communications1.13 Financial & Corporate Relations1.14 Fleishman Hillard Australia 1.15 Hausmann Communications1.16 Horizon Communication Group1.17 ICON International Communications1.18 Image Bureau1.19 Impact Communications Australia1.20 Infinity Communications Australia

1.21 Inform Promotions and PublicRelations

1.22 Kennedy Communications1.23 Kinetics1.24 MacGregor Public Relations1.25 Mango Communications1.26 Marea Stenmark Communications1.27 MAX Australia1.28 MG Media Communications1.29 Moore Public Relations1.30 Network PR1.31 Ogilvy PR1.32 Palin Communications1.33 Peattie Public Relations1.34 Phillips Group1.35 Pinque1.36 Porter Novelli 1.37 Primary Communication1.38 Professional Public Relations1.40 Recognition PR

1.41 Red Agency1.42 Reed Weir Communications1.43 Sasha Public Relations1.44 Savage & Horrigan1.45 Savage Communications1.46 Sefiani Communications Group1.47 Shuna Boyd Public Relations1.49 Spectrum Communications Australia1.50 Stellar Concepts Australia1.51 Stenmark Organisation1.52 Sweeney Vesty1.53 Templeman Consulting1.54 Text 1001.55 2iC Integrated Communications1.56 Upstream Australia1.57 Westbrook Financial Communications1.58 Whiteworks Public Relations1.59 Wise McBaron1.60 Write Away Communication & Events1.61 Zing

NSW Registered Consultancies

< MAIN CONTENTS

1.0

SEARCH

< MAIN CONTENTSSEARCH < NSW REGISTERED CONSULTANCIES

1.11.1 Alex Gottshall CommunicatorsContact: Alex Gottshall FPRIA,

BA LLB (Hons), Grad Dip Comm, Dip Co AdminAddress: Level 8, 70 Castlereagh Street, Sydney NSW 2000

GPO Box 4223, Sydney NSW 2001Phone: 02 9221 4433Fax: 02 9221 2828Website:Email: [email protected]

Speciality: Communication Counsel, Communication Strategy, Corporate Affairs, Crisis Communication, Government Relations, Investor Relations, Issues and CrisisManagement, Media Relations, Public Affairs, Publicity, Reputation Management, Stakeholder Communication

Industry Sector: Construction, Energy and Natural Resources, Financial Services, Insurance, IT, Media, Mining, Professional Services, Real Estate and Property, Retail,Telecommunications, Utilities and Infrastructure

Description: Professional strategic advisers to senior management in: Corporate, Financial, Media and Government Relations.


Anne Wild & AssociatesContact: Anne Wild MPRIA Address: 10 Wiltshire Place, TURRAMURRA

NSW 2074, AustraliaPhone: 02 94873100Fax: 02 94873200Website: http://www.annewildandassociates.com.auEmail: [email protected]

Special ity: Branch network communications, Communication Strategy, Communication consultation, Conferences/exhibitions, Copywriting, Employee communications; Event Management, Issues &Crisis Management, Marketing Communications, Media Relations, Newsletters, Brochures, Presentations/presentations training, Product Launches, Promotions/sponsorship, Publicity,Strategic PR Planning

Industry Sector: Automotive, Entertainment, Financial Services, FMCG, Food & Beverage, Gaming, Health and Community, IT, Real Estate/Property, Retail, Travel, Tourism, Utilities Infrastructure

Description: Anne Wild & Associates is a results driven consultancy that provides clients with a total marketing and communications service, from strategic planning through to hands onimplementation.

The consultancy prides itself on offering a wide range of communications skills combined with the personalised service and attention to detail only possible from a small and dedicatedagency.

At AWA we have one simple philosophy: ‘our clients are our business’. We aim to become their communications partners and can only gain this coveted role by providing a measurablecontribution to their success.

1.2

http://www.annewildandassociates.com.au


Avviso Public RelationsContact: Carolyn Grant MPRIAAddress: 2 MacDonald Street, Paddington NSW 2021Phone: 02 9368 7277Fax: 02 9368 7377Website: http://www.avviso.com.auEmail: [email protected]

Speciality: Communication Strategy, Community Consultation, Conferences and Exhibitions, Event Management, Government Relations, Internal Communications, Issuesand Crisis Management, Media Relations, Newsletters and Brochures, Publicity, Speech and Script Writing, Stakeholder Communication

Industry Sector: Major and Community Events, Arts & Film, Government - Federal, Local and State, Media, Travel and Tourism

Description: Avviso is an awarded & highly respected boutique consultancy known for our creative, enthusiastic and effective campaigns.

Established in 1992, we have longstanding consultancy to profile government, corporate, community and charity clients.

1.3

http://www.avviso.com.au


Beyond the Square CommunicationsContact: Nicole Dickson & Monique CerretoAddress: 3/780 Darling Street, Rozelle NSW 2039Phone: 02 9810 8522Fax: 02 9810 8544Website: http://www.beyondthesquare.com.auEmail: [email protected]

Speciality: Brand Management, Conferences and Exhibitions, Event Management, Issues and Crisis Management, Marketing Communications, Media Relations,Newsletters and Brochures, Product Launches, Promotion and Sponsorship, Publicity, Stakeholder Communication, Strategic PR Planning

Industry Sector: Agriculture, Automotive, Aviation and Aerospace, FMCG, Food & Beverage, Health and Community, Media, Pharmaceutical, Recreation, Retail,Telecommunications, Travel and Tourism

Description: An award winning agency with a track record of producing vibrant PR programs that deliver outstanding results. Our extensive skills and experience centreon publicity, event management, promotions, corporate partnership development, sponsorship, conferences/exhibition/roadshow management, retailmarketing and issues management. Areas of expertise include FMCG, food & beverage, pharmacy, pet care industry, nursery & garden industry, retail,agriculture, tourism, non-profit, aviation and automotive industries.

We manage accounts with experience, creativity and knowledge as the motivators in all actions and have a dynamic team of highly qualified and experiencedindividuals. Return on investment is the driver of all strategies and key performance indicators are set for all programs and assessed throughout the programas well as in the evaluation process.

In short, we have the ideas, know-how, accountability and commitment required to develop strategies that ‘push the envelope’ and then make them come tolife.

1.4

http://www.beyondthesquare.com.au


Burson-Marsteller AustraliaContact: Simon Pearce MPRIAAddress: Level 16

65 Berry Street, NORTH SYDNEYNSW 2060, Australia

Phone: 02 9928 1500Fax: 02 9928 1557Website: http://www.bm.comEmail: [email protected]

Speciality: B2B, B2C, Brand management, Corporate Affairs, Crisis Communication, Government Relations, Healthcare communications, Internal Communications,Issues and Crisis Management, Marketing Communications, Media Relations, Media Training, Public Affairs, Reputation Management

Industry Sector: Automotive, Financial Services, FMCG, Government-federal, Government-state, IT, Manufacturing, Pharmaceutical, Professional Services, Sport,Telecommunications, Travel and Tourism, Utilities and Infrastructure

Description:

1.5

With offices in Sydney and Melbourne and representation in Canberra, Burson-Marsteller Australia provides a full range of communications counsellingimplementation services to a diverse client base including: Australia’s leadingcorporations, professional bodies and government organisations; as well asmultinational companies.

Burson-Marsteller Australia maintains a strong track record in issues and crisismanagement and is a market leader in the practice of corporate and productbrand management as well as the specialist areas of healthcare and ICTcommunications. Burson-Marsteller Australia also maintains a strong capabilityin government relations and strategic public affairs.

Our ability to offer our clients a full range of services is further strengthened by

our relationship with the Y & R Group and therefore with the WPP family ofcompanies.

WPP Group plc is the world’s most comprehensive communications servicesgroup, providing clients with advertising; media investment management;information and consultancy; public relations and public affairs, branding andidentity; healthcare and specialist communications.

Burson-Marsteller Australia possesses a sophisticated knowledge of thechallenges facing both local companies and those foreign companies expandinginto Australia and Asia/Pacific. Founded in 1980, Burson-Marsteller Australia isconsidered one of the country’s leading strategic public relations and publicaffairs firms.

http://www.bm.com


Buzz ConsultingContact: Kirsten CarriolAddress: Level 1, 688 Bourke Street, Surry Hills NSW 2016Phone: 02 9699 2444Fax: 02 9699 2788Website: http://www.buzz-consulting.comEmail: [email protected]

Speciality: Brand Management, Event Management, Marketing Communications, Media Relations, Design, Product Launches, Promotion and Sponsorship, Publicity

Industry Sector: Arts, Automotive, Fashion, Food & Beverage, Hospitality, Media, Publishing, Retail, Travel and Tourism

Description: BUZZ is a results-driven agency, which strives to deliver exciting communications plans. BUZZ uses a business model, which allows Senior Staff to deliver ahigh level of customer service and results.

BUZZ is located in the heart of Sydney’s Surry Hills, and delivers services across all market segments with a particular strength in food & alcohol, fashion,beauty, lifestyle & travel, auto, entertainment & celebrity associations.

Principal Kirsten Carriol founded BUZZ Consulting eight years ago. BUZZ now has a core team of eight staff, and a varied pool of specialist contractors, whichare tendered as required.

If you would like more detailed information on BUZZ, please contact Kirsten Carriol on [email protected] or (02) 9699 2444.

1.6

http://www.buzz-consulting.com


Cosway AustraliaContact: John Frey & Mark RudderAddress: Level 3, 2A Glen Street, Milsons Point NSW 2061Phone: 02 9929 8344Fax: 02 9957 4564Website: http://www.coswayaustralia.com.auEmail: [email protected]

Speciality: Communication Counsel, Communication Strategy, Crisis Communication, Employee Communications, Government Relations, Investor Relations, Issues andCrisis Management, Media Relations, Media Training, Reputation Management, Risk Communication Analysis, Strategic PR Planning

Industry Sector: Construction, Energy and Natural Resources, Financial Services, FMCG, Government - Federal and State, Insurance, Media, Real Estate and Property,Telecommunications, Utilities and Infrastructure

Description: Cosway Australia Pty Ltd is one of the longest serving public relations consultancies in Australia.

The company has devised and provided comprehensive public relations programs for a wide range of clients, including public and private businesses, majorfinance houses as well as government departments and enterprises.

Cosway has concentrated on developing a team of professional consultants with specialist backgrounds to best cater for the needs of its clients. Theconsultant team comprises senior people with corporate, government, financial services, technical, marketing and media backgrounds.

Cosway is wholly owned by its Managing Partners, Mark Rudder and John Frey.

1.7

http://www.coswayaustralia.com.au


Cox Inall CommunicationsContact: Tim PowellAddress: Level 2

44 Mountain Street, ULTIMONSW 2007, Australia

Phone: 02 8204 3850Fax: 02 99225747Website: http://www.coxinall.com.auEmail: [email protected]

Speciality: B2C, Communication Strategy, Corporate Affairs, Crisis Communications, Government relations, Healthcare Communications, Integrated CommunicationPrograms, Issues and Crisis Management, Media Relations, Publicity, Reputation Management, Speech and Script Writing, Stakeholder communication,Strategic PR Planning

Industry Sector: Agriculture, Biotechnology, Education, Energy and Natural Resources, Financial Services, Food & Beverage, FMCG, Government - federal, Health andCommunity, IT, Pharmaceutical, Retail, Telecommunications, Transport

Description: Cox Inall is a full service strategic public relations consulting business with clients in the corporate, government and community sectors.

The Cox Inall team is a mix of senior journalists from print, radio andtelevision media; former political press secretaries and high achievers developedthrough our graduate program with Charles Sturt University.

The company was founded in 1986 by former ABC radio and television broadcaster Neil Inall and passionate supporter of the performing arts Tim Cox AO.

The company offers the full set of PR services throughout Australia from our Sydney base.Cox Inall’s reputation is built on managing difficult corporate, government and consumer issues and campaigns in the agribusiness, food and naturalresource management sectors.

This focus is now complemented with a separate division, Brand and Consumer, serving consumer facing clients.

The company is now managed by directors Tim Powell and Lucy Broad, supported by a team of 10 consultants.

1.8

http://www.coxinall.com.au


Dennis Rutzou Public RelationsContact: Dennis RutzouAddress: Suite 21, Chatswood Village, 47 Neridah Street, Chatswood NSW 2067Phone: 02 9413 4244Fax: 02 9413 4263Website: http://www.drpr.com.auEmail: [email protected]

Speciality: B2B, B2C, Communication Strategy, Corporate Affairs, Corporate Identity, Integrated Communication Programs, Issues and Crisis Management, MarketingCommunications, Media Relations, Media Training, Newsletters and Brochures, Online Communications, Reputation Management, StakeholderCommunication, Strategic PR Planning

Industry Sector: Automotive, Energy and Natural Resources, Financial Services, FMCG, Food & Beverage, Health and Community, Insurance, IT, Pharmaceutical, ProfessionalServices, Telecommunications, Travel and Tourism, Utilities and Infrastructure

Description: Dennis Rutzou Public Relations is a full service public relations consultancy capable of carrying out a range of communication activities across all industries.DRPR has considerable experience in:

• Developing campaigns for products, brands and services;

• Managing programs to drive the corporate and financial profile of companies;

• Providing strategic advice and performing communication activities for companies undergoing an Initial Public Offering, a merger or acquisition, and othercorporate changes;

• Providing public relations support for government and community organisations.

