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What is Public Relations? Public relations (PR): A communication function used to promote mutual understanding between an organization and its various stakeholder groups
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Page 1: 16631043 Johnson Johnson PPT

What is Public Relations?

Public relations (PR): A communication function used to promote mutual understanding between an organization and its various stakeholder groups

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Why is PR Needed?

• Complex structure of Industry

• Importance of Employee Relations

• For Good Communication

• Increasing Competition

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Johnson & Johnson

• The world’s largest and most comprehensive manufacturer of health care products

• Founded in 1886• Headquartered in New Brunswick, New Jersey• Sales of $64 billion in 2004• 200+ operating companies in 50+ countries• 109,000+ employees worldwide• Customers in over 175 countries

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Products

• Baby Products

• Skin Care

• Wound Care

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Baby Products

• Baby Powder

• Baby Oil

• Baby Cream

• Baby Lotion

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• Baby Shampoo

• Baby Hair Oil

• Baby Soap

Baby Products

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Skin Care

• Clean and Clear Face wash

• Johnson Buds

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Wound Care

• Band Aid

• Savlon

• Johnson Plast

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Name Of Award Received By… Given By…

Six Sigma Johnson & Johnson Consumer Products India

Indian Statistical Institute & The National Institution of Quality & Reliability

Industrial Safety Award

Johnson n Johnson Plant, Dharavi

National Safety Council, Maharashtra

Image Award Johnson n Johnson Innovations Dept Of India

Ortho - Clinical Diagnostics Division Johnson & Johnson, Worldwide

Process Excellence Award

Johnson & Johnson Medical India

Johnson & Johnson, Worldwide

Best Employers 2003 Rank 4

Johnson & Johnson Consumer Products

India Hewitt Associates

Achievements

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Organizational Structure

Managing Director

Finance ManagerCommercial

Manager

R & D Manager

OperationsManager

Public RelationsManager

Marketing Manager

Human ResourceManger

LogisticsManager

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Mission Statements

• We Must be Good Citizens…

…Support Good Works & Charities.

• We must maintain in good order the property we are privileged to use,

protecting the environment & natural resources.

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Basic Objective

• To Provide scientifically sound, High Quality products & services to help

Heal, Cure Diseases & Improve the

Quality of Life

• This was also the basic Goal that began with the Founding of the Company in 1886

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Social Responsibilities

• Earthquake in Pakistan

• Hurricane ‘Katrina’

• HIV/AIDS

• International Disaster Relief

Organization

• Mumbai Floods

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Coordinate Relationships

With Stakeholders

Coordinate Relationships

With Stakeholders

Collect and Analyze

Stakeholder Attitudes

Collect and Analyze

Stakeholder Attitudes

Serve As the Official Channel of Information

Serve As the Official Channel of Information

Keep the Public Aware of

Organization’s Activities

Keep the Public Aware of

Organization’s Activities

Plan and Administer Information Programs

Plan and Administer Information Programs

Coordinate With Other

Departments

Coordinate With Other

Departments

Plan and Administer Information Programs

Plan and Administer Information Programs

Collect and Analyze

Stakeholder Attitudes

Collect and Analyze

Stakeholder Attitudes

Coordinate Relationships

With Stakeholders

Coordinate Relationships

With Stakeholders

Keep the Public Aware of

Organization’s Activities

Keep the Public Aware of

Organization’s Activities

Serve As the Official Channel of Information

Serve As the Official Channel of Information

PR Dept Functions

PRPR

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Corporate Communications

Corporate Communications

Employee Relations

Employee Relations

Brand PublicityBrand Publicity Media RelationsMedia Relations

Financial/Investor

Relations

Financial/Investor

Relations

Crisis Management

Crisis Management

Financial

Relations

Financial

RelationsEmployee Relations

Employee Relations

Corporate Communications

Corporate Communications

Media RelationsMedia RelationsBrand PublicityBrand Publicity

PR Activities

PRActivities

PRActivities

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What Is Brand Publicity?

Brand publicity: The use of non-paid media messages to deliver brand information designed to positively influence customers and prospects

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PublicityTools

PublicityTools

News Release (Press Release)News Release (Press Release)

Pitch LetterPitch LetterDirect CommunicationDirect Communication

News Release (Press Release)News Release (Press Release)

What Are Brand Publicity Tools?

News Kit (Press Kit)News Kit (Press Kit)

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Key Part of Brand Publicity: Media Relations

Key part of brand publicity:

Media relations: Maintaining a positive professional relationship with the media in general or with media that specialize in covering a specific industry

• The challenge: getting past media gatekeepers

• Editors and reporters who select (or reject) stories for their publications or stations based on what they think will interest their audiences

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PublicityTools

PublicityTools

News Release (Press Release)News Release (Press Release)

Pitch LetterPitch LetterCampaign at the Launch Of New Product

Campaign at the Launch Of New Product

Television AdvertisementsTelevision Advertisements

Tools for Media Relations

Ads In Different LanguagesAds In Different Languages

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What Is Corporate Communication?

Corporate communication: High level public relations carried out by executives who work at a senior level in a company and advise top management on how the organization presents itself

Goal: to manage the image Goal: to manage the image and reputation of the organizationand reputation of the organization

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Establish Corporate IdentityEstablish Corporate Identity

AdvocacyAdvocacy

Demonstrating Social Responsibility

Demonstrating Social Responsibility

AdvocacyAdvocacy

Establish Corporate IdentityEstablish Corporate Identity

Three Corporate Advertising Objectives

ObjectivesObjectives

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Corporate Advertising

++

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Campaign For A Cure

++

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3M’s Annual Report Is An Example Of Financial Relations

++

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Insight: Proactive Crisis Management

Crisis are a fact of an organization’s life. If the Executives perform proactively that is acting before the crisis, so as to avoid the situation of Crisis, It can very well create a mechanism that is free of failures and hence a Crisis can be prevented even before it is Born.

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Johnson & Johnson Enjoys One Of The Strongest Reputations In The World

++

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Five Influencing Factors

• Support & commitment from supervisors & management

• Workplace policies friendly to program goals & objectives

• Workplace culture which values health

• Program marketing efforts that reach, preach, teach & influence

• Programs designed & owned by real people

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Six Strategic Platforms

• Effectively manage program cycle

• Recognize importance of relationships

• Increase proportion of activities that affect program infrastructure

• Create environment to support individuals & groups

• Create empowering opportunities

• Create many program opportunities

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Final Note:

• An organization’s reputation is critical to the strength of its relationships with stakeholders…

• …and Public Relations is one of the most effective MC functions to build and maintain it

PRPR