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17 essentials presentation

Oct 17, 2014

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Business

This shows what we do at the best of Crawley to make your business grow!
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Page 1: 17 essentials presentation
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In this presentation we have highlighted 17 great marketing tools that will help us to showcase you as one of the best businesses in town.

All of these fantastic marketing tools are at your disposal – the more you take advantage of them, the more exposure you will get!

To maximise your full potential as a thebestof Business Member, it’s essential that you become familiar with all of these great marketing tools and, more importantly, that you use them to their full effect.

At thebestof our aim is to offer a first class marketing service,raising our Business Member profile, connecting you to new contacts and consumers – and maximising your Business potential.

We care about our Business Members and we are there every step of the way to ensure we offer you a great service.

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Testimonials

Testimonials are one of the mostpowerful marketing tools in the world,

and they are free! Collect as many ofthese as you can (the dual-branded

testimonial cards will help you do this effectively) and send them to us to add to your website feature. It’s a fact that businesses with lots of testimonials get

more new leads and enquiries AND it helps position you as clearly one of

the best.

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Dual-branded Postcards

This tremendous marketing tool hasbeen specifically designed to assist you incollecting testimonials from your customers.They are personally branded for you and arereply-paid so your customers don’t haveto worry about postage. Alternatively,they can be handed back to you to sendto us. Your customers will love themand they enable you to build a valuabletestimonial bank quickly.

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Mix and Match

Mix and Match is all about connectingyou to other bestof Business Members.You never know when you’ll need a cleaner, alandscape gardener, an accountant or ahairdresser! Being part of thebestof givesyou a rich pool of best businesses in townto draw on, all of which you know comerecommended. Whatever you need we’ll beable to connect you with the best in town.And of course we’ll connect others to you.

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Commercial Photos

Commercial photos work soeffectively, simply because ‘People Buy People’.Every thebestof Business Member gets a photo shoot and we then use these images to promote your business in a fun, relaxed and engaging way.

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Certificates

These personally brandedcertificates are for you to display prominently

in your reception/public area. They providea way of instantly showing your customers

that your business is one of the best in town. They can also be a great talking point and

used to help you gain more business.

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Brand Awareness

With thebestof you have the opportunity for great brand exposure. “As recommended on...” thebestof is a nationally recognised and respected brand; that tells your local community that you have been recognised as one of the best local businesses. Display logo on your website, business premises, windows, vehicles etc. It’s great exposure for you, and helps position you as one of the best.

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Campaignsthebestof offer a variety of marketingcampaigns that come in all shapes and sizesto help your business grow. You’ll want toget involved with our campaigns becausethey’re specifically designed to generatenew business leads for you and dramaticallyincrease the amount of testimonials onyour website feature. Not only do thebestofcampaigns create local brand awareness,they often generate national exposure whichis always good for business as well. We’ll letyou know what campaigns are coming soon.

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Call TrackingThis effective marketing tool tracks phone traffic that comes to you via thebestof marketing. We can assign you with a special number that we use on all the marketing we do for you. When you get calls it simply diverts to your current telephone number(nobody can tell it’s a different number). Wecan then provide reports to demonstratehow effective thebestof has been foryour business.

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An Evening with...

Don’t miss these great events as they provide a fabulous opportunity for you to mix, mingle

and make new business friends! In essence we’ll plug you in to all the other best

businesses in town. It’s like being part of an exclusive best business club. There are also

opportunities to sponsor these evenings, offering you a unique opportunity to promote

your business to a captive audience of like minded business owners.

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Social MediaHere at thebestof we are the vanguard of socialmedia in the UK. Everyday, thousands of localpeople – your potential customers– are on Twitter, Facebook and LinkedIn. So arewe and we can support your own social mediastrategy and get you engaged onthese new and very important platforms. If youhave something you would like us to tweetabout, make sure you let us know andwe will be happy to do so.

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Blog

If you’ve got something you want to share with local people get it over to us! We’ll

optimise it for search engines and place it on our blog. You can send us just about anything:

anytime you win an award, get a mention in the paper, take part in a charity event or even if you just have something to say, let us know.

Our blog is a powerful way foryou to get new customers and raise your

profile. Please use it.

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Events

Publicise your events by placing them onthebestof events page. You can eitheradd the events yourself through ourwebsite, or send them to us so that wecan optimise them for search enginesbefore we add them to the site on yourbehalf. We can evenadd a photo.

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VideoVideo is a hugely powerful marketing

tool and we’ll help you exploit it to grow your business.

Short, simple videos can bring a new dimension to your marketing, and

breathe life into your productsand services in a way that no other marketing tool can. Added to your

feature it will ensure you gain increased exposure.

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Special Offers for MembersThese online offers are attached to your website featureand are a powerful tool for you to get new customers.All you have to do is come up with offers that areunique to thebestof and we’ll upload themto your feature. Local members of thebestofprint the voucher to use it, so you’ll knowwhere the business is coming from.You can change these often to keepthem fresh with users comingback for more.

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Quote Me

Quote Me is a great marketing tool situatedon our website. Consumers enter the details

of the job they want done, then Quote Meautomatically passes the enquiry on to our

relevant Business Members. Yet anothergreat way that we can generate new

business for you.

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Mobile Website and App

More and more people have mobile phonescapable of using the internet whilst they are

out and about. Our mobile website helpsthe public to find thebestof businesseswhile they are on the move! They can

even download your offers direct from their phone!

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Website FeatureThis is your very own page on our website whichcollectively gets over a million visitors a month. It’s where we tell the local community what you do and why you have been recommended as one of the best local businesses. If you can supply us with the text for the feature that’s great;if not, don’t worry, we’ll write a search engine optimised feature for you and make sureyou are happy with it before putting it live on the site. Your member offers and testimonials can be found on this page and if you have chosen a video, this will be here along with yourcontact and website details.