1.9

http://www.drpr.com.au


EdelmanContact: Kylea Tink - MDAddress: Level 7, 1 York Street, Sydney NSW 2000Phone: 02 9241 3131Fax: 02 9221 2676Website: http://www.edelman.comEmail: [email protected]

Speciality: B2B, Brand Management, Communication Counsel, Corporate Affairs, Employee Communications, Event Management, Healthcare Communications,Marketing Communications, Media Training, Product Launches, Promotion and Sponsorship, Public Affairs

Industry Sector: Fashion, Financial Services, FMCG, Government - Federal, Local and State, Health and Community, IT, Media, Pharmaceutical, Transport, Travel and Tourism

Description: Edelman is a global communications company with a large presence in Sydney. The company specialises in high level strategic advice in CorporateHealthcare and Marketing.

Edelman provides advice at all levels of the communication spectrum delivering agreed and measurable outcomes in relation to client needs.

1.10

http://www.edelman.com


Edge PRContact: Scott RoweAddress: Level 3, 197 Clarence Street, Sydney, NSW 2000Phone: 02 9660 9575Fax: 02 9660 9585Website: http://www.edge.net.auEmail: [email protected]

Speciality: B2B, B2C, Communication Counsel, Communication Strategy, Corporate Affairs, Marketing Communications, Media Relations, Media Training, Strategic PRPlanning

Industry Sector: Financial Services, IT, Telecommunications

Description: Edge is a boutique PR consultancy specialising in corporate and marketing communications for technology, telecommunications and financial servicescompanies. Edge provides the services you’d expect from a traditional PR agency but with the dedicated attention of an experienced consultant. Edge clientsinclude big and small brands, established and emerging companies. From short projects to comprehensive campaigns the common thread in all Edge work isa measurable impact on our clients’ business.

1.11

http://www.edge.net.au


Einsteinz CommunicationsContact: Pru Quinlan MPRIAAddress: 133 Alexander Street, Crows Nest NSW 2065Phone: 02 9965 7227Fax: 02 9439 2738Website: http://www.einsteinz.com.auEmail: [email protected]

Speciality: B2B, Communication Audit, Communication Counsel, Communication Strategy, Copywriting, Event Management, Integrated Communication Programs, Issuesand Crisis Management, Marketing Communications, Media Relations, Public affairs, Strategic PR Planning

Industry Sector: IT, Media, Telecommunications

Description: Einsteinz Communications provides proactive, highly responsive, results-oriented marketing communications services to companies in the areas of IT andCommunications (IT&C).

We are constantly seeking and adopting new and innovative ways to solve our clients’ communications challenges, add value to their business and assistthem achieve their corporate and commercial objectives.

Einsteinz Communications has built a very strong reputation for excellence, providing consulting services to both Australian and global organisations.

Our long term client relationships speak volumes about Einsteinz Communications’ ability and expertise.

The Einsteinz Communications philosophy is simple – whether our clients require a one-off project or ongoing support, we build a business partnershipbased on mutual trust and specific goals.

We are dedicated to achieving the optimum result for each and every client.

1.12

http://www.einsteinz.com.au


Financial & Corporate RelationsContact: Anthony TregoningAddress: 2 Bligh Street, Sydney

NSW 2000, AustraliaPhone: 02 9235 1666 Fax: 02 9235 1920 Website: http://www.fcr.com.auEmail: [email protected]

Special ity: Analyst/broker relations; B2B; case studies/white papers; communication audit; communication counsel; communication strategy; copywriting; corporateaffairs; corporate identity; crisis communication; employee communication; event management; government relations; integrated communication programs;investor relations; issues/crisis management; media relations; media training; presentations/presentation training; public affairs; reputation management;research/evaluation; speeches/script writing; stakeholder communication; strategic PR planning

Industry Sector: Biotechnology; defence; financial services; gaming; government - federal; government - state; insurance; IT; manufacturing; mining; pharmaceutical;professional services; publishing; real estate/property; telecommunications.

Description:

1.13

FCR is a full service consultancy specialising in:• corporate reputation management• issues & crisis management• investor relations & communication• communication for the financial services industry• B2B communication

We combine skills in media and public relations, communication strategydevelopment, marketing, research, writing, graphic design and production.We are Australian-owned and assist clients throughout the Asia-Pacific

region from our offices in Sydney and Melbourne. As part of the AMOfinancial communication group, we also help companies in the world’smajor capital markets.

Over 20 years, we have built a reputation for creative and effectivecommunication. This has been based on detailed knowledge of a widerange of business sectors, sound analysis, and direct experience inassisting clients to overcome diverse problems and challenges.

In 2004, FCR won the PRIA national award for investor/financialcommunication and the NSW award for issues and crisis communication;and in 2003 we won the top IPRA award for crisis communication.

http://www.fcr.com.au


Fleishman Hillard AustraliaContact: Tony RasmanAddress: Level 11, 53 Walker Street, North Sydney NSW 2060Phone: 02 9956 8000Fax: 02 9956 7444 Website: http://www.fleishman.com.auEmail: [email protected]

Speciality: B2B, B2C, Communication Strategy, Corporate Affairs, Crisis Communication, Issues and Crisis Management, Marketing Communications, Media Relations,Media Training, Product Launches, Public Affairs, Publicity, Reputation Management, Stakeholder Communication

Industry Sector: Aviation and Aerospace, Biotechnology, Defence, Energy and Natural Resources, Financial Services, FMCG, Government - Federal, IT, Professional Services,Telecommunications, Travel and Tourism, Utilities and Infrastructure

Description: Fleishman Hillard Australia is a full service agency with offices in Sydney and Melbourne and affiliates in other key Australian cities and New Zealand.Fleishman Hillard Australia is part of the Asia-Pacific region with offices in all key centres including 4 offices in China. Fleishman Hillard is one of the largestPR company in the world with 79 offices in over 64 countries and 2,000 plus staff. In the Asia Pacific PR Awards, Fleishman Hillard was voted Asia PacificNetwork of the Year in 2004. Also it was voted by the Holmes Report in the US as best Big Agency to work for. Fleishman Hillard has been voted Agency ofthe Year on numerous occasions.

1.14

http://www.fleishman.com.au


Hausmann CommunicationsContact: Judi HausmannAddress: 257a Oxford Street, Paddington NSW 2021Phone: 02 9361 3777Fax: 02 9361 3377Website: http://www.hausmann.com.auEmail: [email protected]

Speciality: B2C, Change Communication, Communication Strategy, ePublic Relations, Healthcare Communicaitons, Integrated Communication Programs, Issues andCrisis Management, Marketing Communications, Media Relations, Promotion and Sponsorship, Publicity, Strategic PR Planning

Industry Sector: Entertainment, Fashion, FMCG, Food & Beverage, Government - state, Health and Community, IT, Pharmaceutical, Retail, Sport, Telecommunications, Travel,Tourism

Description: Hausmann Communications is one of Australia’s leading independent marketing communications agencies specialising in brands that target the consumer.

We offer a range of integrated services including public relations, promotions and sampling.

The company is 15 years strong and has a reputation for creative, cut-through programs.

We are inspired by delivering measurable results for some of the country’s most respected and high profile brands.

We achieve these results through our depth of consumer experience, our passion for what we do, our uncompromising commitment to excellence and acreative approach which is based on the belief that new ideas do exist.

Hausmann Communications, imagination at work for the world’s leading brands.

1.15

http://www.hausmann.com.au


Horizon Communication GroupContact: Liz McLaughlinAddress: Level 2, 137 Pyrmont Street, Pyrmont NSW 2009Phone: 02 9552 2744Fax: 02 9552 2752Website: http://www.horizoncommunication.com.auEmail: [email protected]

Speciality: B2B, B2C, Communication Strategy, Community Consultation, Crisis Communication, Event Management, Integrated Communication Programs, InternalCommunications, Issues and Crisis Management, Marketing Communications, Promotion and Sponsorship, Reputation Management

Industry Sector: Construction, Education, FMCG, Food & Beverage, Government - Federal, Local and State, Insurance, Manufacturing, Professional Services, Retail, Utilities andInfrastructure

Description: Horizon is an integrated consultancy with a results oriented, high performance culture. This means that when you work with us you are guaranteed highachievement, integrity and superior client service.

We have earned our reputation as a leading strategic communication consultancy by delivering results on projects of all sizes and complexities. Ourcapabilities are demonstrated in three key areas:1. Communication management - our clients rely on us to resolve their communication challenges, manage emerging issues, maximise media impact or

improve employee relations. We deliver a combination of high-level communication counsel and the tactical support to achieve the resutls.2. Public relations - we work with global and local brands to launch new products, enter new markets or revitalise marketing communication strategy. We also

work with governments - local, state and federal to develop and implement major public education campaigns.3. Events - We produce memorable events - whether you want to launch a new product, stage a media conference, present an awards ceremony or host a

celebration event, we have the expertise to deliver

1.16

http://www.horizoncommunication.com.au


ICON International CommunicationsContact: Chris Gray and Phillip BurfurdAddress: Level 4, 156 Clarence Street, Sydney NSW 2000, AustraliaPhone: 02 8235 7600Fax: 02 8235 7607 Website: http://www.iicpr.comEmail: [email protected]

Speciality: B2B, B2C, Channel Relations, Corporate Affairs, Event Management, Internal Communications, Issues and Crisis Management, Media Relations, MediaTraining, Newsletters, Brochures, Product Launches, Public Affairs

Industry Sector: Automotive, Aviation, Aerospace, Defence, Financial Serivces, FMCG, Food and Beverage, Federal Government, IT, Professional Services, Real Estate,Property, Sport, Travel, Tourism

Description: ICON International Communications is a professional services firm delivering strategic communications to assist companies achieve their corporate andcommercial objectives.

Our focus is on providing communications solutions to grow the success of clients' businesses by developing and protecting their brands and improvingprofitability.

Acknowledged by Business Review Weekly (April 2005) as Australia’s 16th top start-up firm, ICON Communications has developed a strong reputation as animble, quick-thinking business consultancy supported by a dynamic and entrepreneurial culture.

Our philosophy is to stand apart from the competition – and help our clients do likewise.

Our work is designed to support change, creatively solve problems, improve perceptions and increase the revenues of our clients.

Talk to us today about how we can help you achieve better business outcomes. We love a challenge!

1.17

http://www.iicpr.com


Image BureauContact: Colleen MacSweenAddress: 17 Fern Street, Randwick NSW 2031Phone: 02 9315 8379Fax: 02 9315 7767Website: http://www.theimagebureau.com.auEmail: [email protected]

Speciality: Communication strategy, Copywriting, Event Management, Marketing Communications, Media Relations, Newsletters andBrochures, Online Communications, Photography and Design, Product Launches, Publicity, Speech and Script Writing, Strategic PRPlanning

Industry Sector: Construction, Entertainment, Fashion and Beauty, FMCG, Food & Beverage, Health and Community, Hospitality, Lifestyle Products,Manufacturing, Media, Pharmaceutical, Professional Services, Publishing, Recreation, Sport, Wholesale

Description:

1.18

The Image Bureau is a professional media marketing and communicationsconsultancy established in 1988.

We offer a full range of public relations services, and can extend to clientsbroader opportunities available through our network of associates.

We are skilled at planning and implementing effective media campaigns tohelp build a strong profile in today’s marketplace.

As a company we are dedicated to service and results. We have a proventrack record for fulfilling a client’s brief with the minimum of fuss and to thehighest of standards.

Our energetic, experienced senior team members are also former media

personnel, so we have a first-hand understanding of how the media operatesand what is required to gain media exposure.

Our clients’ business is not passed down to junior staff to manage.

We believe in integration to ensure outstanding results, and so work closelywith our clients and their marketing partners.

We operate in a cost efficient manner and have a proven track record forworking to a budget and maintaining expenses to a minimum.

