Sep 23, 2020
A question I often hear is how do you create great unique
content? What most people and companies don’t realise
is that they have great content it just happens to be offline
in Silos, files on computers that are waiting to be
repurposed for online. It can be interviews or press
releases that can be edited, summarized or combined.
There are presentations you have used for clients, articles
you have sent to clients, information from your suppliers
that is sitting on your computer, there are training videos
that could be edited for YouTube, videos taken at
conferences.