130424 bitkom ucc_cloud_v06

Unified Communication and Collaboration Services: Cloud Computing wins!

Copyright © 2013 Accenture All rights reserved. 2

Context & Questions

UCC is an early area of successful leverage of the cloud. What can be learned from early adopters and what's the outlook?

Questions

• How does the market for UCC develop? • What can be learned from early cloud adopters?• What's next?

UCC Context

• Unified Communications & Collaboration market for enterprises (UCC) growing strongly

Cloud Context

• UCC with Web based E-Mail already early frontier of cloud services

• Emergence of new UCC cloud services (Office 365, Google, Nfon)


Agenda

Unified Communication and Collaboration (UCC) market

Case Studies UCC Cloud Computing

Outlook


UCC scope map & current growth topics

Unified Communications is the combination and integration of various communication services.

ChannelContent

VideoVoiceText DocumentPresence

Mobile

Fixed

Fixed Telephony Fixed Video Telephony

Mobile Telephony

Mobile Video TelephonySMS

Fax

Document StoreChat

Mobile Chat

Voice Mail

E-Mail

Video Mail

Mobile E-Mail

Mobile Voice Mail

Mobile Video Mail

Voice Conferencing

Video Conferencing

Document Sharing

Fixed Presence

MobilePresence

Web Chat

Multimedia Contact Center

Social Messaging

Mobile Social Messaging

Social Messaging

= growth topic


10 Business Benefits of UC

UCC enables organizations to better communicate, resulting in speed and flexibility as well as lowering costs.

10 Business Benefits of UCC1. Improved speed of communication

2. Improved quality & depth of communication

3. Improved ease of use

4. Reduced travel times & travel costs

5. Higher flexibility to configure teams and organizations

6. Better teamwork

7. Strengthen contacting and network

8. Better integration of small and home offices

9. Better integration of remote and client locations

10. Better productivity when mobile or traveling

! Overall the efficiency and speed of communication is greatly improved. Ease of use is key to success.

Supports our Global services business being

provider and user


Research institutes predict continuing strong growth of Market - Dynamic technology evolution ongoing.

62

23

20182011

Source: Transparency Market Research "Unified Communications Market - Global Industry Analysis,Size, Share, Trends and Forecast, 2012 - 2018"

Enterprise UC Market (Bil. USD) - Global

20

6

20182011

+21%

+15%

Enterprise UC Market (Bil. USD) - EMEA

CAGR

CAGR


Agenda



Outlook

Copyright © 2013 Accenture All rights reserved.

Cloud - Defined: Shared Components

Private clouds realize privacy through physical segregation, public cloud through logical.

• Network• Housing• Hardware• OS• Hypervisor• Application

• Network• Housing Space

No shared components

On Premise Private Cloud Public Cloud

Privacy realized through

Full Seggregation

Physical Seggregation

Logical Seggregation


Cloud UC Offerings - Part 1 "Incumbents"

OEMs Microsoft, Google are focusing on public cloud Cisco is focusing on private cloud via resellers.

• Hosted Collaboration Solution (HCS)

• UCaaS

• Jabber

• WebEx Meeting Center

• Portfolio comprises IM, presence, telephony, Unified Messaging, conferencing and mobility

• Delivery models: cloud, on-premises or hybrid

• Cloud based offer of Exchange, Sharepoint & Lync 2013

• presence, IM and voice integration of Skype by June 2013, video in ~18 months

• Integration with on-premise Active Directory

• Support of European data privacy laws, archiving and E-Discovery rules

• End-to-End with own DCs

• Cloud based portfolio comprises collaboration, mail, chat, voice, video conferencing, archiving, shared workspaces, E-Discovery

• Google Cloud connect for Microsoft Office

• Support of European data privacy laws, archiving and E-Discovery rules


Cloud UC Offerings - Part 2 "Start-Ups"

Start-Ups are providing services such as Cloud-PBX, Visual Voice-Mail or Cloud Based Video Conferencing.