Visit our website www.theimagebureau.com.au to learn more or call 61 2 93158379.

http://www.theimagebureau.com.au


Impact Communications AustraliaContact: Allison Lee & Nicole WebbAddress: Suite 6, Level 1, 82 Enmore Road, Newtown NSW 2042Phone: 02 9519 5411Fax: 02 9519 5422Website: http://www.impactcommunications.com.auEmail: [email protected]

Speciality: B2B, Communication Strategy, Community Consultation, Corporate Communications, Event Management, Issues and Crisis Management, MarketingCommunications, Media Relations, Newsletters and Brochures, Photography and Design, Product Launches, Publicity, Reputation Management

Industry Sector: Biotechnology, Education, Financial Services, FMCG, Food & Beverage, Health and Community, IT, Pharmaceutical, Professional Services, Publishing, RealEstate and Property, Travel and Tourism

Description: IMPACT is an award winning boutique marketing communications agency.

Our ethos is to be results-focused and accountable to our clients. As a result, we offer clients a service guarantee.

Established in 1999, IMPACT has won numerous awards including an honourable mention at the Asia Pacific PR Awards as well as State and Nationalawards from the Public Relations Institute of Australia for marketing communications and community communications.

IMPACT represents a mix of multinational and local companies. We work closely with our clients to develop tailored communications programs that meettheir strategic business objectives.

The company directors are actively involved with all accounts so clients gain high level public relations advice on a day to day basis.

IMPACT combines its creative approach, strategic focus and account management to generate real results for clients.

1.19

http://www.impactcommunications.com.au


Infinity Communications AustraliaContact: Dana HartwigAddress: Level 1, 160 Pacific Highway,

North Sydney NSW 2060, AustraliaPhone: 61 2 9923 1133Fax: 61 2 9923 1199Website: http://www.infinitycomms.com.auEmail: [email protected]

Special ity: B2B, B2C, communication counsel, communication strategy, copywriting, media relations, events management, messaging workshops, issues and crisismanagement and marketing communications

Industry Sector: IT, Telecommunications, FMCG, Food & Beverage and media

Description: Based in Sydney, Infinity Communications is an independent PR agency that acts as an extension of your team, we make a commitment to thoroughlyunderstand and get inside the belly of your business. Providing honest and constructive counsel to continuously improve your corporate communication,linked directly to your business objectives. This enables us to deliver real results that deliver real business benefits.This is a rare approach, but as communication professionals it’s the only one we know.Infinity offers:· Expertise - Public Relations professionals with decades of experience in corporate, consumer and technology communications, marketing and journalism· Accountability – Dedication to delivering measurable results that build awareness, influence the influencers and positively impact the bottom line· Balance – Consistently striking the right balance between delivering creative strategies and results orientated tactics.· Big-agency know–how with boutique-agency attention – Infinity is large enough to serve the multi-faceted public relations requirements of our clients fromeditorial programs to market research – yet small enough to provide each client with the highest calibre of personal senior-level service.

Judge us by the company we keep. Our client list includes US, UK, European and Australian based organisations both large and small and some of theworlds greatest brand names and challenger brands. We’ve grown because our clients trust us to deliver results, not just promises.

1.20

http://www.infinitycomms.com.au


Inform Promotions and Public RelationsContact: Jane SakovitsAddress: Level 2, 30 Atchison Street, St Leonards NSW 2065Phone: 02 9439 2238Fax: 02 9436 4241Website:Email: [email protected]

Speciality: Advertising, Brand Management, Case Studies and White Papers, Communication Strategy, Conferences and Exhibitions, Copywriting, Corporate Identity,Integrated Communication Programs, Marketing Communications, Media Relations, Newsletters and Brochures, Photography and Design, Speech and ScriptWriting, Strategic PR Planning

Industry Sector: Construction, Manufacturing

Description: Inform Promotions and Public Relations integrates public relations and advertising in a complete solution.

Incorporating Advertising Strategy, Media Releases, Promotional Literature, Corporate Newsletters, and Public Relations, Inform also specialises in effective,economical multi-media productions for promotional and training purposes, on video, CD-ROM and DVD.

We help clients deliver their corporate message more effectively with an integrated marketing communications program.

1.21


Kennedy CommunicationsContact: Patrick KennedyAddress: Television and radio training studio

Suite 8, 49-51 Eton Street, Sutherland NSW 2232Phone: 02 9521 1844Fax: 02 9521 1899Website: http://www.kennedycommunications.netEmail: [email protected]

Speciality: Media Training, Presentation Training

Industry Sector: Agriculture, Automotive, Aviation and Aerospace, Construction, Education, Energy and Natural Resources, Government - Federal, Local and State, Health andCommunity, IT, Mining, Pharmaceutical, Sport, Telecommunications, Transport

Description: Kennedy Communications specialises in media interview technique training, presentation training, news release and speech writing training, crisismanagement training and in how to manage Parliamentary inquiries. With more than 5,000 radio and 500 television interviews conducted by its principal,while representing many major Australian organisations, Kennedy Communications offers real ‘hands on’ practical training anywhere in Australia. KennedyCommunications also has a trainer based in Melbourne.

Kennedy Communications uses its own television and radio training studio which is fully fitted out with camera gear and lights to add a realistic feel to itstraining. Otherwise the trainer travels to off-site locations to undertake the training.

Workshops run over half, one day or two days.

Participants are encouraged to come away from the media training sessions challenged and with a healthy respect for the media...not a fear of it.

In the presentation workshops participants are taught how to overcome nerves and how to use Powerpoint effectively.

1.22

http://www.kennedycommunications.net


KineticsContact: Jody LennonAddress: 6/48 Raglan Street, Manly NSW 2095Phone: 02 9976 6611Fax: 02 9976 6622Website: http://www.kinetics.com.auEmail: [email protected]

Speciality: Analyst Broker Relations, B2B, B2C, Case Studies and White Papers, Channel Relations, Communication Strategy, Corporate Affairs, Crisis Communication,Event Management, Marketing Communications, Media Relations, Strategic PR Planning

Industry Sector: Education, Health and Community, IT, Professional Services, Publishing, Telecommunications

Description: Kinetics Pty Ltd is a professional full service Public Relations and Marketing Communications Consultancy that specialises in servicing the needs of clientsin the Information Technology, B2B and Consumer industries.

Kinetics provides a range of diversified marketing communications services. outlined below.

For Kinetics, the key to success in IT, business, telco and consumer communications is developing a thorough understanding not only of the client and itsproducts and services, but of the target audience for each product and service. A strategic marketing communications program is then developed to deliverthe client’s key messages to the target audience.

1.23

http://www.kinetics.com.au


MacGregor Public Relations (MPR)Contact: John MacGregor, Michelle ParkerAddress: Suite 3, 44a Avenue Road, Mosman NSW 2088Phone: 02 9968 3600Fax: 02 9968 3611Website: http://www.macpr.com.auEmail: [email protected]

Speciality: Government Relations, Investor Relations, Issues and Crisis Management, Lobbying, Marketing Communications, Media Relations, Media Training, ReputationManagement, Speech and Script Writing, Stakeholder Communication, Case Studies and White papers, Event Management

Industry Sector: Construction, Energy and Natural Resources, Financial Services, Food & Beverage, Gaming, Government - Federal and State, Health and Community, IT,Manufacturing, Transport, Utilities and Infrastructure

Description: MacGregor Public Relations Pty Ltd is a full service public relations consultancy, providing high level strategic counsel in government relations, corporatereputation management, investor relations and financial communications, issues and crisis management, marketing communications, media relations andevents management.

MPR was established in July 2003 by skilled practitioners with more than 40 years experience.

The team is made up of dynamic and creative public relations professionals experienced in a diverse range of industries such as: environment, defence,telecommunications, transport, health, finance, manufacturing, energy and utilities, urban development, infrastructure, fast moving consumed goods,professional services and gaming.

Our philosophy is that the principals do the work, and clients can be assured of cost effective senior counsel being available on a 24 hour basis, 7 days aweek. MPR employs a team of specialist consultants to provide assistance to clients in Australia, New Zealand and South Africa.

1.24

http://www.macpr.com.au


Mango CommunicationsContact: Melanie King, Managing DirectorAddress: Level 3, 46-52 Mountain Street, Ultimo NSW 2007Phone: 02 8260 2840Fax: 02 8260 2940Website: http://www.mangocommunications.com.auEmail: [email protected]

Speciality: B2B, B2C, Channel Relations, Communication Strategy, Integrated Communication Programs, Internal Communications, MarketingCommunications, Media Relations, Media Training, Newsletters and Brochures, Product Launches, Promotion and Sponsorship,Publicity, Strategic PR Planning

Industry Sector: FMCG, Food & Beverage, Insurance, IT, Media, Retail, Travel and Tourism

Description: Mango Communications is a boutique PR company associated with a large global advertising agency, DDB.

While we service many DDB clients, we also have a stable of non-DDB clients.

We intimately understand the complete integrated marketing mix and work effortlessly with other marketing disciplines to ensure acreative, consistent message is delivered to the consumer.

What makes Mango different is our strategic planning including access to strong research tools which allows us to evaluate acompany and its brand as compared to competitors.

We deliver solid creative concepts around which a core program is developed, with the client’s business objectives and goals as thekey focus for us delivering results.

We have strong processes that allow us to deliver on time and on budget and work closely with our clients as strategic partners.

We are committed to delivery of excellent results and always complete a project with evaluation and measurement.

Mango has offices in Sydney and Melbourne and affiliates in New Zealand, Asia and around the world.

1.25

http://www.mangocommunications.com.au


Marea Stenmark CommunicationsContact: Marea Stenmark OAM MPRIAAddress: 8 Birtley Place

PO Box 1600DOUBLE BAY NSW 1360, ELIZABETH BAYNSW 2011, Australia

Phone: 02 9358 2881 Fax: 02 9357 4734 Email: [email protected]

Speciality: Communication counsel; Communication consultation; Conferences/exhibitions; Event management; Healthcare communications; Media relations; Mediatraining; Presentations/presentation training; Publicity; Reputation management; Speech/script writing

Industry Sector: Arts; Entertainment; Manufacturing; Publishing;

Description: Marea Stenmark Communications has strong links with and special expertise in the arts, entertainment, education, charitable organisations and publishing.Associates are called in for special projects when required. Marea Stenmark is the author of best selling ‘Mum’s The Word, Dad’s The Answer’, ‘Here’s ToAunts!’, ‘The Creative Communicator’, ‘Sir David Martin – A Man of Courage and Dedication’, ‘An Unselfish Life – The Pat Roles Story’ and herAutobiography ‘Between The Sun And The Sea’. Her most recent releases are ‘Towards Greater Things’ and ‘This is Living! – The Joys Of Illness’.

1.26


MAX AustraliaContact: Fiona Martin - Managing DirectorAddress: 261 Pacific Highway, North Sydney NSW 2060Phone: 02 9954 3492Fax: 02 9954 3687Website: http://www.maxaustralia.com.auEmail: [email protected]

Speciality: Analyst and Broker Relations, B2B, B2C, Case Studies and White Papers, Government Relations, Internal Communications, Marketing Communications,Media Relations, Product Launches, Promotion and Sponsorship, Publicity, Strategic PR Planning

Industry Sector: Gaming, IT, Media, Professional Services, Telecommunications, Travel and Tourism, Utilities and Infrastructure

Description: Max Australia was formed to support the increasing need for organisations to translate intricate concepts into tangible business messages and consumerbenefits.

Working across a range of markets from general consumer to high-level enterprise, the Max team has a wealth of experience in understanding the needs ofdifferent markets, and their respective requirements.

Our clients embrace our straightforward approach as we offer cost-effective support that delivers results time and time again.

Our senior consultants have both in-house and agency experience with a well-rounded understanding of the requirements and constraints under which ourkey media and analyst contacts operate. The background of each of our consultants ensures we cover a broad spectrum of industries and have experiencemoving outside the scope of public relations, covering all aspects of marketing communication.

Max’s foundation of success is the combination of its senior level of counsel, deep understanding of the meida and its industry contacts.

1.27

http://www.maxaustralia.com.au


MG Media CommunicationsContact: Libby Moffet, Bill GrayAddress: PO Box 474, Neutral Bay NSW 2089Phone: 02 9904 0011Fax: 02 9904 0006Website: http://www.mgmedia.com.auEmail: [email protected]

Speciality: Media Relations, Marketing Communications, Strategic PR Planning, B2B, Internal Communications, Newsletters and Brochures, Public Affairs, Publicity,Reputation Management, Speech and Script Writing, Stakeholder Communication

Industry Sector: Travel and Tourism, Aviation and Aerospace, Food & Beverage, Hospitality

Description: MG specialises in communications ideas for the travel and tourism industry. Media relations is a speciality at MG, with all six consultants having honed theirwriting and communications skills on the newsroom floor. Joint Principals Libby Moffet and Bill Gray established MG 12 years ago, and their clients span thetravel spectrum from P&O Cruises and Star Alliance to Tourism Norfolk Island and Yasawa Island Resort. MG seeks solutions that are affordable andmanageable. As a past winner of the PRIA’s Golden Target Award for Marketing Communications, we’ve shown we reach beyond the boundaries of traditionalPR.

