17% decline in social media buzz in Telecom Industry

Top Telecom

Companies on Social

Media (U.S)FEBRUARY, 2014

#1 AT&T is the most social

Telecom company in February

followed by Verizon and Sprint

39with an SSI of 39, Metro PCS is the

biggest gainer in terms of SSI during

February 2014,

90%Top 3 firms cover 90% of the buzz.

In terms of social media mentions,

market is in the state of oligopoly

70With the Twitter engagement score

of 70, Verizon bagged the first rank

#1Verizon Has High Number Of Fans

As Well As Good Engagement

#1AT&T continued to be most

mentioned brand on Twitter during

February, 2014

WHAT WE HAVE FOUND

TELECOM INDUSTRY SAW A DIP

IN SOCIAL MEDIA BUZZ. WHILE THERE WAS 17% DECLINE ON

OVERALL BUZZ, THERE WAS 33% DECLINE

IN MENTIONS ON TWITTER

Rank Company nameSSI Score (Feb 2014)

SSI Score (Jan 2014)

1 (2) AT&T 66 64

2 (1) Verizon 65 65

3 (3) Sprint 56 62

4 (4) T mobile 48 51

5 (5) Leap Wireless 40 36

6 (6) MetroPCS 39 36

7 (7) U.S. Cellular 35 36

MOST SOCIAL TELECOM COMPANIES (U.S)

Numbers in bracket indicates rank in January

PARAMETER WISE BREAKUP OF SCORES

Final index is a function of Buzz score, Facebook score and Twitter score

Brand Buzz Score Facebook Score Twitter Score Overall Score

AT&T 72.9 54.2 63.0 65.8

Verizon 66.2 59.3 70.3 65.5

Sprint 63.0 47.5 51.7 56.3

T mobile 41.6 55.6 55.0 48.5

Leap Wireless 35.4 51.3 37.8 40.0

MetroPCS 35.2 47.9 36.4 38.7

U.S. Cellular 35.6 34.1 35.8 35.3

311,345

257,311

231,358

59,047

10,312

8,473

7,208

362,532

291,090

303,360

92,005

4,553

2,029

5,453

AT&T

Verizon

Sprint

T mobile

U.S. Cellular

Leap Wireless

MetroPCSFeb Jan

AT&T IS THE MOST MENTIONED BRAND

Social media mentions of the top Telecom companies,

February 2014

FEBRUARY

JANUARY

17% decline in social media mentions in the Telecom Industry

In terms of social media mentions, market is in the state of oligopoly

35.2%

29.1%

26.1%

6.7%

1.2%

1.0%

0.8%

Share of mentions of brands on social media, February 2014

Top 3 firms cover 90% of the buzz

0

10000

20000

30000

40000

50000

60000

70000

0 1000000 2000000 3000000 4000000 5000000 6000000 7000000

No. of

people

engaged o

n F

ace

book

*Bubble size

represent %ge of

fans engaged

VERIZON HAS HIGH NUMBER OF FANS AS WELL AS GOOD ENGAGEMENT

Sprint engagement dipped in February vis-à-vis January

Facebook engagement quadrant, January 2014

Telecom Industry, US, Source: Simplify360

Leaders

Highly

engaged

fans

High number of as well high number of engaged fans

Jan, 2014 Feb, 2014

1%

1%

1%

2%

0.2%

4%5%

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

No. of fans

VERIZON HAS THE HIGHEST SHARE OF FANS ON

FACEBOOK

34%

28%

25%

8%

2%2%

1%

Verizon

AT&T

T mobile

Sprint

U.S. Cellular

MetroPCS

Leap Wireless

Share of fans on Facebook, February 2014

Size of the bubble

represents the number

of tweets sent from the

official twitter handle

VERIZON HAS HIGHEST FOLLOWERS BUT LESS MENTIONS

High number followers but less

mentions

High number of

mentions but less

followers

Three major groups can be observed among the Telecom companies. (1)Those with high mention but less

follower, (2)those having high number of followers but less mentions and (3)those who are low on both the

parameters.

Less number followers and less

mentions

79,816

17,26825,689

10,625

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

0 200000 400000 600000 800000 1000000

Ment

ions

Followers

35,776

25,909

24,805

14,460

5,383

2,233

831

40,120

54,122

48,404

16,414

1,124

1,912

693

AT&T

T mobile

Sprint

Verizon

Leap Wireless

MetroPCS

U.S. Cellular Feb Jan

AT&T IS THE MOST MENTIONED BRAND ON TWITTER

No. of mentions of Twitter profiles, February 2014

FEBRUARY

JANUARY

33% decline in social media mentions in the Telecom Industry

Methodology

Simplify360’s proprietary listening tool is used for collecting the

data and counting the number of mentions for each company.

The parameters considered for Twitter and Facebook were also

gathered through Simplify360. For brands having multiple

Twitter profiles their main official account is taken into

consideration.

A total of 7 companies were considered in the analysis.

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