1a transmedia tools for visioning for activist toolkit v feb262012

Activist Toolkit: Sharing Vision

Pre-Exercise: Think for a Moment

•What was the last way you learned about a cause you care about?•How long did it take you to form your opinion? •Has an organization leading that cause inspired you to get involved?

Activist Toolkit: Sharing Vision

Sharing VisionTransmedia Tools for Visioning

Activist Toolkit: Sharing Vision

Context in the Curriculum

Divergence Convergence Emergence

Inspiration Ideation Implementation• Visioning &

Sharing Vision• Environmental

Scanning & Impacting Environment

• Social Business • Models• Prototyping &

Assessment

• Operations & Finance

• Networking and Fundraising

Activist Toolkit: Sharing Vision

•If you can’t find it online, it doesn’t exist. •How you position your cause online will determine how people judge its quality•By opening your cause’s narrative to multiple authors, you enable others to own the cause – and spread it.

It’s not what you say, it’s what you post

Activist Toolkit: Sharing Vision

Key Goal: Bridge the Belief Gap

The Quickie Website

• To further a cause, you will need to mobilize resources, including volunteer hours, dollars, advice, and connections. •To do this you will quickly and constantly need to prove that you’re “real.

• Digital Tools are aimed at accelerating your ability to demonstrate presence and bridge the belief gap.

So before you launch, establish presence online

Activist Toolkit: Sharing Vision

First, Check the Networks for your Brand

Activist Toolkit: Sharing Vision

Second, Buy Your Domain•Even though Facebook Pages can serve as a platform online, a stand-alone page inspires additional credibility. •Ways to Buy Domain:

http://www.namecheap.com/https://www.hover.com/www.name.comhttp://www.register.eu/uk/domain-name/domain-name.aspwww.godaddy.com

•Evaluate Ownership

WHOISwww.networksolutions/whoishttp://www.whoisdomains.eu/

Activist Toolkit: Sharing Vision

(Because If You Don’t Own It…)

Activist Toolkit: Sharing Vision

Third, Build It, and They’ll Come•You need a website. Fast.•Many tools exist to build fast, representative sites. •We like Weebly

•Weebly is free to start, lots of functions, and easy to make look professional.•Try it out. Or check out a weebly-built site: www.nycfellowship.com•Unbounce rocks too: easy to set up and convert leads to members.

Activist Toolkit: Sharing Vision

And then, Establish Credibility

Activist Toolkit: Sharing Vision

• Other people’s recommendations:

•Friends or Likes on Facebook•Testimonials on stand-alone sites

• Web and social media presence

•A record of tweets, shares•Blog posts

• Programs and meetings recorded and shown online

•Pictures•Videos

• Surveys and assessments

Activist Toolkit: Sharing Vision

1. Share Your Ideas (We like Posterous).

Activist Toolkit: Sharing Vision

2. Get To Know Your Audience•First rule of any conversation: know who you are talking to•Survey tools help gather information

•Wufoo, a survey tool, can help you build a quick and flexible platform•Try it out – it is free at first, and premium is great.

Activist Toolkit: Sharing Vision

3. Share Your Vision • Presentations are a way to structure a story and share that story with many people• Put your presentations online – either just the slides, or sound too• One service that does this is Slideshare.net• If you want to go interactive, prezi.com is an interesting alternative

Activist Toolkit: Sharing Vision

4. Pictures = Lots of Words

Activist Toolkit: Sharing Vision

Workshop: Establish Presence

The Quickie Website

• Set up a Weebly page for a project• Set up a Blog, either on Weebly or through Posterous• Develop a quick Wufoo survey and embed in your site• Add a presentation or video to your site that expresses your thoughts•Find and download an image from the web and edit it using aviary or picnic• Flip a video or snap a picture and send to one of your sites through Posterous, and post to Weebly site•Do something we didn’t think of……

Activist Toolkit: Sharing Vision

Share?

The Quickie Website

Your Site Here

Activist Toolkit: Sharing Vision

Share Links in a Trackable Way

Activist Toolkit: Sharing Vision

Keep Tabs on You-Know-Who•Don’t lose track of the people who visited you – tie in your surveys with a CRM•Customer Relationship Manager tools abound – free ones too. Key is to enable data portability.•Highrise is one such service with a freemium model and Wufoo integration•NimbleCRM is good too

Activist Toolkit: Sharing Vision

And Keep Using Social Networks (Like We Have to Tell You That)

Activist Toolkit: Sharing Vision

Workshop: Social CRM

The Quickie Website

•Set up an account on Highrise, Doorbell or NimbleCRM•Connect that account to your social media•Connect your Wufoo to your CRM•Share your new site through with a few of your friends, to get their comments; ask them to fill out a Wufoo form

Activist Toolkit: Sharing Vision

Questions? Comments?