For extra information call Libby or Bill on 02 9904 0011 or go to www.mgmedia.com.au

1.28

http://www.mgmedia.com.au


Moore Public RelationsContact: Carol Moore B. Bus. (Comm), MPRIAAddress: PO Box 130, Leichhardt NSW 2040Phone: 02 9560 2826Fax: 02 8569 0236Website: http://www.moorepr.com.auEmail: [email protected]

Speciality: B2B, B2C, Communication Counsel, Communication Strategy, Copywriting, Healthcare Communications, MarketingCommunications, Media Relations, Newsletters and Brochures, Product Launches, Speech and Script Writing, Strategic PR Planning

Industry Sector: Biotechnology, FMCG, Food & Beverage, Health and Community, Pharmaceutical, Professional Services

Description:

1.29

Moore Public Relations is a boutique Sydney-based consultancy catering tosmall-to-medium-sized businesses that want more than an off-the-shelfPR solution. Clients benefits from the personal attention and 17 years’experience of the consultancy’s award-winning principal, Carol Moore, whohas senior-level expertise across a number of industry sectors, including:• Business-to-business• Human resources and professional services• Healthcare• Consumer marketing

Moore Public Relations offers a full PR service in a range of areas,including:• PR campaign development and strategic planning• Communication counsel• Media relations• Event management• Specialist writing, including media materials, newsletters, articles,

brochures, speeches, annual reports, and websites• Issues management

Our services are also available on a project basis, including PR plandevelopment, corporate writing assignments, and editing/proofreading.

http://www.moorepr.com.au


Network PRContact: Grant CommonAddress: Level 12, 210 Clarence Street, Sydney NSW 2000Phone: 02 8268 2200Fax: 02 9267 9466Website: http://www.networkpr.com.auEmail: [email protected]

Speciality: Association Management, B2B, B2C, Case Studies and White Papers, Communication Strategy, Issues and Crisis Management,Media Relations, Product Launches, Publicity, Reputation Management, Stakeholder Communications

Industry Sector: Financial Services, FMCG, Food & Beverage, IT, Manufacturing, Mining, Professional Services, Telecommunications

Description:

1.30

Talk to Network PR if you are seeking:• a genuine partnership – not just a one night stand.• old heads on young shoulders – the right mix of experience and energy.• ongoing access to senior management – not just at the pitch.• an agency that concentrates on core competencies – instead of trying

to do everything.• a focus on business outcomes – not just PR outputs.

Network PR is an independent PR agency.

We are Sydney based – but act nationally. We also have our own offices inNew Zealand. In Asia we run programs through an international affiliate.

Judge us by the company we keep. Our client list includes Australianorganisations – large and small – as well as several multi-nationals.

Our website is more comprehensive than most. We outline ourphilosophies, explain the type of work we do, how we charge and – mostimportantly – give examples of recent client work.

We also produce Australia’s most comprehensive PR reference source –www.prinfluences.com.au. Sign-up – it’s free..

http://www.networkpr.com.au


Ogilvy PRContact: Mr Chris SavageAddress: Level 16, Tower 2, Darling Park 201 Sussex St, SYDNEY NSW 2000, AustraliaPhone: 02 8281 3232Fax: 02 8281 3240Website: http://www.ogilvypr.com/index.cfmEmail: [email protected]

1.31

http://www.ogilvypr.com/index.cfm


Palin CommunicationsContact: Martin PalinAddress: Level 1, 85 Longueville Road, Lane Cove NSW 2066Phone: 02 9420 1387Fax: 02 9420 1396Website: http://www.palin.com.auEmail: [email protected]

Speciality: Crisis Communication, Healthcare Communication, Issues and Crisis Management, Media Relations, Newsletters and Brochures, Online Communication,Public Affairs, Publicity, Reputation Management, Strategic PR Planning

Industry Sector: Biotechnology, Health and Community, IT, Pharmaceutical

Description: Palin Communications is a specialist healthcare public relations consultancy. It provides media relations, issues management, healthcare professionaleducation and sponsorship leverage services to clients in the medical, pharmaceutical, nutritional, healthcare technology and biotech sectors.

Palin Communications handles product launches for new prescription and OTC medicines, helps health-related cleints deal with issues (product recalls,adverse medical events), maximises value from health-related sponsorship and promotes emerging clinical data in a way that helps contribute to the overallcommercial success of our clients.

The business was established in 1997 and has now grown to be one of the biggest, most professional independent healthcare PR consultancies in Australia.

1.32

http://www.palin.com.au


Peattie Public RelationsContact: Sarah Peattie MPRIA, Managing DirectorAddress: 4 Bangalla Street, Warrawee NSW 2074

PO Box 771, Wahroonga NSW 2076Phone: 02 9487 6555Fax: 02 9487 6556Website: http://www.peattiepr.com.auEmail: [email protected]

Speciality: Community Relations, Conferences and Exhibitions, Copywriting, Employee Communication, Public Education, Event Management, Issues and CrisisManagement, Marketing Communications, Media Relations, Newsletters and Brochures, Product Promotions and Launches, Speech and Script Writing

Industry Sector: Construction, Education, Financial Services, FMCG, Food & Beverage, Hospitality, Media, Professional Services, Publishing, Real Estate and Property, Retail,Travel and Tourism

Description: Public relations – considered, logical sound communications that influence your important stakeholders, such as investors, employees, customers, partnersand the media, is essential to sustainable business success.

As strategic communications advisers, Peattie Public Relations believes all organisations can enhance their reputation and stakeholder perceptions.

Peattie Public Relations was established by Sarah Peattie in 1993 to provide strategic public relations and marketing communications advice across adiverse range of industry sectors.

Peattie Public Relations delivers highly creative, cost-effective PR programs designed to differentiate the company and its offering from its competition,build brand awareness, garner significant positive media coverage and drive action.

1.33

http://www.peattiepr.com.au


Phillips GroupContact: Stephanie PaulAddress: Level 8, 16 O’Connell Street, SYDNEY NSW 2000Phone: 02 9233 4499Fax: 02 9233 4199Website: http://www.phillipsgroup.com.auEmail: [email protected]

Speciality: Change Communication, Communication Strategy, Community Consultation, Crisis Communication, Employee Communication, Healthcare Communications,Investor Relations, Issues and Crisis Management, Media Relations, Reputation Management, Risk Communication Analysis, Stakeholder Communications

Industry Sector: Biotechnology, Construction, Defence, Energy and Natural Resources, Government - Federal, Local and State, Health and Community, IT, Professional Services,Real Estate and Property, Travel and Tourism

Description: As one of Australia’s leading communication consultancies, Phillips Group provides public relations and communication services to clients in a diverse rangeof sectors across Australia.

Over the past 27 years, the company has worked hard to earn its reputation for excellence in execution, close client relationships, strong alliances andinnovative thinking. We are experts in developing and implementing innovative strategic communication programs underpinned by world’s best practice.

Phillips Group delivers programs with measurable results, on time, and within agreed budgets. We measure our performance according to whether youachieve your organisational objectives and we pride ourselves on being able to demonstrate a contribution to your bottom line.

The experience of our team spans media relations, government relations, crisis management, organisational communication, marketing communication,investor relations and strategic planning, supported by a team of specialist advisers.

We adopt a team approach, drawing on the breadth of experience across the company to ensure you receive full benefits of our combined talents.

1.34

http://www.phillipsgroup.com.au


Pinque (formerly SHE Public Relations)

Contact: Sarah HawthornAddress: Level 1, 8 Soudan Lane, Paddington NSW 2021Phone: 02 9360 6166Fax: 02 9360 6566Website: http://www.pinque.com.auEmail: [email protected]

Speciality: B2B, B2C, Case Studies and White Papers, Conferences and Exhibitions, Event Management, Marketing Communications,Media Relations, Newsletters and Brochures, Publicity, Strategic PR Planning, Custom Publishing

Industry Sector: Entertainment, FMCG, Food & Beverage, Hospitality, IT, Manufacturing, Media, Professional Services, Publishing,Recreation, Retail, Wholesale

Description: Pinque offers a unique blend of communication vehicles to help your company build awareness, achieve growth and createadditional income. We pursue strategies to use PR, events and publishing to take products and services out of the ordinaryand deliver solutions in new and unexplored markets.

Pinque has three specialist divisions - Public Relations, Event Management and Publishing - and is positioned to manageindividual aspects of your communication requirements, or a blend of strategies to gain even greater market leverage andpenetration.

Our directors and consultants have wide-ranging experience and can demonstrate track-record and knowledge in mostmarket sectors.

We are the Australian partner of global PR alliance, International Public Relations Team: www.iprteam.com

1.35

http://www.pinque.com.au


Porter Novelli Contact: David Lumb, General ManagerAddress: Level 2, 40 Oxley Street, St Leonards NSW 2065Phone: 02 8424 8500Fax: 02 8424 8501Website: http://www.porternovelli.com.auEmail: [email protected]

Speciality: Communication Counsel, Corporate Affairs, Healthcare Communications, Issues and Crisis Management, MarketingCommunications, Media Relations, Media Training, Newsletters and Brochures, Product Launches, Public Affairs, Speech and ScriptWriting, Stakeholder Communication

Industry Sector: Agriculture, Aviation and Aerospace, Biotechnology, FMCG, Food & Beverage, Government - Federal, IT, Pharmaceutical, ProfessionalServices, Retail, Telecommunications, Transport, Travel and Tourism

Description:

1.36

Porter Novelli Australia creates and delivers strategic public relationsprograms.

Through intelligent and innovative communication programs, Porter Novellihelps organisations use the power of communication to solve businessproblems.

A unique blend of history, values and geography has resulted in a trulynational network incorporating offices in each capital city.

We combine the advantages of localised Australian expertise with thebenefits of the national Clemenger Communications network and the globalcapability of Porter Novelli International - one of the world’s largestcommunications consultancies.

Porter Novelli International is part of Omnicom, a global media, advertisingand marketing communications company, listed on the New York StockExchange.

In Sydney, Porter Novelli has a large team of expert consultants organisedaround four core practice areas:• Consumer marketing• Corporate communications• Healthcare & Social marketing• IT

The firm provides communications advice and support to a range ofcorporates, brands and government departments and organisations. We areproud of our longstanding relationships with many of these clients.

http://www.porternovelli.com.au


Primary CommunicationContact: Annabelle Warren, Monica Vardabasso,Vanessa DunhillAddress: 47 Reservoir Street, Surry Hills NSW 2010Phone: 02 9212 3888Fax: 02 9212 3990Website: http://www.primary-pr.comEmail: [email protected]

Speciality: B2B, Change Communication, Communication Audit, Communication Strategy, Crisis Communication, Employee Communications, Integrated CommunicationPrograms, Internal Communications, Media Relations, Reputation Management, Stakeholder Communication, Strategic PR Planning

Industry Sector: Energy and Natural Resources, Financial Services, Health and Community, IT, Manufacturing, Professional Services, Telecommunications, Utilities andInfrastructure

Description: Primary Communication is structured to focus totally on clients:• Every client program is managed by a Primary shareholder• Every client has senior counsel as part of their daily service• Every client has a tailored team, with specialist skills and experience

Success is based on the Primary partnership structure where the company is 100% owned by people working in the business. This ensures that each clientreceives complete attention, appropriate expertise and senior counsel.

Every program includes clear measurement criteria to track progress and evaluate impact. Primary Communication also has stringent managementprocesses in place to ensure accountability and high performance.

The company delivers tremendous capability, creativity and results to stakeholder, media and corporate communication programs for a wide range of long-term clients in business-to-business, technology, finance and consumer markets.

1.37

http://www.primary-pr.com


Professional Public RelationsContact: Mr Richard Lazar, Managing Director and Mr Peter Lazar, ChairmanAddress: 118 Victoria Road, Rozelle, NSW 2039, AustraliaPhone: 02 9818 4044Fax: 02 9810 3520Website: htttp:// www.ppr.com.auEmail: [email protected]

Speciality: Branch/network communications, change communication, communication counsel, communication strategy, healthcare communications, issues/crisismanagement, marketing communications, media relations, media training, publicity, stakeholder communication, strategic PR planning

Industry Sector: Education, financial services, FMCG, food & Beverage, Government – federal, health/community, IT, pharmaceutical, real estate/property, travel/tourism,utilities/infrastructure.

Description: PPR is a broad-based public relations and marketing agency, offering high-end strategic and creative implementation in all business sectors includingConsumer, Healthcare, IT, Canberra/Government Relations, Finance & Corporate, Investor Relations, Issues and Crisis management and InternalCommunications. We also offer an internal art studio, marketing consultancy and event staging capabilities.