• Found 1998, now a Brother company

• Nefsis Online: massively-distributed cloud based instant multipoint HD video conferencing and live sharing over any connection type

• Uses HTTPS & SSL/TLS only

• independent visual voicemail provider

• Might temporarily saving the slowly dying medium mailbox

• Caller id identification and caller individual reactions

• Apps for Android & iPhone

• API available to 3rd party developers like MagikMail for Windows Phone

• Expanded apps by offering “WhoAreYou” for Android

• Cloud based PBX with 131 functions like FMC, CTI, FAX, IVR, TAPI interface, Outlook integration, call center monitoring, analysis & reporting, SRTP encrypted calls, call recording available

• TÜV certified resilience

• Seamless nfon integration with Lync

• Pay per use

• 5000 customers

• Volksbank, Deutsche Messe Interactive, Verlagshaus Gruner + Jahr

• 3,5 million registered users

• ~2 million of these use the service each day

• BBC, Sanyo, Chicago University, Pitney Bowes,


Cloud UC Offerings - Part 3 - Federation Service

NextPlane provides a Federation Service "UC Exchange", to provide interoperability across company borders.

• UC Exchange is a UC and social media federation service

• Creates Interoperability between:• Microsoft Lync 2010, OCS 2007 R2, OCS 2007 R1, & LCS 2005

• IBM Sametime

• Cisco Jabber XCP, Unified Presence Server (CUPS) and WebEx Messenger (formerly Cisco WebEx Connect);

• Google Apps,

• Jive OpenFire,

• Isode M-Link

• eJabberd.

• searchable directory of over 100 (and growing) federation-ready organizations

• flexible authorization model: users can control the amount of presence information that others see


Typical Enterprise Requirements to UC Service Provider

Enterprise requirements to UC Service Provider are dominated by transformation and service integration.

• Consolidation of "historical" grown environments (e. g. Leading German Financial Services Client had 12 IM solutions)

• Strong transformation support

• Global rollouts

• System integration (archiving, recording, conferencing) (e. g. Deutsche Bank)

• Service Integration

• Service management

• Seamless integration of public and private cloud offerings

• Multi-Vendor integration

• Billing

• Security management and integration


Leading Insurer - Integrating Cisco UCaaS

Global service integration with using a public cloud UCC component at the core.

• 97.000 Cisco UCaaS users

• ~2000 company sites + ~17.000 very small sites / agencies offices

• UCaaS based IP Telephony and Cisco Jabber based IM services to multiple end-points over SIP enabled IP transport

• Extended Teleconferencing +Collaboration based on WebEx Services & Cloud Connected Audio

• Fully integrated room based Video Conferencing Services, ~200 rooms globally

• Global managed VoIP solution with presence and collaboration

• Private cloud for VOIP, public cloud based for WebEX

• What are the benefits?

– Shared Service Global Operation

– Industrialized Delivery & optimized Sourcing and Service Locations

– Single Hand-off and End-to-end Tracking of 3rd Parties

– -25% total costs per year for transferred resources & external contractors

– IP Telephony:Superior User Experience, Simplified + Consolidated Architecture, Common IP Enabled ServicesConsistent Security and Compliance

• Timeline: 3 waves of 3 months each over period of 24 months


Fast Moving Consumer Goods Company: Private Cloud UC

Integrating a standardized private cloud solution with local customization brings best of both worlds.

• 180.000 users globally• Delivering Lync 2013 backend infrastructure in Central Locations

– 150 Servers across 6 data centers• Delivering Telephony gateways to user sites for Enterprise Voice

– 452 devices in 91 countries• Migration of users from Lync 2010 to Lync 2013• End-to-End Service Management• Managed service for 4.5 years• Elastic price per user that reduces as user base increases

• General feature of the AMS private UC cloud solution utilized– Microsoft UC&C applications: Exchange, SharePoint, Lync 2013– Hardware management: IBM/Dell, EMC/NetApp, Cisco/F5, AudioCodes– Mobile Device Management– 99.9% and up financially backed SLAs– Over 1M Seats under Management as of May 2012– 300 clients in 55 countries– Supports clients with various regulatory/compliance requirements including

SOX, PCI, HIPAA, GLBA, NERC/CIP, EU Model Clauses


Agenda



Outlook


What's next?

We believe UCC cloud growth will continue driven by robust technology trends.

• Strong UCC cloud growth

− First private, than public

• Breakthrough of Interoperability services

• Integration with VDI

• Mobile clients, multiple devices (UYOS)

• Mobility

• Video

For Discussion


But how big will it be?

130424 bitkom ucc_cloud_v06

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