16076 SBP Guidelines v7 · 16076 SBP Guidelines_v7.pdf Created Date: 20150824160030Z ...

Brand Guidelines

Our Brand Identity

To communicate our brand, we need to create, deploy and consistently maintain many elements such as our name, our logo, our colour palette, our typography and our imagery. These elements form the basis of our visual identity.

Our logoThe logo consists of the two colour SBP initial caps, with Sustainable Biomass Partnership below. This is a unique piece of artwork that has been designed specifically for our brand.

It is our primary brand identifier, and where possible it must appear in every piece of SBP communication.

Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the SBP brand.

It is not permissible to use the initial caps separately from the full name below.

There is a mono version of the logo which is permissible in instances where only one colour is available, but this version of the logo should only ever be used when such restrictions apply.

There is also a reversed out version of the logo that can be used in instances where the logo has to be placed on a dark colour or image.

Logo exclusion zone

Minimum logo usage size20mm

Exclusion zone restrictionsThe SBP logo should always be surrounded by a generous field of clear space to ensure its legibility and impact on the page. This isolates the logo and protects it from competing visual elements such as text and supporting graphics.

The minimum amount of clear space that can surround the logo in any application is equal to the size of the upper portion of the “P” in the SBP logo.

However, it is permissible to place the logo over a background image.

Minimum size usageAt extremely small sizes, the legibility of the logo becomes compromised due to the size of the text. To ensure that the logo is always legible, it should never be reproduced in its full form any smaller than 20mm in width.

Georgia RegularA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

Georgia BoldA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

Arial RegularA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

Arial BoldA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

Typography Our typographyTypography is another essential piece of the SBP identity system. The consistent use of the selected typeface family throughout SBP applications must be adhered to, maintaining the integrity of the brand.

Georgia has been chosen as the SBP font. This font family is an excellent choice for text typography that is comfortable to read.

Examples of the use of the font can be seen on pages 7-12 of these guidelines. This demonstrates the flexibility of the corporate font when it is used at a variety of sizes and weights, creating appropriate information hierarchies across different communication formats.

Arial has also been selected as an SBP font and is well suited for use as body text due to its legibility and ease of reading. It contrasts well with the Georgia family and is widely available online as a standard system font across all platforms.

Colour palette Primary colour paletteOur two primary colours, as used in the SBP logo, are shown at the top of this page. They can be printed either as spot colours or four colour process. We have also included RGB values for online/screen use.

Secondary colour paletteOur secondary colour palette has been chosen to provide colour tones that complement the primary colour palette on various collateral. These are mostly used as part of the SBP illustration work and have been chosen as four colour process breakdowns, but can be used as RGB on screen.

SBP Dark Green

PANTONE 349 C - 90, M - 31, Y - 98, K - 22R - 0, G - 111, B - 59

SBP Light Green

PANTONE 370C - 64, M - 19, Y - 100, K - 3R - 108, G - 156, B - 49

SBP Muted Sky

C - 13, M - 5, Y - 14, K - 3R - 212, G - 219, B - 210

SBP Muted Light Green

C - 51, M - 15, Y - 79, K - 2R - 135, G - 172, B - 95

SBP Muted Dark Green

C - 76, M - 21, Y - 71, K - 5R - 63, G - 147, B - 107

SBP Muted Mid Green

C - 63, M - 16, Y - 56, K - 1R - 101, G - 166, B - 135

Samples of our visual style

Corporate folder


Pull-up banners - corporate brand messaging


Business cards


PowerPoint presentations

March 2015


Printed literature - information leaflets


Corporate website

16076 SBP Guidelines v7 · 16076 SBP Guidelines_v7.pdf Created Date: 20150824160030Z ...

Documents