PPR is the most highly awarded agency in the region. Named Number One PR Agency by Business Sydney 2000 and listed in prestigious BRW Australia'sFastest Growing Companies -Top 100 list

1.38

htttp://www.ppr.com.au


Recognition PRContact: Adam BensonAddress: Level 2, 51 Pitt Street, Sydney NSW 2000Phone: 02 9252 2266Fax: 02 9252 7388Website: http://www.recognition.com.auEmail: [email protected]

Speciality: B2B, B2C, Communication Counsel, Communication Strategy, Copywriting, Marketing Communications, Media Relations, Media Training, Newsletters andBrochures, Product Launches, Publicity, Strategic PR Planning

Industry Sector: FMCG, Financial Services, IT, Professional Services, Retail, Telecommunications

Description: Recognition is an Australian-owned PR specialist with 19 years experience in the A/NZ market.

As media-relations specialists, we deal with the major Australian media every day. We know what works what doesn’t.

Our core competency is developing and executing PR programs that deliver positive, measurable and important results for our clients.

Our clients come to Recognition for similar reasons – our expertise and experience in developing creative and successful communications campaigns.

Regardless of whether our clients specialise in consumer products or business services, we design PR programs to deliver results that matter. We start withunderstanding their business problem and we build a PR campaign from there.

Recognition represents some of the largest names in the IT, financial services, professional services and consumer electronics markets.

1.39

http://www.recognition.com.au


Red AgencyContact: Neil TraversAddress: 113 Union Street, North Sydney NSW 2060Phone: 02 9955 7877Fax: 02 9955 7977Website: http://www.redagency.com.auEmail: [email protected]

Speciality: B2B, B2C, Case Studies and White Papers, Event Management, Internal Communications, Issues and Crisis Management, Marketing Communications, MediaRelations, Media Training, Presentations and Presentation Training, Product Launches, Strategic PR Planning

Industry Sector: Aviation and Aerospace, Biotechnology, Education, FMCG, Government - Federal, IT, Media, Pharmaceutical, Professional Services, Telecommunications,Transport, Utilities and Infrastructure

Description: Red Agency (www.redagency.com.au) is a new breed of communication supplier, working by 21st century rules.

Our clients are among Australia’s most successful corporations, not-for-profits, agencies, and start-ups. Some of them are household names. Others will be.They all demand sharp, professional, and effectual communications.

We aim high, to deliver distinctively creative and disciplined solutions that meet needs and exceed expectations.

Our consulting teams embody rich industry and sector experience in: corporate, technology, media, government, social aid, education, professional services,transport, infrastructure and fast moving consumer goods.

Our skills in public relations, public affairs and marketing communications run from strategy to execution and include: media, analyst, and communityrelations; issues and crisis management; events; consumer marketing; corporate reputation; and design and production.

Red Agency is locally owned, with offices in Sydney and Melbourne, and affiliations throughout the Asia Pacific.

1.40

http://www.redagency.com.au


Reed Weir CommunicationsContact: Ms Sarah Reed B Sc, MPA and Katrina Weir B Applied SCAddress: 133 Alexander Street, Crows Nest NSW 2065Phone: 02 9436 2088Fax: 02 9436 2032Website: http://www.reedweir.comEmail: [email protected]

Speciality: Clinical Trial Announcement, Communication Counsel, Communication Strategy, Healthcare Communications, Issues Management, MarketingCommunications, Media Relations, Newsletters and Brochures, Product Launches, Reputation Management, Stakeholder Communication, Strategic PRPlanning

Industry Sector: Biotechnology, Pharmaceutical, Nutrition Science, Consumer Health

Description: Reed Weir Communications is a public relations agency specialising in the pharmaceutical, nutrition science and consumer health industries.

The company’s health science consultants provide integrated communications solutions for businesses in relation to issues management, marketingcommunications, reputation management and media relations.

Our team comprises only senior level consultants and therefore delivers what other agencies cannot: a deep insight into client needs and timelyimplementation of market savvy solutions.

1.41

http://www.reedweir.com


Sasha Public RelationsContact: Mr. John GuthrieAddress: 53 Kangaroo Road, COLLAROY PLATEAU NSW 2097Phone: 02 9971 2073Fax: 02 9971 2604Website:Email: [email protected]

Speciality: Copywriting, Employee Communications, Media Relations, Newsletters and Brochures, Product Launches, Publicity, Speech and Script Writing, Strategic PRPlanning

Industry Sector: Construction, Manufacturing, Real Estate and Property, Travel and Tourism

Description: Sasha Public Relations has been responsible for public relations programs for some of Australia’s largest organisations including the Real Estate Institute ofNSW and the State Chamber of Commerce. These clients held frequent media conferences organised by Sasha and many interviews on radio and television.

The company also has wide experience in communications programs for building products companies and in the housing and general property fields andrelated industries.

Sasha has conducted public relations campaigns for a major shopping centre complex. We have also implemented a public relations program for companiesin the automotive after market industry.

Internal communications is one of our strengths. For example, Sasha has been successfully producing a four page, full colour, internal fortnightly newsletterfor one of Australia’s largest manufacturers.

Sasha creates public relations programs based on the client’s briefing and research. The implementation of the program is monitored closely and theprogram is fluid to take account of changing market conditions.

Excellent media contacts have been established in the respective fields we operate in.

1.42


Savage & HorriganContact: Mr Chris SavageAddress: Level 24, Tower 2 Darling Park

201 Sussex StreetSydney NSW 2000, Australia

Phone: 02 82813232Fax: 02 82813240Website: http://www.savage-horrigan.com.auEmail: [email protected]

Special ity: Counsel on Transaction Communication (Mergers and Acquisitions, capital raisings, etc), Listed Company Communication, Investor Relations, Issues/Crisis Management,Media training, Corporate and Brand Reputation Management, Stakeholder Communication

Industry Sector: Aviation, Construction, Energy, Financial Services, Healthcare, Mining, Pharmaceutical, Real Estate/Property, Retail, Telecommunications, Recruitment, Transport & Logistics, Food & Beverage, Media, Gaming, Agriculture, Biotechnology, Automotive

Description: Savage & Horrigan focuses on three core areas:

• transaction communication (ECM, M&A)

• listed company communication

• corporate and brand reputation

We are narrow in our focus, but deep in our knowledge and specialisation in corporate and financial communication.

Our experience includes advising on some of Australia’s most prominent financial communication and privatisation projects.

In November 2004, Savage & Horrigan won the prestigious Asia Pacific PR Week award for the most outstanding campaign in the Financial CommunicationCategory for the $2.3bn IPO of Virgin Blue.

1.43

http://www.savage-horrigan.com.au


Savage CommunicationsContact: John SavageAddress: Level 4, 53 Walker Street, North Sydney NSW 2060Phone: 02 9959 3822Fax: 02 9959 4822Website: http://www.savagecomm.com.auEmail: [email protected]

Speciality: Event Management, Issues and Crisis Management, Marketing Communications, Media Relations, Product Launches, Promotion and Sponsorship, Publicity,Strategic PR Planning

Industry Sector: Aviation and Aerospace, Entertainment, Food & Beverage, Hospitality, Retail, Travel and Tourism

Description: Savage Communications is focused on delivering creative communication solutions.

Our promise to clients is to be SIMPLE, CLEAR & DIRECT.

We have an established reputation across a range of industry sectors and enjoy an enviable network of media and trade contacts through international anddomestic markets.

We seek to understand our client’s communication needs completely and to integrate measurable outcomes that produce bottom line results.

1.44

http://www.savagecomm.com.au


Sefiani Communications GroupContact: Robyn SefianiAddress: 9 Norberry Terrace,

177-199 Pacific Highway, North Sydney NSW 2060Phone: 02 8920 0700Fax: 02 8920 0688Website: http://www.sefiani.com.auEmail: [email protected]

Speciality: Analyst and Broker Relations, B2B, Change Communication, Communication Audit, Communication Strategy, Crisis Communication, Investor Relations,Issues and Crisis Management, Media Relations, Public Affairs, Reputation Management, Risk Communication Analysis

Industry Sector: Education, Financial Services, Health and Community, Insurance, Mining, Professional Services, Real Estate and Property, Retail, Telecommunications,Transport, Travel and Tourism, Utilities and Infrastructure

Description: Sefiani Communications Group is a leading Australian strategic communications firm, specialising in corporate reputation management, financial andinvestor communications, and issues and crisis management.

Based in Sydney with a global network of affiliates, Sefiani crafts and implements media and communications strategy designed to support our clients’public profile and business objectives.

Sefiani has a distinctive approach that is flexible, nimble and focused on outcomes. Our consulting style is friendly and approachable and we operate as agenuine team, sharing knowledge, ideas and experience to the benefit of our clients.

1.45

http://www.sefiani.com.au


Shuna Boyd Public RelationsContact: Shuna BoydAddress: 10A Seville Street, LANE COVE NSW 2066Phone: 02 9418 8100Fax: 02 9418 8145Website:Email: [email protected]

Speciality: Analyst and Broker Relations, Case Studies and White Papers, Communication Audit, Communication Strategy, Marketing Communications, Media Relations,Media Training, Newsletters and Brochures, Publicity, Speech and Script Writing, Strategic PR Planning

Industry Sector: IT

Description: With more than 19 years in IT Public Relations and 6 years in consumer PR, Shuna Boyd is an experienced consultant who gets good results in a costeffective manner. As a sole operator, Shuna provides senior level consultancy to all her IT clients, while also providing a complete range of Marketing andPromotional services through her extensive network of suppliers.

1.46


Spectrum Communications AustraliaContact: Naomi Beames - Principal,

Wendy Docherty - Principal, Roger Marshall - Managing Director

Address: Level 1, 261 Pacific Highway, North Sydney NSW 2060Phone: 02 9954 3299Fax: 02 9954 3687Website:Email: [email protected]

Speciality: B2B, B2C, Brand Management, Corporate Affairs, Employee Communications, Event Management, Investor Relations, Issues and Crisis Management, MediaRelations, Product Launches, Research and Evaluation, Strategic PR Planning

Industry Sector: Biotechnology, IT, Professional Services, Sport, Telecommunications, Utilities and Infrastructure

Description: Spectrum Communications is a leader in public relations and marketing communications in Australia, providing an uncompromising level of strategic adviceand tactical execution of public relations and communications campaigns which deliver results.

The experience of our people, the ability of our organisation to adapt to suit our clients’ needs, and the entrepreneurial approach we take to our businessallows us to deliver results and achieve clients’ objectives using fresh ideas and interesting approaches

1.47


Stellar Concepts AustraliaContact: Marguerite JulianAddress: Suite 508, Level 5, 410 Elizabeth Street, Surry Hills NSW 2010Phone: 02 9218 8000Fax: 02 9212 3000Website: http://www.stellar.net.auEmail: [email protected]

Speciality: B2B, B2C, Communication Audit, Communication Counsel, Communication Strategy, Conferences and Exhibitions, Copywriting,Event Management, Marketing Communications, Media Relations, Newsletters and Brochures, Photography and Design, ProductLaunches, Promotion and Sponsorship, Publicity, Research and Evaluation, Speech and Script Writing, Stakeholder Communication,Strategic PR Planning

Industry Sector: Arts, Automotive, Entertainment, Fashion, FMCG, Food & Beverage, Hospitality, Media, Publishing, Retail, Travel and Tourism

Description:

1.48

Stellar* Concepts Australia is an integrated public relations andmarketing communications agency offering consumer and business tobusiness solutions.

With a staff of eleven, our experience comes from seven successfulyears devising and implementing creative public relations and marketingstrategies, managing events, negotiating sponsorships and mediapartnerships, strategic planning, research, media evaluation andcopywriting.

The combination of these disciplines enables us to provide high impact,integrated solutions for our clients on either a retainer or project basisacross fields as diverse as the arts to automotive.

Our particular strength is providing creative and strategic marketingservices in the lifestyle arena, focusing primarily on the food & wine,travel, arts, design, FMCG and fashion sectors.

Stellar* is well-known for its close relationships with journalists from allmediums and its current database of Australia’s opinion leaders and keyinfluencers. We have also built a tight network of consultancies andfreelance professionals from Australia and beyond whose expertise wecan draw from.

We enjoy working closely with clients and their agencies and forgingstrong relationships with key personnel as a means of fostering acomplete understanding of the business.

Quite simply, we will do what it takes to support our clients and theirbrands through building awareness, understanding and loyalty amongestall of their stakeholders.

Our mission is to provide creative & innovative marketing solutions thatexceed our clients’ objectives.

http://www.stellar.net.au


Stenmark OrganisationContact: Rebecca TillyAddress: Level 4, 53 Walker Street, North Sydney NSW 2060Phone: 02 9955 1822Fax: 02 9956 8130Website: http://www.stenmark.com.auEmail: [email protected]

Speciality: B2B, B2C, Brand Management, Event Management, Integrated Communication Programs, Marketing Communications, Media Relations, Product Launches,Promotion and Sponsorship, Reputation Management, Stakeholder Communication, Strategic PR Planning

Industry Sector: Arts, Automotive, Financial Services, FMCG, Food & Beverage, Health and Community, IT, Media, Sport, Telecommunications

Description: Stenmark Organisation is a full service agency with a wealth of consumer, corporate, B2B, technology and philanthropy knowledge, nationally andinternationally.

Stenmark PR is unique in the Australian market as our PR teams work seamlessly with our in-house publicity, sponsorship, philanthropy and marketingteams to deliver high impact, strategic and accountable results across the marketing mix.

We understand the scale of our clients’ business challenges and use our skills to manage reputations and change perceptions.

We pride ourselves on using our people’s creativity and in-depth media expertise to develop strategies and enable our clients to tell compelling, jargon-freestories. The powerful outcomes we deliver are built on a strong base of innovation, experience, intelligence and a passion for what we do.

Business is all about relationships - with our clients and with the media. Our clients trust us as their marketing partners to come through with hard-hittingresults that really make a difference to their bottom line. Testament to that is the fact that our first PR client was Sony Australia, and it is still a client today- six years later.

1.49

http://www.stenmark.com.au


Sweeney VestyContact: Jane VestyAddress: Level 20, Tower 2,

201 Sussex Street, Sydney NSW 2000Phone: 02 9006 3399Fax: 02 9006 1490Website: http://www.sweeneyvesty.com.auEmail: [email protected]

Speciality: Change Communication, Communication Audit, Communication Strategy, Community Consultation, Corporate Affairs, Internal Communications, Issues andCrisis Management, Lobbying, Marketing Communications, Media Relations, Stakeholder Communication, Strategic PR Planning

Industry Sector: Automotive, Defence, Energy and Natural Resources, Entertainment, Financial Services, Gaming, Government - Federal, Manufacturing, Telecommunications,Transport, Travel and Tourism, Utilities and Infrastructure

Description: SVL is a full-service corporate and marketing communications company with offices in Australia, New Zealand and the United States.

We work with leading private and publicly-listed companies, entrepreneurs and government organisations, and specialise in the delivery of integratedcommunications programmes across national, regional and global markets.

SVL has a business model based on long-term relationships, and has a proven track record of assisting clients to increase core revenues and improveperceptions.

1.50

http://www.sweeneyvesty.com.au


Templeman ConsultingContact: Susan TemplemanAddress: Suite 405, 147 King Street, Sydney NSW 2000Phone: 02 9222 9566Fax: 02 9222 9577Website: http://www.templeman.com.auEmail: [email protected]

Speciality: Communication Counsel, Communication Strategy, Corporate Affairs, Crisis Communication, Issues and Crisis Management, Media Training, Public Affairs,Strategic PR Planning

Industry Sector: Energy and Natural Resources, Financial Services, Food & Beverage, Government - Federal and State, Health and Community, Insurance, Mining,Pharmaceutical, Professional Services, Transport, Utilities and Infrastructure

Description: Templeman Consulting is a specialist media and communication training business. For more than 14 years, Principal Susan Templeman has offered strategiccommunication advice and training for corporate and government clients.

A founder of the Media Skills Network™, Australia’s only accredited group of media trainers, Susan maintains a close scrutiny of media trends. Her adultlearning credentials mean she is able to bring out the best in participants, event in difficult training situations. As a former political reporter and foreigncorrespondent Susan understands the needs of both parties in an interview, and her approach ensures a successful result. She works extensively in thefinancial services sector, with major government departments in NSW and the NT, and with a wide range of businesses from mining to consumer products.She is equally expert in advising where the focus is on difficult issues or crises, through to positive media and more broadly with rehearsal for AGMs ormajor public announcements.

1.51

http://www.templeman.com.au


Text 100Contact: Jörn SANDA, Managing Director / Adrianne Kern, Practice DirectorAddress: Level 28, 100 Miller Street, North Sydney NSW 2060, AustraliaPhone: 02 9956 5733Fax: 02 9956 5406Website: http://www.text100.com.auEmail: [email protected] / [email protected]

Speciality: Developing and executing efficient communication campaigns that support business objectives. Our expertise in influencing business, consumer and industryaudiences with vested interests in technology, telecommunications, financial and professional services.

Industry Sector: Financial Services, Gaming, Health and Community, IT, Pharmaceutical, Telecommunications

Description: Text 100s objective is to increase our client's value. We do this by connecting our client's competitive significance with an ecosystem of influentialstakeholders. In short, we unite our clients with those communities that attribute worth to organizations.

The Text 100 business is based on the professional services model. Our purpose is to both advise and implement best practice public relations for productpromotion, corporate profiling and internal stakeholder understanding.

Each of our client engagements is unique. Because of this, we work collaboratively, ensuring that our services fit neatly with our client's organisationalstructures and with the value created through our campaigns.

1.52

http://www.text100.com.au


2iC Integrated CommunicationsContact: Ms Catherine StaceAddress: Level 1, 236 Darling Street,

Balmain NSW 2041, AustraliaPhone: 02 9818 7833 Fax: 02 9818 7844 Website: http://www.2ic.com.auEmail: [email protected]

Special ity: B2B; B2C; Communication strategy; Integrated communication programs; Marketing communications; Media relations; Media training; Product launches;Promotion/sponsorship; Publicity; Reputation management; Speech/script writing; Stakeholder communication; Strategic PR Planning

Industry Sector: Automotive; Biotechnology; Entertainment; Fashion; Financial services; FMCG; Food & Beverage; Hospitality; Media; Professional Services; Transport;Travel/tourism;

Description: • Sydney based with national focus - award winning agency • Accredited by its portfolio of some of the world’s leading brands• Established in 1998…currently 20 staff• Specialist groups – business; communications; consumer - FMCG and lifestyle; transport and youth • Senior Account Management team recognised within the industry for strategic thought and client counselling• Extensive media relationships and networks• Excellent client relationships and strong company culture• Full service public relations and publicity• Creative integrated communication campaigns• Vibrant team, can-do-attitude

1.53

http://www.2ic.com.au


Upstream AustraliaContact: Grahame Cox, Karen MastersAddress: Level 8, 153 Walker Street

North Sydney NSW 2060Phone: 02 9409 5100Fax: 02 9923 1811Website: http://www.upstreamaustralia.comEmail: [email protected]

Speciality: B2B, B2C, Change Communication, Communication Counsel, Communication Strategy, ePublic Relations, Integrated Communication Programs, MarketingCommunications, Media Relations, Media Training, Online Communications, Publicity, Reputation Management, Strategic PR Planning

Industry Sector: Automotive, Biotechnology, Construction, Financial Services, IT, Professional Services, Real Estate and Property, Telecommunications

Description: Upstream Australia works exclusively for companies that are shaping the business of technology. We focus our people and resources on helping our clientsachieve four objectives:• Build + protect brands• Win business• Drive change• Manage reputations

Upstream works with companies - both local and multinational - in the B2C and B2B space. We work mostly with category leaders: companies with a growingpresence in the Australian marketplace: companies aiming for national or global leadership in their fields. Our role is to assist them reach their ambitions.

While providing marketing and communications consultancy to our clients, Upstream Australia has simultaneously earned a reputation among the news mediaand analysts as a trusted and credible source of information.

Our offices in Sydney, Hong Kong, Beijing, Shanghai, Tokyo, Singapore, Kuala Lumpur, Taipei and San Francisco, and our alliance partners regionwide, offerclients a powerful combination of online and offline marketing and communications capabilities.

1.54

http://www.upstreamaustralia.com


Westbrook Financial CommunicationsContact: Ian WestbrookAddress: Level 7, 15 Bent Street, Sydney NSW 2000Phone: 02 9231 0922Fax: 02 9231 0131Website: http://www.westbrookfin.com.auEmail: [email protected]

Speciality: Analyst and Broker Relations, Clinical Trial Announcements, Communication Strategy, Corporate Affairs, Crisis Communication, Government Relations,Investor Relations, Issues and Crisis Management, Media Relations, Media Training, Stakeholder Communication, Strategic PR Planning

Industry Sector: Biotechnology, Construction, Energy and Natural Resources, Financial Services, Insurance, IT, Manufacturing, Media, Mining, Pharmaceutical,Telecommunications, Utilities and Infrastructure

Description: Westbrook Communications uniquely combines background in finance and journalists with years of experience in public relations to provide ASX-listedcompanies and others in the financial and professional services areas, with the highest quality advice on managing a profile with the media, the investmentcommunity and other stakeholders.

1.55

http://www.westbrookfin.com.au


Whiteworks Public RelationsContact: Stewart WhiteAddress: PO Box 373, CAMPERDOWN NSW 1450Phone: 02 9557 1433Fax: 02 9557 2433Website: http://www.whiteworks.com.auEmail: [email protected]

Speciality: Brand Management, Communication Strategy, Event Management, Integrated Communication Programs, Issues and Crisis Management, MarketingCommunications, Media Relations, Newsletters and Brochures, Product Launches, Promotion and Sponsorship, Publicity, Strategic PR Planning

Industry Sector: Arts, Automotive, Construction, Entertainment, Fashion, FMCG, Food & Beverage, Hospitality, Manufacturing, Publishing, Retail, Travel and Tourism

Description: Whiteworks is an established public relations consultancy specialising in marketing public relations.

Its skills include: comprehensive media relations; publicity; issues management; marketing and strategic planning; event management; product launches;preparing corporate communication material; sponsorship; promotions and incentives.

Since it was established in 1984, Whiteworks has serviced a diverse and extensive range of clients.

Working closely with its clients Whiteworks generates ideas and designs creative communications initiatives to improve the efficiency of marketing andcorporate strategies by creating greater awareness of brands, products, company image and services through controlled use of strategic planning andcommunication skills.

Whiteworks prides itself on its long-term relationships with its clients and its integral role in their successes.

1.56

http://www.whiteworks.com.au


Wise McBaronContact: Trudy WiseAddress: Level 6, 50 York Street, SYDNEY

NSW 2000, AustraliaPhone: 02 9279 4770Fax: 02 9279 4771Website: http://www.wisemcbaron.com.auEmail: [email protected]

Special ity: B2B, B2C, Branch Network Communications, Communication Counsel, Communication Strategy, Government Relations, Healthcare Communications,Integrated Communication Programs, Investor Relations, Issues and Crisis Management, Media Relations, Reputation Management

Industry Sector: Construction, Education, Financial Service, Government – local and state, Health and Community, Hospitality, Pharmaceutical, Professional Services, Real Estate Property, Travel, Tourism

Description:

1.57

As business-to-business public relations specialists, Wise McBaroncreates measurable business benefits for organisations that value theirreputation, brand and image.

The Wise McBaron team has a diverse range of marketing, communicationsand media experience across specialist industry and government sectorsincluding property, hospitality, health, aged care and finance.

We offer a blend of experience, energy and commitment. We have a proventrack record in creative communication programs that blend fresh ideaswith brand strategy.

Dynamic and creative, the Wise McBaron team has a ‘true’ collaborativework philosophy that brings our high level skills and individual talents tothe table to deliver results.

The team boasts a variety of individuals from different backgrounds and allwalks of life, from journalists to marketers to media presenters tocommunication specialists. With this blend, we have the core skills andexpertise inherent to successful public relations.

The Wise McBaron team comprises a mixture of maturity and youth,balancing experience and fresh ideas to successfully integrate ourcommunications strategies to target the ‘big picture’ for our clients.

Our experience and variety enable the Wise McBaron team to understandequally the requirements of delivering effective strategies with measurableoutcomes. Wise McBaron has affiliate relationships with agencies in eachstate capital city as well as in New Zealand and Hong Kong. The agencyalso has affiliates in the United States, UK and Asia.

http://www.wisemcbaron.com.au


Write Away Communication & EventsContact: Ms Jody HammondAddress: Level 2, 160 Pacific Highway, North Sydney

NSW 2060, AustraliaPhone: 02 8904 1622 Fax: 02 8904 1655 Website: http://www.writeaway.com.auEmail: [email protected]

Speciality: B2B, B2C, Case Studies and White Papers, Communication Strategy, Conferences and Exhibitions, Copywriting, Marketing Communications, Media Relations,Product Launches, Promotion and Sponsorship, Publicity, Strategic PR Planning

Industry Sector: Fashion, FMCG, Food & Beverage, Health and Community, IT, Manufacturing, Media, Pharmaceutical, Publishing, Retail, Telecommunications, Travel andTourism

Description: Write Away is a multi-award-winning consultancy with a reputation for creativity, accountability, flexibility and plain hard work. That adds up to outstandingresults for our clients. We live and breath “can do”. Long-lasting relationships with clients, associates, staff and the media ensure rewarding partnershipsall round. Our network and contacts extend far and wide, as does our reputation for professionalism developed over 20 years.

1.58

http://www.writeaway.com.au


ZingContact: Preya McMahonAddress: 131-133 Devonshire Street, SURRY HILLS NSW 2010Phone: 02 8303 6464Fax: 02 8303 6474Website: http://www.zingaustralia.comEmail: [email protected]

Speciality: Copywriting, Event Management, Integrated Communication Programs, Media Relations, Product Launches, Promotion and Sponsorship, Publicity, StrategicPR Planning

Industry Sector: Entertainment, FMCG, Media, Telecommunications

Description: Zing is a fully integrated, boutique below-the-line PR and marketing agency with offices in Sydney, Melbourne, Los Angeles and Auckland.

At Zing we pride ourselves on enthusiastic, attentive service, strategic thinking, creative ideas and great results. Keeping our finger on the pulse is ourbusiness: consumer brands PR, sponsorship and publicity are our specialties.

Our clients may be big names but when it comes to PR we believe small is beautiful. Now five years old and rapidly gaining a reputation as one of theindustry’s key movers and shakers, Zing still retains the intimacy and dedication that our clients love.

1.59

http://www.zingaustralia.com

2.1 Andrews Marketing Group

2.2 Corporate Kudos

2.3 Currie Communications

2.4 JMM Communications

2.5 Rowland Pinder

2.6 SOCOM

2.7 Wrights


2.0

VIC Registered Consultancies

< MAIN CONTENTSSEARCH < VIC REGISTERED CONSULTANCIES

2.1 Andrews Marketing GroupContact: Simon WelshAddress: 21 Bennetts Lane Melbourne VIC 3000

(Between Russell & Exhibition, off Little Lonsdale Street)Phone: 03 9654 4480Fax: 03 9654 4498Mobile: 0438 562 018Email: [email protected]: http://www.andrewsmarketing.com.au

Specialities communication strategy, stakeholder and community consultation, crisis communication and issues management, employee and internal communication,brand strategy, media relations, media training, campaign evaluation, strategic PR planning

Industry Sectors Education, Energy and natural resources, Financial Services, Government - federal, state and local, Manufacturing, Sport, Utilities and infrastructure,Business-to-business services and Industry Associations

Description Andrews Marketing Group, one of Australia's oldest marketing communications consultancies, has for 19 years provided services to all tiers of governmentand private sector organisations across Australia and internationally.

Being adaptive, results-focussed and highly effective have been the hallmarks of our organisation.

Our approach to marketing communication solutions is research or consultation-based. We listen to our stakeholders to gain a detailed understanding ofwhere they are coming from and what they need, and then assist them in implementing these strategies.

We have a team of professional market researchers, all members of the Australian Market and Social Research Society. Our interviewers are accreditedunder the Interviewer Quality Control Australia (IQCA) scheme.

We support and adhere to an industry-based code of practice. Ray Andrews, Managing Director, sits on the Board of the Public Relations Institute ofAustralia (PRIA), and is the National Chair of the PRIA's Registered Consultancy Group (RCG). He is also a Fellow of the PRIA.

http://www.andrewsmarketing.com.au


2.2 Corporate KudosContact: Geoff Drucker FPRIAAddress: 2401 Liberty Tower,

620 Collins Street, Melbourne VIC 3000Phone: 03 8610 2500Fax: 03 9629 2799Website: http://www.ck.com.auEmail: [email protected]

Speciality: Community Consultation, Corporate Affairs, Corporate Identity, Employee Communications, Internal Communications, Investor Relations, Media Relations

Industry Sector: Energy and Natural Resources, Financial Services, Food & Beverage, Hospitality, Travel and Tourism

Description: Established in 1986, Corporate Kudos has represented clients in many sectors of both private and public enterprises. We have executed projects for all levelsof government and for many private companies from large to small, as well as professional organisations and associations.

Over the years Corporate Kudos’ achievements have been recognised with numerous awards from Australian and overseas professional businesscommunications associations, the most prestigious of which is a Golden Globe Award from the International Public Relations Association.

In addition to offering full service PR capabilities, Corporate Kudos has an in-house design team capable of producing all materials from brochures andexhibition stands to annual reports and websites.

http://www.ck.com.au


Currie CommunicationsContact: Mark PatersonAddress: Level 4, 180 Albert Road, South Melbourne VIC 3205Phone: 03 9696 5899Fax: 03 9696 6285Website: http://www.curriecom.com.auEmail: [email protected]

Speciality: Communication Audit, Communication Counsel, Communication Strategy, Crisis Communication, Government Relations, Issues and Crisis management,Marketing Communications, Media Relations, Public Affairs, Risk Communication Analysis, Stakeholder Communication, Strategic PR Planning

Industry Sector: Agriculture, Arts, Education, Energy and Natural Resources, Financial Services, Government - Federal and State, Health and Community, Insurance,Manufacturing, Transport

Description: Currie Communications is one of Australia’s leading communications strategists, specialising in rural and regional affairs.

Within rural and regional affairs Currie has developed expertise in primary industry, transport, environment, arts/culture, water, infrastructure, climate,health and food safety.

For 16 years Currie has provided high-quality communications. In 2004 a campaign targeting regional Australia, was “Highly Commended” in the PRIA StateAwards for Excellence.

Currie is the exclusive Australian affiliate for the Public Relations Global Network Inc. (www.prgn.org), an international organisation of 32 leadingindependent, owner-operated agencies with more than 50 offices and 250 communications professionals worldwide.

Currie offers a unique insight and influence, assisting clients in Adelaide, Sydney, Brisbane, Canberra and Melbourne to build high-value relationships anddeliver high-stakes campaigns.

THE VITAL COMM UNICATIONS INGREDIENT

2.3

http://www.curriecom.com.au


JMM CommunicationsContact: Julie MorganAddress: 21 Cardigan Place, Albert Park VIC 3206Phone: 03 9696 5060Fax: 03 9696 5866Website: http://www.jmm.com.auEmail: [email protected]

Speciality: Association Management, B2B, B2C, Brand Management, Communication Audit, Communication Strategy, Conferences and Exhibitions, Event Management,Marketing Communications, Media Relations, Publicity, Strategic PR Planning

Industry Sector: Agriculture, Arts, Education, Entertainment, FMCG, Food & Beverage, Health and Community, IT, Media, Publishing, Recreation

Description: JMM Communications is an independently owned PR consultancy established in 1984 by the Managing Director, Julie Morgan.

We are a highly motivated, boutique public relations company based in Melbourne with a team of PRIA accredited consultants.

Our success comes from collaboration and teamwork to generate measurable results across a cross section of industry groups, business to business, fastmoving consumer goods, food, arts, lifestyle and the not for profit sector.

JMM is an affiliate member of Network PR in Sydney, Auckland and Wellington New Zealand.

2.4

http://www.jmm.com.au


Rowland PinderContact: Beverley Pinder, Managing DirectorAddress: Level 4, 66 Albert Road, South Melbourne VIC 3205Phone: 03 9686 5344Fax: 03 9686 5322Website: http://www.rowlandpinder.com.auEmail: [email protected]

Speciality: Marketing Communications, Media Relations, Event Management, Media Training, Product Launches, Reputation Management, Strategic PR Planning

Industry Sector: Financial Services, Professional Services, Real Estate and Property, Retail, Travel and Tourism, Hospitality

Description: Rowland Pinder is a public relations firm, which specialises in promotions, publicity, event management, and professional writing services,community relations and media relations. Rowland Pinder is a member of the Registered Consultancies Group, which was established by the PublicRelations Institute of Australia (PRIA).

Beverley Pinder established her first consultancy in 1985. The company became the Melbourne division of the Rowland Communication Group in1993, and then became known as Rowland Pinder. Rowland Pinder currently services clients including leading law firm Mallesons Stephen Jaques,developer Australand and many other prominent organisations. Rowland Pinder also provides pro-bono public relations services to The GawlerFoundation - an organisation offering support for those affected by cancer. Beverley Pinder also heads her own pro-bono initiative called HELP SriLanka, assisting those in need following the Tsunami disaster that affected Sri Lanka.

2.5

http://www.rowlandpinder.com.au


SOCOMContact: Sheila O’Sullivan, David HawkinsAddress: Level 2, 377 Lonsdale Street, Melbourne VIC 3000Phone: 03 8317 0111Fax: 03 8317 0110Website: http://www.socom.com.auEmail: [email protected]

Speciality: Change Communication, Communication Strategy, Community Consultation, Corporate Affairs, Employee Communications, Event Management,Government Relations, Issues and Crisis Management, Media Relations, Public Affairs, Stakeholder Communication, Strategic PR Planning

Industry Sector: Construction, Education, Energy and Natural Resources, FMCG, Government - Federal, Local and State, Health and Community, Professional Services,Real Estate and Property, Transport, Utilities and Infrastructure

Description: Socom is a multi-award-winning public relations consultancy, offering a complete range of public relations, marketing and issues managementservices.

Within the last decade Socom has won nine Public Relations Institute of Australia (PRIA) Golden Target Awards, the industry’s highest awards for arange of public relations programs and has been recognised on three occasions by the International Public Relations Association (IPRA) Golden WorldAwards. Socom has also received an Asia Pacific award and United Nations award for excellence in communications.

Our communication experts know best who, what and how to influence behaviours in Media Communications, Community Relations, GovernmentRelations, Tourism Communications and Finance Communications.

As a member of the Registered Consultancies Group (RCG) of the Public Relations Institute of Australia (PRIA), we abide by their Code of Practice andCode of Ethics in all aspects of our work.

Socom is highly regarded for its specialist skills and proven expertise. We create and implement communication solutions so organisations caninfluence their stakeholders and achieve their goals.

2.6

http://www.socom.com.au


WrightsContact: Douglas WrightAddress: Ground Floor, 150 Albert Road, South Melbourne VIC 3205Phone: 03 9690 9911Fax: 03 9690 0686Website: http://www.wrights.com.auEmail: [email protected]

Speciality: Communication Audit, Employee Communications, Event Management, Internal Communications, Issues and Crisis Managment, Media Relations, Media Training,Promotion and Sponsorship, Public Affairs, Publicity, Stakeholder Communication, Strategic PR Planning

Industry Sector: Biotechnology, Financial Services, FMCG, Food & Beverage, Recreation, Retail, Sport, Telecommunications

Description: Wrights is Australia’s premier independent public relations firm delivering fresh ideas, skilful execution and powerful results.

Founded more than 16 years ago, it is renowned for using creative and innovative communications to solve complex issues.

Wrights has offices in Melbourne and Sydney and offers its clients a raft of specialised products to meet every modern communications requirement.

The company has close affiliates throughout Australia and Asia, is a member of the Worldcom Group (the world’s largest network of independentcommunications consulting firms with 100 parents in 35 countries) and is also affiliated with brand and marketing strategy company, Wrights+Grafe.

People who engage Wrights look for the extraordinary. Something which sets them apart. Wrights’ thinking shapes the public relations industry and aims to beground breaking every time in every aspect.

The youthful, dynamic and highly talented team at Wrights has a ‘never say die’ attitude to achieve the best possible results for its clients.

2.7

http://www.wrights.com.au

3.1 Jacoby Reis Public Relations

3.2 Rowland Group

3.3 Synchronous Communication


3.0

QLD Registered Consultancies

< MAIN CONTENTSSEARCH < QLD REGISTERED CONSULTANCIES

Jacoby Reis Public RelationsContact: Jennifer ReisAddress: PO Box 411, Clayfield QLD 4011Phone: 07 3315 6655Fax: 07 3315 6314Website: http://www.jacobyreis.comEmail: [email protected]

Speciality: B2B, Brand Management, Communication Counsel, Communication Strategy, Copywriting, Government Relations, Marketing Communications, MediaRelations, Newsletters and Brochures, Online Communications, Publicity, Strategic PR Planning

Industry Sector: Arts, Construction, Education, Food & Beverage, Government - Federal, Local and State, Professional Services, Transport, Travel and Tourism

Description: Jocoby Reis Public Relations is a strategic public relations business focused on working closely with clients to ensure relevant business and communicationobjectives are met on time and on budget.

We value our business relationships and have built our growing reputation on:• Delivering quality outcomes;• Attention to details;• An honest and open approach to client, stakeholder and media liaison;• A sincere appreciation of our clients’ business practices and workplace culture;• A genuine enthusiasm for the public relations and professional communication industry.

Since opening in 2001, Jacoby Reis Public Relations has grown rapidly due to consistent feedback from clients, great people in the company and thetremendous support we receive from clients and colleagues in terms of referrals.

3.1

http://www.jacobyreis.com


Rowland GroupContact: Geoff Rodgers (Chairman);

Helen Besly (Managing Director)Address: Level 18, 127 Creek Street, Brisbane QLD 4000Phone: 07 3229 4499Fax: 07 3229 2666Website: http://www.rowlandgroup.com.auEmail: [email protected]

Speciality: Communication Strategy, Community Consultation, Corporate Affairs, Crisis Communication, Employee Communications, Government Relations, IntegratedCommunication Programs, Issues and Crisis Management, New Media, Reputation Management, Risk Communication Analysis, Stakeholder Communication

Industry Sector: Agriculture, Biotechnology, Construction, Energy and Natural Resources, Financial Services, FMCG, Government - Federal and State, Mining, ProfessionalServices, Real Estate and Property, Utilities and Infrastructure

Description: A national business & strategic communication consultancy headquartered in Brisbane. Four core groups:

1. communication consulting,

2. professional development

3. graphic design & corporate identity

4. advisory services

Affiliated with Edelman worldwide.

3.2

http://www.rowlandgroup.com.au


Synchronous Communication (formerly NOUS Corporate)

Contact: Kelly Robinson and Libby BayntonAddress: Level 1, 2 Edward Street, Brisbane QLD 4000

GPO Box 2494, Brisbane QLD 4001Phone: 07 3003 1159Fax: 07 3003 0200Website: http://www.synchronous.com.auEmail: [email protected]

Speciality: Change Communication, Communication Audit, Communication Strategy, Employee Communication, Internal Communications, Investor Relations, Issuesand Crisis management, Reputation Management, Risk Communication Analysis, Stakeholder Communications, Strategic PR Planning

Industry Sector: Agriculture, Biotechnology, Construction, Energy and Natural Resources, Financial Services, Government - Local and State, Health and Community, IT, RealEstate and Property, Transport, Utilities and Infrastructure

Description: Synchronous provides specialised strategic advice and support, drawing from the extensive experience of the firm’s experienced Directors and team ofsenior practitioners.

In working with Synchronous, clients can expect:• Day-to-day account management and counsel by one of the company’s principals• A service culture based on having fewer clients and delivering superior, personalised service • Tailored solutions – and honest, practical advice – based on a commitment to building long-term relationships and having an in-depth understanding

of your business• Uncompromising commitment to taking a strategic approach to clients’ communication needs • Competitive hourly rates with no additional out-of-pocket charges, and • The ability to access the services of a network of specialist advisors and contractors to complement our own expertise.

3.3

http://www.synchronous.com.au

4.1 Glew Corporate Communication

4.2 Shearmans PR


4.0

WA Registered Consultancies

< MAIN CONTENTSSEARCH < WA REGISTERED CONSULTANCIES

Glew Corporate CommunicationContact: Philip Glew FPRIAAddress: Level 1, Romany House, 256 Fitzgerald Street, Perth WA 6000Phone: 08 9228 1599Fax: 08 9228 9199Website: http://www.glew.com.auEmail: [email protected]

Speciality: Advertising, B2B, Change Communication, Communication Audit, Communication Counsel, Communication Strategy, Community Consultation, IntegratedCommunication Programs, Internal Communications, Issues and Crisis Management, Marketing Communications, Newsletters and Brochures

Industry Sector: Aviation and Aerospace, Construction, Government - Local and State, Mining, Real Estate and Property, Transport

Description: For 25 years the senior staff at Glew Corporate Communication has been instrumental in helping organisations grasp opportunities and overcome obstaclesso that corporate objectives can be achieved. Some clients have quantified the benefit to them of our services as being millions of dollars. Such outcomesmight be rare but we guarantee to add value to every client - no matter the size of the organisation or the scope of the project.

Everything we do is undertaken from a strategic viewpoint. A client brief may be specific, but by placing it in its big-picture context we never lose sight ofwhy the assignment was commissioned.

The blending of in-house expertise and facilities with specialist outsourcing enables Glew Corporate Communication to provide a total service with thebenefit of low overheads. This efficient and cost-effective way of working has produced excellent results for our clients.

4.1

http://www.glew.com.au


Shearmans PRContact: Carla ShearmanAddress: 54-56 Lindsay Street Perth 6000Phone: 08 9449 3999Fax: 08 9328 8299Email: [email protected]: http://www.shearmans.com.au

Speciality: B2B, Communication audit, Communication strategy, Corporate affairs, Event management, Integrated communication programs, Marketing communications,Media training, Promotion/sponsorship, Publicity, Stakeholder communication, Strategic PR Planning.

Industry Sector: Agriculture, Education, Fashion, Government - local, Government - state, Health/community, Hospitality, Real estate/property, Travel/tourism.

Description: Shearmans PR is Western Australia's leading boutique public relations consultancy.

Our team of highly skilled consultants are proactive, dedicated to building strong client relationships and results driven.

Shearmans PR delivers tailored solutions.

Clients are matched to the expertise and skills of professional consultants across five speciality areas:• Consumer and Lifestyle• Land and Community Development• Tourism and Hospitality• Government• Business to Business

Whatever your needs, Shearmans PR offers strategic solutions that are closely monitored, regularly evaluated and if necessary refined to ensure yourcommunication goals are consistently achieved.

4.2

http://www.shearmans.com.au


5.1 Strategic Public Relations

SA Registered Consultancies

5.0

< MAIN CONTENTSSEARCH < SA REGISTERED CONSULTANCIES

Strategic Public RelationsContact: Chris Doudle, Karen BaldwinAddress: 6/26 The Parade West, Kent Town SA 5067Phone: 08 8363 1158Fax: 08 8363 1223Website: http://www.stratpr.com.auEmail: [email protected]

Speciality: Communication Audit, Communication Counsel, Communication Strategy, Copywriting, Corporate Affairs, Issues and Crisis Management, MarketingCommunications, Media Relations, Newsletters and Brochures, Public Affairs, Publicity, Speech and Script Writing

Industry Sector: Agriculture, Biotechnology, Construction, Education, Financial Services, Food & Beverage, Government - Local and State, Manufacturing, ProfessionalServices, Real Estate and Property

Description: Strategic Public Relations is one of South Australia's largest and best resourced public relations and communications firms. With a client list including morethan 50 leading South Australian and national companies, we provide a total strategic PR solution based on core philosophies of value for money,exceptional service delivery and meaningful client relationships. We achieve targeted local and national media coverage for our clients, raising their profilewith key market segments.

5.1

http://www.stratpr.com.au


Burson-Marsteller AustraliaEdelman Fleishman Hillard Australia Pty LtdHausmann CommunicationsOgilvy Public RelationsPorter Novelli Professional Public RelationsZing

Consultancies with 15 or more PR consultants


PRIA Members abide by the PRIA Code of EthicsThe Public Relations Institute of Australia is a professional bodyserving the interests of its members. In doing so, the Institute ismindful of the responsibility which public relations professionalsowe to the community as well as to their clients and employers.The Institute requires members to adhere to the higheststandards of ethical practice and professional competence. Allmembers are duty-bound to act responsibly and to beaccountable for their actions.

The following Code of Ethics binds all members of the Public Relations Institute of Australia.

1. Members shall deal fairly and honestly with their employers, clients and prospectiveclients, with their fellow workers including superiors and subordinates, with publicofficials, the communications media, the general public and with fellow members ofPRIA.

2. Members shall avoid conduct or practices likely to bring discredit upon themselves,the Institute, their employers or clients.

3. Members shall not knowingly disseminate false or misleading information and shalltake care to avoid doing so inadvertently

4. Members shall safeguard the confidences of both present and former employers andclients, including confidential information about employers’ or clients’ business affairs,technical methods or processes, except upon the order of a court of competentjurisdiction.

5. No member shall represent conflicting interests nor, without the consent of the partiesconcerned, represent competing interests.

6. Members shall refrain from proposing or agreeing that their consultancy fees or otherremuneration be contingent entirely on the achievement of specified results.

7. Members shall inform their employers or clients if circumstances arise in which theirjudgment or the disinterested character of their services may be questioned by reason

of personal relationships or business or financial interests.8. Members practising as consultants shall seek payment only for services specifically

commissioned.9. Members shall be prepared to identify the source of funding of any public

communication they initiate or for which they act as a conduit.10. Members shall, in advertising and marketing their skills and services and in soliciting

professional assignments, avoid false, misleading or exaggerated claims and shallrefrain from comment or action that may injure the professional reputation, practice orservices of a fellow member.

11. Members shall inform the Board of the Institute and/or the relevant State/TerritoryCouncil(s) of the Institute of evidence purporting to show that a member has beenguilty of, or could be charged with, conduct constituting a breach of this Code.

12. No member shall intentionally injure the professional reputation or practice of anothermember.

13. Members shall help to improve the general body of knowledge of the profession byexchanging information and experience with fellow members.

14. Members shall act in accord with the aims of the Institute, its regulations and policies.15. Members shall not misrepresent their status through misuse of title, grading, or the

designation FPRIA, MPRIA or APRIA.Adopted by the Board of the Institute on March 5, 1998, this Code of Ethics supersedes all previousversions.

Penalties for breachesThe following penalties may be imposed for breaches of the Code of Ethics:• censure• a fine• suspension of membership of the PRIA for a specific period• expulsion from membership of the Institute(Where an offender is punished by a fine, suspension or expulsion, the offender’s name andthe penalty imposed shall be suitably publicised)


Public Relations Institute of Australia Consultancy Code of Practice

A public relations consultancy shall not be added to the Register of Consultancies of the PublicRelations Institute of Australia (PRIA) unless itsprincipal officer in that state is of Fellow or Memberstatus of the PRIA.

In addition to the PRIA’S Code of Ethics, which bindsthe consultancy principal and all consultants who arePRIA members, a Registered Consultancy is bound tothe following Code of Practice.

General StandardsA REGISTERED CONSULTANCY:

Accepts a positive duty to observe the highest standards in itsbusiness and in the practice of public relations; promote thebenefits of good public relations in all its dealings; and improvethe general understanding of professional public relationspractice.

Undertakes to observe this Code of Practice, and any other articleor amendment which shall be incorporated into it.

Accepts a positive duty to observe the highest standards of publicrelations; promote the benefits of good public relations practice inall its dealings; and improve the general understanding ofprofessional public relations practice.

Adheres to the highest standards of accuracy and truth, avoidingextravagant claims or unfair comparisons and gives credit forideas and words borrowed from others.

EmployeesA REGISTERED CONSULTANCY:

Makes compliance with this Code of Practice and the PRIA Codeof Ethics a condition of employment for all its consultants.

Understands that if it knowingly causes or permits a member ofits staff to act in a manner inconsistent with this Code it is partyto such action and shall itself be deemed to be in breach of it.

Shall not directly invite any employee of a client advised by theconsultancy to consider alternative employment (anadvertisement in the press is not considered to be an invitation toany particular person).

Client RelationsA REGISTERED CONSULTANCY:

Safeguards the confidence of both present and former clients. Itshall not disclose or use these confidences, to the disadvantageor prejudice of such clients or to the financial advantage of theRegistered Consultancy, unless the client has released suchinformation for public use, or has given specific permission for itsdisclosure, except upon the order of a court of law.

Through its principals and staff collectively or individually, shallnot misuse information regarding its clients’ business for financialor other gain.

Shall be free to represent its capabilities and services to anypotential client, either on its own initiative or at the behest of theclient, providing in so doing it does not seek to break any existingcontract or detract from the reputation or capabilities of anyconsultancy already serving that client.

Shall only represent competing interests with the consent of allparties.

Is encouraged to use the PRIA Terms of Engagement Contract forall retained relationships with clients

Fees and IncomeA REGISTERED CONSULTANCY:

Shall not guarantee the achievement of results which are beyondhe consultancy’s direct capacity to achieve or prevent.

Shall be free to accept fees, commissions or other valuableconsiderations from persons other than a client, only providedrelevant arrangements are disclosed to the client.

Shall not knowingly pay fees or give personal commissions whichwill lead to unethical behaviour on the part of others.

Shall be free to negotiate with clients terms that take into accountfactors other than hours worked and seniority of staff involved, aslong as they do not conflict with the PRIA Code of Ethics. Thesespecial factors shall have regard to all the circumstances of thespecific situation and level of service required.

Shall inform a client of any shareholding or financial interest heldby that consultancy or any of its principals, shareholders oremployees, in any business whose service it recommends or useson behalf of a client.

Shall, at its discretion, seek recompense when detailed creativepitches are required, in which instance copyright of the proposalpasses to the prospective client whether or not the consultancy isretained, unless otherwise agreed.

2005Directory

Documents

main contents

main contents

main contents

main contents

risk communication

managing director

represent

integrated